Native Instruments and Ableton have had incredible success with their custom MIDI controllers that integrate with their DAWs (digital audio workstations), Maschine and Live, respectively. Native Instruments’ Maschine (yes, it’s the name of the hardware and the software) and Ableton’s Push are pretty much the gold standard for integration between music-making software and hardware. Serato is hoping it can capture even a sliver of that magic with its pairing of Slab and Serato Studio.
Plenty of others have tried their hand at building (or having others build for them) custom controllers for their DAWs — FL Studio, Studio One, and the MPC desktop suite have all gotten dedicated hardware at some point. Success, however, has been mixed. What Serato has going for it is that Studio is a relatively young and streamlined DAW with minimal bells and whistles. That means where Push and Maschine can be intimidating (and expensive) with their sprawl of buttons, pads, knobs, and sizable screens, Slab is much more approachable and affordable at $329.
Design-wise, Slab bears more than a passing resemblance to Maschine. It’s not just that both are built around a grid of 16 pads; it’s also the layout, label placement, and font choices. If you told me Slab was built by Native Instruments instead of AlphaTheta (Serato’s partner), I wouldn’t second-guess it.
It’s a handsome enough piece of hardware, though. The gray-on-gray color palette may not be exciting, and a little hard to read under certain lighting, but the matte texture and clean lines avoid feeling purely utilitarian. Slab is all plastic, but it doesn’t feel cheap. Encoders have a good amount of resistance, the buttons aren’t mushy, and the big dial has firm detents. The screen is quite small, and while it gives you some visual feedback, you’ll never be able to compose a beat on Slab without looking at your computer. That’s to be expected of a controller in this price range, though, like the Atom SQ or MPC Studio controller.
The velocity-sensitive pads are decent, if nothing spectacular. They’re good enough for some finger drumming, but Akai’s MPC still reigns supreme in this field. I’ve found the response to be a touch inconsistent and, while AlphaTheta lists “adjustable aftertouch” as one of the features of Slab, Serato Studio does not currently support aftertouch, which is a bit shocking in 2025. The RGB lighting, though, makes it a breeze to quickly color-code your chops and drum hits so you can identify your kicks, for instance, by making them all red.
In keeping with its budget price, connectivity is barebones here — just a USB-C port for connecting to your computer. There’s no integrated audio interface or MIDI outputs, like you’d find on Maschine and Push.
What matters most is how Slab integrates with Serato Studio. The good news is that most of the DAW’s essential features are at your fingertips. I’m new to Serato Studio, and I’ve only had Slab for about two weeks, but I had little trouble quickly getting the basics down pat. It’s easy and intuitive to sequence a drum pattern or play a bassline by hand. You even have quick access to the stem separation tech that has made Serato Sample so successful.
Slab allows you to browse your library of samples or fire up plugins without reaching for your mouse or keyboard. That being said, depending on the size of your collection, it might be faster and easier to go for the mouse anyway.
It was simple and quite fun to pull in a drum break, chop it up, and start crafting a beat without leaving Slab. By the end of my first day, I’d already put together a couple of (admittedly pretty terrible) beats. While the quality of my output was questionable, I had a blast making them. Part of the reason I hadn’t really delved too deeply into Serato Studio before is that it wasn’t a particularly tactile experience.
That’s the appeal of hardware. While it might be easy to chop samples or draw a melody with a mouse, it’s just a lot more fun to hit pads and turn knobs. Slab also puts several performance-focused effects in easy reach, like a pitched looper and wah. They’re not quite as robust as what you might find on a standalone device like the SP-404 or something from Teenage Engineering, but they still spice up a jam nicely.
Where Slab loses points is in its variety of modes and shift functions. Those more familiar with Serato Studio might have an easier time than I did, but I frequently found myself confused about which mode I needed to be in to change the note repeat rate, or by the lack of visual feedback when browsing effects and sample chopping modes. And each element has its own “mode,” from the dial, to the encoders, and the touchstrip. Keeping it all straight can get a little cumbersome.
Despite Serato Studio being a relatively simple DAW focused primarily on drum programming and sample chopping, Slab can feel menu-divy at times. And while Studio does support VST and AU plugins for playing your favorite software synths, Slab offers limited control over them.
Slab is unlikely to win over many new converts. But if you’re already using Serato Studio and have been eyeing Maschine and MPC owners with jealousy, the Slab might be a decent investment. It gives you a similar hands-on experience at a reasonable price.
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![OpenAI’s existential questions | TechCrunch
OpenAI has been all over the news recently, whether that news is about acquisitions, competition with Anthropic, or bigger debates about AI’s impact on society.
On the latest episode of TechCrunch’s Equity podcast, Kirsten Korosec, Sean O’Kane, and I did our best to round up all the latest OpenAI news. While the company’s latest acquisitions seem to be classic acqui-hires, Sean suggested they also address “two big existential problems that OpenAI is trying to solve right now.”
First, with the team behind personal finance startup Hiro, the company may be hoping to come up with a product that has “more hooks than just a chatbot, and maybe something worth paying more for.” And with new media startup TBPN, OpenAI could be looking to “better shape its image in the public eye, which lately has not been great.”
Read a preview of our conversation, edited for length and clarity below.
Anthony: [We have] two deals that are worth mentioning, one is that OpenAI acquired this personal finance startup called Hiro. And that comes after another deal that was literally announced when we were recording our last episode of Equity, so we didn’t get to talk about it: OpenAI had also acquired TBPN — a business talk show, like a new media company.
And I think both of these deals are pretty small compared to the scale of OpenAI. These are not things that people expect to really change the course of their business or anything like that, but they’re interesting because it suggests that there’s still this [attitude of,] “Let’s try out different things.”
Especially [with] the TBPN deal […] particularly at this time when it feels like OpenAI, from all the reporting we’re reading, is also trying to really refocus on making ChatGPT and its GPT models really competitive in an enterprise context with programmers.
Techcrunch event
San Francisco, CA
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October 13-15, 2026
Is running a tech talk show, should that really be on the to-do list?
Kirsten: No, this should not be on the to-do list. That’s it.
I do want to mention Hiro because to me, that’s an interesting one, because Julie Bort, our venture editor, super talented, she wrote about this and was I think the first to write about it. She dug in a little bit and basically this looks like an acqui-hire. The company is folding. They basically said, “By this date, you won’t be able to access this anymore.”
This is a personal finance startup. And they only launched two years ago. So this absolutely is about getting talent on board. So I’m very curious to see if OpenAI is going to be just absorbing them into the ether at OpenAI, or if they’re actually interested in some sort of personal finance product that they want to work on. To me, it’s not really clear.
Sean: I think you look at both of these as acqui-hires to a certain extent. I mean, the TBPN acquisition, allegedly they are going to retain their editorial independence on the show that they make every day. And all respect to those guys who’ve put that out there and gotten it off the ground so quickly and grown it into what it has become.
I think any person who follows the media should have a healthy dose of skepticism that when you acquire something like that and you put the people who make the show under the org of the public policy people and comms or marketing adjacent people higher up at the company making the acquisition, that you could have good questions about whether or not saying “editorial independence” is enough. It’s not an incantation that just works.
But you know, what’s interesting to me about these two, while they are similar in their acqui-hire-ness, I think they both represent two major problems that OpenAI is facing.
One is Hiro. OpenAI has a very successful product in ChatGPT. As far as whether or not that will actually ever make them enough money to become a sustainable business that’s not raising the largest private rounds in the world, ever, to keep things going, is a big question. And they also seem to be struggling to keep up on the enterprise side of things where the real money seems to be, so bringing in a team like this seems like taking a shot at, “What else can we do?”
The guy who founded Hiro seems to have a serial entrepreneur streak of creating consumer apps, and so this seems to me like a bet on them being able to come up with something else that may have more hooks than just a chatbot, and maybe something worth paying more for.
And then TBPN is an acquisition made to help better represent what the company does and better shape its image in the public eye, which lately has not been great and certainly is under more questions now than just a few weeks ago, because Ronan Farrow just led a report at The New Yorker that dropped suspiciously right around the time that this and a couple other announcements from OpenAI came out last week.
I think those are two big existential problems that OpenAI is trying to solve right now.
Kirsten: So the thing that you didn’t say is, there’s Anthropic kind of looming in — not in the shadows, I mean, they’re very much taking up a lot of space here — but they’re having a lot of success on the enterprise side of things.
It feels like these guys are competitors and they also feel like very different companies in a lot of ways. Anthony, I’m wondering if you see them as direct competition to OpenAI? Or [are they] just finding their stride in enterprise and in a way, these two companies are clearly going to coexist and they’re really not directly competing with each other — maybe on talent, but not necessarily as we initially thought of them?
Anthony: I think they’re directly competing with each other. There’s definitely a scenario where if AI as an industry, as a technology, is as successful as its proponents hope for, they could both be very successful companies, they could just be the one and two. And the success of one does not necessarily mean that the other will just fade into obscurity.
And again, none of this is official, but there’s just been a lot of reporting around how it seems like OpenAI, more than anyone, is obsessed with and upset about Anthropic’s rise.
Our reporter Lucas [Ropek], he did a great piece over the weekend about the HumanX conference, where he was talking to everyone there and they’re sort of like, “Yeah, ChatGPT is fine, too,” but like they were all about Claude Code. And I think that is exactly what OpenAI is worried about.
Because again, in theory, there could be many other opportunities for generative AI, but it feels like the big growth area, the area where the most money is and where they could at least see a path to having a sustainable business in the future, is in these enterprise and coding tools.
#OpenAIs #existential #questions #TechCrunchAnthropic,Equity podcast,OpenAI](https://i2.wp.com/techcrunch.com/wp-content/uploads/2026/03/GettyImages-2266645295.jpg?w=1024&ssl=1 "OpenAI’s existential questions | TechCrunch
OpenAI has been all over the news recently, whether that news is about acquisitions, competition with Anthropic, or bigger debates about AI’s impact on society.
On the latest episode of TechCrunch’s Equity podcast, Kirsten Korosec, Sean O’Kane, and I did our best to round up all the latest OpenAI news. While the company’s latest acquisitions seem to be classic acqui-hires, Sean suggested they also address “two big existential problems that OpenAI is trying to solve right now.”
First, with the team behind personal finance startup Hiro, the company may be hoping to come up with a product that has “more hooks than just a chatbot, and maybe something worth paying more for.” And with new media startup TBPN, OpenAI could be looking to “better shape its image in the public eye, which lately has not been great.”
Read a preview of our conversation, edited for length and clarity below.
Anthony: [We have] two deals that are worth mentioning, one is that OpenAI acquired this personal finance startup called Hiro. And that comes after another deal that was literally announced when we were recording our last episode of Equity, so we didn’t get to talk about it: OpenAI had also acquired TBPN — a business talk show, like a new media company.
And I think both of these deals are pretty small compared to the scale of OpenAI. These are not things that people expect to really change the course of their business or anything like that, but they’re interesting because it suggests that there’s still this [attitude of,] “Let’s try out different things.”
Especially [with] the TBPN deal […] particularly at this time when it feels like OpenAI, from all the reporting we’re reading, is also trying to really refocus on making ChatGPT and its GPT models really competitive in an enterprise context with programmers.
Techcrunch event
San Francisco, CA
|
October 13-15, 2026
Is running a tech talk show, should that really be on the to-do list?
Kirsten: No, this should not be on the to-do list. That’s it.
I do want to mention Hiro because to me, that’s an interesting one, because Julie Bort, our venture editor, super talented, she wrote about this and was I think the first to write about it. She dug in a little bit and basically this looks like an acqui-hire. The company is folding. They basically said, “By this date, you won’t be able to access this anymore.”
This is a personal finance startup. And they only launched two years ago. So this absolutely is about getting talent on board. So I’m very curious to see if OpenAI is going to be just absorbing them into the ether at OpenAI, or if they’re actually interested in some sort of personal finance product that they want to work on. To me, it’s not really clear.
Sean: I think you look at both of these as acqui-hires to a certain extent. I mean, the TBPN acquisition, allegedly they are going to retain their editorial independence on the show that they make every day. And all respect to those guys who’ve put that out there and gotten it off the ground so quickly and grown it into what it has become.
I think any person who follows the media should have a healthy dose of skepticism that when you acquire something like that and you put the people who make the show under the org of the public policy people and comms or marketing adjacent people higher up at the company making the acquisition, that you could have good questions about whether or not saying “editorial independence” is enough. It’s not an incantation that just works.
But you know, what’s interesting to me about these two, while they are similar in their acqui-hire-ness, I think they both represent two major problems that OpenAI is facing.
One is Hiro. OpenAI has a very successful product in ChatGPT. As far as whether or not that will actually ever make them enough money to become a sustainable business that’s not raising the largest private rounds in the world, ever, to keep things going, is a big question. And they also seem to be struggling to keep up on the enterprise side of things where the real money seems to be, so bringing in a team like this seems like taking a shot at, “What else can we do?”
The guy who founded Hiro seems to have a serial entrepreneur streak of creating consumer apps, and so this seems to me like a bet on them being able to come up with something else that may have more hooks than just a chatbot, and maybe something worth paying more for.
And then TBPN is an acquisition made to help better represent what the company does and better shape its image in the public eye, which lately has not been great and certainly is under more questions now than just a few weeks ago, because Ronan Farrow just led a report at The New Yorker that dropped suspiciously right around the time that this and a couple other announcements from OpenAI came out last week.
I think those are two big existential problems that OpenAI is trying to solve right now.
Kirsten: So the thing that you didn’t say is, there’s Anthropic kind of looming in — not in the shadows, I mean, they’re very much taking up a lot of space here — but they’re having a lot of success on the enterprise side of things.
It feels like these guys are competitors and they also feel like very different companies in a lot of ways. Anthony, I’m wondering if you see them as direct competition to OpenAI? Or [are they] just finding their stride in enterprise and in a way, these two companies are clearly going to coexist and they’re really not directly competing with each other — maybe on talent, but not necessarily as we initially thought of them?
Anthony: I think they’re directly competing with each other. There’s definitely a scenario where if AI as an industry, as a technology, is as successful as its proponents hope for, they could both be very successful companies, they could just be the one and two. And the success of one does not necessarily mean that the other will just fade into obscurity.
And again, none of this is official, but there’s just been a lot of reporting around how it seems like OpenAI, more than anyone, is obsessed with and upset about Anthropic’s rise.
Our reporter Lucas [Ropek], he did a great piece over the weekend about the HumanX conference, where he was talking to everyone there and they’re sort of like, “Yeah, ChatGPT is fine, too,” but like they were all about Claude Code. And I think that is exactly what OpenAI is worried about.
Because again, in theory, there could be many other opportunities for generative AI, but it feels like the big growth area, the area where the most money is and where they could at least see a path to having a sustainable business in the future, is in these enterprise and coding tools.
#OpenAIs #existential #questions #TechCrunchAnthropic,Equity podcast,OpenAI")
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