Amazon has announced the dates when its annual Prime Day deal extravaganza will kick off, and it’s happening for much longer than usual. It starts Tuesday, July 8th, at 3AM Eastern and lasts through Friday, July 11th, at the same time. And, instead of being a two-day event that’s exclusive to Prime subscribers, it’s happening for four days in 2025. We will, of course, be reporting for deal duty for the duration, supplying only on the discounts that matter to Verge readers.
Four days is a very long time, and we currently don’t know if Amazon plans to blast out the majority of good deals on day one, or divvy them out evenly across the event’s duration. At least, it will attempt to organize the deals with a new “Today’s Big Deals” feature for subscribers, which recaps the biggest deals across various categories.
We expect to first see deals arrive on Amazon’s own suite of devices, including Echo smart speakers, smart displays, and other smart home gear. This includes its Kindle lineup, as well as its Fire TV streamers and TVs that run its entertainment-focused OS. Amazon teased some of its early deals beginning soon, which include its lowest price yet on the Blink Mini 2 two-pack as well as the Ring Battery Doorbell bundled with the Ring Floodlight Cam Wired Plus. It also plans to offer the eero 6 Plus mesh Wi-Fi router system, the Fire HD 8 Plus tablet, and more products at up to half off.
Once Prime Day begins, deals will expand to include other popular manufacturers that Verge readers care about. Every company under the sun typically takes part in Prime Day on both big-ticket gadgets and affordable tech. We’ll be covering the best deals on TVs, laptops, headphones, tablets, video games, PC accessories and components, and so much more.
To reiterate, Prime Day deals are only for Prime subscribers, so you’ll need a subscription to participate (even if it’s a trial). For those who are between the ages of 18 and 24, you can get a six-month subscription for free, with it renewing after that period at $7.49 per month (half the normal cost of Prime).
If you’re unsure as to whether you’ll have time to peruse all of the deals with us, you can opt to get a tidy email digest of only the top deals, both on a regular basis and during Prime Day, by subscribing to our Verge Deals newsletter below.
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![Believe It: ‘Naruto’ Gets In On the Anime Trading Card Game Craze
The Naruto anime turns 25 next year, and to mark the occasion, it’s getting a new trading card game. Developed by Bandai Card Games, the TCG will be a strategy-focused experience for the competitive-minded folk. Along with the big anniversary milestone, this’ll be the franchise’s first dip into the trading card waters since the early 2010s. Since then, Bandai’s been gradually putting out similar games for popular shonen like Digimon, One Piece, and Dragon Ball. As a member of the Big Three and important to shonen culture, it makes sense Naruto gets a fresh game. In a brief statement, Naruto creator Masashi Kishimoto expressed joy at his franchise “growing larger once again. I truly hope these cards find their way to both their hands and your hearts.” Kishimoto also drew artwork for the TCG featuring the teen versions of Boruto’s dad and his longtime best bud Sasuke Uchiha, and they’re the stars of the trailer below. [embed]https://www.youtube.com/watch?v=MefaL2fKvzk[/embed] Bandai’s keeping mum for now on how Naruto Card Game plays or even what characters will be in it. Details will be revealed at Gen Con Indy, where attendees will also get to play it for themselves. The annual tabletop game convention runs from July 30-August 2 this year, and playtests will run during the whole event. Each one-hour session is free, and you can get tickets here. If you can’t make it, then you’ll surely see more of it before the TCG hits stores in 2027. It’s probably not the only thing being cooked up to honor the anime—after all, Pierrot never did release those four brand-new episodes to celebrate the 20th anniversary. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Naruto #Anime #Trading #Card #Game #CrazeBandai,Naruto,Trading Cards Believe It: ‘Naruto’ Gets In On the Anime Trading Card Game Craze
The Naruto anime turns 25 next year, and to mark the occasion, it’s getting a new trading card game. Developed by Bandai Card Games, the TCG will be a strategy-focused experience for the competitive-minded folk. Along with the big anniversary milestone, this’ll be the franchise’s first dip into the trading card waters since the early 2010s. Since then, Bandai’s been gradually putting out similar games for popular shonen like Digimon, One Piece, and Dragon Ball. As a member of the Big Three and important to shonen culture, it makes sense Naruto gets a fresh game. In a brief statement, Naruto creator Masashi Kishimoto expressed joy at his franchise “growing larger once again. I truly hope these cards find their way to both their hands and your hearts.” Kishimoto also drew artwork for the TCG featuring the teen versions of Boruto’s dad and his longtime best bud Sasuke Uchiha, and they’re the stars of the trailer below. [embed]https://www.youtube.com/watch?v=MefaL2fKvzk[/embed] Bandai’s keeping mum for now on how Naruto Card Game plays or even what characters will be in it. Details will be revealed at Gen Con Indy, where attendees will also get to play it for themselves. The annual tabletop game convention runs from July 30-August 2 this year, and playtests will run during the whole event. Each one-hour session is free, and you can get tickets here. If you can’t make it, then you’ll surely see more of it before the TCG hits stores in 2027. It’s probably not the only thing being cooked up to honor the anime—after all, Pierrot never did release those four brand-new episodes to celebrate the 20th anniversary. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Naruto #Anime #Trading #Card #Game #CrazeBandai,Naruto,Trading Cards](https://gizmodo.com/app/uploads/2026/06/naruto-tcg-hed-1280x853.jpg)

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