Some people watch the Super Bowl for football. Some people watch it for the halftime show. But for many of us, the significantly more expensive-than-usual commercials are the star of the show.
With Super Bowl LX on everyone’s minds, it’s time to take stock of the best commercials that aired during the game. Some of them went online as much as a week ahead of time, while others waited until the game to strut their stuff. Here are the best Super Bowl LX commercials as far as we’re concerned.
Anthropic made fun of ChatGPT
Anthropic has launched a series of Super Bowl ads to make fun of OpenAI for leaning into ads on ChatGPT.
Guy Fieri gets a makeover for Bosch
Beloved internet chef Guy Fieri is teaming up with power tool maker Bosch for its “Like a Bosch” campaign. The spot opens on a surprisingly restrained version of Fieri, clean-shaven and sans frosted tips, doing mundane everyday tasks. Once Bosch tools enter the picture, he snaps back into his full Flavortown persona, flames and all.
The Budweiser horses are at it again
Google tries to humanize Gemini AI
Google’s “New Home” spot centers on a mother walking her son through the empty rooms of a house she’s just purchased for them. The ad then pivots to showcase the capabilities of Gemini AI, which fills each room with furniture and objects tailored to what the boy wants.
It’s meant to be warm and aspirational, framing AI as a helpful collaborator rather than something cold or abstract — a fear that some ChatGPT users have been freaking out over.
Amazon Alexa wants to kill Chris Hemsworth
One of several ads the tech giant is rolling out, this spot stars Chris Hemsworth spiraling over just how advanced Amazon’s Alexa has become, to the point where he’s convinced it might be capable of killing him.
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The premise is played entirely for laughs, with the Avengers actor dramatically preparing for the worst, including squaring up against a bear, while Alexa calmly reassures him that it harbors no ill will.
HR tech firm Rippling has Tim Robinson going mad
Capitalizing on the critical success of The Chair Company, HR software firm Rippling released a 30-second spot starring Tim Robinson in full spiral mode. The ad finds Robinson growing increasingly unhinged after realizing he still hasn’t been paid, only to discover his company is inexplicably juggling multiple global payroll platforms.
More vibe coding from Base44
This spot is more straightforward, depicting a group of office workers reacting in awe as an AI-powered program seemingly codes an entire app on demand. The pitch is clear: effortless creation at the push of a button.
Whether the software actually works out of the box or avoids the security and stability issues that plague most vibe coding projects remains an open question, but that uncertainty isn’t something the ad lingers on.
T-Mobile and the Backstreet Boys want to sell phone plans
Backstreet Boys are back with T-Mobile, popping up at the carrier’s Times Square store to serenade unsuspecting customers about why they should switch providers.
Hellman’s Neil Diamond parody
Neil Diamond cover singers are having a moment. Hellmann’s continues its Super Bowl nostalgia streak by leaning hard into ’80s vibes, this time with Andy Samberg playing Meal Diamond, crooning passionately about his love for mayonnaise on sandwiches.
Ritz takes you to the islands
Actors Jon Hamm and Bowen Yang star in a Ritz cracker ad where they’re “salty” — get it? — about not getting invited to a stellar island party.
State Farm parodies a Bon Jovi song
State Farm enlisted Danny McBride and Keegan-Michael Key to parody Bon Jovi’s “Livin’ on a Prayer.” They sang as the “other” insurance guys who barely cover a thing.
Benson Boone and Ben Stiller go bananas
Singer (and guy who does flips) Benson Boone and actor Ben Stiller did a spot for Instacart where they played ’80-ish musicians trying to sell you bananas. We won’t spoil it…but Stiller does try to match Boone’s acrobatics.
We’ll be updating this with all of the latest trailers, so be sure to check back throughout the night.
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![John Grisham’s New Legal Drama Is a Real Life Fight Against AI Audiobooks on YouTube
There’s an argument to be made that audiobooks are the finest form of content. You take a book—already off to a good start—and you get to have someone read it right into your ears. And when I say “someone” I mean the GOATs in the voice game. I could cite examples of celebrities you never knew narrated audiobooks, but here’s a sample of Werner Herzog narrating his memoir Every Man for Himself and God Against All that I think speaks for itself: [embed]https://www.youtube.com/watch?v=P4IQSvi3pXU[/embed] What could be better than this? Not only are audiobooks heaven, you can probably get all the audiobooks you want for free (and legally) by getting yourself a library card and using your local library’s preferred app (Libby, perhaps). I say all that, because given all the easy and free access to high quality audiobooks, why in the world would anyone listen to a John Grisham audiobook presented like this?
Don’t click that link. Instead of the actual audiobook, which is read wonderfully by Michael Beck, it will take you to a YouTube video consisting of an AI narrator reading Grisham’s recent hit novel the Widow, and the narration plays under 13 hours of AI slop video—simulated stock footage of fake vacations, basically. It looks like the video they display under the lyrics on Hell’s karaoke machine. I don’t have any science to back this up, but it will definitely give you brain cancer.
As the New York Times points out, 80,000 lost souls listened to the Widow this way. And Grisham is pissed about it. “The thieves and pirates who steal my work and try to profit from it, in any format, should be punished civilly and criminally […] And in this particular example, YouTube is complicit because it’s clear they know what is happening and refuse to stop it,” Grisham told the Times in an email. He should really write about this. YouTube, for its part, says the video is still up because there hasn’t been a takedown request, and that it doesn’t proactively police for copyright violations. “For more than two decades, we’ve built systems that help rights holders manage and control their copyrighted content — investing continuously to make sure those systems evolve as new threats emerge,” Jack Malon, a YouTube spokesperson, wrote to the Times.
If you’ve ever had a YouTube video flagged for a copyright violation, it may have been because of a feature called Content ID that music publishers absolutely love. It allows copyright holders to crawl YouTube and automatically detect copyrighted content. At times, Content ID has been a valuable moneymaking scheme for copyright holders, who were able to zero in on incidental—or even accidental—uses of copyrighted material, especially music, and by making a claim, monetize other people’s videos. It can’t do this anymore, but this is the sort of thing YouTube’s copyright system has been designed to support. As the Times points out, Content ID isn’t great at finding AI-narrated audiobooks. The audio waveform of the content is not the same as the audio the publisher owns, which makes it tricky to know what to even scan for. The author holds a copyright on the text, which can be slightly changed by the creator of the YouTube video while still leaving the book largely intact—good enough for casual listeners anyway. This leaves publishers and authors to navigate the takedown process manually, which seems, judging from the fact that the Widow is still up, to just not be happening.
That’s a pity. And I don’t mean because it’s robbing John Grisham of audiobook sales, which is bad, but not the gravest injustice in the universe. It’s bad because people are listening to such horrible garbage just because it’s available. And they really, truly, don’t have to. #John #Grishams #Legal #Drama #Real #Life #Fight #Audiobooks #YouTubeArtificial intelligence,Audiobooks,Books,intellectual proper John Grisham’s New Legal Drama Is a Real Life Fight Against AI Audiobooks on YouTube
There’s an argument to be made that audiobooks are the finest form of content. You take a book—already off to a good start—and you get to have someone read it right into your ears. And when I say “someone” I mean the GOATs in the voice game. I could cite examples of celebrities you never knew narrated audiobooks, but here’s a sample of Werner Herzog narrating his memoir Every Man for Himself and God Against All that I think speaks for itself: [embed]https://www.youtube.com/watch?v=P4IQSvi3pXU[/embed] What could be better than this? Not only are audiobooks heaven, you can probably get all the audiobooks you want for free (and legally) by getting yourself a library card and using your local library’s preferred app (Libby, perhaps). I say all that, because given all the easy and free access to high quality audiobooks, why in the world would anyone listen to a John Grisham audiobook presented like this?
Don’t click that link. Instead of the actual audiobook, which is read wonderfully by Michael Beck, it will take you to a YouTube video consisting of an AI narrator reading Grisham’s recent hit novel the Widow, and the narration plays under 13 hours of AI slop video—simulated stock footage of fake vacations, basically. It looks like the video they display under the lyrics on Hell’s karaoke machine. I don’t have any science to back this up, but it will definitely give you brain cancer.
As the New York Times points out, 80,000 lost souls listened to the Widow this way. And Grisham is pissed about it. “The thieves and pirates who steal my work and try to profit from it, in any format, should be punished civilly and criminally […] And in this particular example, YouTube is complicit because it’s clear they know what is happening and refuse to stop it,” Grisham told the Times in an email. He should really write about this. YouTube, for its part, says the video is still up because there hasn’t been a takedown request, and that it doesn’t proactively police for copyright violations. “For more than two decades, we’ve built systems that help rights holders manage and control their copyrighted content — investing continuously to make sure those systems evolve as new threats emerge,” Jack Malon, a YouTube spokesperson, wrote to the Times.
If you’ve ever had a YouTube video flagged for a copyright violation, it may have been because of a feature called Content ID that music publishers absolutely love. It allows copyright holders to crawl YouTube and automatically detect copyrighted content. At times, Content ID has been a valuable moneymaking scheme for copyright holders, who were able to zero in on incidental—or even accidental—uses of copyrighted material, especially music, and by making a claim, monetize other people’s videos. It can’t do this anymore, but this is the sort of thing YouTube’s copyright system has been designed to support. As the Times points out, Content ID isn’t great at finding AI-narrated audiobooks. The audio waveform of the content is not the same as the audio the publisher owns, which makes it tricky to know what to even scan for. The author holds a copyright on the text, which can be slightly changed by the creator of the YouTube video while still leaving the book largely intact—good enough for casual listeners anyway. This leaves publishers and authors to navigate the takedown process manually, which seems, judging from the fact that the Widow is still up, to just not be happening.
That’s a pity. And I don’t mean because it’s robbing John Grisham of audiobook sales, which is bad, but not the gravest injustice in the universe. It’s bad because people are listening to such horrible garbage just because it’s available. And they really, truly, don’t have to. #John #Grishams #Legal #Drama #Real #Life #Fight #Audiobooks #YouTubeArtificial intelligence,Audiobooks,Books,intellectual proper](https://gizmodo.com/app/uploads/2026/05/john-grisham-1280x853.jpg)
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