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Garmin Partners With Giant Bicycles India to Bring Cycling Tech to Retail Stores

Garmin Partners With Giant Bicycles India to Bring Cycling Tech to Retail Stores

To strengthen its appeal to fitness enthusiasts, Garmin has announced a new retail partnership with Giant Bicycles India, bringing its cycling-focused wearables and performance tech to select Giant stores across the country. As part of the first phase, Garmin products are now available at select Giant retail stores in Mumbai, Pune, and Jaipur. Customers visiting these outlets can explore Garmin’s cycling ecosystem alongside Giant’s bicycle range.

Garmin’s Cycling Ecosystem Comes to Giant Stores

Garmin’s portfolio spans a wide range of cycling-focused products, including advanced bike computers with detailed ride tracking and mapping, TACX indoor trainers, GPS smartwatches, power meters, and power pedals. The company also offers smart bike lights with rear-view radar alerts, performance trackers, and 4K ride-recording cameras designed for documenting rides.

In particular, the TACX indoor trainers allow cyclists to replicate real-world terrain indoors using their existing Giant bicycles. Meanwhile, Garmin’s cycling computers and performance tools provide detailed insights into speed, cadence, heart rate, endurance, and navigation. All these features are increasingly sought after by serious riders and training-focused enthusiasts.

Deepak Raina, Director at AMIT GPS & Navigation LLP., said, “Data has become central to how cyclists understand and improve their performance. Access to accurate ride metrics, training insights, and navigation information helps riders make better decisions and measure real progress over time without compromising on the safety on roads by increasing situational awareness. Through our partnership with Giant Bicycles India, we are bringing reliable, data-driven technology closer to cyclists at the point where they invest in their riding journey.”

Adding to this, Varun Bagadiya, Director at Giant Bicycles India, said, “We are pleased to partner with Garmin, a brand synonymous with precision and performance. Offering Garmin’s full product portfolio at our stores allows us to deliver a more comprehensive experience to cyclists, supporting them not just with world-class bicycles but also with advanced performance technology.”

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Letterboxd has surged in popularity in recent years. Once a niche site for only the most fervent of film nerds, the site — which allows users to rate, review, and recommend movies to one another — has continued to add accounts by the tens of millions, thanks largely to interest from millennials and Gen Z. Now, the company’s controlling investor has apparently made it known that they are looking to cash out.

Semafor reported Sunday that Canadian holding company Tiny, which owns some 60% of Letterboxd, has been courting various potential buyers, including Versant, the parent company of CNBC and MS NOW (formerly MSNBC). Another potential buyer is The Ankler, a popular Hollywood newsletter, according to Semafor. Tiny bought the platform in 2023, valuing it at over $50 million. It’s unclear whether the company has neared any sort of deal.

Representatives for Letterboxd and Tiny did not immediately provide comment when reached by TechCrunch.

Founded in 2011, Letterboxd saw a jump in users in the past few years, climbing to about 26 million users this year, up from 1.7 million in 2020, according to The New York Times. In recent years, the site has seen interest from movie studios, which see it both as a vehicle for marketing films and a source of information about moviegoer trends, as well as from the Oscars, which teamed up with the social platform in a digital content partnership several years ago.

#Letterboxd #social #platform #film #buffs #reportedly #owner #TechCrunchHollywood,In Brief,Letterboxd,media,movies">Letterboxd, the social platform for film buffs, reportedly looking for new owner | TechCrunch
Letterboxd has surged in popularity in recent years. Once a niche site for only the most fervent of film nerds, the site — which allows users to rate, review, and recommend movies to one another — has continued to add accounts by the tens of millions, thanks largely to interest from millennials and Gen Z. Now, the company’s controlling investor has apparently made it known that they are looking to cash out.

Semafor reported Sunday that Canadian holding company Tiny, which owns some 60% of Letterboxd, has been courting various potential buyers, including Versant, the parent company of CNBC and MS NOW (formerly MSNBC). Another potential buyer is The Ankler, a popular Hollywood newsletter, according to Semafor. Tiny bought the platform in 2023, valuing it at over  million. It’s unclear whether the company has neared any sort of deal.







Representatives for Letterboxd and Tiny did not immediately provide comment when reached by TechCrunch.

Founded in 2011, Letterboxd saw a jump in users in the past few years, climbing to about 26 million users this year, up from 1.7 million in 2020, according to The New York Times. In recent years, the site has seen interest from movie studios, which see it both as a vehicle for marketing films and a source of information about moviegoer trends, as well as from the Oscars, which teamed up with the social platform in a digital content partnership several years ago.
#Letterboxd #social #platform #film #buffs #reportedly #owner #TechCrunchHollywood,In Brief,Letterboxd,media,movies

niche site for only the most fervent of film nerds, the site — which allows users to rate, review, and recommend movies to one another — has continued to add accounts by the tens of millions, thanks largely to interest from millennials and Gen Z. Now, the company’s controlling investor has apparently made it known that they are looking to cash out.

Semafor reported Sunday that Canadian holding company Tiny, which owns some 60% of Letterboxd, has been courting various potential buyers, including Versant, the parent company of CNBC and MS NOW (formerly MSNBC). Another potential buyer is The Ankler, a popular Hollywood newsletter, according to Semafor. Tiny bought the platform in 2023, valuing it at over $50 million. It’s unclear whether the company has neared any sort of deal.

Representatives for Letterboxd and Tiny did not immediately provide comment when reached by TechCrunch.

Founded in 2011, Letterboxd saw a jump in users in the past few years, climbing to about 26 million users this year, up from 1.7 million in 2020, according to The New York Times. In recent years, the site has seen interest from movie studios, which see it both as a vehicle for marketing films and a source of information about moviegoer trends, as well as from the Oscars, which teamed up with the social platform in a digital content partnership several years ago.

#Letterboxd #social #platform #film #buffs #reportedly #owner #TechCrunchHollywood,In Brief,Letterboxd,media,movies">Letterboxd, the social platform for film buffs, reportedly looking for new owner | TechCrunch

Letterboxd has surged in popularity in recent years. Once a niche site for only the most fervent of film nerds, the site — which allows users to rate, review, and recommend movies to one another — has continued to add accounts by the tens of millions, thanks largely to interest from millennials and Gen Z. Now, the company’s controlling investor has apparently made it known that they are looking to cash out.

Semafor reported Sunday that Canadian holding company Tiny, which owns some 60% of Letterboxd, has been courting various potential buyers, including Versant, the parent company of CNBC and MS NOW (formerly MSNBC). Another potential buyer is The Ankler, a popular Hollywood newsletter, according to Semafor. Tiny bought the platform in 2023, valuing it at over $50 million. It’s unclear whether the company has neared any sort of deal.

Representatives for Letterboxd and Tiny did not immediately provide comment when reached by TechCrunch.

Founded in 2011, Letterboxd saw a jump in users in the past few years, climbing to about 26 million users this year, up from 1.7 million in 2020, according to The New York Times. In recent years, the site has seen interest from movie studios, which see it both as a vehicle for marketing films and a source of information about moviegoer trends, as well as from the Oscars, which teamed up with the social platform in a digital content partnership several years ago.

#Letterboxd #social #platform #film #buffs #reportedly #owner #TechCrunchHollywood,In Brief,Letterboxd,media,movies

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