If you looked at the descending tsunami of AI-generated content and said, “Damn, that’s something I’d really like to get in on,” I have some good news for you. But before I tell you what the good news is, I’ll have to charge a small monthly subscription fee, which—trust me—is totally worth every penny. You do want to get big boy Bezos rich for doing absolutely nothing, don’t you? Alright, that was a joke. I’m not going to charge you for that information, but plenty of other people will, since apparently the world of AI wasn’t weird and scammy enough, and we really just needed to throw a few icky AI “services” and coaches into the mix to hammer the point home.

But before we get to that depressing phenomenon, let me backtrack for a moment. Unless your eyeballs went on strike or you misplaced your phone in an alternate dimension where things aren’t exhausting all the time, you may have noticed that there’s a tad more AI-generated content in the world than usual. That’s not a coincidence; in fact, it has everything to do with Google’s Veo 3, the company’s latest video generation model that is now available worldwide for free. From the second Veo 3 was released, people have been pedal to the metal in creating all sorts of social fodder, including YouTube-style vlogs, GTA-inspired TV ads, and, very regrettably, ASMR.

That’s bad for quite a few reasons—our already eroded concept of reality and a tenuous grasp on trustworthy information, to name a couple—but it obviously wasn’t enough that this AI slop exists. No, we needed to put a hat on a hat (or spam on spam) and launch a whole new cottage industry of AI coaches and services that are now promising to teach us how to weaponize all this bullshit to make a quick buck.

That’s right: for $49 a month, you can have some dude alleging “7+ years in automation” teach you how to use a tool that was only made available a couple of months ago to “start generating income.” I would explain to you why you should not give this person money, but to be honest, if I have to do that, you’re already cooked. This isn’t the only attempt to take your money and convince you to buy into someone’s AI knowledge or nebulous workflow, either. I’ll let this young tech lad make my next point for me.

We automated viral videos.

Introducing Blueprint – it uses viral formulas and swarms of AI creators to automatically generate millions of views for your brand while you sleep.

Our early preview is live. Just comment and I’ll DM you an invite. pic.twitter.com/8mCERgM6mf

— Dylan Ott (@dylanottt) July 7, 2025

If you didn’t watch the above video—and I truly, genuinely do not blame you if you didn’t—what you need to know is that something called “Blueprint” is here to automate a fountain of AI slop for you and then push it out onto social media at a seemingly relentless pace. The intended result, according to the enterprising mind behind Blueprint, is that its service can propel your brand-centric slop into going viral and, theoretically, grow your business as a result. The whole thing allegedly takes three steps: you provide a link to your business, Blueprint generates the ads with Veo 3, and then it tracks the performance of said slop and “scales” accordingly.

We are to believe, based on the company’s site, that Blueprint, or I guess its AI, has some better-than-thou system for making AI-generated branded content, and that it’s unlocked the secret to fully automating your social media marketing. I can’t say for sure how Blueprint is working out for the people who have paid for it, but some of the initial feedback on X has been less than ideal.

I really hate to dunk here but guys this is NOT how you do a startup.

My experience:
1. Happily sign up
2. Product doesn’t work; mysterious error
3. So I pay
4. Still doesn’t work.. no clue why
5. Try to downgrade, no way to downgrade
6. No support email in sight despite…

— Zack Hargett (@zackhargett) July 8, 2025

I don’t know how much money Blueprint is taking from people at this point since the FAQ dropdown menu under “How much does it cost?” just says, “We are currently in an early access phase and working with a select group of design partners. Request early access below to see if it’s a good fit for your business.” But I’m willing to say that any amount is probably too much for a service as opaque and new as this.

On one hand, it’s to be expected that so-called “experts” are trying to capitalize on the collective newness of AI by dangling the prospect of “easy money,” but on the other hand, it’s just downright depressing. I’m not even saying generative AI can’t or won’t give you the results these coaches and “services” are promising, but if you think that anyone has some specialized knowledge on how to use tools that came out five minutes ago, you are gravely mistaken. The other thing is that most of these tools are free, so paying someone to teach you how to use them just feels a bit silly.

Lastly, please, I implore you to think about whether you should be generating AI content at this scale to begin with. I know we all want to get rich quickly, but I think most of us also want to live in a world where social media isn’t completely awash in a landslide of AI slop. Just because you can get some eyeballs on your brand by generating blonde girls who love using your new camera app doesn’t mean you necessarily should—especially not if you plan on turning on the faucet and posting said slop once every 17 minutes. But that’s kind of the way things are going at this point. When it comes to generative AI, the gloves are clearly off, and the fight is just starting to get juicy. Unfortunately, it looks like the first face Veo 3 is about to hit is actually our own.