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How to Pick the Right MacBook for You (and Not Waste Your Money)

How to Pick the Right MacBook for You (and Not Waste Your Money)

All of Apple’s processors are scattered throughout different MacBook models. While Apple only currently sells M4 MacBooks, you can find older models at specific third-party retailers online either completely new or refurbished. If you do stumble upon its older chips (which came out four years ago), you might be wondering how they compare to other options. We break down the differences between each one.

M5 Series

M5: The rollout of the M5 line of chips has just started. The base M5 still has up to a 10-core CPU and 10-core GPU, although there’s also a lower-tier 9-core CPU that’s available in the iPad Pro—and presumably, that’ll also be offered in the M5 MacBook Air at some point. The M5 is around 10 to 15 percent faster in CPU performance, but also takes a significant step up in GPU, AI workloads, and even storage speed.

M4 Series

M4: The M4 originally launched in 2024. It has a 10-core CPU and 10-core GPU. Apple claims it delivers 1.8 times faster CPU performance and 2.2 times faster GPU performance than the M1. Meanwhile, the neural engine is over three times faster than the original and twice as fast as the M3. It also starts with 16 GB of unified memory, which will help power Apple Intelligence (the company’s suite of artificial intelligence features) a lot more smoothly. It’s available on the 14-inch MacBook Pro (2024), iMac (2024), and MacBook Air (13-inch and 15-inch, 2025).

M4 Pro: The M4 Pro has a 14-core CPU (which Apple claims is up to 1.9 times faster than the M1 Pro) and up to 20-core GPU, with up to 64 GB of unified memory. Built on a second-generation 3-nanometer process, it also supports enhanced GPU features like mesh shading and ray tracing—the latter of which is now twice as fast as on M3 chips. You’ll find it on the latest MacBook Pro (14-inch and 16-inch) and Mac Mini (2024).

M4 Max: This chip has a 16-core CPU and up to a 40-core GPU with support for up to 128 GB of unified memory. Apple says the CPU is up to 2.2 times faster than the M1 Max, while the GPU is up to 1.9 times faster. As with the M4 Pro, it packs support for mesh shading and ray tracing. The M4 Max is currently the most powerful chip you can get in a MacBook, and is available on the latest 14-inch and 16-inch MacBook Pro. You can also get it as an option in the current Mac Studio.


M3 Series

M3: The M3 is available on the 14-inch MacBook Pro (late 2023), 13-inch MacBook Air (2024), 15-inch MacBook Air (2024), and 24-inch iMac (2023). It packs an 8-core CPU and up to 10-core GPU with 24 GB of unified memory. When compared to the M1, Apple claims CPU performance is up to 35 percent faster and GPU performance is up to 65 percent faster. The company says the CPU and GPU are both 20 percent faster than the M2. As with the M1 and M2, it’s great for basic tasks like word processing, sending emails, using spreadsheets, and light gaming. With the 13-inch and 15-inch MacBook Air, you also have support for two external displays (one display with up to 6K resolution at 60 Hz and another with up to 5K resolution at 60 Hz).

M3 Pro: With a 12-core CPU and an 18-core GPU, Apple claims the M3 Pro’s GPU is only up to 10 percent faster than the M2 Pro—making this a marginal upgrade from its predecessor. Compared to the M1 Pro, however, the M2 Pro is up to 40 percent faster in GPU performance and 20 percent faster in CPU performance. It’s available on the 14-inch and 16-inch MacBook Pro from 2023. It’s the ideal in-between for those who need a chip that’s more powerful than the M3 but won’t utilize the full power of the M3 Max.

M3 Max: This is the next step up from the M2 Max and the most powerful of the three chips (but still not as powerful as the M2 Ultra). It has a 16-core CPU, 40-core GPU, and up to 128 GB of unified memory. According to Apple, the CPU performance is up to 80 percent faster than the M1 Max and up to 50 percent faster than the M2 Max. As for GPU performance, it’s said to be up to 50 percent faster than the M1 Max and 20 percent faster than the M2 Max. The M3 Max is available on the 14-inch and 16-inch MacBook Pro (late 2023).

M3 Ultra: While the M3 lineup was introduced in 2023, Apple announced an M3 Ultra in 2025. It’s confusingly the most powerful chip in the M-series lineup—even better than the latest M4 Max. It has an up to 32-core CPU (with 24 performance cores) and a GPU with up to 80 cores. Apple claims it’s up to 2.5 times faster than the M1 Ultra. It also comes with 96 GB of unified memory, with the option to upgrade up to 512 GB, while SSD storage can be increased to 16 GB. This chip is currently only available on the 2025 Mac Studio.


M2 Series

M2: You might think the M2 is better than the M1 Pro or M1 Max, but you’d be wrong. It’s an entry-level chip like the M1, with slightly more processing power. It packs an 8-core CPU and up to a 10-core GPU (two more GPU cores than its predecessor), along with support for up to 24 GB of unified memory. Apple says the second-generation chip has an 18 percent faster CPU and a GPU that’s 35 percent more powerful. The M2 is great for daily tasks like word processing and web browsing, but tasks like editing multiple streams of 4K footage and 3D rendering should be reserved for the M1 Pro or M1 Max (or the next two chips). It’s available in the MacBook Air (13 inch, 2022), MacBook Air (15 inch, 2022), and MacBook Pro (13 inch, 2022).

M2 Pro: The M2 Pro is the next step up from the M2. It has up to 12 cores in the CPU and up to a 19-core GPU, with up to 32 GB of unified memory. Apple claims performance is up to 20 percent faster than the 10-core M1 Pro and graphics are 30 percent faster. We recommend this chip for intermediate video and photo editors. It’s a marginal upgrade compared to the M1 Pro, but it’s the best option for those who want a more future-proof processor. You’ll find it in the MacBook Pro (14-inch and 16-inch) from early 2023 and Mac Mini (2023).

M2 Max: The M2 Max packs up to a 12-core CPU and up to a 38-core GPU (with support for up to 96 GB of unified memory). According to Apple, graphics are 30 percent faster than the M1 Max. The M2 Max is an excellent choice for those who work with graphics-intensive content, including graphic design, 3D modeling, and heavy-duty video footage. But as with the M2 Pro, it’s an incremental upgrade if you’re coming from an M1 Max. It’s available in the MacBook Pro (14-inch and 16-inch) that came out early in 2023 and Mac Studio (2023).

M2 Ultra: This is the successor to the M1 Ultra. It’s available on the second-generation Mac Studio and the Mac Pro (2023). Composed of two M2 Max chips, using Apple’s UltraFusion technology, the M2 Ultra has a 24-core CPU and a GPU configurable with 60 or 76 cores. Apple claims the CPU delivers up to 20 percent faster performance and a 30 percent faster GPU than the M1 Ultra. This is the chip to get if you’re working with extremely heavy-duty content that you believe the M1 Ultra, M2 Pro, or M2 Max simply won’t be able to handle. You’ll know if you need a chip this robust.


M1 Series

M1: This was the first custom silicon Apple debuted for its MacBook Air in 2020. It has an 8-core CPU and up to an 8-core GPU. Originally, there was support for up to 16 GB of unified memory (RAM) at an extra cost, but nowadays you can only purchase the 8-GB model. It’s much faster than any previous Intel-powered MacBook Pro, and it is the practical choice for most people, as it’s in the most affordable MacBook Air you can buy (from third-party retailers). It packs more than enough processing power to get you through common day-to-day tasks—even light gaming—and it can handle more intense jobs like photo editing.

M1 Pro: From there, the next step up was the M1 Pro. It has up to 10 cores in the CPU and up to a 16-core GPU, with up to 32 GB of unified memory. Apple says performance and graphics are both twice as fast as on the M1. We found it to be considerably more capable than the base chip, ideal for anyone who works heavily on MacBooks for music production or photo and video editing. Only the MacBook Pro (14-inch and 16-inch) from 2021 use this chip.

M1 Max: Like the M1 Pro, the M1 Max has a 10-core CPU but a heftier 32-core GPU (with support for up to 64 GB of unified memory). Apple says it’s four times faster than the M1 in terms of graphics. As proven in testing, this chip is extremely powerful and handles every heavy-duty task with ease. It was the go-to choice if you needed computer that could handle multiple streams of 8K or 4K video footage, 3D rendering, or developing apps and running demos. You probably already know whether you need this much power. It’s available in the MacBook Pro (14-inch and 16-inch) from 2021.

M1 Ultra: The M1 Ultra was the most powerful of them all. It’s two M1 Max chips connected with a technology called UltraFusion. It packs a 20-core CPU, 64-core GPU (which can be configured with up to 128 GB of unified memory), and a 32-core neural engine—complete with seven times more transistors than the base M1. Even with the M3 Ultra now available, the M1 Ultra remains powerful and a solid option for anyone who needs a heavy-duty processor for working with intense visuals and graphics. It was available only on the first-generation Mac Studio.

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What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?  

The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details. 

The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there. 

This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” 
 
Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  

There are around 3,600 AI startups in London, which, together, have raised around $12.1 billion out of the $14.8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. 
 
That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a $3.3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  

“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?  

The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details. 







The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there. 

This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.”  Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  


There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me.  That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  







“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

Image Credits:Phoenix Court

Top founders want to stay 

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said.  Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said.  Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK
Image Credits:Phoenix Court

Top founders want to stay

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. 
 
Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. 
 
Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.

U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK">This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?  

The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details. 







The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there. 

This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.”  Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  


There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me.  That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  







“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

Image Credits:Phoenix Court

Top founders want to stay 

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said.  Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said.  Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK

European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” 
 
Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  

There are around 3,600 AI startups in London, which, together, have raised around $12.1 billion out of the $14.8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. 
 
That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a $3.3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  

“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?  

The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details. 







The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there. 

This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.”  Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  


There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me.  That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  







“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

Image Credits:Phoenix Court

Top founders want to stay 

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said.  Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said.  Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK
Image Credits:Phoenix Court

Top founders want to stay

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. 
 
Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. 
 
Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.

U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK">This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch

What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?  

The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details. 

The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there. 

This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” 
 
Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  

There are around 3,600 AI startups in London, which, together, have raised around $12.1 billion out of the $14.8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. 
 
That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a $3.3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  

“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?  

The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details. 







The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there. 

This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.  

Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.  

Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?  

“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.”  Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.  


There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me.  That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.  

Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.  

Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.  







“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.” 

Image Credits:Phoenix Court

Top founders want to stay 

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said.  Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said.  Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK
Image Credits:Phoenix Court

Top founders want to stay

Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. 
 
Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.  

“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. 
 
Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia. 

Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said. 

Image Credits:Synthesia

Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.  

Unsurprisingly, London’s AI boom is also causing a talent war.

U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up. 

“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK
Why Remote Server Access Is a Common Attack Vector

Every cloud server exposes at least one remote access point – usually SSH on port 22 – and that port is scanned constantly by bots looking for weak credentials. Password-based login is the most common way a system can be attacked by brute force, and it is quite common with a standard setup that the system is left in a state where an admin/user of that system – “root user” – can log in directly by guessing the user ID and the password combination. Add in shared team credentials, forgotten firewall rules from old projects, and staging servers left publicly reachable, and it’s clear why misconfigured remote access – not zero-day exploits – is behind most cloud server compromises. The fix is simple, though you’ll need to do some setup yourself instead of trusting the default setting.

How to lock down SSH access in the right way

The best way to secure remote access is through a series of small improvements rather than one major overhaul. The following is a real working method:

  1. Switch to SSH key authentication, then turn off password login completely in the same location: sshd_config. Keys are far harder to brute-force than passwords.
  2. Disable root login over SSH and require a non-root user with sudo privileges instead; this is a security advantage that even without any change, one key compromising would limit the impact.
  3. Change the default SSH port away from 22 to cut down on automated scanning noise (not a security measure on its own, but it reduces log clutter).
  4. Restrict access by IP using your firewall or security group, allowing SSH only from known office or VPN IP ranges rather than the entire internet.
  5. Add a VPN as a connection layer for anyone accessing servers from outside a trusted network – a VPN like Planet VPN’s free VPN service can encrypt the connection between a remote worker’s laptop and the server before SSH traffic ever leaves their device, which matters especially on public wi-fi or shared networks.

Every step you take closes the doors that the attacker may open slightly, and when you combine everything, you would have a door to a series of locked gates.

Why Do I Need a Bastion Host?

When it comes to teams working with many servers, deploying a bastion host (jump box) may be a clean and effective way to solve the long-term problem. With this method, you only expose SSH to the bastion, and the other servers accept it only when it’s from the bastion’s internal IP. This centralizes logging and makes auditing access far simpler.

Using a virtual private network (VPN) and a bastion host together is perfectly fine – and many solutions use both: a safe way to access the private network via a VPN, followed by use of a bastion host to restrict which servers can be accessed. Some teams may decide to forgo the bastion because they don’t have the manpower to manage one, and so use a combination of a VPN and a set of firewall rules that still quite a bit lowers the exposure, but without the extra effort.

Mistakes Leading to Leaving Cloud Servers Open

The Mistakes That Cause Leaving Cloud Servers Open: Even the safest development teams may have slip-ups from time to time. One of the most frequent is leaving staged, or test servers with relaxed firewall rules equivalent to those of the production environment – hackers don’t concern themselves with which environment they first land on. Another frequent error is reusing the same SSH key on several servers and clients, causing one hacked laptop to compromise all servers that key has access to.

Another common human error is not removing or changing access when someone leaves the team, so stale credentials remain valid and accessible. At last, putting trust in the strategy of “security through obscurity” – meaning one thinks that setting up the unusual port or hiding the hostname from the public is actually sufficient security – creates a wrong impression of security. This is mostly true; in reality, modern-day attackers scan all ports anyway, and there is no way to hide from them.

System Administrators Guide to Secure Remote Access 

Prohibit SSH password logins totally and depend exclusively on key-based authentication

  • Surely no one wants to type in the password every time; because of this, use only key-based authentication 
  • Deter the user from logging in as root by default and instead use the sudo command to do root tasks
  • A firewall or security group rule can provide great help with IP address-based restrictions on SSH logins 
  • For access that comes from untrusted sources or external networks, use a secure tunnel like a vpn or bastion host
  • Periodically change SSH keys and inspect access lists
  • Maintain records of login attempts and detect brute-force attacks as quickly as possible

Frequently Asked Questions

What is the principal means by which cloud servers suffer break-ins through remote access?

By far the biggest reason why this can happen is unauthorized password-based SSH logins that have been cracked by brute force. The scenario is most likely to develop where the administrator allows root login via password and leaves the default port open.

Sufficient security measures for the server via SSH keys: Do you think it is safe to rely only on key authentication? 

It is true that SSH keys drastically decrease the danger of a successful brute-force attack. However, if there is only key authentication on the server, there are still risks – the server administrator can always enable root login or disable the IP-based login restrictions. So it is recommended to always have these three in the server configuration: disabled root login, restricted access to known IPs, and rotating the keys regularly as the main components of meaningful protection. 

Is it really necessary to set up a separate VPN network while I am able to connect via SSH keys? 

A VPN gives extra security by first encrypting your computer traffic before it reaches your network, where the SSH connection will be used. This is mostly important when working on untrusted networks – like public wi-fi – where there is a threat of a potential hacker in your local network looking at your data.

Bastion host vs VPN as methods of accessing the server? 

The bastion host works by funneling SSH sessions from many users through a single, carefully monitored server point while the rest of the network (and mostly the servers) remains protected from the internet. At the same time, a vpn will fully encrypt the communication between the user and the corporate network or servers. The combination is very common among larger security teams as a part of the defense-in-depth principle. 

How often should SSH keys be rotated? 

The ideal period to change your SSH keys depends on the security practices of your organization, but generally a good practice is to change SSH keys between 90 and 180 days, or in the case that the user who had access with the key leaves or is no longer able to be contacted, such as when a team member leaves.

Why is only changing the port number for SSH enough to secure that port?

Changing the port reduces automated scanning noise in your logs but isn’t a real security control on its own — port scanners check all ports, so it should never replace key-based auth and firewall rules.

#Secure #Remote #Access #Cloud #ServerCloud,remote access">How to Secure Remote Access to Your Cloud Server in 2026
	
Protection against unauthorized remote logins to your cloud server is a matter of SSH key-based authentication, a strict security policy on the firewall, two-factor authentication, and a secure communication channel – no individual component will give adequate protection by itself. The major risk point in breaches is not the server but the open door to remote login. To patch that vulnerability, you need a series of countermeasures, not a magical setting.





Why Remote Server Access Is a Common Attack Vector



Every cloud server exposes at least one remote access point – usually SSH on port 22 – and that port is scanned constantly by bots looking for weak credentials. Password-based login is the most common way a system can be attacked by brute force, and it is quite common with a standard setup that the system is left in a state where an admin/user of that system – “root user” – can log in directly by guessing the user ID and the password combination. Add in shared team credentials, forgotten firewall rules from old projects, and staging servers left publicly reachable, and it’s clear why misconfigured remote access – not zero-day exploits – is behind most cloud server compromises. The fix is simple, though you’ll need to do some setup yourself instead of trusting the default setting.



How to lock down SSH access in the right way



The best way to secure remote access is through a series of small improvements rather than one major overhaul. The following is a real working method:




Switch to SSH key authentication, then turn off password login completely in the same location: sshd_config. Keys are far harder to brute-force than passwords.



Disable root login over SSH and require a non-root user with sudo privileges instead; this is a security advantage that even without any change, one key compromising would limit the impact.



Change the default SSH port away from 22 to cut down on automated scanning noise (not a security measure on its own, but it reduces log clutter).



Restrict access by IP using your firewall or security group, allowing SSH only from known office or VPN IP ranges rather than the entire internet.



Add a VPN as a connection layer for anyone accessing servers from outside a trusted network – a VPN like Planet VPN’s free VPN service can encrypt the connection between a remote worker’s laptop and the server before SSH traffic ever leaves their device, which matters especially on public wi-fi or shared networks.




Every step you take closes the doors that the attacker may open slightly, and when you combine everything, you would have a door to a series of locked gates.



Why Do I Need a Bastion Host?



When it comes to teams working with many servers, deploying a bastion host (jump box) may be a clean and effective way to solve the long-term problem. With this method, you only expose SSH to the bastion, and the other servers accept it only when it’s from the bastion’s internal IP. This centralizes logging and makes auditing access far simpler.



Using a virtual private network (VPN) and a bastion host together is perfectly fine – and many solutions use both: a safe way to access the private network via a VPN, followed by use of a bastion host to restrict which servers can be accessed. Some teams may decide to forgo the bastion because they don’t have the manpower to manage one, and so use a combination of a VPN and a set of firewall rules that still quite a bit lowers the exposure, but without the extra effort.



Mistakes Leading to Leaving Cloud Servers Open



The Mistakes That Cause Leaving Cloud Servers Open: Even the safest development teams may have slip-ups from time to time. One of the most frequent is leaving staged, or test servers with relaxed firewall rules equivalent to those of the production environment – hackers don’t concern themselves with which environment they first land on. Another frequent error is reusing the same SSH key on several servers and clients, causing one hacked laptop to compromise all servers that key has access to.



Another common human error is not removing or changing access when someone leaves the team, so stale credentials remain valid and accessible. At last, putting trust in the strategy of “security through obscurity” – meaning one thinks that setting up the unusual port or hiding the hostname from the public is actually sufficient security – creates a wrong impression of security. This is mostly true; in reality, modern-day attackers scan all ports anyway, and there is no way to hide from them.



System Administrators Guide to Secure Remote Access 



Prohibit SSH password logins totally and depend exclusively on key-based authentication




Surely no one wants to type in the password every time; because of this, use only key-based authentication 



Deter the user from logging in as root by default and instead use the sudo command to do root tasks



A firewall or security group rule can provide great help with IP address-based restrictions on SSH logins 



For access that comes from untrusted sources or external networks, use a secure tunnel like a vpn or bastion host



Periodically change SSH keys and inspect access lists



Maintain records of login attempts and detect brute-force attacks as quickly as possible




Frequently Asked Questions



What is the principal means by which cloud servers suffer break-ins through remote access? By far the biggest reason why this can happen is unauthorized password-based SSH logins that have been cracked by brute force. The scenario is most likely to develop where the administrator allows root login via password and leaves the default port open.  Sufficient security measures for the server via SSH keys: Do you think it is safe to rely only on key authentication?  It is true that SSH keys drastically decrease the danger of a successful brute-force attack. However, if there is only key authentication on the server, there are still risks – the server administrator can always enable root login or disable the IP-based login restrictions. So it is recommended to always have these three in the server configuration: disabled root login, restricted access to known IPs, and rotating the keys regularly as the main components of meaningful protection.   Is it really necessary to set up a separate VPN network while I am able to connect via SSH keys?  A VPN gives extra security by first encrypting your computer traffic before it reaches your network, where the SSH connection will be used. This is mostly important when working on untrusted networks – like public wi-fi – where there is a threat of a potential hacker in your local network looking at your data.  Bastion host vs VPN as methods of accessing the server?  The bastion host works by funneling SSH sessions from many users through a single, carefully monitored server point while the rest of the network (and mostly the servers) remains protected from the internet. At the same time, a vpn will fully encrypt the communication between the user and the corporate network or servers. The combination is very common among larger security teams as a part of the defense-in-depth principle.   How often should SSH keys be rotated?  The ideal period to change your SSH keys depends on the security practices of your organization, but generally a good practice is to change SSH keys between 90 and 180 days, or in the case that the user who had access with the key leaves or is no longer able to be contacted, such as when a team member leaves.  Why is only changing the port number for SSH enough to secure that port? Changing the port reduces automated scanning noise in your logs but isn’t a real security control on its own — port scanners check all ports, so it should never replace key-based auth and firewall rules.  





#Secure #Remote #Access #Cloud #ServerCloud,remote access

  1. free VPN service can encrypt the connection between a remote worker’s laptop and the server before SSH traffic ever leaves their device, which matters especially on public wi-fi or shared networks.

Every step you take closes the doors that the attacker may open slightly, and when you combine everything, you would have a door to a series of locked gates.

Why Do I Need a Bastion Host?

When it comes to teams working with many servers, deploying a bastion host (jump box) may be a clean and effective way to solve the long-term problem. With this method, you only expose SSH to the bastion, and the other servers accept it only when it’s from the bastion’s internal IP. This centralizes logging and makes auditing access far simpler.

Using a virtual private network (VPN) and a bastion host together is perfectly fine – and many solutions use both: a safe way to access the private network via a VPN, followed by use of a bastion host to restrict which servers can be accessed. Some teams may decide to forgo the bastion because they don’t have the manpower to manage one, and so use a combination of a VPN and a set of firewall rules that still quite a bit lowers the exposure, but without the extra effort.

Mistakes Leading to Leaving Cloud Servers Open

The Mistakes That Cause Leaving Cloud Servers Open: Even the safest development teams may have slip-ups from time to time. One of the most frequent is leaving staged, or test servers with relaxed firewall rules equivalent to those of the production environment – hackers don’t concern themselves with which environment they first land on. Another frequent error is reusing the same SSH key on several servers and clients, causing one hacked laptop to compromise all servers that key has access to.

Another common human error is not removing or changing access when someone leaves the team, so stale credentials remain valid and accessible. At last, putting trust in the strategy of “security through obscurity” – meaning one thinks that setting up the unusual port or hiding the hostname from the public is actually sufficient security – creates a wrong impression of security. This is mostly true; in reality, modern-day attackers scan all ports anyway, and there is no way to hide from them.

System Administrators Guide to Secure Remote Access 

Prohibit SSH password logins totally and depend exclusively on key-based authentication

  • Surely no one wants to type in the password every time; because of this, use only key-based authentication 
  • Deter the user from logging in as root by default and instead use the sudo command to do root tasks
  • A firewall or security group rule can provide great help with IP address-based restrictions on SSH logins 
  • For access that comes from untrusted sources or external networks, use a secure tunnel like a vpn or bastion host
  • Periodically change SSH keys and inspect access lists
  • Maintain records of login attempts and detect brute-force attacks as quickly as possible

Frequently Asked Questions

What is the principal means by which cloud servers suffer break-ins through remote access?

By far the biggest reason why this can happen is unauthorized password-based SSH logins that have been cracked by brute force. The scenario is most likely to develop where the administrator allows root login via password and leaves the default port open.

Sufficient security measures for the server via SSH keys: Do you think it is safe to rely only on key authentication? 

It is true that SSH keys drastically decrease the danger of a successful brute-force attack. However, if there is only key authentication on the server, there are still risks – the server administrator can always enable root login or disable the IP-based login restrictions. So it is recommended to always have these three in the server configuration: disabled root login, restricted access to known IPs, and rotating the keys regularly as the main components of meaningful protection. 

Is it really necessary to set up a separate VPN network while I am able to connect via SSH keys? 

A VPN gives extra security by first encrypting your computer traffic before it reaches your network, where the SSH connection will be used. This is mostly important when working on untrusted networks – like public wi-fi – where there is a threat of a potential hacker in your local network looking at your data.

Bastion host vs VPN as methods of accessing the server? 

The bastion host works by funneling SSH sessions from many users through a single, carefully monitored server point while the rest of the network (and mostly the servers) remains protected from the internet. At the same time, a vpn will fully encrypt the communication between the user and the corporate network or servers. The combination is very common among larger security teams as a part of the defense-in-depth principle. 

How often should SSH keys be rotated? 

The ideal period to change your SSH keys depends on the security practices of your organization, but generally a good practice is to change SSH keys between 90 and 180 days, or in the case that the user who had access with the key leaves or is no longer able to be contacted, such as when a team member leaves.

Why is only changing the port number for SSH enough to secure that port?

Changing the port reduces automated scanning noise in your logs but isn’t a real security control on its own — port scanners check all ports, so it should never replace key-based auth and firewall rules.

#Secure #Remote #Access #Cloud #ServerCloud,remote access">How to Secure Remote Access to Your Cloud Server in 2026

Protection against unauthorized remote logins to your cloud server is a matter of SSH key-based authentication, a strict security policy on the firewall, two-factor authentication, and a secure communication channel – no individual component will give adequate protection by itself. The major risk point in breaches is not the server but the open door to remote login. To patch that vulnerability, you need a series of countermeasures, not a magical setting.

Why Remote Server Access Is a Common Attack Vector

Every cloud server exposes at least one remote access point – usually SSH on port 22 – and that port is scanned constantly by bots looking for weak credentials. Password-based login is the most common way a system can be attacked by brute force, and it is quite common with a standard setup that the system is left in a state where an admin/user of that system – “root user” – can log in directly by guessing the user ID and the password combination. Add in shared team credentials, forgotten firewall rules from old projects, and staging servers left publicly reachable, and it’s clear why misconfigured remote access – not zero-day exploits – is behind most cloud server compromises. The fix is simple, though you’ll need to do some setup yourself instead of trusting the default setting.

How to lock down SSH access in the right way

The best way to secure remote access is through a series of small improvements rather than one major overhaul. The following is a real working method:

  1. Switch to SSH key authentication, then turn off password login completely in the same location: sshd_config. Keys are far harder to brute-force than passwords.
  2. Disable root login over SSH and require a non-root user with sudo privileges instead; this is a security advantage that even without any change, one key compromising would limit the impact.
  3. Change the default SSH port away from 22 to cut down on automated scanning noise (not a security measure on its own, but it reduces log clutter).
  4. Restrict access by IP using your firewall or security group, allowing SSH only from known office or VPN IP ranges rather than the entire internet.
  5. Add a VPN as a connection layer for anyone accessing servers from outside a trusted network – a VPN like Planet VPN’s free VPN service can encrypt the connection between a remote worker’s laptop and the server before SSH traffic ever leaves their device, which matters especially on public wi-fi or shared networks.

Every step you take closes the doors that the attacker may open slightly, and when you combine everything, you would have a door to a series of locked gates.

Why Do I Need a Bastion Host?

When it comes to teams working with many servers, deploying a bastion host (jump box) may be a clean and effective way to solve the long-term problem. With this method, you only expose SSH to the bastion, and the other servers accept it only when it’s from the bastion’s internal IP. This centralizes logging and makes auditing access far simpler.

Using a virtual private network (VPN) and a bastion host together is perfectly fine – and many solutions use both: a safe way to access the private network via a VPN, followed by use of a bastion host to restrict which servers can be accessed. Some teams may decide to forgo the bastion because they don’t have the manpower to manage one, and so use a combination of a VPN and a set of firewall rules that still quite a bit lowers the exposure, but without the extra effort.

Mistakes Leading to Leaving Cloud Servers Open

The Mistakes That Cause Leaving Cloud Servers Open: Even the safest development teams may have slip-ups from time to time. One of the most frequent is leaving staged, or test servers with relaxed firewall rules equivalent to those of the production environment – hackers don’t concern themselves with which environment they first land on. Another frequent error is reusing the same SSH key on several servers and clients, causing one hacked laptop to compromise all servers that key has access to.

Another common human error is not removing or changing access when someone leaves the team, so stale credentials remain valid and accessible. At last, putting trust in the strategy of “security through obscurity” – meaning one thinks that setting up the unusual port or hiding the hostname from the public is actually sufficient security – creates a wrong impression of security. This is mostly true; in reality, modern-day attackers scan all ports anyway, and there is no way to hide from them.

System Administrators Guide to Secure Remote Access 

Prohibit SSH password logins totally and depend exclusively on key-based authentication

  • Surely no one wants to type in the password every time; because of this, use only key-based authentication 
  • Deter the user from logging in as root by default and instead use the sudo command to do root tasks
  • A firewall or security group rule can provide great help with IP address-based restrictions on SSH logins 
  • For access that comes from untrusted sources or external networks, use a secure tunnel like a vpn or bastion host
  • Periodically change SSH keys and inspect access lists
  • Maintain records of login attempts and detect brute-force attacks as quickly as possible

Frequently Asked Questions

What is the principal means by which cloud servers suffer break-ins through remote access?

By far the biggest reason why this can happen is unauthorized password-based SSH logins that have been cracked by brute force. The scenario is most likely to develop where the administrator allows root login via password and leaves the default port open.

Sufficient security measures for the server via SSH keys: Do you think it is safe to rely only on key authentication? 

It is true that SSH keys drastically decrease the danger of a successful brute-force attack. However, if there is only key authentication on the server, there are still risks – the server administrator can always enable root login or disable the IP-based login restrictions. So it is recommended to always have these three in the server configuration: disabled root login, restricted access to known IPs, and rotating the keys regularly as the main components of meaningful protection. 

Is it really necessary to set up a separate VPN network while I am able to connect via SSH keys? 

A VPN gives extra security by first encrypting your computer traffic before it reaches your network, where the SSH connection will be used. This is mostly important when working on untrusted networks – like public wi-fi – where there is a threat of a potential hacker in your local network looking at your data.

Bastion host vs VPN as methods of accessing the server? 

The bastion host works by funneling SSH sessions from many users through a single, carefully monitored server point while the rest of the network (and mostly the servers) remains protected from the internet. At the same time, a vpn will fully encrypt the communication between the user and the corporate network or servers. The combination is very common among larger security teams as a part of the defense-in-depth principle. 

How often should SSH keys be rotated? 

The ideal period to change your SSH keys depends on the security practices of your organization, but generally a good practice is to change SSH keys between 90 and 180 days, or in the case that the user who had access with the key leaves or is no longer able to be contacted, such as when a team member leaves.

Why is only changing the port number for SSH enough to secure that port?

Changing the port reduces automated scanning noise in your logs but isn’t a real security control on its own — port scanners check all ports, so it should never replace key-based auth and firewall rules.

#Secure #Remote #Access #Cloud #ServerCloud,remote access

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