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I Tested Dozens of Heat Protectant Sprays to Find The Best

I Tested Dozens of Heat Protectant Sprays to Find The Best

Other Heat Protectants We Tried

Photograph: Kat Merck

R+Co Bleu Hypersonic Heat Styling Mist for $36: This high-tech-looking aerosol in a recycled aluminum bottle was a favorite during the early weeks of testing—I liked its protection up to 450 degrees Fahrenheit and its frizz-fighting properties. However, it does use a polymer and resin complex to smooth hair, and over time I noticed it was leaving a sticky residue on my hands and heat tools.

Sutra Heat Guard Blowout Cream for $24: I love Sutra’s IR2 hair straightener, so I had high hopes. This thick and almost fragrance-free cream is meant to protect up to 450 degrees Fahrenheit and reduce drying time, but my hair felt dried out after use.

Moroccanoil Perfect Defense Heat Protectant for $15 (2 ounces): All of Moroccanoil’s products come infused with argan oil, and this spray that protects up to 450 degrees Fahrenheit is no exception. It can be used on wet or dry hair, and it’s extremely lightweight—I thought it felt and acted like a light hairspray, for better or for worse. I didn’t love the scent or the super-fine, alcohol-based mist—in fact, I was worried it would dry my hair out, but it didn’t.

Image may contain Bottle Cosmetics and Perfume

Photograph: Kat Merck

Pureology Instant Levitation Mist for $32: Pureology is known for its formulas made specifically for color-treated hair, so I was hoping this would be a great-performing solution for those who don’t want to risk ruining their expensive highlights or balayage. However, it seemed to leave a dull residue, and neither I nor my short-haired tester found the volumizing feature to be very effective.

IGK Good Behavior Spirulina Protein Smoothing Spray for $38: This aerosol felt like it dried my hair out a bit, and it has the same unpleasant scent as the 4-in-1 (above). I didn’t care for it in a liquid spray, but it was overwhelming in aerosol cloud form.

Milk_Shake Lifestyling Amazing Anti-Humidity Spray for $28 and Smoothing Cream for $24: I love Milk_Shake as a brand, and these products were just fine, but didn’t stand out enough to qualify as top picks.

Sutra Heat Guard Heat Protector for $18: Imperceptibly scented and light, this pump spray seemed promising for use on dry hair, but it had the same issue as Briogeo’s Farewell Frizz. Even after multiple passes at high temperatures, my hair was unmanageable and would not cooperate with the flat iron.

Milk_Shake Lifestyling Thermo-Protector for $40: I usually love Milk_Shake products, but this aerosol spray felt like it dried out my hair and amplified my already hard-to-handle frizz after blow-drying. It also did not add a discernible amount of shine as promised.

FoxyBae Cool AF Heat Protectant + Biotin for $16: I like the cheery design of this pump spray bottle, as well as the fact it can be used on wet or dry hair. However, it didn’t seem as effective as other brands and was greasy when used on dry hair.

Image may contain Bottle Cosmetics and Perfume

Photograph: Kat Merck

Biolage Thermal Setting Spray for $28: I like the Biolage brand, and the fact that this can be used on either damp or dry hair (though it doesn’t give a temperature limit). However, whether I used it wet or dry, I found it left parts of my hair stiff. Some online reviewers, though, found they quite liked it for setting curls.

Briogeo Farewell Frizz Blowdry Perfection & Heat Protectant Creme for $26: I have thick, unruly hair, and this cream protectant felt like it actually made my hair unmanageable and harder to style. It may speak to its effectiveness, but I felt like I had to take too many passes with a titanium flat iron turned up to max temperature.

Reverie Milk Anti-Frizz Leave-in Nourishing Treatment for $44: I loved this cream’s spicy botanical scent, stylish glass bottle, and the fact that it protects up to 450 degrees Fahrenheit (according to Reverie; it does not say so on the bottle). It worked OK, but unfortunately, there are just too many better options for half the price.

Cloud 9 Miracle Repair 3-in-1 Leave-in Conditioning Spray for $28 and Cloud 9 Blowout Blow Dry Serum for $26: People rave about Cloud 9 online, and I really like parent brand Beautopia’s vibrating hair straightener, but neither of these products did much to cut down frizz during my tests.

Image may contain Bottle Cosmetics Lipstick and Lotion

Photograph: Kat Merck

Hairstory Primer Smoothing & Protecting Mist for $36: This leave-in mist protects up to 450 degrees Fahrenheit and is designed to work with the whole Hairstory New Wash Method ($64), which involves a detergent-free “cleansing cream.” I tried it and it reminded me of the whole “no ‘poo” movement of the early aughts, where partctioners eschewed modern shampoo for more natural options like baking soda. This method is not for everyone, but if you do try it, I don’t think the mist adds enough to justify the cost.

Chi 44 Iron Guard for $19: This drugstore stalwart works well to protect from heat while also tamping down frizz, and the new Botanical Bliss scent is an improvement over the original formula’s. However, it left a sticky residue on my hands and heat tools.

R+Co Chainmail Thermal Protection Styling Spray for $36: I appreciated this spray for its ability to add lots of visible shine, but the aerosol nozzle was not as targeted as I’d have liked, creating such a wide-ranging, fine-mist fog that it was nearly impossible not to breathe it in. I also found the cologne-like scent overwhelming.

FAQs

How Do Heat Protectants Work?

Ingredients vary, but most heat protectants work much the same way: by deploying ingredients like copolymers or silicone that coat the hair shaft to slow (though not totally stop) heat conduction. Many heat protectants also include moisturizers to help seal and smooth the cuticle to reduce frizz. Because heat protectants can only slow, not completely stop, heat damage, it’s still important to use the lowest heat settings you can for your hair for the least amount of time.

How Do We Test?

I wash my 3a curly hair twice a week, then blow-dry and follow up with a straightening iron. I touch up my hair with a straightening iron daily in between. I tested the heat protectants in this guide in the course of my normal day-to-day life over a period of four months. I used each product on either damp hair before blow-drying or on dry hair before the straightening iron—whichever was indicated by the instructions. If a product could be used on damp and dry hair, I tried it both ways.

What’s Up Next to Test?

I’ll be testing Tresemme’s Protecting Heat Keratin Smooth Spray, Redken’s Quick Blowout, and products from Neqi.


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#Tested #Dozens #Heat #Protectant #Sprays #Find

In addition to the Gemini upgrade, Google also announced improvements to the camera experience, new automation capabilities, and two public previews: Ask Home on Web and a new notification feature. Ask Home on Web will allow Google Home users to manage their smart home from a computer, including searching camera history with natural language, checking on devices, and creating automations. Google is also releasing a public preview for “improved and expanded notifications” that include “quick action” buttons that can be used for device control directly in the notification.

#Google #Homes #Gemini #handle #complicated #requestsAI,Google,News,Smart Home,Tech">Google Home’s Gemini AI can handle more complicated requestsGoogle Home users can now ask Gemini to complete more complex, multi-step tasks and combine multiple tasks in a single command. Google has updated Gemini for Home to Gemini 3.1, which it says will improve the smart home assistant’s ability to interpret and act on requests. The upgrade will also make Gemini for Home better at handling recurring and all-day events and allow users to “move around” upcoming events.In addition to the Gemini upgrade, Google also announced improvements to the camera experience, new automation capabilities, and two public previews: Ask Home on Web and a new notification feature. Ask Home on Web will allow Google Home users to manage their smart home from a computer, including searching camera history with natural language, checking on devices, and creating automations. Google is also releasing a public preview for “improved and expanded notifications” that include “quick action” buttons that can be used for device control directly in the notification.#Google #Homes #Gemini #handle #complicated #requestsAI,Google,News,Smart Home,Tech

updated Gemini for Home to Gemini 3.1, which it says will improve the smart home assistant’s ability to interpret and act on requests. The upgrade will also make Gemini for Home better at handling recurring and all-day events and allow users to “move around” upcoming events.

In addition to the Gemini upgrade, Google also announced improvements to the camera experience, new automation capabilities, and two public previews: Ask Home on Web and a new notification feature. Ask Home on Web will allow Google Home users to manage their smart home from a computer, including searching camera history with natural language, checking on devices, and creating automations. Google is also releasing a public preview for “improved and expanded notifications” that include “quick action” buttons that can be used for device control directly in the notification.

#Google #Homes #Gemini #handle #complicated #requestsAI,Google,News,Smart Home,Tech">Google Home’s Gemini AI can handle more complicated requests

Google Home users can now ask Gemini to complete more complex, multi-step tasks and combine multiple tasks in a single command. Google has updated Gemini for Home to Gemini 3.1, which it says will improve the smart home assistant’s ability to interpret and act on requests. The upgrade will also make Gemini for Home better at handling recurring and all-day events and allow users to “move around” upcoming events.

In addition to the Gemini upgrade, Google also announced improvements to the camera experience, new automation capabilities, and two public previews: Ask Home on Web and a new notification feature. Ask Home on Web will allow Google Home users to manage their smart home from a computer, including searching camera history with natural language, checking on devices, and creating automations. Google is also releasing a public preview for “improved and expanded notifications” that include “quick action” buttons that can be used for device control directly in the notification.

#Google #Homes #Gemini #handle #complicated #requestsAI,Google,News,Smart Home,Tech
Every time you use AI, you are, in some small way, depending on a 42-year-old, 44,000-person Dutch company that spends €4.5 billion each year to advance its technology.

ASML, headquartered in the Netherlands, makes the machines that make the chips that make AI possible. More specifically, it makes the only machines in the world capable of printing the microscopic patterns on silicon wafers that define the most advanced semiconductors — a process called extreme ultraviolet lithography, or EUV. The machines are roughly the size of a school bus, take months to assemble, involve hundreds of suppliers, and cost anywhere from $200 million to upwards of $400 million apiece depending on the generation (prices that give even ASML’s biggest customers pause occasionally).

That monopoly has made ASML the most valuable company in Europe, worth over $530 billion. And with the four largest American tech companies — Microsoft, Meta, Amazon and Google — committing more than $600 billion in AI infrastructure spending this year alone, demand for ASML’s machines has surged to the point where the company has openly said the world won’t have enough chips for years.

All that demand has also made ASML a target. Substrate, a San Francisco startup founded by a protégé of Peter Thiel, has raised more than $100 million and been valued at over $1 billion on the claim that it can build a rival lithography machine. Separately, there have been reports that former ASML engineers in China have partly reverse-engineered the technology, a prospect with enormous geopolitical implications.

Christophe Fouquet, who became ASML’s CEO in 2024 after more than a decade at the company, sat down with this editor on the rooftop deck of his Beverly Hills hotel Tuesday morning ahead of his appearance at the Milken Institute Global Conference. Dressed in a blue suit and white shirt, he was relaxed — even when the conversation turned to the rivals.

This interview has been lightly edited for length and clarity.

TC: Did you see the AI explosion coming?

Techcrunch event

San Francisco, CA | October 13-15, 2026

CF: No, not at all. We worked very hard, but not with the idea that this would come. You went from a concept — something people thought would eventually arrive — to ChatGPT, which was really the first good example of what AI could do. And now I think we look at AI as the next revolution, not only industrial but societal. Did I see it coming? No. Sitting in the middle of it every day, sometimes we wake up in the morning and still check that what is happening is really happening.

The big question everyone has is whether the supply chain can keep pace with demand. Can it?

The demand is such that the market overall will be supply-limited for quite a bit. Right now, the biggest bottleneck seems to be in chip manufacturing. We, as an equipment supplier, follow our customers, and so far we’ve followed them pretty well — but we know we have to step up our entire supply chain and capacity. If you talk to the hyperscalers, I think they will tell you that for the next two, three, even five years, they’re not going to get enough chips.

TSMC made news recently saying your latest machines are too expensive. How do you respond?

An EUV system, if you look at the price, is going to be more expensive than a low-NA system, but the cost of making a wafer with this tool on some advanced layers will be cheaper. We can get 20%, 30% cost reduction.

[Editors note: both machines Fouquet is referring to here are EUV machines — the same fundamental technology. NA stands for numerical aperture, a measure of how finely a machine can focus light onto a chip. Low-NA EUV is the current generation; high-NA EUV is ASML’s newest generation, capable of printing even finer patterns but carrying a price tag of $350 million or more apiece. Fouquet is arguing that even though the new machine costs more, it produces chips more cheaply.]

I get a lot of questions about whether it’s going to be this month or next month or the month after. And I usually say it doesn’t really matter, because we designed high-NA for the next 10, 20 years. You can go back to the press from 2016, 2017, and you’ll find the same quotes — low-NA EUV was very pricey. We know what happened after that. The same will happen with high-NA.

There’s a startup called Substrate, backed by Peter Thiel, claiming it can build a rival lithography machine. What do you think of it?

Wanting to have it and having it — that’s still a huge difference. The challenges of lithography are many. Being able to make an image is a starting point, but you need to make that image in very high quantity, at very low cost, at high speed, and with nanometer accuracy. I always say the only reason ASML could build an EUV machine is because 80% of it already existed, based on previous knowledge and products built over time. We had to solve one problem — getting EUV light — and that alone took 20 years. When you start from scratch, the challenge is enormous. I’ve seen a lot of claims. I’ve seen a few pictures. But we had our first EUV picture 30 years ago, and we still needed 20 more years of hard work to turn it into a manufacturing system.

What about xLight, a laser startup partly backed by the U.S. government that wants to work with you?

xLight is focusing on one element of our EUV machine — the source that creates the light. The source we have can be extended for many years to come, and we know how to scale it. What xLight is doing is a new source that still has to be built and proven. The only question is whether it provides a performance or cost advantage over what we have. I think the jury is still out. We are working with them so they can demonstrate their technology — we feel that’s a responsibility on our side. But it’s still a very long journey.

There are also reports that former ASML engineers in China have reverse-engineered your machines.

To reverse-engineer anything, you first need to have the machine. And there is no EUV machine in China — we never shipped any tools there. All the tools we have shipped, we know where they are. They’re either in use with customers, and we track those, or they’ve been dismantled and came back to us. The idea that one of our systems is in China is simply wrong. And because our EUV technology has never been exported there, we also have no people in China trained on EUV.

Very early on, when restrictions came in, we created a complete separation within the company between those who can access EUV technology, documents and training, and those who cannot. Our team in China sits on the other side of that line. The facts point to very little, if any, progress at all. It’s hard for people to accept that because access to this technology is so important.

On export controls more broadly — Jensen Huang was here last night arguing that companies should sell globally, that more corporate revenue means more tax dollars for a company’s home country. He also said the important thing is to keep the best and latest closer to home. Do you agree?

I think he’s totally right. What he adds — and I think this is what Nvidia has done — is that you can keep a technological advantage by maintaining a generation gap in what you sell. Nvidia sells a few generations back, and that lets them find the balance between still doing business and not handing a strong competitive advantage to countries where you won’t sell the latest. We believe the same approach should apply to our products. Today we ship tools to China — allowed by export controls — but it’s a tool we first shipped in 2015. If you apply Jensen’s philosophy to our situation, Nvidia is working with roughly an eight-generation gap. We’re looking at two or three. There’s room for rationalization — finding the right balance between not doing business at all, losing a major opportunity, and strongly inviting others to compete with you.

How do you assess where things stand with the current administration on all of this?

There is a good dialogue, which is very important. I think there’s a genuine understanding of what business needs, but there’s still the challenge of finding the right balance between all the different voices and interests. The dialogue is there, and we appreciate that. I’ve been in Washington many times. At least the discussion is happening. But it’s a very complex topic.

You don’t seem concerned about anyone short-cutting your technology.

People like to have the greatest technology, but they tend to forget what it took to build it. It’s been many years of work — not only at ASML but with our suppliers. Many different groups of people solving very difficult problems, and then one company bringing it all together using decades of lithography expertise to turn it into a manufacturing system. This is in no way easy. And I think that’s also our best protection. It’s simply what it took to put it together.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#ASML #CEO #Christophe #Fouquet #coming #TechCrunchASML,Christophe Fouquet,Jensen Huang,nvidia,TSMC">ASML CEO Christophe Fouquet: No one is coming for us | TechCrunch
Every time you use AI, you are, in some small way, depending on a 42-year-old, 44,000-person Dutch company that spends €4.5 billion each year to advance its technology.

ASML, headquartered in the Netherlands, makes the machines that make the chips that make AI possible. More specifically, it makes the only machines in the world capable of printing the microscopic patterns on silicon wafers that define the most advanced semiconductors — a process called extreme ultraviolet lithography, or EUV. The machines are roughly the size of a school bus, take months to assemble, involve hundreds of suppliers, and cost anywhere from 0 million to upwards of 0 million apiece depending on the generation (prices that give even ASML’s biggest customers pause occasionally).







That monopoly has made ASML the most valuable company in Europe, worth over 0 billion. And with the four largest American tech companies — Microsoft, Meta, Amazon and Google — committing more than 0 billion in AI infrastructure spending this year alone, demand for ASML’s machines has surged to the point where the company has openly said the world won’t have enough chips for years.

All that demand has also made ASML a target. Substrate, a San Francisco startup founded by a protégé of Peter Thiel, has raised more than 0 million and been valued at over  billion on the claim that it can build a rival lithography machine. Separately, there have been reports that former ASML engineers in China have partly reverse-engineered the technology, a prospect with enormous geopolitical implications.

Christophe Fouquet, who became ASML’s CEO in 2024 after more than a decade at the company, sat down with this editor on the rooftop deck of his Beverly Hills hotel Tuesday morning ahead of his appearance at the Milken Institute Global Conference. Dressed in a blue suit and white shirt, he was relaxed — even when the conversation turned to the rivals.

This interview has been lightly edited for length and clarity.

TC: Did you see the AI explosion coming?

	
		
		Techcrunch event
		
			
			
									San Francisco, CA
													|
													October 13-15, 2026
							
			
		
	


CF: No, not at all. We worked very hard, but not with the idea that this would come. You went from a concept — something people thought would eventually arrive — to ChatGPT, which was really the first good example of what AI could do. And now I think we look at AI as the next revolution, not only industrial but societal. Did I see it coming? No. Sitting in the middle of it every day, sometimes we wake up in the morning and still check that what is happening is really happening.

The big question everyone has is whether the supply chain can keep pace with demand. Can it?

The demand is such that the market overall will be supply-limited for quite a bit. Right now, the biggest bottleneck seems to be in chip manufacturing. We, as an equipment supplier, follow our customers, and so far we’ve followed them pretty well — but we know we have to step up our entire supply chain and capacity. If you talk to the hyperscalers, I think they will tell you that for the next two, three, even five years, they’re not going to get enough chips.







TSMC made news recently saying your latest machines are too expensive. How do you respond?

An EUV system, if you look at the price, is going to be more expensive than a low-NA system, but the cost of making a wafer with this tool on some advanced layers will be cheaper. We can get 20%, 30% cost reduction.

[Editors note: both machines Fouquet is referring to here are EUV machines — the same fundamental technology. NA stands for numerical aperture, a measure of how finely a machine can focus light onto a chip. Low-NA EUV is the current generation; high-NA EUV is ASML’s newest generation, capable of printing even finer patterns but carrying a price tag of 0 million or more apiece. Fouquet is arguing that even though the new machine costs more, it produces chips more cheaply.]

I get a lot of questions about whether it’s going to be this month or next month or the month after. And I usually say it doesn’t really matter, because we designed high-NA for the next 10, 20 years. You can go back to the press from 2016, 2017, and you’ll find the same quotes — low-NA EUV was very pricey. We know what happened after that. The same will happen with high-NA.

There’s a startup called Substrate, backed by Peter Thiel, claiming it can build a rival lithography machine. What do you think of it?

Wanting to have it and having it — that’s still a huge difference. The challenges of lithography are many. Being able to make an image is a starting point, but you need to make that image in very high quantity, at very low cost, at high speed, and with nanometer accuracy. I always say the only reason ASML could build an EUV machine is because 80% of it already existed, based on previous knowledge and products built over time. We had to solve one problem — getting EUV light — and that alone took 20 years. When you start from scratch, the challenge is enormous. I’ve seen a lot of claims. I’ve seen a few pictures. But we had our first EUV picture 30 years ago, and we still needed 20 more years of hard work to turn it into a manufacturing system.

What about xLight, a laser startup partly backed by the U.S. government that wants to work with you?

xLight is focusing on one element of our EUV machine — the source that creates the light. The source we have can be extended for many years to come, and we know how to scale it. What xLight is doing is a new source that still has to be built and proven. The only question is whether it provides a performance or cost advantage over what we have. I think the jury is still out. We are working with them so they can demonstrate their technology — we feel that’s a responsibility on our side. But it’s still a very long journey.







There are also reports that former ASML engineers in China have reverse-engineered your machines.

To reverse-engineer anything, you first need to have the machine. And there is no EUV machine in China — we never shipped any tools there. All the tools we have shipped, we know where they are. They’re either in use with customers, and we track those, or they’ve been dismantled and came back to us. The idea that one of our systems is in China is simply wrong. And because our EUV technology has never been exported there, we also have no people in China trained on EUV. 

Very early on, when restrictions came in, we created a complete separation within the company between those who can access EUV technology, documents and training, and those who cannot. Our team in China sits on the other side of that line. The facts point to very little, if any, progress at all. It’s hard for people to accept that because access to this technology is so important.

On export controls more broadly — Jensen Huang was here last night arguing that companies should sell globally, that more corporate revenue means more tax dollars for a company’s home country. He also said the important thing is to keep the best and latest closer to home. Do you agree?

I think he’s totally right. What he adds — and I think this is what Nvidia has done — is that you can keep a technological advantage by maintaining a generation gap in what you sell. Nvidia sells a few generations back, and that lets them find the balance between still doing business and not handing a strong competitive advantage to countries where you won’t sell the latest. We believe the same approach should apply to our products. Today we ship tools to China — allowed by export controls — but it’s a tool we first shipped in 2015. If you apply Jensen’s philosophy to our situation, Nvidia is working with roughly an eight-generation gap. We’re looking at two or three. There’s room for rationalization — finding the right balance between not doing business at all, losing a major opportunity, and strongly inviting others to compete with you.

How do you assess where things stand with the current administration on all of this?

There is a good dialogue, which is very important. I think there’s a genuine understanding of what business needs, but there’s still the challenge of finding the right balance between all the different voices and interests. The dialogue is there, and we appreciate that. I’ve been in Washington many times. At least the discussion is happening. But it’s a very complex topic.

You don’t seem concerned about anyone short-cutting your technology.







People like to have the greatest technology, but they tend to forget what it took to build it. It’s been many years of work — not only at ASML but with our suppliers. Many different groups of people solving very difficult problems, and then one company bringing it all together using decades of lithography expertise to turn it into a manufacturing system. This is in no way easy. And I think that’s also our best protection. It’s simply what it took to put it together.


When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#ASML #CEO #Christophe #Fouquet #coming #TechCrunchASML,Christophe Fouquet,Jensen Huang,nvidia,TSMC

biggest customers pause occasionally).

That monopoly has made ASML the most valuable company in Europe, worth over $530 billion. And with the four largest American tech companies — Microsoft, Meta, Amazon and Google — committing more than $600 billion in AI infrastructure spending this year alone, demand for ASML’s machines has surged to the point where the company has openly said the world won’t have enough chips for years.

All that demand has also made ASML a target. Substrate, a San Francisco startup founded by a protégé of Peter Thiel, has raised more than $100 million and been valued at over $1 billion on the claim that it can build a rival lithography machine. Separately, there have been reports that former ASML engineers in China have partly reverse-engineered the technology, a prospect with enormous geopolitical implications.

Christophe Fouquet, who became ASML’s CEO in 2024 after more than a decade at the company, sat down with this editor on the rooftop deck of his Beverly Hills hotel Tuesday morning ahead of his appearance at the Milken Institute Global Conference. Dressed in a blue suit and white shirt, he was relaxed — even when the conversation turned to the rivals.

This interview has been lightly edited for length and clarity.

TC: Did you see the AI explosion coming?

Techcrunch event

San Francisco, CA | October 13-15, 2026

CF: No, not at all. We worked very hard, but not with the idea that this would come. You went from a concept — something people thought would eventually arrive — to ChatGPT, which was really the first good example of what AI could do. And now I think we look at AI as the next revolution, not only industrial but societal. Did I see it coming? No. Sitting in the middle of it every day, sometimes we wake up in the morning and still check that what is happening is really happening.

The big question everyone has is whether the supply chain can keep pace with demand. Can it?

The demand is such that the market overall will be supply-limited for quite a bit. Right now, the biggest bottleneck seems to be in chip manufacturing. We, as an equipment supplier, follow our customers, and so far we’ve followed them pretty well — but we know we have to step up our entire supply chain and capacity. If you talk to the hyperscalers, I think they will tell you that for the next two, three, even five years, they’re not going to get enough chips.

TSMC made news recently saying your latest machines are too expensive. How do you respond?

An EUV system, if you look at the price, is going to be more expensive than a low-NA system, but the cost of making a wafer with this tool on some advanced layers will be cheaper. We can get 20%, 30% cost reduction.

[Editors note: both machines Fouquet is referring to here are EUV machines — the same fundamental technology. NA stands for numerical aperture, a measure of how finely a machine can focus light onto a chip. Low-NA EUV is the current generation; high-NA EUV is ASML’s newest generation, capable of printing even finer patterns but carrying a price tag of $350 million or more apiece. Fouquet is arguing that even though the new machine costs more, it produces chips more cheaply.]

I get a lot of questions about whether it’s going to be this month or next month or the month after. And I usually say it doesn’t really matter, because we designed high-NA for the next 10, 20 years. You can go back to the press from 2016, 2017, and you’ll find the same quotes — low-NA EUV was very pricey. We know what happened after that. The same will happen with high-NA.

There’s a startup called Substrate, backed by Peter Thiel, claiming it can build a rival lithography machine. What do you think of it?

Wanting to have it and having it — that’s still a huge difference. The challenges of lithography are many. Being able to make an image is a starting point, but you need to make that image in very high quantity, at very low cost, at high speed, and with nanometer accuracy. I always say the only reason ASML could build an EUV machine is because 80% of it already existed, based on previous knowledge and products built over time. We had to solve one problem — getting EUV light — and that alone took 20 years. When you start from scratch, the challenge is enormous. I’ve seen a lot of claims. I’ve seen a few pictures. But we had our first EUV picture 30 years ago, and we still needed 20 more years of hard work to turn it into a manufacturing system.

What about xLight, a laser startup partly backed by the U.S. government that wants to work with you?

xLight is focusing on one element of our EUV machine — the source that creates the light. The source we have can be extended for many years to come, and we know how to scale it. What xLight is doing is a new source that still has to be built and proven. The only question is whether it provides a performance or cost advantage over what we have. I think the jury is still out. We are working with them so they can demonstrate their technology — we feel that’s a responsibility on our side. But it’s still a very long journey.

There are also reports that former ASML engineers in China have reverse-engineered your machines.

To reverse-engineer anything, you first need to have the machine. And there is no EUV machine in China — we never shipped any tools there. All the tools we have shipped, we know where they are. They’re either in use with customers, and we track those, or they’ve been dismantled and came back to us. The idea that one of our systems is in China is simply wrong. And because our EUV technology has never been exported there, we also have no people in China trained on EUV.

Very early on, when restrictions came in, we created a complete separation within the company between those who can access EUV technology, documents and training, and those who cannot. Our team in China sits on the other side of that line. The facts point to very little, if any, progress at all. It’s hard for people to accept that because access to this technology is so important.

On export controls more broadly — Jensen Huang was here last night arguing that companies should sell globally, that more corporate revenue means more tax dollars for a company’s home country. He also said the important thing is to keep the best and latest closer to home. Do you agree?

I think he’s totally right. What he adds — and I think this is what Nvidia has done — is that you can keep a technological advantage by maintaining a generation gap in what you sell. Nvidia sells a few generations back, and that lets them find the balance between still doing business and not handing a strong competitive advantage to countries where you won’t sell the latest. We believe the same approach should apply to our products. Today we ship tools to China — allowed by export controls — but it’s a tool we first shipped in 2015. If you apply Jensen’s philosophy to our situation, Nvidia is working with roughly an eight-generation gap. We’re looking at two or three. There’s room for rationalization — finding the right balance between not doing business at all, losing a major opportunity, and strongly inviting others to compete with you.

How do you assess where things stand with the current administration on all of this?

There is a good dialogue, which is very important. I think there’s a genuine understanding of what business needs, but there’s still the challenge of finding the right balance between all the different voices and interests. The dialogue is there, and we appreciate that. I’ve been in Washington many times. At least the discussion is happening. But it’s a very complex topic.

You don’t seem concerned about anyone short-cutting your technology.

People like to have the greatest technology, but they tend to forget what it took to build it. It’s been many years of work — not only at ASML but with our suppliers. Many different groups of people solving very difficult problems, and then one company bringing it all together using decades of lithography expertise to turn it into a manufacturing system. This is in no way easy. And I think that’s also our best protection. It’s simply what it took to put it together.

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#ASML #CEO #Christophe #Fouquet #coming #TechCrunchASML,Christophe Fouquet,Jensen Huang,nvidia,TSMC">ASML CEO Christophe Fouquet: No one is coming for us | TechCrunch

Every time you use AI, you are, in some small way, depending on a 42-year-old, 44,000-person Dutch company that spends €4.5 billion each year to advance its technology.

ASML, headquartered in the Netherlands, makes the machines that make the chips that make AI possible. More specifically, it makes the only machines in the world capable of printing the microscopic patterns on silicon wafers that define the most advanced semiconductors — a process called extreme ultraviolet lithography, or EUV. The machines are roughly the size of a school bus, take months to assemble, involve hundreds of suppliers, and cost anywhere from $200 million to upwards of $400 million apiece depending on the generation (prices that give even ASML’s biggest customers pause occasionally).

That monopoly has made ASML the most valuable company in Europe, worth over $530 billion. And with the four largest American tech companies — Microsoft, Meta, Amazon and Google — committing more than $600 billion in AI infrastructure spending this year alone, demand for ASML’s machines has surged to the point where the company has openly said the world won’t have enough chips for years.

All that demand has also made ASML a target. Substrate, a San Francisco startup founded by a protégé of Peter Thiel, has raised more than $100 million and been valued at over $1 billion on the claim that it can build a rival lithography machine. Separately, there have been reports that former ASML engineers in China have partly reverse-engineered the technology, a prospect with enormous geopolitical implications.

Christophe Fouquet, who became ASML’s CEO in 2024 after more than a decade at the company, sat down with this editor on the rooftop deck of his Beverly Hills hotel Tuesday morning ahead of his appearance at the Milken Institute Global Conference. Dressed in a blue suit and white shirt, he was relaxed — even when the conversation turned to the rivals.

This interview has been lightly edited for length and clarity.

TC: Did you see the AI explosion coming?

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CF: No, not at all. We worked very hard, but not with the idea that this would come. You went from a concept — something people thought would eventually arrive — to ChatGPT, which was really the first good example of what AI could do. And now I think we look at AI as the next revolution, not only industrial but societal. Did I see it coming? No. Sitting in the middle of it every day, sometimes we wake up in the morning and still check that what is happening is really happening.

The big question everyone has is whether the supply chain can keep pace with demand. Can it?

The demand is such that the market overall will be supply-limited for quite a bit. Right now, the biggest bottleneck seems to be in chip manufacturing. We, as an equipment supplier, follow our customers, and so far we’ve followed them pretty well — but we know we have to step up our entire supply chain and capacity. If you talk to the hyperscalers, I think they will tell you that for the next two, three, even five years, they’re not going to get enough chips.

TSMC made news recently saying your latest machines are too expensive. How do you respond?

An EUV system, if you look at the price, is going to be more expensive than a low-NA system, but the cost of making a wafer with this tool on some advanced layers will be cheaper. We can get 20%, 30% cost reduction.

[Editors note: both machines Fouquet is referring to here are EUV machines — the same fundamental technology. NA stands for numerical aperture, a measure of how finely a machine can focus light onto a chip. Low-NA EUV is the current generation; high-NA EUV is ASML’s newest generation, capable of printing even finer patterns but carrying a price tag of $350 million or more apiece. Fouquet is arguing that even though the new machine costs more, it produces chips more cheaply.]

I get a lot of questions about whether it’s going to be this month or next month or the month after. And I usually say it doesn’t really matter, because we designed high-NA for the next 10, 20 years. You can go back to the press from 2016, 2017, and you’ll find the same quotes — low-NA EUV was very pricey. We know what happened after that. The same will happen with high-NA.

There’s a startup called Substrate, backed by Peter Thiel, claiming it can build a rival lithography machine. What do you think of it?

Wanting to have it and having it — that’s still a huge difference. The challenges of lithography are many. Being able to make an image is a starting point, but you need to make that image in very high quantity, at very low cost, at high speed, and with nanometer accuracy. I always say the only reason ASML could build an EUV machine is because 80% of it already existed, based on previous knowledge and products built over time. We had to solve one problem — getting EUV light — and that alone took 20 years. When you start from scratch, the challenge is enormous. I’ve seen a lot of claims. I’ve seen a few pictures. But we had our first EUV picture 30 years ago, and we still needed 20 more years of hard work to turn it into a manufacturing system.

What about xLight, a laser startup partly backed by the U.S. government that wants to work with you?

xLight is focusing on one element of our EUV machine — the source that creates the light. The source we have can be extended for many years to come, and we know how to scale it. What xLight is doing is a new source that still has to be built and proven. The only question is whether it provides a performance or cost advantage over what we have. I think the jury is still out. We are working with them so they can demonstrate their technology — we feel that’s a responsibility on our side. But it’s still a very long journey.

There are also reports that former ASML engineers in China have reverse-engineered your machines.

To reverse-engineer anything, you first need to have the machine. And there is no EUV machine in China — we never shipped any tools there. All the tools we have shipped, we know where they are. They’re either in use with customers, and we track those, or they’ve been dismantled and came back to us. The idea that one of our systems is in China is simply wrong. And because our EUV technology has never been exported there, we also have no people in China trained on EUV.

Very early on, when restrictions came in, we created a complete separation within the company between those who can access EUV technology, documents and training, and those who cannot. Our team in China sits on the other side of that line. The facts point to very little, if any, progress at all. It’s hard for people to accept that because access to this technology is so important.

On export controls more broadly — Jensen Huang was here last night arguing that companies should sell globally, that more corporate revenue means more tax dollars for a company’s home country. He also said the important thing is to keep the best and latest closer to home. Do you agree?

I think he’s totally right. What he adds — and I think this is what Nvidia has done — is that you can keep a technological advantage by maintaining a generation gap in what you sell. Nvidia sells a few generations back, and that lets them find the balance between still doing business and not handing a strong competitive advantage to countries where you won’t sell the latest. We believe the same approach should apply to our products. Today we ship tools to China — allowed by export controls — but it’s a tool we first shipped in 2015. If you apply Jensen’s philosophy to our situation, Nvidia is working with roughly an eight-generation gap. We’re looking at two or three. There’s room for rationalization — finding the right balance between not doing business at all, losing a major opportunity, and strongly inviting others to compete with you.

How do you assess where things stand with the current administration on all of this?

There is a good dialogue, which is very important. I think there’s a genuine understanding of what business needs, but there’s still the challenge of finding the right balance between all the different voices and interests. The dialogue is there, and we appreciate that. I’ve been in Washington many times. At least the discussion is happening. But it’s a very complex topic.

You don’t seem concerned about anyone short-cutting your technology.

People like to have the greatest technology, but they tend to forget what it took to build it. It’s been many years of work — not only at ASML but with our suppliers. Many different groups of people solving very difficult problems, and then one company bringing it all together using decades of lithography expertise to turn it into a manufacturing system. This is in no way easy. And I think that’s also our best protection. It’s simply what it took to put it together.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#ASML #CEO #Christophe #Fouquet #coming #TechCrunchASML,Christophe Fouquet,Jensen Huang,nvidia,TSMC

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