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India’s AI boom pushes firms to trade near-term revenue for users | TechCrunch

India’s AI boom pushes firms to trade near-term revenue for users | TechCrunch

Tech giants’ efforts to ramp up AI adoption in India may be about to hit a turning point, as companies end free promotions with hopes to convert the world’s fourth-largest economy into a windfall of paid subscribers.

India became the world’s largest market for generative AI app downloads in 2025, according to market intelligence firm Sensor Tower, widening its lead over the U.S. as installs jumped 207% year-over-year.

Companies including OpenAI, Google, and Perplexity rolled out extended free premium offers to accelerate user growth in the price sensitive market. Leading AI firms have also backed India in its push to become a global artificial intelligence hub. A major AI summit in New Delhi last week was attended by leaders including OpenAI’s Sam Altman, Anthropic’s Dario Amodei, and Alphabet CEO Sundar Pichai — a sign of the country’s growing weight in the global AI race.

Now, some of those early promotional pushes are winding down. Perplexity ended its bundled Pro offer with Indian telco Airtel in January, while OpenAI’s free ChatGPT Go access in India is no longer available, potentially setting the stage for a clearer test of how many newly acquired users convert to paying subscribers.

Despite strong download growth, India still generates a disproportionately small share of AI app revenue, accounting for about 1% of in-app purchases even as it drives roughly 20% of global GenAI app downloads, according to the Sensor Tower data shared with TechCrunch, highlighting the monetization challenge in one of the industry’s fastest-growing markets.

GenAI app adoption in India accelerated sharply through 2025, with downloads peaking in September and October at year-over-year growth rates of about 320% and 260%, respectively, according to the data. Yet the surge in usage did not fully translate into revenue gains. In November and December 2025, AI app in-app purchase revenue in India fell 22% and 18% month over month, respectively. ChatGPT’s revenue dropped even more sharply — down 33% and 32% over the same period following the November launch of free sub-$5 ChatGPT Go access — reflecting the near-term impact of aggressive promotional pushes.

Image Credits:Sensor Tower

ChatGPT still commands more than 60% of GenAI in-app revenue in India, meaning shifts in its pricing strategy can significantly influence overall market performance.

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Alongside promotional pushes, Sensor Tower attributed the surge in GenAI app adoption in India last year to a mix of new product launches, including the debut of platforms such as DeepSeek, Grok, and Meta AI, as well as upgrades to major chatbots like ChatGPT, Gemini, Claude, and Perplexity. Viral interest in AI-generated content also helped fuel adoption, with content creation and editing tools accounting for seven of the 20 most downloaded GenAI apps in India in 2025.

The user surge has been equally pronounced. India accounted for about 19% of the global user base of leading AI assistant apps in 2025, ahead of the U.S. at 10%, Sensor Tower said. ChatGPT continues to dominate the Indian market by monthly active users, though rivals including Google’s Gemini and Perplexity have also seen rapid growth following promotional offers. ChatGPT was the most downloaded GenAI app in India and globally in 2025, according to earlier Sensor Tower data. Earlier this month, OpenAI’s CEO said that the chatbot now has more than 100 million weekly active users in India.

The promotional push in India reflects a broader strategy by AI firms to reduce pricing friction in a highly value-conscious market, betting that early user adoption and engagement will translate into stronger long-term retention once free access periods expire, said Sneha Pandey, insights analyst at Sensor Tower.

India’s appeal lies in its massive digital base. The country has more than a billion internet users and around 700 million smartphone owners, making it one of the largest potential markets for AI services globally and a critical battleground for user growth.

Nonetheless, user engagement in India still trails more mature markets. In 2025, users of leading AI chatbot apps in the U.S. spent about 21% more time per week on the apps than their counterparts in India and logged 17% more sessions on average, per Sensor Tower.

“AI in-app revenues will likely see meaningful but gradual improvement as users become more deeply integrated into these platforms, making sustained engagement paramount,” Pandey told TechCrunch.

She added that pricing pressure in India is likely to remain elevated given the country’s young and value-conscious user base, making lower-cost tiers, telecom bundles, and micro-transaction models important for long-term retention.

ChatGPT remained the clear market leader in India entering 2026, with 180 million monthly active users in January, per Sensor Tower, followed by Google’s Gemini with 118 million, Perplexity with 19 million, and Meta AI with 12 million. The figures underline both the scale of India’s AI opportunity and the growing challenge for firms to convert rapid user adoption into sustained revenue.

Google, OpenAI, and Perplexity did not respond to requests for comments.

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TL;DR: Get a free iPhone 17e when signing up for a T-Mobile plan with no trade-in required. Alternatively, get the iPhone 17 for free from T-Mobile when signing up for an Experience More plan and trading in an eligible device.


Last month was absolutely huge for Apple. We got new iPhones, MacBooks, and iPads, but what now? Are we just expected to sit around and wait for the next batch of new products? Absolutely not — we’re supposed to score the best deals on this fresh lineup.

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                                                            TL;DR: Get a free iPhone 17e when signing up for a T-Mobile plan with no trade-in required. Alternatively, get the iPhone 17 for free from T-Mobile when signing up for an Experience More plan and trading in an eligible device.
Last month was absolutely huge for Apple. We got new iPhones, MacBooks, and iPads, but what now? Are we just expected to sit around and wait for the next batch of new products? Absolutely not — we’re supposed to score the best deals on this fresh lineup.For those interested in investing in the new iPhone 17, we recommend checking out T-Mobile. The popular carrier is offering another “free iPhone” deal this week.You can switch to almost any T-Mobile plan and get a free iPhone 17e with no trade in required. Alternatively, you can score the iPhone 17 for free when signing on for 24 months of an Experience Beyond plan and trading in an eligible phone. T-Mobile will charge taxes on these free deals and a  device connection fee. 
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There are always some strings attached to these sort of deals, and we should note that the Experience More plan is designed for power users who want 4K streaming, massive hotspot data, and the best international roaming. It therefore comes with a higher monthly bill than more limited plans. The Experience More plan does include perks like Apple TV+ and Netflix, which helps offset some of that cost.
        
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If you’re still rocking an iPhone 12 or 13, you’re missing out on some genuinely game-changing features. The iPhone 17 is the first base model built specifically to handle Apple’s most advanced AI features. Mashable’s Stan Schroeder said it’s an “excellent phone that matches the iPhone Pro models in many ways that matter.”Score an iPhone 17 for free this week with T-Mobile.

                    
                                            
                            
                        
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free iPhone 17e when signing up for a T-Mobile plan with no trade-in required. Alternatively, get the iPhone 17 for free from T-Mobile when signing up for an Experience More plan and trading in an eligible device.


Last month was absolutely huge for Apple. We got new iPhones, MacBooks, and iPads, but what now? Are we just expected to sit around and wait for the next batch of new products? Absolutely not — we’re supposed to score the best deals on this fresh lineup.

For those interested in investing in the new iPhone 17, we recommend checking out T-Mobile. The popular carrier is offering another “free iPhone” deal this week.

You can switch to almost any T-Mobile plan and get a free iPhone 17e with no trade in required. Alternatively, you can score the iPhone 17 for free when signing on for 24 months of an Experience Beyond plan and trading in an eligible phone. T-Mobile will charge taxes on these free deals and a $35 device connection fee.

There are always some strings attached to these sort of deals, and we should note that the Experience More plan is designed for power users who want 4K streaming, massive hotspot data, and the best international roaming. It therefore comes with a higher monthly bill than more limited plans. The Experience More plan does include perks like Apple TV+ and Netflix, which helps offset some of that cost.

If you’re still rocking an iPhone 12 or 13, you’re missing out on some genuinely game-changing features. The iPhone 17 is the first base model built specifically to handle Apple’s most advanced AI features. Mashable’s Stan Schroeder said it’s an “excellent phone that matches the iPhone Pro models in many ways that matter.”

Score an iPhone 17 for free this week with T-Mobile.

#TMobile #giving #Apple #iPhone #free #qualify">T-Mobile is giving away the Apple iPhone 17 for free — how to qualify

TL;DR: Get a free iPhone 17e when signing up for a T-Mobile plan with no trade-in required. Alternatively, get the iPhone 17 for free from T-Mobile when signing up for an Experience More plan and trading in an eligible device.


Last month was absolutely huge for Apple. We got new iPhones, MacBooks, and iPads, but what now? Are we just expected to sit around and wait for the next batch of new products? Absolutely not — we’re supposed to score the best deals on this fresh lineup.

For those interested in investing in the new iPhone 17, we recommend checking out T-Mobile. The popular carrier is offering another “free iPhone” deal this week.

You can switch to almost any T-Mobile plan and get a free iPhone 17e with no trade in required. Alternatively, you can score the iPhone 17 for free when signing on for 24 months of an Experience Beyond plan and trading in an eligible phone. T-Mobile will charge taxes on these free deals and a $35 device connection fee.

There are always some strings attached to these sort of deals, and we should note that the Experience More plan is designed for power users who want 4K streaming, massive hotspot data, and the best international roaming. It therefore comes with a higher monthly bill than more limited plans. The Experience More plan does include perks like Apple TV+ and Netflix, which helps offset some of that cost.

If you’re still rocking an iPhone 12 or 13, you’re missing out on some genuinely game-changing features. The iPhone 17 is the first base model built specifically to handle Apple’s most advanced AI features. Mashable’s Stan Schroeder said it’s an “excellent phone that matches the iPhone Pro models in many ways that matter.”

Score an iPhone 17 for free this week with T-Mobile.

#TMobile #giving #Apple #iPhone #free #qualify

The bill (AB 105) would’ve required sites with more than one-third of their total content deemed harmful to minors to impose a “reasonable” form of age verification, such as asking users to show their government-issued ID. More than two dozen states have already passed similar age check requirements for access to adult content, including Arizona, Florida, Georgia, Missouri, Texas, and Virginia. As a result, Pornhub has blocked its site in these locations.

Last month, the Wisconsin American Civil Liberties Union testified that AB 105 “raises significant concerns around privacy, surveillance, and the First Amendment,” and it seems like Evers agreed. “I am vetoing this bill in its entirety because I object to this bill’s intrusion into the personal privacy of Wisconsin residents,” Evers writes, adding that he’s “concerned about data security and the potential for misuse of personally identifiable information” obtained as a result of the age verification process.

An early version of Wisconsin’s age verification bill also included a ban on virtual private networks (VPN), which people have been using to circumvent online age checks. Lawmakers dropped this provision in February, though VPNs are becoming a target for regulators around the globe.

Despite vetoing this bill, Evers is leaving the door open for other kinds of age verification solutions, such as “device-based” methods that would verify the age of users on their phone or computer.

#Wisconsin #governor #age #checks #pornNews,Policy,Politics,Speech">Wisconsin governor says ‘no’ to age checks for pornWisconsin Gov. Tony Evers vetoed a bill that would’ve required residents to verify their age before accessing porn sites, as reported earlier by 404 Media. In a letter to the members of the assembly last week, Evers writes that the bill “imposes an intrusive burden on adults who are trying to access constitutionally protected materials.”The bill (AB 105) would’ve required sites with more than one-third of their total content deemed harmful to minors to impose a “reasonable” form of age verification, such as asking users to show their government-issued ID. More than two dozen states have already passed similar age check requirements for access to adult content, including Arizona, Florida, Georgia, Missouri, Texas, and Virginia. As a result, Pornhub has blocked its site in these locations.Last month, the Wisconsin American Civil Liberties Union testified that AB 105 “raises significant concerns around privacy, surveillance, and the First Amendment,” and it seems like Evers agreed. “I am vetoing this bill in its entirety because I object to this bill’s intrusion into the personal privacy of Wisconsin residents,” Evers writes, adding that he’s “concerned about data security and the potential for misuse of personally identifiable information” obtained as a result of the age verification process.An early version of Wisconsin’s age verification bill also included a ban on virtual private networks (VPN), which people have been using to circumvent online age checks. Lawmakers dropped this provision in February, though VPNs are becoming a target for regulators around the globe.Despite vetoing this bill, Evers is leaving the door open for other kinds of age verification solutions, such as “device-based” methods that would verify the age of users on their phone or computer.#Wisconsin #governor #age #checks #pornNews,Policy,Politics,Speech

reported earlier by 404 Media. In a letter to the members of the assembly last week, Evers writes that the bill “imposes an intrusive burden on adults who are trying to access constitutionally protected materials.”

The bill (AB 105) would’ve required sites with more than one-third of their total content deemed harmful to minors to impose a “reasonable” form of age verification, such as asking users to show their government-issued ID. More than two dozen states have already passed similar age check requirements for access to adult content, including Arizona, Florida, Georgia, Missouri, Texas, and Virginia. As a result, Pornhub has blocked its site in these locations.

Last month, the Wisconsin American Civil Liberties Union testified that AB 105 “raises significant concerns around privacy, surveillance, and the First Amendment,” and it seems like Evers agreed. “I am vetoing this bill in its entirety because I object to this bill’s intrusion into the personal privacy of Wisconsin residents,” Evers writes, adding that he’s “concerned about data security and the potential for misuse of personally identifiable information” obtained as a result of the age verification process.

An early version of Wisconsin’s age verification bill also included a ban on virtual private networks (VPN), which people have been using to circumvent online age checks. Lawmakers dropped this provision in February, though VPNs are becoming a target for regulators around the globe.

Despite vetoing this bill, Evers is leaving the door open for other kinds of age verification solutions, such as “device-based” methods that would verify the age of users on their phone or computer.

#Wisconsin #governor #age #checks #pornNews,Policy,Politics,Speech">Wisconsin governor says ‘no’ to age checks for porn

Wisconsin Gov. Tony Evers vetoed a bill that would’ve required residents to verify their age before accessing porn sites, as reported earlier by 404 Media. In a letter to the members of the assembly last week, Evers writes that the bill “imposes an intrusive burden on adults who are trying to access constitutionally protected materials.”

The bill (AB 105) would’ve required sites with more than one-third of their total content deemed harmful to minors to impose a “reasonable” form of age verification, such as asking users to show their government-issued ID. More than two dozen states have already passed similar age check requirements for access to adult content, including Arizona, Florida, Georgia, Missouri, Texas, and Virginia. As a result, Pornhub has blocked its site in these locations.

Last month, the Wisconsin American Civil Liberties Union testified that AB 105 “raises significant concerns around privacy, surveillance, and the First Amendment,” and it seems like Evers agreed. “I am vetoing this bill in its entirety because I object to this bill’s intrusion into the personal privacy of Wisconsin residents,” Evers writes, adding that he’s “concerned about data security and the potential for misuse of personally identifiable information” obtained as a result of the age verification process.

An early version of Wisconsin’s age verification bill also included a ban on virtual private networks (VPN), which people have been using to circumvent online age checks. Lawmakers dropped this provision in February, though VPNs are becoming a target for regulators around the globe.

Despite vetoing this bill, Evers is leaving the door open for other kinds of age verification solutions, such as “device-based” methods that would verify the age of users on their phone or computer.

#Wisconsin #governor #age #checks #pornNews,Policy,Politics,Speech

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