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Lenovo’s rollable laptop is the coolest computer I’ve used all year

Lenovo’s rollable laptop is the coolest computer I’ve used all year

Part of me still can’t believe it, but Lenovo did the thing: it took a bonkers concept for a laptop with a rollable screen and built the tech into something you can actually own and use like a normal computer. Except, as conventional as the ThinkBook Plus Gen 6 can be, it’s far from a normal computer. It’s a $3,300 laptop with a screen that expands from 14 inches to 16.7 inches at the push of a button.

Oh, and it’s actually good. Not just good, but very good. I still can’t believe it.

The expanding screen is genuinely useful, and it makes the ThinkBook by far one of the coolest and most futuristic-looking laptops I’ve ever used. But, as with most new technologies, being at the bleeding edge is costly. And as you might expect for a laptop that physically gets taller, there are some growing pains, too.

$3299

The Good

  • One of the coolest, most unique laptops around
  • The tall screen is great for productivity and eye-level video calls
  • Punchy colors and crisp, bright details from the flexible OLED
  • Top-tier keyboard and trackpad
  • Great performance and battery life

The Bad

  • $3,300
  • Heavy for its size
  • Limited hinge tilt and limited ports
  • Lenovo’s multitasking software isn’t great
  • The non-touch screen wobbles, creaks, and has visible ripples

When you first open the ThinkBook Plus, you’ll see a square-ish 14 inch OLED display with a 120Hz refresh rate and a 2000×1600 resolution. But press a button, and the screen unrolls to a taller 16.7-inches and 2000 x 2350 resolution. (I affectionately call it “the tallboy.”) With the screen extended, it’s like working with two stacked 12.4-inch 16:9 displays. It’s some of the best single-monitor multitasking I’ve experienced. The extra vertical space is great for going full-screen in a document, code editor, or spreadsheet, or for split-screening apps without cutting off the sides of the windows. You can get the benefits of a vertical display anywhere, not just in a multi-monitor desk setup. And the ThinkBook itself makes a great vertical sidecar to a big monitor.

  • Screen: A
  • Webcam: B
  • Mic: B
  • Keyboard: A
  • Touchpad: A
  • Port selection: D
  • Speakers: C
  • Number of ugly stickers to remove: 3 (not pictured in our photos)

Tallboy mode even makes video calls more pleasant, since it brings the webcam much closer to eye level. Having the top of the screen higher has also helped relieve a bit of neck pain from staring down at laptops all day. I get improved ergonomics whether I’m working at my desk, a table, or in goblin mode on my floor.

I’ve been using the new ThinkBook Plus full-time for about a week, and I’ve kept it in 16.7-inch mode almost the entire time, because that’s the whole point of this thing. I never get sick of looking at this giant OLED with its punchy colors and strong contrast. It’s plastic instead of glass for the sake of flexibility, and it lacks touch support (though that also means less chance of scratching its softer surface with a fingernail or accidentally knocking it over with a tap). But I don’t mind any of that, because having so much screen real estate in a laptop this compact and portable was unreal up until now.

The tallest boy is best boy.

The tallest boy is best boy.

As with a foldable phone, you can see some creases and ripples in the screen’s lower third — the part that rolls up — especially at oblique angles. If I look closely while working on a bright-white document, I can sometimes make out a faint shadowy strip, but I rarely see it, even when staring at that spot. The motorized screen takes about eight seconds to extend or retract, and it’s no louder than the fans on an average gaming laptop. People right near you in a quiet space will hear it, but even ambient sounds like a TV in the background easily mask the motor.

Lenovo had to go to some lengths to accommodate this screen while keeping the ThinkBook looking and feeling like a normal-ish laptop. Its chassis is aluminum instead of the carbon fiber, magnesium, and plastic found in the ThinkPad X1 Carbon — one of Lenovo’s go-to models of productivity / business laptops. That makes the ThinkBook pretty heavy for its size: at 3.72 pounds, it’s a whole pound and a half heavier than the X1 Carbon and a pound heavier than a 13-inch MacBook Air. The extra weight is likely necessary to keep the laptop from falling over backward when the screen is extended. The hinge is also very stiff. It takes two hands to pry open the laptop from its closed position, and the hinge doesn’t tilt back nearly as far as other laptops to prevent toppling. The limited range of motion is less of a big deal in tall mode, but more noticeable in 14-inch mode. However, I usually put it in 14-inch mode only when it’s time to close it up and move it around, so it hasn’t bothered me much yet.

14-inch mode is a bit squat, but it’s fine if you need it.

That’s as far back as the hinge goes. At least it’s more than workable in 16.7-inch mode.

Close it in tall mode or tilt the hinge too much while the screen is rolling, and you’ll get yelled at by a humming alarm.

Despite the laptop’s general sturdiness, the screen itself can be a little wobbly, with audible creaks and slight knocking sounds when you’re adjusting it. The lid consists of an inner frame and outer frame; the outer frame moves along a track on the edges of the inner frame to expand the lid’s footprint and roll the screen upward. The irksome sounds come from where the two lid frames meet in the middle.

Because part of the screen is garaged under the keyboard deck, there’s no space next to the keyboard for the speakers, so instead they’re at the front of the chassis, angled down. They’re mediocre for a $3,300 laptop, and the sound is often obscured by your wrists.

The other audible quirk is the ThinkBook’s “you’re doing it wrong” alarm: If you start closing the lid with the screen extended, or you move the screen while it’s rolling, the laptop emits a high-pitched tone. It’s the most 90s-motherboard-ass thing I’ve heard in a long time, but I find its needling sound oddly charming.

It’s not an inspired name, but overall a sleek design.

The side power button has a fingerprint sensor, though with face unlock support I barely touched it.

At the top of the lid is a webcam kill switch for added privacy.

The front-facing downward firing speakers are pretty mehh.

The rest of the laptop is solid, as you’d hope for a $3,300 machine. It has a haptic trackpad (hallelujah). Despite being slightly small, it beats the heck out of all the Lenovo mechanical trackpads I’ve tried, rivaling Apple’s in precision and feel. It’s a great counterpart to the keyboard, which is excellent as usual for Lenovo, with a great tactile feel and good key travel. The built-in mic sounds good, and that high-climbing webcam renders a fairly sharp image. It handles mixed or difficult lighting well, while capturing you at a more pleasing angle. (Look, it’s okay not to want your webcam to accentuate double chins or give people a view up your nostrils.) It’s a shame it only has two Thunderbolt 4 ports, but bigger port crimes have been committed elsewhere, and at least there’s a headphone jack.

1/6

The up-and-down arrow button triggers the motor to extend or contract the display. The key to its right is a shortcut to Lenovo’s Workspace app.

Lenovo ships the ThinkBook Plus with its own Workspace app to help with multitasking on the oddly proportioned display. It offers quick access to pinnable widgets, apps, and even enabling a virtual display for a picture-in-picture experience — if you’re so inclined . You can choose to have Workspace auto-launch when you expand the screen, and there’s even a dedicated key for it. But I found it more troublesome than helpful, and I encountered bugs when using Workspace with multiple virtual desktops, ranging from glitching my wallpaper to preventing me from four-finger swiping between desktops. Instead, I’ve just been using Windows 11’s native window management, and I’ve been pleasantly surprised by how well it works on this shapeshifting screen. I encountered a one-off bug where the taskbar randomly disappeared, but it was solved by a full restart.

1/8

Lenovo’s ThinkBook Workspace app allows you to pin windows and apps to the screen’s lower-third. But I don’t love how it wastes some precious space with its additional title bar.

Performance-wise, the Intel Core Ultra 7 258V in the ThinkBook lines up with other laptops we’ve tested with the same chip. It’s fast for everyday tasks and productivity apps, and it’s about as power efficient as other models with much smaller, non-OLED screens. I could easily last nine hours or longer on a charge with the default sleep / power settings, getting me through a full day of work in mixed usage (Google Docs, Slack, Signal chat, lots of Chrome tabs, and even a 30-minute video call and equally long audio call). And that whole time I rarely heard its fan spin up or felt it heat up. On another day, I stretched it to nearly eight full hours with the screen kept on nearly the whole time in tall mode.

System

Lenovo ThinkBook Plus Gen 6 / Intel Core Ultra 7 258V 8C / 32GB / 1TB

Acer Swift 14 AI / Intel Core Ultra 7 258V 8C / 32GB / 1TB

Microsoft Surface Laptop 13.8-inch / Snapdragon X Plus 10C / 16GB / 512GB

MacBook Air 13-inch M4 / 10C / 10C / 16GB / 512GB

MacBook Pro 16-inch M4 Pro / 14C / 20C / 48GB / 2TB

Geekbench 6 CPU Single 2715 2609 2446 3775 3976
Geekbench 6 CPU Multi 10971 10690 13190 14899 22615
Geekbench 6 GPU (OpenCL) 29828 28984 Not tested 30701 70018
Cinebench 2024 Single 119 118 108 171 179
Cinebench 2024 Multi 517 596 808 736 1744

Fun fact: draining the battery to below five percent activates a countdown timer for the screen to automatically roll down and stay down until it turns off or you plug in. So you shouldn’t get stuck with the screen extended and no way to pack it up. Not bad, Lenovo. Not bad.

$3,300 can get you a lot of other excellent laptops (three great $1,000 laptops, even), but none of them have this extending display. It’s one of only a few ways to get more screen in a conventionally sized laptop. You can get a dual-screen laptop like the Yoga Book 9i or Asus Zenbook Duo, or a folding-screen laptop like the ThinkPad X1 Fold , or opt for some kind of portable monitor. But as much as I dig those, a dual-screen or folding-screen setup is so cumbersome by comparison. You’re not just strolling into a coffee shop and hitting a button to get more screen, you’re setting up camp with your Franken-multi-monitor-laptop and its peripherals.

The ThinkBook Plus has seemed pretty durable in my time with it. I even had it rattling around in a backpack on a 500-mile road trip, and it was fine. Lenovo claims the screen is rated for 30,000 hinge openings / closings and 20,000 rolls up and down, but you just don’t have those concerns with regular laptops. As much as I love using this rollable laptop, I’ll always be a little wary about longevity and what a screen repair may cost if the worst ever happens (Lenovo did not answer my questions about repair costs by the time of publication).

It’s a mostly unassuming laptop when it’s closed up. Now imagine if all laptops one day could pull these kinds of shapeshifting tricks?

It’s a mostly unassuming laptop when it’s closed up. Now imagine if all laptops one day could pull these kinds of shapeshifting tricks?

The ThinkBook Plus rollable is a genuinely cool idea, and a great laptop. I hope the display tech continues to evolve and we see more wild ideas like this become a reality. Or, if Lenovo delivers on its other recent concept laptop idea, the ThinkBook Flip, maybe we can get a similar tall-monitor experience without the added heft and cost of motors.

This could be the start of a rolling-screen revolution. Or it could just be a niche product for deep-pocketed folks who want to feel like they’re living in the future. Sadly, one of these realities is much more likely for now, until the tech gets cheap enough to trickle down to mainstream laptops. But damn am I happy this thing is out in the real world, even if spotting one at a random cafe will feel like a unicorn sighting. Lenovo is one of the only laptop manufacturers that turns its weird concepts into actual products, and I hope it keeps pushing — getting cheaper, quirkier, or ideally both.

2025 Lenovo ThinkBook Plus Gen 6 (as reviewed)

Display: 14-inch (2000 x 1600, 5:4 aspect ratio) to 16.7-inch (2000 x 2350, 8:9 aspect ratio) 120Hz flexible OLED (no touch support)

CPU: Intel Core Ultra 7 258V

Storage: 1TB M.2 2242 SSD

Webcam: 5-megapixel fixed focus, with privacy shutter

Biometrics: IR camera for Windows Hello face unlock, fingerprint reader in power button

Connectivity: Wi-Fi 7, Bluetooth 5.4

Ports: 2x Thunderbolt 4 / USB4 40Gbps with DisplayPort 2.1 and PD 3.1, 3.5mm combo audio jack

Dimensions: 11.95 x 9.08 x 0.78 inches

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In recent days, founders and founders-turned-investors took to X to share horror stories about being mistreated by VCs. Their complaints ranged from VCs falling asleep during pitch meetings to investors suggesting a founder fire a co-founder.

Brendan Foody, co-founder of the AI talent platform Mercor, which was last valued at $10 billion, went so far as to call out Sequoia, arguably one of the most elite VC firms in the world.

“The “sequoia scam” is worse than a single horror story,” Foody wrote on X. “in the last 6 [months] ive seen a half dozen rounds where sequoia invests in 2 tranches. everyone pretends they only did the higher valuation. founders misrepresent this to their employees & then shop it to angels too.”

TechCrunch has previously reported on VCs investing in the same round at different valuations. Under this mechanism, the lead VC firm invests a significant chunk of its capital at a lower, preferential valuation, while putting a much smaller portion of capital in at a drastically higher price. The massive “headline” valuation that gets announced manufactures the perception of a dominant market winner, masking the fact that the lead investor’s actual average entry price was significantly lower.

The disparity can be stark. For example, when the AI-driven IT helpdesk startup Serval announced a $75 million Series B at a $1 billion valuation, the announcement didn’t tell the whole story. According to The Wall Street Journal, Sequoia’s actual lowest entry point valued the company at just $400 million — less than half the headline figure. The gap between those two numbers is the gap between perception and reality that Foody is pointing at.

Serval isn’t alone. At Aaru, a startup that uses AI to simulate user behavior for market research, lead investor Redpoint backed the company at a $450 million valuation despite an announced $1 billion headline price.

Sequoia’s Shaun Maguire pushed back on Foody’s characterization directly. “TBH I have seen some of this behavior but I think it’s unfair to call it the ‘Sequoia scam,’” Maguire wrote in response to Foody on X. “This has happened approximately five times during my seven years at Sequoia. What happens is other investors are willing to pay a high price for a hot company — usually AI — at multiples above what we’re willing to pay. So we try to decouple the company-building relationship with our partner from the capital, and this leads to two tranches at different valuations in close succession.

“I’m not aware of anything shady here,” Maguire continued, “but if you’ve seen it I’d love to know. VC is a repeated game, so it just doesn’t make sense for us to try to mislead people. And if anyone has, I’d love to know. And in general, congrats on the success of Mercor — it was a miss for us.”

Maguire’s response frames the practice as a market reality rather than a deliberate maneuver — Sequoia, he suggests, is simply unwilling to pay what competitors will pay for the hottest deals, so it structures its participation differently. Whether that explanation fully holds up depends on a question Maguire doesn’t address: what founders are telling the people who don’t already know about the lower tranche.

Although Sequoia appears to use this pricing mechanism most frequently, Foody acknowledged it isn’t the only firm using this tactic. And while the dual-pricing structures certainly inflate a startup’s perceived worth and help attract top talent, calling the practice a “scam” may be going too far.

That’s because employee stock options should theoretically be priced based on the blended value of all tranches — not the headline number — according to Jason Woo, partner in valuation and financial modeling at Armanino, whose firm provides the independent 409A appraisals startups use to set option prices. A 409A is supposed to reflect a company’s fair market value, giving employees a strike price that’s insulated from whatever valuation gets announced in a press release.

There’s a catch: 409A valuations are widely understood to skew low. Because a lower strike price means a smaller tax bill for the company, there is a structural incentive to keep that number down. The appraisal that’s supposed to protect employees from an inflated headline valuation is also, by design, not trying particularly hard to reach the top of the range.

The angel question is more complicated. Unlike employees, angels are writing checks, not receiving options. There is no independent appraiser standing between an angel investor and whatever number a founder chooses to share.

The dual-pricing structure is just one of way VCs and founders game the perception of success in a hyper-competitive market. Another, more pervasive tactic involves manipulating or outright overstating annual recurring revenue (ARR).

The VC Niko Bonatsos, a longtime veteran of General Catalyst who more recently founded Verdict Capital, addressed this issue during one of TechCrunch’s events in Athens last month. “We [at Verdict] mostly invest before metrics, before product, before the company [has fully taken shape] but I do have a past portfolio, and sometimes the conversations are telling. I’ll get a call or an email with a very high ARR number. I’ll think: I didn’t remember that company doing so well. So I reach out to the founder: ‘What happened? Why are the numbers so strong?’ And the answer is: ‘Oh yeah, it’s 365 times the revenue we made yesterday because one of our campaigns hit.’ So yeah, some of these terms have lost meaning.”

Foody declined to comment further. Sequoia didn’t immediately respond to a request for comment.

— With additional reporting from Connie Loizos

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Mercors #Brendan #Foody #calls #Sequoia #dualpricing #valuation #tricks #TechCrunchMercor,Sequoia Partners,Valuations">Mercor’s Brendan Foody calls out Sequoia over ‘dual-pricing’ valuation tricks | TechCrunch
In recent days, founders and founders-turned-investors took to X to share horror stories about being mistreated by VCs. Their complaints ranged from VCs falling asleep during pitch meetings to investors suggesting a founder fire a co-founder.

Brendan Foody, co-founder of the AI talent platform Mercor, which was last valued at  billion, went so far as to call out Sequoia, arguably one of the most elite VC firms in the world.







“The “sequoia scam” is worse than a single horror story,” Foody wrote on X. “in the last 6 [months] ive seen a half dozen rounds where sequoia invests in 2 tranches. everyone pretends they only did the higher valuation. founders misrepresent this to their employees & then shop it to angels too.”

TechCrunch has previously reported on VCs investing in the same round at different valuations. Under this mechanism, the lead VC firm invests a significant chunk of its capital at a lower, preferential valuation, while putting a much smaller portion of capital in at a drastically higher price. The massive “headline” valuation that gets announced manufactures the perception of a dominant market winner, masking the fact that the lead investor’s actual average entry price was significantly lower.

The disparity can be stark. For example, when the AI-driven IT helpdesk startup Serval announced a  million Series B at a  billion valuation, the announcement didn’t tell the whole story. According to The Wall Street Journal, Sequoia’s actual lowest entry point valued the company at just 0 million — less than half the headline figure. The gap between those two numbers is the gap between perception and reality that Foody is pointing at.

Serval isn’t alone. At Aaru, a startup that uses AI to simulate user behavior for market research, lead investor Redpoint backed the company at a 0 million valuation despite an announced  billion headline price.

Sequoia’s Shaun Maguire pushed back on Foody’s characterization directly. “TBH I have seen some of this behavior but I think it’s unfair to call it the ‘Sequoia scam,’” Maguire wrote in response to Foody on X. “This has happened approximately five times during my seven years at Sequoia. What happens is other investors are willing to pay a high price for a hot company — usually AI — at multiples above what we’re willing to pay. So we try to decouple the company-building relationship with our partner from the capital, and this leads to two tranches at different valuations in close succession. 


“I’m not aware of anything shady here,” Maguire continued, “but if you’ve seen it I’d love to know. VC is a repeated game, so it just doesn’t make sense for us to try to mislead people. And if anyone has, I’d love to know. And in general, congrats on the success of Mercor — it was a miss for us.”

Maguire’s response frames the practice as a market reality rather than a deliberate maneuver — Sequoia, he suggests, is simply unwilling to pay what competitors will pay for the hottest deals, so it structures its participation differently. Whether that explanation fully holds up depends on a question Maguire doesn’t address: what founders are telling the people who don’t already know about the lower tranche.

Although Sequoia appears to use this pricing mechanism most frequently, Foody acknowledged it isn’t the only firm using this tactic. And while the dual-pricing structures certainly inflate a startup’s perceived worth and help attract top talent, calling the practice a “scam” may be going too far.







That’s because employee stock options should theoretically be priced based on the blended value of all tranches — not the headline number — according to Jason Woo, partner in valuation and financial modeling at Armanino, whose firm provides the independent 409A appraisals startups use to set option prices. A 409A is supposed to reflect a company’s fair market value, giving employees a strike price that’s insulated from whatever valuation gets announced in a press release.

There’s a catch: 409A valuations are widely understood to skew low. Because a lower strike price means a smaller tax bill for the company, there is a structural incentive to keep that number down. The appraisal that’s supposed to protect employees from an inflated headline valuation is also, by design, not trying particularly hard to reach the top of the range.

The angel question is more complicated. Unlike employees, angels are writing checks, not receiving options. There is no independent appraiser standing between an angel investor and whatever number a founder chooses to share.

The dual-pricing structure is just one of way VCs and founders game the perception of success in a hyper-competitive market. Another, more pervasive tactic involves manipulating or outright overstating annual recurring revenue (ARR). 

The VC Niko Bonatsos, a longtime veteran of General Catalyst who more recently founded Verdict Capital, addressed this issue during one of TechCrunch’s events in Athens last month. “We [at Verdict] mostly invest before metrics, before product, before the company [has fully taken shape] but I do have a past portfolio, and sometimes the conversations are telling. I’ll get a call or an email with a very high ARR number. I’ll think: I didn’t remember that company doing so well. So I reach out to the founder: ‘What happened? Why are the numbers so strong?’ And the answer is: ‘Oh yeah, it’s 365 times the revenue we made yesterday because one of our campaigns hit.’ So yeah, some of these terms have lost meaning.”

Foody declined to comment further. Sequoia didn’t immediately respond to a request for comment.

 — With additional reporting from Connie Loizos


When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Mercors #Brendan #Foody #calls #Sequoia #dualpricing #valuation #tricks #TechCrunchMercor,Sequoia Partners,Valuations

horror stories about being mistreated by VCs. Their complaints ranged from VCs falling asleep during pitch meetings to investors suggesting a founder fire a co-founder.

Brendan Foody, co-founder of the AI talent platform Mercor, which was last valued at $10 billion, went so far as to call out Sequoia, arguably one of the most elite VC firms in the world.

“The “sequoia scam” is worse than a single horror story,” Foody wrote on X. “in the last 6 [months] ive seen a half dozen rounds where sequoia invests in 2 tranches. everyone pretends they only did the higher valuation. founders misrepresent this to their employees & then shop it to angels too.”

TechCrunch has previously reported on VCs investing in the same round at different valuations. Under this mechanism, the lead VC firm invests a significant chunk of its capital at a lower, preferential valuation, while putting a much smaller portion of capital in at a drastically higher price. The massive “headline” valuation that gets announced manufactures the perception of a dominant market winner, masking the fact that the lead investor’s actual average entry price was significantly lower.

The disparity can be stark. For example, when the AI-driven IT helpdesk startup Serval announced a $75 million Series B at a $1 billion valuation, the announcement didn’t tell the whole story. According to The Wall Street Journal, Sequoia’s actual lowest entry point valued the company at just $400 million — less than half the headline figure. The gap between those two numbers is the gap between perception and reality that Foody is pointing at.

Serval isn’t alone. At Aaru, a startup that uses AI to simulate user behavior for market research, lead investor Redpoint backed the company at a $450 million valuation despite an announced $1 billion headline price.

Sequoia’s Shaun Maguire pushed back on Foody’s characterization directly. “TBH I have seen some of this behavior but I think it’s unfair to call it the ‘Sequoia scam,’” Maguire wrote in response to Foody on X. “This has happened approximately five times during my seven years at Sequoia. What happens is other investors are willing to pay a high price for a hot company — usually AI — at multiples above what we’re willing to pay. So we try to decouple the company-building relationship with our partner from the capital, and this leads to two tranches at different valuations in close succession.

“I’m not aware of anything shady here,” Maguire continued, “but if you’ve seen it I’d love to know. VC is a repeated game, so it just doesn’t make sense for us to try to mislead people. And if anyone has, I’d love to know. And in general, congrats on the success of Mercor — it was a miss for us.”

Maguire’s response frames the practice as a market reality rather than a deliberate maneuver — Sequoia, he suggests, is simply unwilling to pay what competitors will pay for the hottest deals, so it structures its participation differently. Whether that explanation fully holds up depends on a question Maguire doesn’t address: what founders are telling the people who don’t already know about the lower tranche.

Although Sequoia appears to use this pricing mechanism most frequently, Foody acknowledged it isn’t the only firm using this tactic. And while the dual-pricing structures certainly inflate a startup’s perceived worth and help attract top talent, calling the practice a “scam” may be going too far.

That’s because employee stock options should theoretically be priced based on the blended value of all tranches — not the headline number — according to Jason Woo, partner in valuation and financial modeling at Armanino, whose firm provides the independent 409A appraisals startups use to set option prices. A 409A is supposed to reflect a company’s fair market value, giving employees a strike price that’s insulated from whatever valuation gets announced in a press release.

There’s a catch: 409A valuations are widely understood to skew low. Because a lower strike price means a smaller tax bill for the company, there is a structural incentive to keep that number down. The appraisal that’s supposed to protect employees from an inflated headline valuation is also, by design, not trying particularly hard to reach the top of the range.

The angel question is more complicated. Unlike employees, angels are writing checks, not receiving options. There is no independent appraiser standing between an angel investor and whatever number a founder chooses to share.

The dual-pricing structure is just one of way VCs and founders game the perception of success in a hyper-competitive market. Another, more pervasive tactic involves manipulating or outright overstating annual recurring revenue (ARR).

The VC Niko Bonatsos, a longtime veteran of General Catalyst who more recently founded Verdict Capital, addressed this issue during one of TechCrunch’s events in Athens last month. “We [at Verdict] mostly invest before metrics, before product, before the company [has fully taken shape] but I do have a past portfolio, and sometimes the conversations are telling. I’ll get a call or an email with a very high ARR number. I’ll think: I didn’t remember that company doing so well. So I reach out to the founder: ‘What happened? Why are the numbers so strong?’ And the answer is: ‘Oh yeah, it’s 365 times the revenue we made yesterday because one of our campaigns hit.’ So yeah, some of these terms have lost meaning.”

Foody declined to comment further. Sequoia didn’t immediately respond to a request for comment.

— With additional reporting from Connie Loizos

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Mercors #Brendan #Foody #calls #Sequoia #dualpricing #valuation #tricks #TechCrunchMercor,Sequoia Partners,Valuations">Mercor’s Brendan Foody calls out Sequoia over ‘dual-pricing’ valuation tricks | TechCrunch

In recent days, founders and founders-turned-investors took to X to share horror stories about being mistreated by VCs. Their complaints ranged from VCs falling asleep during pitch meetings to investors suggesting a founder fire a co-founder.

Brendan Foody, co-founder of the AI talent platform Mercor, which was last valued at $10 billion, went so far as to call out Sequoia, arguably one of the most elite VC firms in the world.

“The “sequoia scam” is worse than a single horror story,” Foody wrote on X. “in the last 6 [months] ive seen a half dozen rounds where sequoia invests in 2 tranches. everyone pretends they only did the higher valuation. founders misrepresent this to their employees & then shop it to angels too.”

TechCrunch has previously reported on VCs investing in the same round at different valuations. Under this mechanism, the lead VC firm invests a significant chunk of its capital at a lower, preferential valuation, while putting a much smaller portion of capital in at a drastically higher price. The massive “headline” valuation that gets announced manufactures the perception of a dominant market winner, masking the fact that the lead investor’s actual average entry price was significantly lower.

The disparity can be stark. For example, when the AI-driven IT helpdesk startup Serval announced a $75 million Series B at a $1 billion valuation, the announcement didn’t tell the whole story. According to The Wall Street Journal, Sequoia’s actual lowest entry point valued the company at just $400 million — less than half the headline figure. The gap between those two numbers is the gap between perception and reality that Foody is pointing at.

Serval isn’t alone. At Aaru, a startup that uses AI to simulate user behavior for market research, lead investor Redpoint backed the company at a $450 million valuation despite an announced $1 billion headline price.

Sequoia’s Shaun Maguire pushed back on Foody’s characterization directly. “TBH I have seen some of this behavior but I think it’s unfair to call it the ‘Sequoia scam,’” Maguire wrote in response to Foody on X. “This has happened approximately five times during my seven years at Sequoia. What happens is other investors are willing to pay a high price for a hot company — usually AI — at multiples above what we’re willing to pay. So we try to decouple the company-building relationship with our partner from the capital, and this leads to two tranches at different valuations in close succession.

“I’m not aware of anything shady here,” Maguire continued, “but if you’ve seen it I’d love to know. VC is a repeated game, so it just doesn’t make sense for us to try to mislead people. And if anyone has, I’d love to know. And in general, congrats on the success of Mercor — it was a miss for us.”

Maguire’s response frames the practice as a market reality rather than a deliberate maneuver — Sequoia, he suggests, is simply unwilling to pay what competitors will pay for the hottest deals, so it structures its participation differently. Whether that explanation fully holds up depends on a question Maguire doesn’t address: what founders are telling the people who don’t already know about the lower tranche.

Although Sequoia appears to use this pricing mechanism most frequently, Foody acknowledged it isn’t the only firm using this tactic. And while the dual-pricing structures certainly inflate a startup’s perceived worth and help attract top talent, calling the practice a “scam” may be going too far.

That’s because employee stock options should theoretically be priced based on the blended value of all tranches — not the headline number — according to Jason Woo, partner in valuation and financial modeling at Armanino, whose firm provides the independent 409A appraisals startups use to set option prices. A 409A is supposed to reflect a company’s fair market value, giving employees a strike price that’s insulated from whatever valuation gets announced in a press release.

There’s a catch: 409A valuations are widely understood to skew low. Because a lower strike price means a smaller tax bill for the company, there is a structural incentive to keep that number down. The appraisal that’s supposed to protect employees from an inflated headline valuation is also, by design, not trying particularly hard to reach the top of the range.

The angel question is more complicated. Unlike employees, angels are writing checks, not receiving options. There is no independent appraiser standing between an angel investor and whatever number a founder chooses to share.

The dual-pricing structure is just one of way VCs and founders game the perception of success in a hyper-competitive market. Another, more pervasive tactic involves manipulating or outright overstating annual recurring revenue (ARR).

The VC Niko Bonatsos, a longtime veteran of General Catalyst who more recently founded Verdict Capital, addressed this issue during one of TechCrunch’s events in Athens last month. “We [at Verdict] mostly invest before metrics, before product, before the company [has fully taken shape] but I do have a past portfolio, and sometimes the conversations are telling. I’ll get a call or an email with a very high ARR number. I’ll think: I didn’t remember that company doing so well. So I reach out to the founder: ‘What happened? Why are the numbers so strong?’ And the answer is: ‘Oh yeah, it’s 365 times the revenue we made yesterday because one of our campaigns hit.’ So yeah, some of these terms have lost meaning.”

Foody declined to comment further. Sequoia didn’t immediately respond to a request for comment.

— With additional reporting from Connie Loizos

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Mercors #Brendan #Foody #calls #Sequoia #dualpricing #valuation #tricks #TechCrunchMercor,Sequoia Partners,Valuations
Battery Finder Tool Simplifies the Replacement Process
ASUS Expands Access to Genuine Laptop Battery Replacements Across India
	
ASUS has introduced a new initiative to make genuine laptop battery replacements easier for customers across India. Through this initiative, customers can now replace their laptop batteries with ease and get proper service and warranty advantages in the process. Rather than opting for risky third-party alternatives, customers can now purchase official ASUS batteries. This initiative covers not only regular laptops but also gaming laptops.



Battery Finder Tool Simplifies the Replacement Process







ASUS has launched a Battery Finder microsite that will make laptop battery replacement easy for its customers. Using this facility, consumers can enter their laptop model and find a compatible battery. The system also finds the locations nearest to them where such batteries are available at exclusive ASUS outlets and channel partners. Consumers can even contact ASUS’s authorized service centers for assistance.



The battery replacement program supports many of ASUS’s most popular laptop series. Customers with Vivobook laptops can access genuine replacement batteries through the initiative. Several ROG gaming laptops are also part of the program. ASUS has further expanded coverage to include ExpertBook, ProArt, and TUF models. The Battery Finder platform helps users confirm compatibility before visiting a store or service center.



ASUS Strengthens Its After-Sales Support Network 



As part of enhancing its customer support services, ASUS has extended its post-sale service network in various parts of India. This has included areas such as Delhi-NCR, Uttar Pradesh, Uttarakhand, Maharashtra, Karnataka, Tamil Nadu, Kerala, Gujarat, Punjab, and others. ASUS has made this service available as part of its Assurance Program. The organization’s main aim is to provide reliable and effective service, warranties, and an enhanced customer experience.



Apart from increasing the number of battery sources, ASUS is also working to help consumers manage their batteries effectively. Consumers are advised on how to charge their laptop batteries to ensure that their performance remains high. ASUS also highlights the need to control laptop temperature and have devices serviced regularly.

#ASUS #Expands #Access #Genuine #Laptop #Battery #Replacements #IndiaAsus

ASUS has launched a Battery Finder microsite that will make laptop battery replacement easy for its customers. Using this facility, consumers can enter their laptop model and find a compatible battery. The system also finds the locations nearest to them where such batteries are available at exclusive ASUS outlets and channel partners. Consumers can even contact ASUS’s authorized service centers for assistance.

The battery replacement program supports many of ASUS’s most popular laptop series. Customers with Vivobook laptops can access genuine replacement batteries through the initiative. Several ROG gaming laptops are also part of the program. ASUS has further expanded coverage to include ExpertBook, ProArt, and TUF models. The Battery Finder platform helps users confirm compatibility before visiting a store or service center.

ASUS Strengthens Its After-Sales Support Network

As part of enhancing its customer support services, ASUS has extended its post-sale service network in various parts of India. This has included areas such as Delhi-NCR, Uttar Pradesh, Uttarakhand, Maharashtra, Karnataka, Tamil Nadu, Kerala, Gujarat, Punjab, and others. ASUS has made this service available as part of its Assurance Program. The organization’s main aim is to provide reliable and effective service, warranties, and an enhanced customer experience.

Apart from increasing the number of battery sources, ASUS is also working to help consumers manage their batteries effectively. Consumers are advised on how to charge their laptop batteries to ensure that their performance remains high. ASUS also highlights the need to control laptop temperature and have devices serviced regularly.

#ASUS #Expands #Access #Genuine #Laptop #Battery #Replacements #IndiaAsus">ASUS Expands Access to Genuine Laptop Battery Replacements Across India
	
ASUS has introduced a new initiative to make genuine laptop battery replacements easier for customers across India. Through this initiative, customers can now replace their laptop batteries with ease and get proper service and warranty advantages in the process. Rather than opting for risky third-party alternatives, customers can now purchase official ASUS batteries. This initiative covers not only regular laptops but also gaming laptops.



Battery Finder Tool Simplifies the Replacement Process







ASUS has launched a Battery Finder microsite that will make laptop battery replacement easy for its customers. Using this facility, consumers can enter their laptop model and find a compatible battery. The system also finds the locations nearest to them where such batteries are available at exclusive ASUS outlets and channel partners. Consumers can even contact ASUS’s authorized service centers for assistance.



The battery replacement program supports many of ASUS’s most popular laptop series. Customers with Vivobook laptops can access genuine replacement batteries through the initiative. Several ROG gaming laptops are also part of the program. ASUS has further expanded coverage to include ExpertBook, ProArt, and TUF models. The Battery Finder platform helps users confirm compatibility before visiting a store or service center.



ASUS Strengthens Its After-Sales Support Network 



As part of enhancing its customer support services, ASUS has extended its post-sale service network in various parts of India. This has included areas such as Delhi-NCR, Uttar Pradesh, Uttarakhand, Maharashtra, Karnataka, Tamil Nadu, Kerala, Gujarat, Punjab, and others. ASUS has made this service available as part of its Assurance Program. The organization’s main aim is to provide reliable and effective service, warranties, and an enhanced customer experience.



Apart from increasing the number of battery sources, ASUS is also working to help consumers manage their batteries effectively. Consumers are advised on how to charge their laptop batteries to ensure that their performance remains high. ASUS also highlights the need to control laptop temperature and have devices serviced regularly.

#ASUS #Expands #Access #Genuine #Laptop #Battery #Replacements #IndiaAsus

microsite that will make laptop battery replacement easy for its customers. Using this facility, consumers can enter their laptop model and find a compatible battery. The system also finds the locations nearest to them where such batteries are available at exclusive ASUS outlets and channel partners. Consumers can even contact ASUS’s authorized service centers for assistance.

The battery replacement program supports many of ASUS’s most popular laptop series. Customers with Vivobook laptops can access genuine replacement batteries through the initiative. Several ROG gaming laptops are also part of the program. ASUS has further expanded coverage to include ExpertBook, ProArt, and TUF models. The Battery Finder platform helps users confirm compatibility before visiting a store or service center.

ASUS Strengthens Its After-Sales Support Network

As part of enhancing its customer support services, ASUS has extended its post-sale service network in various parts of India. This has included areas such as Delhi-NCR, Uttar Pradesh, Uttarakhand, Maharashtra, Karnataka, Tamil Nadu, Kerala, Gujarat, Punjab, and others. ASUS has made this service available as part of its Assurance Program. The organization’s main aim is to provide reliable and effective service, warranties, and an enhanced customer experience.

Apart from increasing the number of battery sources, ASUS is also working to help consumers manage their batteries effectively. Consumers are advised on how to charge their laptop batteries to ensure that their performance remains high. ASUS also highlights the need to control laptop temperature and have devices serviced regularly.

#ASUS #Expands #Access #Genuine #Laptop #Battery #Replacements #IndiaAsus">ASUS Expands Access to Genuine Laptop Battery Replacements Across India

ASUS has introduced a new initiative to make genuine laptop battery replacements easier for customers across India. Through this initiative, customers can now replace their laptop batteries with ease and get proper service and warranty advantages in the process. Rather than opting for risky third-party alternatives, customers can now purchase official ASUS batteries. This initiative covers not only regular laptops but also gaming laptops.

Battery Finder Tool Simplifies the Replacement Process

ASUS Expands Access to Genuine Laptop Battery Replacements Across India
	
ASUS has introduced a new initiative to make genuine laptop battery replacements easier for customers across India. Through this initiative, customers can now replace their laptop batteries with ease and get proper service and warranty advantages in the process. Rather than opting for risky third-party alternatives, customers can now purchase official ASUS batteries. This initiative covers not only regular laptops but also gaming laptops.



Battery Finder Tool Simplifies the Replacement Process







ASUS has launched a Battery Finder microsite that will make laptop battery replacement easy for its customers. Using this facility, consumers can enter their laptop model and find a compatible battery. The system also finds the locations nearest to them where such batteries are available at exclusive ASUS outlets and channel partners. Consumers can even contact ASUS’s authorized service centers for assistance.



The battery replacement program supports many of ASUS’s most popular laptop series. Customers with Vivobook laptops can access genuine replacement batteries through the initiative. Several ROG gaming laptops are also part of the program. ASUS has further expanded coverage to include ExpertBook, ProArt, and TUF models. The Battery Finder platform helps users confirm compatibility before visiting a store or service center.



ASUS Strengthens Its After-Sales Support Network 



As part of enhancing its customer support services, ASUS has extended its post-sale service network in various parts of India. This has included areas such as Delhi-NCR, Uttar Pradesh, Uttarakhand, Maharashtra, Karnataka, Tamil Nadu, Kerala, Gujarat, Punjab, and others. ASUS has made this service available as part of its Assurance Program. The organization’s main aim is to provide reliable and effective service, warranties, and an enhanced customer experience.



Apart from increasing the number of battery sources, ASUS is also working to help consumers manage their batteries effectively. Consumers are advised on how to charge their laptop batteries to ensure that their performance remains high. ASUS also highlights the need to control laptop temperature and have devices serviced regularly.

#ASUS #Expands #Access #Genuine #Laptop #Battery #Replacements #IndiaAsus

ASUS has launched a Battery Finder microsite that will make laptop battery replacement easy for its customers. Using this facility, consumers can enter their laptop model and find a compatible battery. The system also finds the locations nearest to them where such batteries are available at exclusive ASUS outlets and channel partners. Consumers can even contact ASUS’s authorized service centers for assistance.

The battery replacement program supports many of ASUS’s most popular laptop series. Customers with Vivobook laptops can access genuine replacement batteries through the initiative. Several ROG gaming laptops are also part of the program. ASUS has further expanded coverage to include ExpertBook, ProArt, and TUF models. The Battery Finder platform helps users confirm compatibility before visiting a store or service center.

ASUS Strengthens Its After-Sales Support Network

As part of enhancing its customer support services, ASUS has extended its post-sale service network in various parts of India. This has included areas such as Delhi-NCR, Uttar Pradesh, Uttarakhand, Maharashtra, Karnataka, Tamil Nadu, Kerala, Gujarat, Punjab, and others. ASUS has made this service available as part of its Assurance Program. The organization’s main aim is to provide reliable and effective service, warranties, and an enhanced customer experience.

Apart from increasing the number of battery sources, ASUS is also working to help consumers manage their batteries effectively. Consumers are advised on how to charge their laptop batteries to ensure that their performance remains high. ASUS also highlights the need to control laptop temperature and have devices serviced regularly.

#ASUS #Expands #Access #Genuine #Laptop #Battery #Replacements #IndiaAsus

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