Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch
A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.
But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.
Bingeing helped Netflix beat TV
When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television.
This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.
Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps.
TikTok and YouTube are today’s threats
Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.
According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks.
Image Credits:eMarketer
Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes.
These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.
Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.
Image Credits:ReelShort
According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.
Where does Netflix go from here?
Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption?
Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.”
That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.
A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed.
Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model.
The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.
Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.
To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).
But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas.
Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly.
To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.
But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.
Bingeing helped Netflix beat TV
When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television.
This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.
Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps.
TikTok and YouTube are today’s threats
Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.
According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks.
Image Credits:eMarketer
Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes.
These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.
Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.
Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.
Image Credits:ReelShort
According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.
Where does Netflix go from here?
Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption?
Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.”
That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.
A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed.
Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model.
The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.
Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.
To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).
But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas.
As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.
Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly.
To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
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At the start of the summer, I impulse-purchased a pair of JisuLife Life10 S fans from Costco, which at CDN $25 each (or $32.99 through Amazon), are among the most basic offerings from the company. JisuLife’s extensive lineup includes some fan models costing close to $100 with features like reverse-charging to power your phone and 100 different speed settings. I want all those features, but my goal was to not spend several hundred dollars on personal cooling devices that could easily go missing or get damaged during the chaos of summer activities.
On the back of the fan is a USB-C charging port and a sliding power switch that prevents the fan from accidentally turning on while it’s being jostled around inside a bag.
The Life10 S’ functionality is comparatively basic, but also easy to use. A sliding power switch on the back prevents it from accidentally turning on while banging around inside a backpack, and a single button on the front cycles through five different fan speeds. There’s also a basic LCD display showing the battery’s remaining charge when the fan is first powered on and the current speed setting. It’s simple, but the Life10 S does its one job quietly and for a surprisingly long time.
A single button cycles through the fan’s five different speed settings.
When Dyson announced its first handheld fan in April, I assumed the company that had developed an expertise in moving air had created a personal cooling device that would outperform everything else on the market. My spouse loves their Dyson hair dryer, and I was sure the HushJet Mini Cool would be my secret weapon for surviving hot and humid summers, even if at $99 it was a splurge. But having used both Dyson’s personal fan and JisuLife’s $25 alternative, I only reach for the latter when braving the world without AC.
The basic LCD display on the front of the fan is sometimes hard to see because it’s hidden behind a reflective black cover, but the fan is easy to use without being able to see it.
Dyson’s HushJet Mini Cool wraps impressive engineering in an eye-catching design, and at its highest setting, it easily out blasts JisuLife’s even with the Life10 S set to full power. But even at its lowest setting, the HushJet is loud with a high-pitched whine reminiscent of Dyson’s vacuums. I don’t mind that sound when it’s limited to short bursts of cleaning at ground level, but not when coming from a tiny fan designed to be used close to your face and ears. The JisuLife fan produces sound at a much lower frequency, making it easier to tolerate for hours, even if it’s far from whisper quiet at full power.
What impresses me more about the JisuLife fan is how long its 5,000mAh battery keeps it running. At half power, which we find is strong enough to cool us down on even the hottest days, the fan ran for just over 16 hours before needing a charge. That’s far longer than my son lasted at the water park. For comparison, Dyson estimates the HushJet Mini Cool will run for up to six hours at its lowest setting, and at full power, I had it die after just over an hour.
I haven’t tested the even pricier Shark ChillPill that combines a fan with a metal cooling plate the company claims can lower skin temperature by up to 16 degrees Fahrenheit in seconds. You can cool down by pressing it all over your body, but it only cools for as long as the fan has power. SharkNinja estimates the ChillPill will run for up to 11 hours at its lowest setting, or just an hour-and-a-half at max power. That approach could be very effective, but I’m not spending $150 to find out.
I’ve also tested the wearable neck fans that seem to be very popular among the cashiers at my local Costco, but I didn’t find them to be as effective as I’d hoped. The breeze is spread out across the length of the fan and doesn’t feel as intense as a handheld fan, and wearing it positions the motor right below your ear at all times, so it’s a constant drone. I see why they’re useful, but it’s not an experience anyone in my family enjoyed.
After a successful summer with these fans, I’m already keeping an eye out for sales on other JisuLife models, including a hands-free version you wear hanging from your neck. But I’m also expecting these cheaper alternatives will continue to be the first thing we pack when heading out on adventures for the rest of the summer and probably for years to come.
Photography by Andrew Liszewski / The Verge
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
At the start of the summer, I impulse-purchased a pair of JisuLife Life10 S fans from Costco, which at CDN $25 each (or $32.99 through Amazon), are among the most basic offerings from the company. JisuLife’s extensive lineup includes some fan models costing close to $100 with features like reverse-charging to power your phone and 100 different speed settings. I want all those features, but my goal was to not spend several hundred dollars on personal cooling devices that could easily go missing or get damaged during the chaos of summer activities.
On the back of the fan is a USB-C charging port and a sliding power switch that prevents the fan from accidentally turning on while it’s being jostled around inside a bag.
The Life10 S’ functionality is comparatively basic, but also easy to use. A sliding power switch on the back prevents it from accidentally turning on while banging around inside a backpack, and a single button on the front cycles through five different fan speeds. There’s also a basic LCD display showing the battery’s remaining charge when the fan is first powered on and the current speed setting. It’s simple, but the Life10 S does its one job quietly and for a surprisingly long time.
A single button cycles through the fan’s five different speed settings.
When Dyson announced its first handheld fan in April, I assumed the company that had developed an expertise in moving air had created a personal cooling device that would outperform everything else on the market. My spouse loves their Dyson hair dryer, and I was sure the HushJet Mini Cool would be my secret weapon for surviving hot and humid summers, even if at $99 it was a splurge. But having used both Dyson’s personal fan and JisuLife’s $25 alternative, I only reach for the latter when braving the world without AC.
The basic LCD display on the front of the fan is sometimes hard to see because it’s hidden behind a reflective black cover, but the fan is easy to use without being able to see it.
Dyson’s HushJet Mini Cool wraps impressive engineering in an eye-catching design, and at its highest setting, it easily out blasts JisuLife’s even with the Life10 S set to full power. But even at its lowest setting, the HushJet is loud with a high-pitched whine reminiscent of Dyson’s vacuums. I don’t mind that sound when it’s limited to short bursts of cleaning at ground level, but not when coming from a tiny fan designed to be used close to your face and ears. The JisuLife fan produces sound at a much lower frequency, making it easier to tolerate for hours, even if it’s far from whisper quiet at full power.
What impresses me more about the JisuLife fan is how long its 5,000mAh battery keeps it running. At half power, which we find is strong enough to cool us down on even the hottest days, the fan ran for just over 16 hours before needing a charge. That’s far longer than my son lasted at the water park. For comparison, Dyson estimates the HushJet Mini Cool will run for up to six hours at its lowest setting, and at full power, I had it die after just over an hour.
I haven’t tested the even pricier Shark ChillPill that combines a fan with a metal cooling plate the company claims can lower skin temperature by up to 16 degrees Fahrenheit in seconds. You can cool down by pressing it all over your body, but it only cools for as long as the fan has power. SharkNinja estimates the ChillPill will run for up to 11 hours at its lowest setting, or just an hour-and-a-half at max power. That approach could be very effective, but I’m not spending $150 to find out.
I’ve also tested the wearable neck fans that seem to be very popular among the cashiers at my local Costco, but I didn’t find them to be as effective as I’d hoped. The breeze is spread out across the length of the fan and doesn’t feel as intense as a handheld fan, and wearing it positions the motor right below your ear at all times, so it’s a constant drone. I see why they’re useful, but it’s not an experience anyone in my family enjoyed.
After a successful summer with these fans, I’m already keeping an eye out for sales on other JisuLife models, including a hands-free version you wear hanging from your neck. But I’m also expecting these cheaper alternatives will continue to be the first thing we pack when heading out on adventures for the rest of the summer and probably for years to come.
Photography by Andrew Liszewski / The Verge
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Andrew Liszewski
#dont #splurge #expensive #handheld #fan #beat #heatDeals,Gadgets,Hands-on,Reviews,Tech,Verge Shopping">You don’t need to splurge on an expensive handheld fan to beat the heat
Despite what influencers may say, you don’t need to spend $99.99 on Dyson’s HushJet Mini Cool or $149.99 for the Shark ChillPill to survive the summer whenever you leave the comfort of air-conditioning. My family has found all the comfort it needs to survive humid baseball games, sweltering concerts, and sweaty hikes with a couple of affordable handheld fans from a Chinese company called JisuLife that has spent the past decade honing its hardware.
At the start of the summer, I impulse-purchased a pair of JisuLife Life10 S fans from Costco, which at CDN $25 each (or $32.99 through Amazon), are among the most basic offerings from the company. JisuLife’s extensive lineup includes some fan models costing close to $100 with features like reverse-charging to power your phone and 100 different speed settings. I want all those features, but my goal was to not spend several hundred dollars on personal cooling devices that could easily go missing or get damaged during the chaos of summer activities.
On the back of the fan is a USB-C charging port and a sliding power switch that prevents the fan from accidentally turning on while it’s being jostled around inside a bag.
The Life10 S’ functionality is comparatively basic, but also easy to use. A sliding power switch on the back prevents it from accidentally turning on while banging around inside a backpack, and a single button on the front cycles through five different fan speeds. There’s also a basic LCD display showing the battery’s remaining charge when the fan is first powered on and the current speed setting. It’s simple, but the Life10 S does its one job quietly and for a surprisingly long time.
A single button cycles through the fan’s five different speed settings.
When Dyson announced its first handheld fan in April, I assumed the company that had developed an expertise in moving air had created a personal cooling device that would outperform everything else on the market. My spouse loves their Dyson hair dryer, and I was sure the HushJet Mini Cool would be my secret weapon for surviving hot and humid summers, even if at $99 it was a splurge. But having used both Dyson’s personal fan and JisuLife’s $25 alternative, I only reach for the latter when braving the world without AC.
The basic LCD display on the front of the fan is sometimes hard to see because it’s hidden behind a reflective black cover, but the fan is easy to use without being able to see it.
Dyson’s HushJet Mini Cool wraps impressive engineering in an eye-catching design, and at its highest setting, it easily out blasts JisuLife’s even with the Life10 S set to full power. But even at its lowest setting, the HushJet is loud with a high-pitched whine reminiscent of Dyson’s vacuums. I don’t mind that sound when it’s limited to short bursts of cleaning at ground level, but not when coming from a tiny fan designed to be used close to your face and ears. The JisuLife fan produces sound at a much lower frequency, making it easier to tolerate for hours, even if it’s far from whisper quiet at full power.
What impresses me more about the JisuLife fan is how long its 5,000mAh battery keeps it running. At half power, which we find is strong enough to cool us down on even the hottest days, the fan ran for just over 16 hours before needing a charge. That’s far longer than my son lasted at the water park. For comparison, Dyson estimates the HushJet Mini Cool will run for up to six hours at its lowest setting, and at full power, I had it die after just over an hour.
I haven’t tested the even pricier Shark ChillPill that combines a fan with a metal cooling plate the company claims can lower skin temperature by up to 16 degrees Fahrenheit in seconds. You can cool down by pressing it all over your body, but it only cools for as long as the fan has power. SharkNinja estimates the ChillPill will run for up to 11 hours at its lowest setting, or just an hour-and-a-half at max power. That approach could be very effective, but I’m not spending $150 to find out.
I’ve also tested the wearable neck fans that seem to be very popular among the cashiers at my local Costco, but I didn’t find them to be as effective as I’d hoped. The breeze is spread out across the length of the fan and doesn’t feel as intense as a handheld fan, and wearing it positions the motor right below your ear at all times, so it’s a constant drone. I see why they’re useful, but it’s not an experience anyone in my family enjoyed.
After a successful summer with these fans, I’m already keeping an eye out for sales on other JisuLife models, including a hands-free version you wear hanging from your neck. But I’m also expecting these cheaper alternatives will continue to be the first thing we pack when heading out on adventures for the rest of the summer and probably for years to come.
Photography by Andrew Liszewski / The Verge
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
That deal gave Lyft a foothold in Europe’s ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis.
London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service — which customers can now sign up for on an interest list — will have human safety operators behind the wheel before fully driverless operations begin later.
Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn’t provide a more detailed timeline, noted that the launch will depend on regulatory approval.
For now, dozens of test vehicles will operate within London’s borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight.
When the service does launch, Freenow by Lyft said it will operate a hybrid network — employing the same language rival Uber has used — meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis.
“As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving,” Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
That deal gave Lyft a foothold in Europe’s ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis.
London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service — which customers can now sign up for on an interest list — will have human safety operators behind the wheel before fully driverless operations begin later.
Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn’t provide a more detailed timeline, noted that the launch will depend on regulatory approval.
For now, dozens of test vehicles will operate within London’s borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight.
When the service does launch, Freenow by Lyft said it will operate a hybrid network — employing the same language rival Uber has used — meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis.
“As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving,” Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
#Lyft #Baidu #enter #Londons #robotaxi #battleground #testing #begins #TechCrunchBaidu,Lyft,robotaxis">Lyft and Baidu enter London’s robotaxi battleground as testing begins | TechCrunch
Chinese tech giant Baidu has started testing autonomous vehicles in London as part of its partnership with Lyft and Freenow, the German taxi and multi-mobility app that Lyft now owns. Baidu is the latest in a string of companies to test self-driving technology in the UK ahead of commercial robotaxi deployments.
The testing, which began Tuesday with human safety operators, comes nearly a year after the two companies struck a strategic partnership to deploy Baidu’s purpose-built Apollo Go RT6 robotaxi across key European markets through the Lyft platform. The vehicles will eventually be available through Freenow, which Lyft acquired in 2025 for about $197 million.
That deal gave Lyft a foothold in Europe’s ride-hailing market, where a handful of well-funded companies are now jockeying to be first to market with robotaxis.
London is particular is shaping up to be a key battleground in the region. In April, Waymo began testing its autonomous vehicles with human safety operators in the city. Uber and its self-driving tech partner, Wayve, also announced plans to launch a robotaxi service in London this year. That initial service — which customers can now sign up for on an interest list — will have human safety operators behind the wheel before fully driverless operations begin later.
Baidu and Freenow by Lyft (as the latter service is now called) said they expect to invite the public to hail their robotaxis in 2027. The companies, which didn’t provide a more detailed timeline, noted that the launch will depend on regulatory approval.
For now, dozens of test vehicles will operate within London’s borough of Brent. Lyft and Freenow said they continue discussions with safety and city officials, including Transport for London (TfL) and the Centre for Connected and Autonomous Vehicles (CCAV). The UK government is in the process of creating autonomous vehicle regulations and opened applications in May for companies interested in an AV pilot program that lets companies test self-driving vehicles under government oversight.
When the service does launch, Freenow by Lyft said it will operate a hybrid network — employing the same language rival Uber has used — meaning human drivers operating taxis and private-hire vehicles will work alongside the robotaxis.
“As a platform with deep roots in the taxi industry, our priority is ensuring that autonomous technology supports the professional drivers who keep London moving,” Thomas Zimmermann, CEO of Freenow by Lyft, said in a statement.
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reports, Apple plans to introduce its new Apple Upgrade leasing plan in the United States next week. The program aims to spread the cost of eligible devices into monthly installments. It may also act as an alternative to the existing iPhone Upgrade Plan offered by Apple.
Apple is expected to launch the Apple Upgrade Program in partnership with Klarna. Customers will reportedly need to complete a soft credit check before enrolling. According to reports, the Apple Upgrade Program is expected to work just like a subscription. Customers have the option of paying for their device in full before the end of their lease period.
Customers can also retain the device after paying off the entire amount. If the customer is no longer interested in the device, they can give it back when the lease expires. The customer gets more freedom compared to a one-time purchase. Apple is likely to offer various lease deals depending on the device. iPhones and Apple Watch can be leased for 24 months. Macs and iPads will have a 36-month lease.
Eligible Devices, Exclusions, and Changes for Buyers
Image: Onur Binay
The plan is said to cover eligible iPhones, iPads, Macs, and Apple Watches. But not all Apple products are set to be covered by the new lease plan. This is because some products will be excluded from the list, among them the iPhone 16, Apple Watch SE, budget iPad, and MacBook Neo. Apple also plans to exclude business and education purchases.
Unlike the current iPhone Upgrade Program, the new service is not expected to offer AppleCare coverage. Reports also suggest Apple will stop accepting new customers for the existing iPhone Upgrade Program after Apple Upgrade launches. The new leasing option may make premium Apple devices easier to afford. Customers can spread payments over several months instead of paying the full price upfront.
reports, Apple plans to introduce its new Apple Upgrade leasing plan in the United States next week. The program aims to spread the cost of eligible devices into monthly installments. It may also act as an alternative to the existing iPhone Upgrade Plan offered by Apple.
Apple is expected to launch the Apple Upgrade Program in partnership with Klarna. Customers will reportedly need to complete a soft credit check before enrolling. According to reports, the Apple Upgrade Program is expected to work just like a subscription. Customers have the option of paying for their device in full before the end of their lease period.
Customers can also retain the device after paying off the entire amount. If the customer is no longer interested in the device, they can give it back when the lease expires. The customer gets more freedom compared to a one-time purchase. Apple is likely to offer various lease deals depending on the device. iPhones and Apple Watch can be leased for 24 months. Macs and iPads will have a 36-month lease.
Eligible Devices, Exclusions, and Changes for Buyers
Image: Onur Binay
The plan is said to cover eligible iPhones, iPads, Macs, and Apple Watches. But not all Apple products are set to be covered by the new lease plan. This is because some products will be excluded from the list, among them the iPhone 16, Apple Watch SE, budget iPad, and MacBook Neo. Apple also plans to exclude business and education purchases.
Unlike the current iPhone Upgrade Program, the new service is not expected to offer AppleCare coverage. Reports also suggest Apple will stop accepting new customers for the existing iPhone Upgrade Program after Apple Upgrade launches. The new leasing option may make premium Apple devices easier to afford. Customers can spread payments over several months instead of paying the full price upfront.
#Apple #Planning #Launch #Upgrade #Leasing #Program #Weekapple">Apple Planning to Launch a New Upgrade Leasing Program Next Week
According to reports, Apple plans to introduce its new Apple Upgrade leasing plan in the United States next week. The program aims to spread the cost of eligible devices into monthly installments. It may also act as an alternative to the existing iPhone Upgrade Plan offered by Apple.
Apple is expected to launch the Apple Upgrade Program in partnership with Klarna. Customers will reportedly need to complete a soft credit check before enrolling. According to reports, the Apple Upgrade Program is expected to work just like a subscription. Customers have the option of paying for their device in full before the end of their lease period.
Customers can also retain the device after paying off the entire amount. If the customer is no longer interested in the device, they can give it back when the lease expires. The customer gets more freedom compared to a one-time purchase. Apple is likely to offer various lease deals depending on the device. iPhones and Apple Watch can be leased for 24 months. Macs and iPads will have a 36-month lease.
Eligible Devices, Exclusions, and Changes for Buyers
Image: Onur Binay
The plan is said to cover eligible iPhones, iPads, Macs, and Apple Watches. But not all Apple products are set to be covered by the new lease plan. This is because some products will be excluded from the list, among them the iPhone 16, Apple Watch SE, budget iPad, and MacBook Neo. Apple also plans to exclude business and education purchases.
Unlike the current iPhone Upgrade Program, the new service is not expected to offer AppleCare coverage. Reports also suggest Apple will stop accepting new customers for the existing iPhone Upgrade Program after Apple Upgrade launches. The new leasing option may make premium Apple devices easier to afford. Customers can spread payments over several months instead of paying the full price upfront.
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