From the start, Nothing was designed to be an antidote to Apple and its omnipresent AirPods. While Apple focused on a sort of all-purpose minimalism, Nothing adopted a hallmark transparent look that, if not altogether disparate (both pairs of wireless earbuds have a similar stem design), at least gave its Ear products a unique design language. That quest for being different extended into features, too. In 2023, Nothing introduced personalized EQ, giving it a visual and technological difference over Apple’s AirPods and eventually a ChatGPT integration, which was a first in the category.
But a lot happens in a few years, especially in a space as saturated as wireless earbuds, and while Nothing’s Ear are still a solid pair of earbuds, they feel… a little less of an earful. Apple now has its AirPods Pro 3 with high-tech features like real-time translation and heart rate monitoring, while non-Apple competitors in the same price range, like OnePlus and Google, aren’t pulling any punches with their own entrants into the space that offer personalized EQ, AI features, and noise-canceling that compete with pro-level gadgets.
Nothing Ear 3
The Nothing Ear 3 have solid sound, but flub the one thing that makes them unique.
Pros
- Great sound
- Solid ANC
- They look very cool
- Case feels premium
Cons
- Super Mic is a super letdown
- May not be worth the premium over last gen
But just in the nick of time, as Nothing’s flagship wireless earbuds seem to be falling behind, the company is back with its $180 Ear 3 that offer a new look and one truly unique feature for improving voice calls. As usual, Nothing is taking some chances, and not just in the visual department. For me, some of those risks are really paying off, but others… well, they’re not so super.
Nothing Ear 3 gets a visual update
So much of Nothing is about looks. That’s not a knock on the company. This is technology that you wear, and because of that, appearance can be make-or-break. Chances are, if you’ve bought Nothing products in the past, you agree, which also means, if you saw Nothing teasing its Ear 3 wireless earbuds before its release, your eyebrows may have been raised.
I’m going to get straight to the point: the Ear 3 look great. I was worried at first that the Ear 3 may scale back on the transparent part of its wireless earbuds, but that’s not the case here at all. Sorry for the alarm bells, anyone who reads my blogs. Instead of a homogeneous black look on the outside of the stems, the Ear 3 goes with a metallic silver that really makes them look like a capital “G” Gadget. As Gizmodo’s Senior Editor, Consumer Tech, Raymond Wong, noted to me, this thing has big Talkboy vibes (shout out to Macaulay Culkin). There’s still a transparent shell that lets you see the internal components through the sides and back of the earbud stems.
The case also adopts the same metallic look, shedding the white version (there’s also still black) for an aluminum that both looks and feels genuinely different. The “Talk” button (more on that later) is also nice and shiny, inviting you to push it. This case now has some weight in your hand, and I really love that. No one wants to carry around heavy gadgets, but Nothing did a good job here of balancing the weight to make the case and buds feel premium without making it feel chunky.
The design language also feels more aligned across flagship audio products now, bringing together the Ear 3 and the Headphone 1, which have an aluminum finish. If you’re a fan of the Headphone 1, or prior Nothing buds, you’ll love the look of the Ear 3. Another thing you’ll love? The sound.
A much-needed audio upgrade
I thought the Ear were nice wireless earbuds when I first listened to them in 2024, but I’ve tested a lot of newer earbuds since then, and in that testing, my opinion has shifted. The Ear still hold it down, but the sound and ANC aren’t quite as premium as I’d like them to be, especially with a slight cost premium over brand new buds like the OnePlus Buds 4. In short, it was time for an upgrade.
According to Nothing, the Ear 3 now has a redesigned 12mm dynamic driver and “patterned diaphragm surface” that is meant to “lower total harmonic distortion from 0.6% to 0.2% versus the previous in-ear generation.” Nothing also says that the redesigned architecture increases bass response and delivers a wider soundstage. That’s all rhetoric, though, and at the end of the day, what you really want to know is, “Do these sound better than the last generation?” and in my anecdotal testing, they definitely do.
I tested the Ear 3 back to back with the Ear (which is actually newer than the Ear 2) and found that there was a lot less distortion when listening to C.W. Stoneking’s “Desert Isle”. There’s more spatiality in the Ear 3 than the Ear, making guitars and vocals sound like they’re in their own place instead of muddled together competing. Vocals in particular sound clear and natural, which is great if you’re like me and tend to listen to a lot of rock music. One vast improvement over the Ear is in the bass department. As I’ve said many times, I don’t particularly care about having a ton of bass in wireless earbuds, but I do appreciate a pair that can still provide low end without sounding over-compressed or super simulated. I’d say the Ear 3 do just that, especially after testing bassier music by listening to Daft Punk’s “Da Funk”.
As usual, I also dove into the Nothing X app and used Nothing’s personalized audio test to tune the Ear 3 to my specific hearing. I can’t overstate this enough: stop sleeping on your wireless earbuds’ companion app. There’s a big difference in the sound before using the personalized EQ and after, and while this won’t be the case with everyone, I’m 33 years old and a couple of decades of going to shows and listening to loud music means I could probably use a little assistance in the hearing department. The Ear 3 sound great out of the box, but personalized EQ really sends the audio over the top. In short, Nothing is still holding it down with its flagship-level sound, and the Ear 3 is an even bigger improvement generation-to-generation than its jump from Ear 2 to Ear.
Active noise cancellation (ANC), however, I found a little less improved generation-to-generation. Though to be fair, Nothing isn’t touting better noise canceling this time around. I gave the Ear 3 the obligatory subway test, and while they passed, they weren’t quite as formidable as my favorite noise-canceling wireless earbuds, Bose’s Quiet Comfort Ultra Earbuds (2nd Gen). They’re still much better than the similarly priced Galaxy Buds 3 FE from Samsung that I recently tested. I do think they’re slightly more noise-canceling than the last generation, though that could be due to Nothing’s redesign of the buds, which are meant to provide a better and more comfortable fit in your ears—that could create better passive noise cancellation and the illusion of stronger ANC.
Battery life is also only slightly improved. Nothing says the Ear 3 will get 5.5 hours of listening with ANC on, while the Nothing Ear was rated for 5.2 hours. This is nowhere near the best battery of wireless earbuds in this class; in fact, it’s a little under. Six hours is generally the standard nowadays. In my testing, I went from 100% to 80% battery in a little over 1 hour of listening at 70% volume with ANC on high.
So, that’s the good, pretty good, and just okay news about the Ear 3. But there are some things I really don’t like, so let’s talk about them.
Super Mic? More like soupy mic.
There’s one aspect of the Ear 3 that can’t be compared, since Nothing is the only company really trying it. I’m talking about the “Super Mic,” a new exclusive feature in the Ear 3 that lets you use microphones in the case for clearer calling and voice recording. By pressing the “Talk” button on the case, you can activate the feature and get recording or calling—one push activates the feature until you release the button, while a double-tap will turn the feature on until you turn it off.
According to Nothing, there are two Micro-Electro-Mechanical Systems (MEMS) mics inside the case that use beamforming to zero in on your voice and cancel out environmental noise at the same time. The Ear 3 also take advantage of bone-conducting capabilities that detect “microvibrations” in your jaw that are meant to detect speech. The process of relaying the results of your Super Mic voice is a bit convoluted. Nothing says your voice is “sent to the case antenna, relayed to the earbud antenna over Bluetooth, then passed to the phone.”
Per Nothing, Super Mic “focuses on your voice, cutting through surrounding noise (up to 95 dB) for clearer calls and voicenotes.” In theory, I love the idea. Wired earbuds are a big thing again, and a major part of that (outside the superior audio quality) is that they usually come with an on-cable mic for clearer calls. This theoretically makes the Ear 3 a best of both worlds situation, giving you wired earbud-level mics for calling (or better) while not having to deal with annoying wires.
The only problem is… the Super Mic doesn’t work as advertised. I ran the feature through a few different tests, and the results were varying degrees of muddy. At first, I played background music while using Super Mic to record my voice through my iPhone’s Voice Memo app. Instead of canceling out the background music (lo-fi beats playing at 75% volume from a Chromebook about a foot away from me), it mixed my voice and the beats together, creating a kind of muddled amalgam that wasn’t very pleasant to listen back to.
Similarly, I simulated subway noise (something more “environmental”) on YouTube at the same volume and distance, and the results were similar. My voice was still mixed in with the ambient sound that I hoped it would filter out. Super Mic did seem to work better out on the street near my office (a fairly busy part of downtown Manhattan), though I still wouldn’t describe the results as “super” in any way. Even when Super Mic effectively filters out environmental noise, I find the fidelity to be choppy and compressed-sounding at times. It’s nowhere near as pleasing to listen to as recording through the native mic on my iPhone 13.
Super Mic did filter out noise effectively while walking on the street next to ongoing construction and in a fast casual restaurant that was playing music, but it still picked up other people’s voices in settings where people were talking nearby, which would make using the feature in an environment with other people potentially problematic.
There’s also the issue of compatibility. Nothing says Super Mic is designed for voice calling in apps like Zoom, Teams, Google Meet, WhatsApp, WeChat, and is also supported in native voice memo apps on iOS and Android. However, Nothing makes it clear that the feature “isn’t optimized” for in-app voice messaging through third-party apps like Snapchat or native voice features in iOS Messages and the like. This is a long way of saying that your mileage may vary when it comes to Super Mic, and while compatibility can’t be blamed on Nothing—it’s up to Apple and Android to allow third-party mic access, and in what apps—it still limits the Super Mic feature, making its use a lot more restricted than it ought to be.
I reached out to Nothing about the issue I had with Super Mic, but haven’t yet determined if there’s an issue with the wireless earbuds or a problem with the feature. (Yes, I was using the right firmware and Nothing X build). Other reviewers have reported their own issues with Super Mic, too.
Good buds, but a little (ear)itating
When you make a big bet, you might lose a little money—no risk, no reward. No matter your rote idiom of choice, that sentiment tends to be true. Super Mic could be a cool feature if it’s refined, but for now, I would file it firmly in the “undwhelming” folder. Maybe it will improve with future software, but I can’t really guarantee that, so all I have to work with is what we have right now, which is to say a Super Mic that seems to be plagued by a serious case of Kryptonite.
The annoying part is that everything else about the Ear 3 is pretty solid. They look great, they sound great, and ANC is sturdy. The battery life leaves something to be desired, but it’s not so bad that it’s disqualifying. But this is what happens when you try to do something different sometimes, you gotta take the hits with the misses. Alright, I’m done with the corny euphemisms now, I swear.
The Ear 3 might falter out of the gate with a shoddy Super Mic feature, but if you like the way Nothing wireless earbuds look and you want solid sound and ANC, the Ear 3 are still worth a look. Just don’t expect to be taking any Zoom calls from a construction site with these things just yet.
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#Ear #Review #Super #Sounding #Wireless #Earbuds #NotSoSuper #Mic
![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK")
![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://i0.wp.com/techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680&ssl=1 "This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
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