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Now is one of the best times to buy a MacBook

Now is one of the best times to buy a MacBook

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Everyone knows that Apple products tend to cost a pretty penny, and MacBooks and iMacs are no exception.

If you’d rather avoid spending $1,100 on entry-level specs, we have great news: you can save hundreds on an Apple laptop or computer multiple times a year. That means if your laptop is on its last leg, you don’t have to hold out until November to make an upgrade that won’t hurt your bank account. (And tbh, Apple’s annual gift card incentive around Black Friday isn’t anything to write home about anyway.)

SEE ALSO:

Your MacBook is filthy. Here’s how to clean it.

We’ve been tracking Apple deals weekly for over two years, so we know what tends to go on sale and when. Plus, we know what MacBook deals are actually worth jumping on, and which “markdowns” are basically the regular price. Check out this list of the top three times of year to find the best prices on a MacBook or iMac, based on our historical deals knowledge:

Time No. 1 to get a deal on a Mac: Black Friday and Prime Day seasons

Months: Early to mid-July, October through November

We know, shopping holidays are a great time to save money, groundbreaking. However, we’re not talking about Apple’s annual Black Friday deal, which is the same every year: Buy a laptop or iMac, get a free gift card to use on a future purchase. It’s a little lackluster and not all that great for saving money upfront.

If you want real savings during shopping holidays, you’ll want to look to retailers like Amazon and Best Buy during Black Friday and Prime Day seasons. At first glance, that may seem like you have to keep your eye on the calendar for a few select days throughout the year, but these retailers have decided that time is meaningless when it comes to sales. That means you’ll start to see Black Friday savings as early as October, and Prime Day savings for a week or so around July.

Despite hitting the market only weeks prior, the M3 MacBook Pros saw good discounts last Black Friday.
Credit: Apple

Traditionally, Prime Day has spanned over two days, but Amazon features deals in the weeks leading up to it. For Prime Day 2025, Prime Day itself will span four days, from July 8 to 11, and great deals have already dropped beforehand.

During both sales, it’s not uncommon to see MacBooks from the cheapest Airs to the most souped-up Pros on sale for $150 off or more. For Prime Day 2025, we’ve seen this happen with the $849 M4 MacBook Air. However, our resident laptop expert, Haley Henschel, recommends waiting to see further price drops on other models, as they’re not quite matching up to record-low prices just yet.

They’re worthwhile deals, but they can also be harder to score because the general public knows these are the times to shop for a Mac. If you see a good deal, don’t hesitate too much. Our advice? Know what models you’re interested in before these sale events kick off, and keep your eye on them.

SEE ALSO:

Apple M4 MacBook Air review: A really good deal

As a final note, Black Friday season is a reliable time to catch the initial sales on any fall Mac releases. In the fall of 2023, M3 and M3 Pro MacBook Pros dropped in October, and by November, they were already on sale for $150 off. These likely won’t be the steepest deals you’ll see in the year or so lifespan before a newer chipset and Mac come out, but they can be impressive considering how recent the releases are.

Time No. 2 to get a deal on a Mac: Back-to-school season

Months: June through early October

Apple offers educational pricing year-round for current or newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels. These prices knock $100 off the price of their laptops and computers. It’s not a massive markdown, but it beats full price.

However, if you fall into one of the above demographics, that’s not your only chance to save directly through Apple. They also run a special back-to-school sale from the summer to the early fall. In 2023, it ran from June 5 to Oct. 2, so you’ll have plenty of time to decide which Mac model to pick. The major downside is that, similar to the Black Friday sale, Apple’s BTS offer isn’t an off-the-face price cut — you’ll receive an Apple gift card proportional to the value of the product you’re buying for use on future purchases. In 2023, this is how the pricing broke down:

  • 24-inch iMac: receive a $150 Apple gift card

  • MacBook Air: receive a $150 Apple gift card

  • MacBook Pro: receive a $150 Apple gift card

  • Mac mini: receive a $100 Apple gift card

Also like Black Friday, Apple doesn’t tend to adjust gift card values drastically, if at all, from year to year, so we expect to see essentially the same offer this year. Considering MacBooks are some of our favorite laptops for students, we see this as a deal worth a second look, but with stipulations.

SEE ALSO:

Apple’s 14-inch MacBook Pro is getting a key new feature soon

If you’re not planning on making another Apple purchase (gift cards can be used on App Store purchases, in-app purchases, more Apple tech, and subscriptions like iCloud+ or Apple TV+), you might want to wait for a sale at another retailer. Chances are, places like Amazon and Best Buy will also want to draw in the back-to-school crowd, so there might be greater markdowns there — but you likely won’t a ton of flexibility on specs. A MacBook Air with 8GB of RAM and 256GB of SSD, for instance, might be $150 off, but a model with 16GB of RAM might not be on sale at all.

The gift card incentive is also good for anyone who has a pair of AirPods or a paid note-taking app on their back-to-school list, too.

Time No. 3 to get a deal on a Mac: After new releases are announced

Months: Can vary

This tip isn’t unique to Apple products, but it doesn’t make it any less useful for grabbing a Mac for a little less cash. Typically, after Apple announces the latest models, it drops the prices on older generations.

Technically, this isn’t a deal in the strictest sense of the word, but it’ll still save you money. Take, for instance, last year’s announcement of the 13-inch and 15-inch M3 MacBook Air. On March 4, Apple put it up for preorder on its online store, and right alongside the new laptop was a $100 price drop on the 13-inch M2 Air.

Mashable Deals

person holding m2 macbook air in front of piano

The price of the M2 MacBook Air has dropped twice following releases of upgraded MacBooks.
Credit: Apple

The price only fell from $1,099 to $999, so it’s not a drastic difference, but if you were already planning on grabbing the M2 Air, waiting for this newer gen saved you at least $100. Plus, a new list price means future sales will net you even more bang for your buck.

You don’t necessarily need to wait for the exact same model to get a newer counterpart to see a price drop. Allow us to explain, again with the M2 MacBook Air. June 2023, Apple announced the 15-inch M2 MacBook Air at a starting price of $1,299. At the time, the 13-inch M2 MacBook Air had been out for just under a year, and cost $1,199. The larger model brought a price cut to the smaller and slightly older model.

SEE ALSO:

Apple’s M2 MacBook Air is a super-fast WFH companion with a dreamy keyboard

Price cuts aren’t always determined by Apple itself. A new Mac usually means the discontinuation of an older one. In the case of the M3 Air release, Apple discontinued the 15-inch M2 Air and M1 Air from 2020. Though you could no longer buy either at the Apple Store, they were available at steep discounts at Amazon and Best Buy.

And if you’re sensing a theme here, yes, it’s better, more often than not, to skip the Apple Store in favor of other retailers if you’re looking to save some serious dough.

Final tips for saving money on a Mac

1. Keep an eye out for random sales

While the whole point of this guide is that there are ideal times to grab a Mac on sale, we’re going to be honest: sometimes, there are very random, very good sales on Macs for seemingly no reason.

Obviously, this is a bit trickier to plan for, but rest assured, if there is a Mac sale worth knowing about, we’re writing about it, so we recommend following our deals coverage.

2. Some Macs go on sale more frequently than others

This tip likely goes without saying, but some models rarely go on sale. General trends we’ve seen are that iMacs tend not to go on sale as frequently as MacBooks, and anything above the starting specs on a MacBook, especially if you’re looking for upgraded memory, is much trickier to find on sale regularly.

We say this just to encourage a little healthy expectation setting as you embark on your search for a discounted Mac.

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Eneba.com have made a strong mark by combining everything from rare peripherals to discounted digital game codes in one convenient space. With fierce competition driving prices lower and generous selection on offer, these platforms now rival traditional game shops, yet offer far more flexibility, whether it’s a late-night shopping urge or a flash sale on the latest blockbuster.

While there are plenty of options to buy digital games online, many in-the-know buyers gravitate toward platforms like Eneba for several reasons. Eneba stands out by offering instant access to game keys, which allow players to redeem titles directly on platforms such as PlayStation, with no disc or shipping required. This gives buyers more choice and frequently better prices than traditional platform stores, while an enormous catalog and up-front global or region-locked information make for transparent shopping. Plus, with verified sellers and robust marketplace controls, the risk of counterfeits drops markedly. Beyond game keys, Eneba also features gift cards for services like Xbox, PSN, and Steam, meaning players can top up accounts and snag games or content of their choice, skipping the hunt for specific game keys.

The Big Draws: Price, Speed, and Selection

Why Savvy Gamers Are Embracing Digital Marketplaces for Gear and Games Waiting in line for a midnight game release or scrambling to find a sold-out gaming headset at your favorite electronics store feels far less appealing in a world where instant digital access is just a click away. Today’s gamers are done chasing physical stock and juggling dozens of store accounts. Instead, they’re seeking out a more streamlined, cost-effective way to buy gear and titles, often without ever leaving their chair. Digital marketplaces have exploded in popularity among gaming enthusiasts aiming to make every dollar and minute count. For those new to this shift, sites like Eneba.com have made a strong mark by combining everything from rare peripherals to discounted digital game codes in one convenient space. With fierce competition driving prices lower and generous selection on offer, these platforms now rival traditional game shops, yet offer far more flexibility, whether it’s a late-night shopping urge or a flash sale on the latest blockbuster. While there are plenty of options to buy digital games online, many in-the-know buyers gravitate toward platforms like Eneba for several reasons. Eneba stands out by offering instant access to game keys, which allow players to redeem titles directly on platforms such as PlayStation, with no disc or shipping required. This gives buyers more choice and frequently better prices than traditional platform stores, while an enormous catalog and up-front global or region-locked information make for transparent shopping. Plus, with verified sellers and robust marketplace controls, the risk of counterfeits drops markedly. Beyond game keys, Eneba also features gift cards for services like Xbox, PSN, and Steam, meaning players can top up accounts and snag games or content of their choice, skipping the hunt for specific game keys. The Big Draws: Price, Speed, and Selection Amanz/Unsplash What drives players to trust digital marketplaces over the tried and tested big-name stores? Savings are a major factor: prices for both hardware and digital game keys can dip well below official retailer listings. Flash sales or limited-time discounts mean buyers can seize deals at odd hours, no camping out, no extra fees for international shipping. But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing. Security and Transparency Keep Gamers Loyal Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites. Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple. Flexibility for Modern Gaming Lifestyles Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally. With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most. #Savvy #Gamers #Embracing #Digital #Marketplaces #Gear #GamesAndroid Gaming,console gaming,desktop gaming
Amanz/Unsplash

What drives players to trust digital marketplaces over the tried and tested big-name stores? Savings are a major factor: prices for both hardware and digital game keys can dip well below official retailer listings. Flash sales or limited-time discounts mean buyers can seize deals at odd hours, no camping out, no extra fees for international shipping.

But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing.

Security and Transparency Keep Gamers Loyal

A son and dad gaming

Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites.

Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple.

Flexibility for Modern Gaming Lifestyles

Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally.

With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most.

#Savvy #Gamers #Embracing #Digital #Marketplaces #Gear #GamesAndroid Gaming,console gaming,desktop gaming">Why Savvy Gamers Are Embracing Digital Marketplaces for Gear and Games Waiting in line for a midnight game release or scrambling to find a sold-out gaming headset at your favorite electronics store feels far less appealing in a world where instant digital access is just a click away. Today’s gamers are done chasing physical stock and juggling dozens of store accounts. Instead, they’re seeking out a more streamlined, cost-effective way to buy gear and titles, often without ever leaving their chair. Digital marketplaces have exploded in popularity among gaming enthusiasts aiming to make every dollar and minute count. For those new to this shift, sites like Eneba.com have made a strong mark by combining everything from rare peripherals to discounted digital game codes in one convenient space. With fierce competition driving prices lower and generous selection on offer, these platforms now rival traditional game shops, yet offer far more flexibility, whether it’s a late-night shopping urge or a flash sale on the latest blockbuster. While there are plenty of options to buy digital games online, many in-the-know buyers gravitate toward platforms like Eneba for several reasons. Eneba stands out by offering instant access to game keys, which allow players to redeem titles directly on platforms such as PlayStation, with no disc or shipping required. This gives buyers more choice and frequently better prices than traditional platform stores, while an enormous catalog and up-front global or region-locked information make for transparent shopping. Plus, with verified sellers and robust marketplace controls, the risk of counterfeits drops markedly. Beyond game keys, Eneba also features gift cards for services like Xbox, PSN, and Steam, meaning players can top up accounts and snag games or content of their choice, skipping the hunt for specific game keys. The Big Draws: Price, Speed, and Selection Amanz/Unsplash What drives players to trust digital marketplaces over the tried and tested big-name stores? Savings are a major factor: prices for both hardware and digital game keys can dip well below official retailer listings. Flash sales or limited-time discounts mean buyers can seize deals at odd hours, no camping out, no extra fees for international shipping. But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing. Security and Transparency Keep Gamers Loyal Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites. Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple. Flexibility for Modern Gaming Lifestyles Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally. With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most. #Savvy #Gamers #Embracing #Digital #Marketplaces #Gear #GamesAndroid Gaming,console gaming,desktop gaming

 have made a strong mark by combining everything from rare peripherals to discounted digital game codes in one convenient space. With fierce competition driving prices lower and generous selection on offer, these platforms now rival traditional game shops, yet offer far more flexibility, whether it’s a late-night shopping urge or a flash sale on the latest blockbuster.

While there are plenty of options to buy digital games online, many in-the-know buyers gravitate toward platforms like Eneba for several reasons. Eneba stands out by offering instant access to game keys, which allow players to redeem titles directly on platforms such as PlayStation, with no disc or shipping required. This gives buyers more choice and frequently better prices than traditional platform stores, while an enormous catalog and up-front global or region-locked information make for transparent shopping. Plus, with verified sellers and robust marketplace controls, the risk of counterfeits drops markedly. Beyond game keys, Eneba also features gift cards for services like Xbox, PSN, and Steam, meaning players can top up accounts and snag games or content of their choice, skipping the hunt for specific game keys.

The Big Draws: Price, Speed, and Selection

Why Savvy Gamers Are Embracing Digital Marketplaces for Gear and Games Waiting in line for a midnight game release or scrambling to find a sold-out gaming headset at your favorite electronics store feels far less appealing in a world where instant digital access is just a click away. Today’s gamers are done chasing physical stock and juggling dozens of store accounts. Instead, they’re seeking out a more streamlined, cost-effective way to buy gear and titles, often without ever leaving their chair. Digital marketplaces have exploded in popularity among gaming enthusiasts aiming to make every dollar and minute count. For those new to this shift, sites like Eneba.com have made a strong mark by combining everything from rare peripherals to discounted digital game codes in one convenient space. With fierce competition driving prices lower and generous selection on offer, these platforms now rival traditional game shops, yet offer far more flexibility, whether it’s a late-night shopping urge or a flash sale on the latest blockbuster. While there are plenty of options to buy digital games online, many in-the-know buyers gravitate toward platforms like Eneba for several reasons. Eneba stands out by offering instant access to game keys, which allow players to redeem titles directly on platforms such as PlayStation, with no disc or shipping required. This gives buyers more choice and frequently better prices than traditional platform stores, while an enormous catalog and up-front global or region-locked information make for transparent shopping. Plus, with verified sellers and robust marketplace controls, the risk of counterfeits drops markedly. Beyond game keys, Eneba also features gift cards for services like Xbox, PSN, and Steam, meaning players can top up accounts and snag games or content of their choice, skipping the hunt for specific game keys. The Big Draws: Price, Speed, and Selection Amanz/Unsplash What drives players to trust digital marketplaces over the tried and tested big-name stores? Savings are a major factor: prices for both hardware and digital game keys can dip well below official retailer listings. Flash sales or limited-time discounts mean buyers can seize deals at odd hours, no camping out, no extra fees for international shipping. But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing. Security and Transparency Keep Gamers Loyal Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites. Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple. Flexibility for Modern Gaming Lifestyles Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally. With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most. #Savvy #Gamers #Embracing #Digital #Marketplaces #Gear #GamesAndroid Gaming,console gaming,desktop gaming
Amanz/Unsplash

What drives players to trust digital marketplaces over the tried and tested big-name stores? Savings are a major factor: prices for both hardware and digital game keys can dip well below official retailer listings. Flash sales or limited-time discounts mean buyers can seize deals at odd hours, no camping out, no extra fees for international shipping.

But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing.

Security and Transparency Keep Gamers Loyal

A son and dad gaming

Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites.

Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple.

Flexibility for Modern Gaming Lifestyles

Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally.

With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most.

#Savvy #Gamers #Embracing #Digital #Marketplaces #Gear #GamesAndroid Gaming,console gaming,desktop gaming">Why Savvy Gamers Are Embracing Digital Marketplaces for Gear and Games

Waiting in line for a midnight game release or scrambling to find a sold-out gaming headset at your favorite electronics store feels far less appealing in a world where instant digital access is just a click away. Today’s gamers are done chasing physical stock and juggling dozens of store accounts. Instead, they’re seeking out a more streamlined, cost-effective way to buy gear and titles, often without ever leaving their chair.

Digital marketplaces have exploded in popularity among gaming enthusiasts aiming to make every dollar and minute count. For those new to this shift, sites like Eneba.com have made a strong mark by combining everything from rare peripherals to discounted digital game codes in one convenient space. With fierce competition driving prices lower and generous selection on offer, these platforms now rival traditional game shops, yet offer far more flexibility, whether it’s a late-night shopping urge or a flash sale on the latest blockbuster.

While there are plenty of options to buy digital games online, many in-the-know buyers gravitate toward platforms like Eneba for several reasons. Eneba stands out by offering instant access to game keys, which allow players to redeem titles directly on platforms such as PlayStation, with no disc or shipping required. This gives buyers more choice and frequently better prices than traditional platform stores, while an enormous catalog and up-front global or region-locked information make for transparent shopping. Plus, with verified sellers and robust marketplace controls, the risk of counterfeits drops markedly. Beyond game keys, Eneba also features gift cards for services like Xbox, PSN, and Steam, meaning players can top up accounts and snag games or content of their choice, skipping the hunt for specific game keys.

The Big Draws: Price, Speed, and Selection

Why Savvy Gamers Are Embracing Digital Marketplaces for Gear and Games Waiting in line for a midnight game release or scrambling to find a sold-out gaming headset at your favorite electronics store feels far less appealing in a world where instant digital access is just a click away. Today’s gamers are done chasing physical stock and juggling dozens of store accounts. Instead, they’re seeking out a more streamlined, cost-effective way to buy gear and titles, often without ever leaving their chair. Digital marketplaces have exploded in popularity among gaming enthusiasts aiming to make every dollar and minute count. For those new to this shift, sites like Eneba.com have made a strong mark by combining everything from rare peripherals to discounted digital game codes in one convenient space. With fierce competition driving prices lower and generous selection on offer, these platforms now rival traditional game shops, yet offer far more flexibility, whether it’s a late-night shopping urge or a flash sale on the latest blockbuster. While there are plenty of options to buy digital games online, many in-the-know buyers gravitate toward platforms like Eneba for several reasons. Eneba stands out by offering instant access to game keys, which allow players to redeem titles directly on platforms such as PlayStation, with no disc or shipping required. This gives buyers more choice and frequently better prices than traditional platform stores, while an enormous catalog and up-front global or region-locked information make for transparent shopping. Plus, with verified sellers and robust marketplace controls, the risk of counterfeits drops markedly. Beyond game keys, Eneba also features gift cards for services like Xbox, PSN, and Steam, meaning players can top up accounts and snag games or content of their choice, skipping the hunt for specific game keys. The Big Draws: Price, Speed, and Selection Amanz/Unsplash What drives players to trust digital marketplaces over the tried and tested big-name stores? Savings are a major factor: prices for both hardware and digital game keys can dip well below official retailer listings. Flash sales or limited-time discounts mean buyers can seize deals at odd hours, no camping out, no extra fees for international shipping. But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing. Security and Transparency Keep Gamers Loyal Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites. Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple. Flexibility for Modern Gaming Lifestyles Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally. With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most. #Savvy #Gamers #Embracing #Digital #Marketplaces #Gear #GamesAndroid Gaming,console gaming,desktop gaming
Amanz/Unsplash

What drives players to trust digital marketplaces over the tried and tested big-name stores? Savings are a major factor: prices for both hardware and digital game keys can dip well below official retailer listings. Flash sales or limited-time discounts mean buyers can seize deals at odd hours, no camping out, no extra fees for international shipping.

But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing.

Security and Transparency Keep Gamers Loyal

A son and dad gaming

Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites.

Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple.

Flexibility for Modern Gaming Lifestyles

Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally.

With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most.

#Savvy #Gamers #Embracing #Digital #Marketplaces #Gear #GamesAndroid Gaming,console gaming,desktop gaming

Wednesday was a big day for the tech industry with Meta, Google, Amazon and Microsoft all reporting earnings at the same time in the afternoon. Out of the four, though, Meta was the clear loser with its shares down more than 7% even though revenue increased 33% this past quarter, the company’s fastest since 2021.

It’s probably because the company upped its already outrageous spending expectations for the year. Meta said that 2026 capital expenditures would be at least $10 billion more than expected and could top $145 billion. While emphasizing his “confidence in this investment,” CEO Mark Zuckerberg said that most of this increase was due to “higher component costs, particularly memory pricing.”

The AI boom has led to an unprecedented data center buildout that has constrained the global memory chip supply and increased prices for these valuable chips. The result has been a global memory crisis that has impacted not only Meta and the rest of the AI industry but also caused the prices of consumer electronics like laptops and smartphones to soar.

Meta’s $145 billion is a dramatic increase from the $72 billion capital expenditure it recorded just last year, and Zuckerberg is betting it all on an AI turnaround effort.

Meta has been left behind in the AI race as industry rivals like Google have soared past. Roughly 10 months ago, Zuckerberg acknowledged the situation and announced a major catch-up effort that saw him commit billions upon billions of dollars to research and development, and to poach talent from all over the industry, including bringing in Scale AI’s founder Alexandr Wang to lead the new Meta Superintelligence Labs AI division.

Many have been reasonably nervous about this commitment, considering that the company’s latest big bet in emerging tech, the Metaverse, has flopped dramatically. In Wednesday’s earnings report, Meta said that the Reality Labs division, which had helmed the Metaverse efforts, notched an operating loss of more than $4 billion, while only cashing in $402 million in sales. That adds to the whopping $80 billion and more the division has lost in the past six years.

But experts are somewhat more hopeful about the AI bet because, earlier this month, the tech giant debuted the first fruits of that investment with the AI model Muse Spark, a proprietary model that the company plans to open-source in the future. It’s a step in the right direction, but Meta still has to do more before it can confidently say the catch-up effort is successful.

“This was the first release from Meta Superintelligence Labs, and it shows that our work is on track to build a leading lab,” Zuckerberg assured investors in the company’s earnings call. “Now that we have a strong model, we can develop more novel products as well.”

Those novel products will include two agents, one for personal and the other for business uses, according to Zuckerberg.

“We’re already testing an early version of business AIs and weekly conversations have grown 10x since the start of this year,” Zuckerberg said.

One way that AI is clearly showing up to benefit Meta is internally. Meta CFO Susan Li said that over half a billion users weekly on Facebook and Instagram each are now watching videos translated and dubbed by AI. The company is also incorporating the new AI model into parts of its core business, like ads, and particularly into its recommendation system. The goal is to have the AI hyper-personalize feeds for users.

“Since our recommendation systems are operating at such large scale, we’ll phase in this new research and technology over time,” Zuckerberg said. “But the trend over the last few years seems clear that we are seeing an increasing return on the amount that we can improve engagement for people and value for advertisers.”

AI is also taking over internally at Meta. The company is laying off 10% of its workforce and reportedly offering voluntary buyouts to 7% of its U.S. staff, in what seems to follow a purportedly AI-driven trend that has taken Silicon Valley by storm.

On the call, executives wouldn’t say if the layoffs had to do with automation of jobs, but Li did say that a “leaner operating model” would help “offset the substantial investments we’re making.”

#Meta #Spend #Billion #Year #DueArtificial intelligence,Mark Zuckerberg,Meta">Meta Could Spend 5 Billion This Year Due to AI Wednesday was a big day for the tech industry with Meta, Google, Amazon and Microsoft all reporting earnings at the same time in the afternoon. Out of the four, though, Meta was the clear loser with its shares down more than 7% even though revenue increased 33% this past quarter, the company’s fastest since 2021. It’s probably because the company upped its already outrageous spending expectations for the year. Meta said that 2026 capital expenditures would be at least billion more than expected and could top 5 billion. While emphasizing his “confidence in this investment,” CEO Mark Zuckerberg said that most of this increase was due to “higher component costs, particularly memory pricing.” The AI boom has led to an unprecedented data center buildout that has constrained the global memory chip supply and increased prices for these valuable chips. The result has been a global memory crisis that has impacted not only Meta and the rest of the AI industry but also caused the prices of consumer electronics like laptops and smartphones to soar. Meta’s 5 billion is a dramatic increase from the billion capital expenditure it recorded just last year, and Zuckerberg is betting it all on an AI turnaround effort. Meta has been left behind in the AI race as industry rivals like Google have soared past. Roughly 10 months ago, Zuckerberg acknowledged the situation and announced a major catch-up effort that saw him commit billions upon billions of dollars to research and development, and to poach talent from all over the industry, including bringing in Scale AI’s founder Alexandr Wang to lead the new Meta Superintelligence Labs AI division. Many have been reasonably nervous about this commitment, considering that the company’s latest big bet in emerging tech, the Metaverse, has flopped dramatically. In Wednesday’s earnings report, Meta said that the Reality Labs division, which had helmed the Metaverse efforts, notched an operating loss of more than billion, while only cashing in 2 million in sales. That adds to the whopping billion and more the division has lost in the past six years. But experts are somewhat more hopeful about the AI bet because, earlier this month, the tech giant debuted the first fruits of that investment with the AI model Muse Spark, a proprietary model that the company plans to open-source in the future. It’s a step in the right direction, but Meta still has to do more before it can confidently say the catch-up effort is successful. “This was the first release from Meta Superintelligence Labs, and it shows that our work is on track to build a leading lab,” Zuckerberg assured investors in the company’s earnings call. “Now that we have a strong model, we can develop more novel products as well.” Those novel products will include two agents, one for personal and the other for business uses, according to Zuckerberg. “We’re already testing an early version of business AIs and weekly conversations have grown 10x since the start of this year,” Zuckerberg said. One way that AI is clearly showing up to benefit Meta is internally. Meta CFO Susan Li said that over half a billion users weekly on Facebook and Instagram each are now watching videos translated and dubbed by AI. The company is also incorporating the new AI model into parts of its core business, like ads, and particularly into its recommendation system. The goal is to have the AI hyper-personalize feeds for users. “Since our recommendation systems are operating at such large scale, we’ll phase in this new research and technology over time,” Zuckerberg said. “But the trend over the last few years seems clear that we are seeing an increasing return on the amount that we can improve engagement for people and value for advertisers.” AI is also taking over internally at Meta. The company is laying off 10% of its workforce and reportedly offering voluntary buyouts to 7% of its U.S. staff, in what seems to follow a purportedly AI-driven trend that has taken Silicon Valley by storm. On the call, executives wouldn’t say if the layoffs had to do with automation of jobs, but Li did say that a “leaner operating model” would help “offset the substantial investments we’re making.” #Meta #Spend #Billion #Year #DueArtificial intelligence,Mark Zuckerberg,Meta

fastest since 2021.

It’s probably because the company upped its already outrageous spending expectations for the year. Meta said that 2026 capital expenditures would be at least $10 billion more than expected and could top $145 billion. While emphasizing his “confidence in this investment,” CEO Mark Zuckerberg said that most of this increase was due to “higher component costs, particularly memory pricing.”

The AI boom has led to an unprecedented data center buildout that has constrained the global memory chip supply and increased prices for these valuable chips. The result has been a global memory crisis that has impacted not only Meta and the rest of the AI industry but also caused the prices of consumer electronics like laptops and smartphones to soar.

Meta’s $145 billion is a dramatic increase from the $72 billion capital expenditure it recorded just last year, and Zuckerberg is betting it all on an AI turnaround effort.

Meta has been left behind in the AI race as industry rivals like Google have soared past. Roughly 10 months ago, Zuckerberg acknowledged the situation and announced a major catch-up effort that saw him commit billions upon billions of dollars to research and development, and to poach talent from all over the industry, including bringing in Scale AI’s founder Alexandr Wang to lead the new Meta Superintelligence Labs AI division.

Many have been reasonably nervous about this commitment, considering that the company’s latest big bet in emerging tech, the Metaverse, has flopped dramatically. In Wednesday’s earnings report, Meta said that the Reality Labs division, which had helmed the Metaverse efforts, notched an operating loss of more than $4 billion, while only cashing in $402 million in sales. That adds to the whopping $80 billion and more the division has lost in the past six years.

But experts are somewhat more hopeful about the AI bet because, earlier this month, the tech giant debuted the first fruits of that investment with the AI model Muse Spark, a proprietary model that the company plans to open-source in the future. It’s a step in the right direction, but Meta still has to do more before it can confidently say the catch-up effort is successful.

“This was the first release from Meta Superintelligence Labs, and it shows that our work is on track to build a leading lab,” Zuckerberg assured investors in the company’s earnings call. “Now that we have a strong model, we can develop more novel products as well.”

Those novel products will include two agents, one for personal and the other for business uses, according to Zuckerberg.

“We’re already testing an early version of business AIs and weekly conversations have grown 10x since the start of this year,” Zuckerberg said.

One way that AI is clearly showing up to benefit Meta is internally. Meta CFO Susan Li said that over half a billion users weekly on Facebook and Instagram each are now watching videos translated and dubbed by AI. The company is also incorporating the new AI model into parts of its core business, like ads, and particularly into its recommendation system. The goal is to have the AI hyper-personalize feeds for users.

“Since our recommendation systems are operating at such large scale, we’ll phase in this new research and technology over time,” Zuckerberg said. “But the trend over the last few years seems clear that we are seeing an increasing return on the amount that we can improve engagement for people and value for advertisers.”

AI is also taking over internally at Meta. The company is laying off 10% of its workforce and reportedly offering voluntary buyouts to 7% of its U.S. staff, in what seems to follow a purportedly AI-driven trend that has taken Silicon Valley by storm.

On the call, executives wouldn’t say if the layoffs had to do with automation of jobs, but Li did say that a “leaner operating model” would help “offset the substantial investments we’re making.”

#Meta #Spend #Billion #Year #DueArtificial intelligence,Mark Zuckerberg,Meta">Meta Could Spend $145 Billion This Year Due to AIMeta Could Spend $145 Billion This Year Due to AI Wednesday was a big day for the tech industry with Meta, Google, Amazon and Microsoft all reporting earnings at the same time in the afternoon. Out of the four, though, Meta was the clear loser with its shares down more than 7% even though revenue increased 33% this past quarter, the company’s fastest since 2021. It’s probably because the company upped its already outrageous spending expectations for the year. Meta said that 2026 capital expenditures would be at least $10 billion more than expected and could top $145 billion. While emphasizing his “confidence in this investment,” CEO Mark Zuckerberg said that most of this increase was due to “higher component costs, particularly memory pricing.” The AI boom has led to an unprecedented data center buildout that has constrained the global memory chip supply and increased prices for these valuable chips. The result has been a global memory crisis that has impacted not only Meta and the rest of the AI industry but also caused the prices of consumer electronics like laptops and smartphones to soar. Meta’s $145 billion is a dramatic increase from the $72 billion capital expenditure it recorded just last year, and Zuckerberg is betting it all on an AI turnaround effort. Meta has been left behind in the AI race as industry rivals like Google have soared past. Roughly 10 months ago, Zuckerberg acknowledged the situation and announced a major catch-up effort that saw him commit billions upon billions of dollars to research and development, and to poach talent from all over the industry, including bringing in Scale AI’s founder Alexandr Wang to lead the new Meta Superintelligence Labs AI division. Many have been reasonably nervous about this commitment, considering that the company’s latest big bet in emerging tech, the Metaverse, has flopped dramatically. In Wednesday’s earnings report, Meta said that the Reality Labs division, which had helmed the Metaverse efforts, notched an operating loss of more than $4 billion, while only cashing in $402 million in sales. That adds to the whopping $80 billion and more the division has lost in the past six years. But experts are somewhat more hopeful about the AI bet because, earlier this month, the tech giant debuted the first fruits of that investment with the AI model Muse Spark, a proprietary model that the company plans to open-source in the future. It’s a step in the right direction, but Meta still has to do more before it can confidently say the catch-up effort is successful. “This was the first release from Meta Superintelligence Labs, and it shows that our work is on track to build a leading lab,” Zuckerberg assured investors in the company’s earnings call. “Now that we have a strong model, we can develop more novel products as well.” Those novel products will include two agents, one for personal and the other for business uses, according to Zuckerberg. “We’re already testing an early version of business AIs and weekly conversations have grown 10x since the start of this year,” Zuckerberg said. One way that AI is clearly showing up to benefit Meta is internally. Meta CFO Susan Li said that over half a billion users weekly on Facebook and Instagram each are now watching videos translated and dubbed by AI. The company is also incorporating the new AI model into parts of its core business, like ads, and particularly into its recommendation system. The goal is to have the AI hyper-personalize feeds for users. “Since our recommendation systems are operating at such large scale, we’ll phase in this new research and technology over time,” Zuckerberg said. “But the trend over the last few years seems clear that we are seeing an increasing return on the amount that we can improve engagement for people and value for advertisers.” AI is also taking over internally at Meta. The company is laying off 10% of its workforce and reportedly offering voluntary buyouts to 7% of its U.S. staff, in what seems to follow a purportedly AI-driven trend that has taken Silicon Valley by storm. On the call, executives wouldn’t say if the layoffs had to do with automation of jobs, but Li did say that a “leaner operating model” would help “offset the substantial investments we’re making.” #Meta #Spend #Billion #Year #DueArtificial intelligence,Mark Zuckerberg,Meta

Wednesday was a big day for the tech industry with Meta, Google, Amazon and Microsoft all reporting earnings at the same time in the afternoon. Out of the four, though, Meta was the clear loser with its shares down more than 7% even though revenue increased 33% this past quarter, the company’s fastest since 2021.

It’s probably because the company upped its already outrageous spending expectations for the year. Meta said that 2026 capital expenditures would be at least $10 billion more than expected and could top $145 billion. While emphasizing his “confidence in this investment,” CEO Mark Zuckerberg said that most of this increase was due to “higher component costs, particularly memory pricing.”

The AI boom has led to an unprecedented data center buildout that has constrained the global memory chip supply and increased prices for these valuable chips. The result has been a global memory crisis that has impacted not only Meta and the rest of the AI industry but also caused the prices of consumer electronics like laptops and smartphones to soar.

Meta’s $145 billion is a dramatic increase from the $72 billion capital expenditure it recorded just last year, and Zuckerberg is betting it all on an AI turnaround effort.

Meta has been left behind in the AI race as industry rivals like Google have soared past. Roughly 10 months ago, Zuckerberg acknowledged the situation and announced a major catch-up effort that saw him commit billions upon billions of dollars to research and development, and to poach talent from all over the industry, including bringing in Scale AI’s founder Alexandr Wang to lead the new Meta Superintelligence Labs AI division.

Many have been reasonably nervous about this commitment, considering that the company’s latest big bet in emerging tech, the Metaverse, has flopped dramatically. In Wednesday’s earnings report, Meta said that the Reality Labs division, which had helmed the Metaverse efforts, notched an operating loss of more than $4 billion, while only cashing in $402 million in sales. That adds to the whopping $80 billion and more the division has lost in the past six years.

But experts are somewhat more hopeful about the AI bet because, earlier this month, the tech giant debuted the first fruits of that investment with the AI model Muse Spark, a proprietary model that the company plans to open-source in the future. It’s a step in the right direction, but Meta still has to do more before it can confidently say the catch-up effort is successful.

“This was the first release from Meta Superintelligence Labs, and it shows that our work is on track to build a leading lab,” Zuckerberg assured investors in the company’s earnings call. “Now that we have a strong model, we can develop more novel products as well.”

Those novel products will include two agents, one for personal and the other for business uses, according to Zuckerberg.

“We’re already testing an early version of business AIs and weekly conversations have grown 10x since the start of this year,” Zuckerberg said.

One way that AI is clearly showing up to benefit Meta is internally. Meta CFO Susan Li said that over half a billion users weekly on Facebook and Instagram each are now watching videos translated and dubbed by AI. The company is also incorporating the new AI model into parts of its core business, like ads, and particularly into its recommendation system. The goal is to have the AI hyper-personalize feeds for users.

“Since our recommendation systems are operating at such large scale, we’ll phase in this new research and technology over time,” Zuckerberg said. “But the trend over the last few years seems clear that we are seeing an increasing return on the amount that we can improve engagement for people and value for advertisers.”

AI is also taking over internally at Meta. The company is laying off 10% of its workforce and reportedly offering voluntary buyouts to 7% of its U.S. staff, in what seems to follow a purportedly AI-driven trend that has taken Silicon Valley by storm.

On the call, executives wouldn’t say if the layoffs had to do with automation of jobs, but Li did say that a “leaner operating model” would help “offset the substantial investments we’re making.”

#Meta #Spend #Billion #Year #DueArtificial intelligence,Mark Zuckerberg,Meta

Elon Musk returned to the witness stand on Wednesday to continue telling his side of the story in his legal battle against OpenAI and its CEO Sam Altman. Under cross-examination from OpenAI’s lawyers, Musk was pressed on all the ways he tried to squeeze the organization over a 2017 power struggle that he ultimately lost. Around this time, Musk tried to hire away OpenAI researchers and stopped sending it funding he had previously promised, according to emails presented as evidence in the case.

As the cross-examination began, tension rippled through the courtroom. Judge Yvonne Gonzalez Rogers started the day by reprimanding someone in the gallery for taking a picture of Musk. OpenAI president and cofounder Greg Brockman sat behind his lawyers with a yellow legal pad in his lap, giving Musk a cold stare as he testified. Musk grew visibly frustrated on the witness stand, pausing frequently to tell OpenAI’s lawyer, William Savitt, that he saw his questions as misleading. Meanwhile, Savitt’s cross-examination was derailed by objections, technical issues, and Musk continuously claiming he doesn’t recall key details of OpenAI’s history.

Savitt showed the courtroom emails from September 2017 between Musk, Brockman, and researcher Ilya Sutskever discussing the formation of what would become OpenAI’s for-profit arm. In the thread, Musk demanded the right to choose four members of its board of directors, giving him more voting power than his cofounders, who would be left with three in total. “I would unequivocally have initial control of the company, but this will change quickly,” said Musk in one message. Sutskever wrote back rejecting the idea because he said he feared it would give Musk too much power.

Months before these negotiations started, Musk had halted payments to OpenAI, which was particularly difficult for the organization because he was then its main source of funding. Since 2016, Musk had been sending $5 million payments to OpenAI quarterly as part of a broader $1 billion pledge he made at the organization’s launch. But in the spring of 2017, he stopped sending the money. In another email from August 2017, the head of Musk’s family office, Jared Birchall, asked Musk if he should continue withholding it. Musk responded simply, “Yes.”

Around the time Musk lost the power struggle, emails show that he held discussions with executives at Tesla and Neuralink, his brain-computer interface company, about hiring OpenAI employees. At the time, Musk was still a board member of OpenAI.

Musk sent an email to a Tesla vice president in June 2017 about hiring an early OpenAI researcher, Andrej Karpathy. “Just talked to Andrej and he accepted as joining as director of Tesla Vision,” Musk wrote. “Andrej is arguably the #2 guy in the world in computer vision … The openai guys are gonna want to kill me, but it had to be done.”

On the stand, Musk argued that Karpathy was already interested in leaving OpenAI when he tried to recruit him to Tesla. “Andrej had made his decision. If he’s going to leave OpenAI, he might as well work at Tesla,” Musk said.

In October 2017, Musk also wrote to Ben Rapoport, a cofounder of Neuralink. “Hire independently or directly from OpenAI,” said Musk. “I have no problem if you pitch people at OpenAI to work at Neuralink.”

When pressed about this by Savitt, Musk argued that it would have been illegal for him not to allow Tesla and Neuralink to hire from OpenAI. “It’s illegal to restrict employment. It would be illegal to say you can’t employ people from OpenAI. You can’t have some cabal that stops people from working at the company they want to work at,” Musk said.

#Elon #Musk #Squeezed #OpenAI #Gonna #Killmodel behavior,artificial intelligence,elon musk,openai,sam altman,lawsuits">How Elon Musk Squeezed OpenAI: They ‘Are Gonna Want to Kill Me’Elon Musk returned to the witness stand on Wednesday to continue telling his side of the story in his legal battle against OpenAI and its CEO Sam Altman. Under cross-examination from OpenAI’s lawyers, Musk was pressed on all the ways he tried to squeeze the organization over a 2017 power struggle that he ultimately lost. Around this time, Musk tried to hire away OpenAI researchers and stopped sending it funding he had previously promised, according to emails presented as evidence in the case.As the cross-examination began, tension rippled through the courtroom. Judge Yvonne Gonzalez Rogers started the day by reprimanding someone in the gallery for taking a picture of Musk. OpenAI president and cofounder Greg Brockman sat behind his lawyers with a yellow legal pad in his lap, giving Musk a cold stare as he testified. Musk grew visibly frustrated on the witness stand, pausing frequently to tell OpenAI’s lawyer, William Savitt, that he saw his questions as misleading. Meanwhile, Savitt’s cross-examination was derailed by objections, technical issues, and Musk continuously claiming he doesn’t recall key details of OpenAI’s history.Savitt showed the courtroom emails from September 2017 between Musk, Brockman, and researcher Ilya Sutskever discussing the formation of what would become OpenAI’s for-profit arm. In the thread, Musk demanded the right to choose four members of its board of directors, giving him more voting power than his cofounders, who would be left with three in total. “I would unequivocally have initial control of the company, but this will change quickly,” said Musk in one message. Sutskever wrote back rejecting the idea because he said he feared it would give Musk too much power.Months before these negotiations started, Musk had halted payments to OpenAI, which was particularly difficult for the organization because he was then its main source of funding. Since 2016, Musk had been sending million payments to OpenAI quarterly as part of a broader billion pledge he made at the organization’s launch. But in the spring of 2017, he stopped sending the money. In another email from August 2017, the head of Musk’s family office, Jared Birchall, asked Musk if he should continue withholding it. Musk responded simply, “Yes.”Around the time Musk lost the power struggle, emails show that he held discussions with executives at Tesla and Neuralink, his brain-computer interface company, about hiring OpenAI employees. At the time, Musk was still a board member of OpenAI.Musk sent an email to a Tesla vice president in June 2017 about hiring an early OpenAI researcher, Andrej Karpathy. “Just talked to Andrej and he accepted as joining as director of Tesla Vision,” Musk wrote. “Andrej is arguably the #2 guy in the world in computer vision … The openai guys are gonna want to kill me, but it had to be done.”On the stand, Musk argued that Karpathy was already interested in leaving OpenAI when he tried to recruit him to Tesla. “Andrej had made his decision. If he’s going to leave OpenAI, he might as well work at Tesla,” Musk said.In October 2017, Musk also wrote to Ben Rapoport, a cofounder of Neuralink. “Hire independently or directly from OpenAI,” said Musk. “I have no problem if you pitch people at OpenAI to work at Neuralink.”When pressed about this by Savitt, Musk argued that it would have been illegal for him not to allow Tesla and Neuralink to hire from OpenAI. “It’s illegal to restrict employment. It would be illegal to say you can’t employ people from OpenAI. You can’t have some cabal that stops people from working at the company they want to work at,” Musk said.#Elon #Musk #Squeezed #OpenAI #Gonna #Killmodel behavior,artificial intelligence,elon musk,openai,sam altman,lawsuits

his side of the story in his legal battle against OpenAI and its CEO Sam Altman. Under cross-examination from OpenAI’s lawyers, Musk was pressed on all the ways he tried to squeeze the organization over a 2017 power struggle that he ultimately lost. Around this time, Musk tried to hire away OpenAI researchers and stopped sending it funding he had previously promised, according to emails presented as evidence in the case.

As the cross-examination began, tension rippled through the courtroom. Judge Yvonne Gonzalez Rogers started the day by reprimanding someone in the gallery for taking a picture of Musk. OpenAI president and cofounder Greg Brockman sat behind his lawyers with a yellow legal pad in his lap, giving Musk a cold stare as he testified. Musk grew visibly frustrated on the witness stand, pausing frequently to tell OpenAI’s lawyer, William Savitt, that he saw his questions as misleading. Meanwhile, Savitt’s cross-examination was derailed by objections, technical issues, and Musk continuously claiming he doesn’t recall key details of OpenAI’s history.

Savitt showed the courtroom emails from September 2017 between Musk, Brockman, and researcher Ilya Sutskever discussing the formation of what would become OpenAI’s for-profit arm. In the thread, Musk demanded the right to choose four members of its board of directors, giving him more voting power than his cofounders, who would be left with three in total. “I would unequivocally have initial control of the company, but this will change quickly,” said Musk in one message. Sutskever wrote back rejecting the idea because he said he feared it would give Musk too much power.

Months before these negotiations started, Musk had halted payments to OpenAI, which was particularly difficult for the organization because he was then its main source of funding. Since 2016, Musk had been sending $5 million payments to OpenAI quarterly as part of a broader $1 billion pledge he made at the organization’s launch. But in the spring of 2017, he stopped sending the money. In another email from August 2017, the head of Musk’s family office, Jared Birchall, asked Musk if he should continue withholding it. Musk responded simply, “Yes.”

Around the time Musk lost the power struggle, emails show that he held discussions with executives at Tesla and Neuralink, his brain-computer interface company, about hiring OpenAI employees. At the time, Musk was still a board member of OpenAI.

Musk sent an email to a Tesla vice president in June 2017 about hiring an early OpenAI researcher, Andrej Karpathy. “Just talked to Andrej and he accepted as joining as director of Tesla Vision,” Musk wrote. “Andrej is arguably the #2 guy in the world in computer vision … The openai guys are gonna want to kill me, but it had to be done.”

On the stand, Musk argued that Karpathy was already interested in leaving OpenAI when he tried to recruit him to Tesla. “Andrej had made his decision. If he’s going to leave OpenAI, he might as well work at Tesla,” Musk said.

In October 2017, Musk also wrote to Ben Rapoport, a cofounder of Neuralink. “Hire independently or directly from OpenAI,” said Musk. “I have no problem if you pitch people at OpenAI to work at Neuralink.”

When pressed about this by Savitt, Musk argued that it would have been illegal for him not to allow Tesla and Neuralink to hire from OpenAI. “It’s illegal to restrict employment. It would be illegal to say you can’t employ people from OpenAI. You can’t have some cabal that stops people from working at the company they want to work at,” Musk said.

#Elon #Musk #Squeezed #OpenAI #Gonna #Killmodel behavior,artificial intelligence,elon musk,openai,sam altman,lawsuits">How Elon Musk Squeezed OpenAI: They ‘Are Gonna Want to Kill Me’

Elon Musk returned to the witness stand on Wednesday to continue telling his side of the story in his legal battle against OpenAI and its CEO Sam Altman. Under cross-examination from OpenAI’s lawyers, Musk was pressed on all the ways he tried to squeeze the organization over a 2017 power struggle that he ultimately lost. Around this time, Musk tried to hire away OpenAI researchers and stopped sending it funding he had previously promised, according to emails presented as evidence in the case.

As the cross-examination began, tension rippled through the courtroom. Judge Yvonne Gonzalez Rogers started the day by reprimanding someone in the gallery for taking a picture of Musk. OpenAI president and cofounder Greg Brockman sat behind his lawyers with a yellow legal pad in his lap, giving Musk a cold stare as he testified. Musk grew visibly frustrated on the witness stand, pausing frequently to tell OpenAI’s lawyer, William Savitt, that he saw his questions as misleading. Meanwhile, Savitt’s cross-examination was derailed by objections, technical issues, and Musk continuously claiming he doesn’t recall key details of OpenAI’s history.

Savitt showed the courtroom emails from September 2017 between Musk, Brockman, and researcher Ilya Sutskever discussing the formation of what would become OpenAI’s for-profit arm. In the thread, Musk demanded the right to choose four members of its board of directors, giving him more voting power than his cofounders, who would be left with three in total. “I would unequivocally have initial control of the company, but this will change quickly,” said Musk in one message. Sutskever wrote back rejecting the idea because he said he feared it would give Musk too much power.

Months before these negotiations started, Musk had halted payments to OpenAI, which was particularly difficult for the organization because he was then its main source of funding. Since 2016, Musk had been sending $5 million payments to OpenAI quarterly as part of a broader $1 billion pledge he made at the organization’s launch. But in the spring of 2017, he stopped sending the money. In another email from August 2017, the head of Musk’s family office, Jared Birchall, asked Musk if he should continue withholding it. Musk responded simply, “Yes.”

Around the time Musk lost the power struggle, emails show that he held discussions with executives at Tesla and Neuralink, his brain-computer interface company, about hiring OpenAI employees. At the time, Musk was still a board member of OpenAI.

Musk sent an email to a Tesla vice president in June 2017 about hiring an early OpenAI researcher, Andrej Karpathy. “Just talked to Andrej and he accepted as joining as director of Tesla Vision,” Musk wrote. “Andrej is arguably the #2 guy in the world in computer vision … The openai guys are gonna want to kill me, but it had to be done.”

On the stand, Musk argued that Karpathy was already interested in leaving OpenAI when he tried to recruit him to Tesla. “Andrej had made his decision. If he’s going to leave OpenAI, he might as well work at Tesla,” Musk said.

In October 2017, Musk also wrote to Ben Rapoport, a cofounder of Neuralink. “Hire independently or directly from OpenAI,” said Musk. “I have no problem if you pitch people at OpenAI to work at Neuralink.”

When pressed about this by Savitt, Musk argued that it would have been illegal for him not to allow Tesla and Neuralink to hire from OpenAI. “It’s illegal to restrict employment. It would be illegal to say you can’t employ people from OpenAI. You can’t have some cabal that stops people from working at the company they want to work at,” Musk said.

#Elon #Musk #Squeezed #OpenAI #Gonna #Killmodel behavior,artificial intelligence,elon musk,openai,sam altman,lawsuits

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