×
‘Obsession’ Did Something at the Box Office That Hasn’t Been Done Since… ‘Sound of Freedom’

‘Obsession’ Did Something at the Box Office That Hasn’t Been Done Since… ‘Sound of Freedom’

What Curry Barker’s “Obsession” has done at the box office this weekend is largely unprecedented. After a highly impressive first weekend in which it made $17.1 million, it did something that virtually no movies — in any genre — have been able to accomplish, which is that it not only did better in its second weekend, it made $23.9 million, which is a 39 percent increase week-over-week.

Jason Blum, the producer of “Obsession” via Blumhouse, said on Twitter that it’s the “ONLY” wide-release horror movie on record to go up by such a margin. “This doesn’t happen in horror,” he wrote, and he would know a thing or two about small-budgeted horror movies with no stars that have done gangbusters surprises at the box office. This doesn’t even include the added money “Obsession” brought in on Monday over Memorial Day. To date, it has made $68.3 million worldwide.

(L-R) Anzellans and Grogu in Lucasfilm's THE MANDALORIAN AND GROGU. Photo courtesy of Lucasfilm. © 2026 Lucasfilm Ltd™. All Rights Reserved.

We asked Comscore to run the numbers and see if there were ANY movies that could claim to have done what “Obsession” has. For movies that opened above 2,500 screens and that went up somewhere between 35 to 40 percent in their second weekend domestically, “Jumanji: Welcome to the Jungle” in 2017 went up 38 percent and made $50 million in its second weekend, namely because Weekend 2 included Christmas. Two other animated Christmas releases, “Puss in Boots: The Last Wish” and “Migration” also had rises of 35 and 36 percent, respectively. The December 2012 re-release of Pixar’s “Monster’s Inc.” also rose roughly 35 percent in its second weekend.

But we say “Obsession’s” box office feat is “largely unprecedented” because there was one other recent box office unicorn in recent memory: “Sound of Freedom.”

Let’s be abundantly clear: these movies are nothing alike. “Sound of Freedom” was a political lightning rod, a movie that caught fire because of the conservative conspiracy theories it evoked, and the movie’s controversial “Pay It Forward” distribution method led to legitimate questions about how those box office numbers were reported and how many people actually attended.

But “Sound of Freedom” wound up making $250 million worldwide when many in Hollywood to that point had never even heard of distributor Angel Studios. We’re now looking at the performance of a YouTuber that, not unlike Markiplier with “Iron Lung” before him this year, has never been achieved on this level.

In the case of “Sound of Freedom,” it opened the week of July 4, 2023 and made $19.6 million. By weekend two, it made another $27.2 million which, according to Comscore, translates to just about a 39 percent increase, almost exactly what “Obsession” did. To be fair, “Sound of Freedom” also added 413 screens, whereas “Obsession” added only 40. And while “Obsession” arguably got the Memorial Day weekend bump, “Sound of Freedom” also benefitted in its first weekend from Fourth of July.

Other movies have, of course, gone up at the box office in their second weekend, even wide releases. Something like “Sinners” last year proved it was on its way to being a hit when, after a $48 million opening, it dropped less than 5 percent in its second weekend. And “Project Hail Mary” this year is a movie that internationally at least went up in some markets in its second weekend as word of mouth grew. Those movies opened at far greater levels than “Obsession” did, so their chance for a percentage change was a higher bar to crack.

But you have to start throwing out the usual barometers for how high “Obsession” can now climb. The movie has already reached a 3.5 times domestic multiple from where it started. If you were to keep with the “Sound of Freedom” comp, that movie ended up 9.3 times above its opening, and if “Obsession” were to do that, it would wind up in the range of $160 million domestic. That might be a stretch, but it is on pace to be among the highest-grossing Blumhouse movies ever. If it crosses $107 million, it will surpass the original “Paranormal Activity” and be Top 5 behind only “Glass,” “Split,” the “Halloween” reboot, and “Get Out,” the first three of which were all sequels from established filmmakers with much higher budgets.

We’re not ready to declare Curry Barker the next Jordan Peele just yet, but consider this: even Peele’s movie dropped 15 percent in its second weekend.

Source link
#Obsession #Box #Office #Hasnt #Sound #Freedom

Post Comment