Peloton, the struggling New York-based fitness tech company, announced today that it plans to cut roughly six percent of its workforce in an effort to save costs and turn the company around. Additionally, the company’s new CEO, Peter Stern, told investors that the company would be expanding beyond its cardio roots and into the general health and wellness space.
“This is not a decision we came to lightly, as it impacts many talented team members, but we believe it is necessary for the long-term health of our business,” wrote Stern in a letter to shareholders published along with the company’s most recent quarterly earnings report.
As of last summer, Peloton had about 2,300 employees, so these latest cuts could affect about 140 workers. The company previously laid off 15% of its workforce in May 2024 when it got rid of its previous CEO.
Despite swinging a profit in the most recent quarter, Peloton reported that its sales dropped 6% and are expected to fall even further this year.
Peloton launched in 2012 as a premium fitness brand, offering pricey exercise bikes, treadmills, and rowing machines with built-in screens that stream live and on-demand workout classes. The company really hit its stride during the covid-19 pandemic, when gyms were closed and people were scrambling for ways to stay active at home.
Unfortunately, that wave didn’t last. As life returned to normal after the pandemic, so did people’s workout routines outside the home. The company’s stock has dropped 95% from its early 2021 peak of nearly $170 a share to around $7 today.
Stern joined the company earlier this year after stints leading services teams at Ford and Apple. Today, he told investors that he sees the company moving beyond just cardio exercise.
“In our next chapter, we will build upon our leadership in cardio to support our Members’ entire wellness journey, accelerating our progress in strength and mobility and exploring new frontiers in mental wellbeing, sleep and recovery, nutrition and hydration,” Stern wrote in the letter.
Stern told investors on a call Wednesday that this could include more personalized training programs, new meditation and sleep features, and potentially content focused on nutrition.
He also added that AI could play a role in the company’s comeback.
Stern said that the company could leverage AI by linking its platform with users’ personal health tracking devices to offer more personalized insights, action plans, and recommendations.
Last week, Peloton also expanded one of Stern’s other initiatives — a new marketplace for users to resell their exercise equipment.
At the Bloomberg Tech conference in June, Stern said the new marketplace is a key part of Peloton’s turnaround strategy. He said the secondhand market was one of the most effective ways for the company to bring in new members.
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#Peloton #Cutting #Jobs #Shifting #Focus #Members #Entire #Wellness #Journey
![The founder’s guide to TechCrunch Disrupt 2026: Everything you need to know | TechCrunch
TechCrunch Disrupt 2026 is built around one question: How do you build an enduring company in the AI era? Our programming and speaker lineup reflect that, based on the feedback we’ve gotten from the community and the reality on the ground.
Last year at Disrupt, we spoke with founders about their experiences and discovered the results of their attendance firsthand. One founder saw a 3x oversubscription rate after their confirmation for Startup Battlefield and more than 100 investor inbounds helping fuel conversations about a future fundraising round. Another founder had nearly 30 back-to-back conversations with investors who flocked to them after a pitch onstage and followed them to their booth.
That’s not the exception at Disrupt — that’s the point. And those opportunities aren’t just available for Battlefield finalists. Every conversation in the Expo Hall or in a Side Event can create an opportunity for your startup. For years, whether it’s been held in New York, San Francisco, or elsewhere, Disrupt has brought together thousands of founders, investors, startup team members, and tech leaders.
We’re keeping that mission alive at SF’s Moscone West, this October 13-15 with a packed lineup of speakers, more than 200 expert sessions, a wealth of organized and serendipitous networking opportunities, and most of all, the chance to be in the same room as the person who could change your nascent idea for a company or your current startup’s trajectory.
This guide is for the founders out there who are just learning about Disrupt, who need a refresher, or are skeptical of whether it’s worth it. TechCrunch has been around for more than 20 years; we can take it.
Image Credits:TechCrunch / Slava Blazer Photography
The reality of what makes Disrupt, Disrupt
If you’re asking Claude or ChatGPT if TechCrunch Disrupt is worth it, you’re not alone. The reality is that Disrupt is a unique event, and it’s happening at a unique time for the startup community.
This year’s Disrupt isn’t about predicting the future of AI; it’s about building companies in it. Across six editorially curated stages, founders will hear practical lessons from the CEOs, investors, engineers, and operators shaping the next decade of technology.
Whether you’re raising your first round, scaling your team, or deciding how AI changes your product, every session is designed to answer one question: “What can I take back to my company on Monday morning?”
The founders Disrupt empowers
Disrupt works a bit differently, depending on where you are in your founding journey, with different tracks you can follow to make the most of the three days:
Pre-seed and idea stages
You’re here to pressure-test your thesis, meet your first angel or pre-seed investors, and figure out who else is building in your space. Prioritize the Builders Stage, the Startup Battlefield semifinalist pitches, and the Expo Hall, along with roundtables tied to your industry and conversations you’ll want to learn more from.
Early revenue or actively raising
You’re here for capital and validation above all else, and your time is valuable. Prioritize our investor-matchmaking tools and the connections that come with your Founder Pass, including the networking tools in our app. You also get access to the Deal Flow Café, where we foster one-on-one conversations between founders and investors.
And when your schedule isn’t packed with dealmaking, learn from VC perspectives and fundraising-focused sessions at the Builders Stage.
Scaling, hiring, in search of partnerships
You’re here in search of talent, strategic partners, and market visibility. Those same networking tools and opportunities can help you meet potential hires and partners and deepen those connections or make new ones. Disrupt’s Side Events aren’t to be missed — there’s one for every industry, interest, or post-event vibe you could be looking to find.
Startup Battlefield: The most iconic pitch competition
The Startup Battlefield winner’s reveal packs the Disrupt stage and is each year’s capstone event. But it’s the lead-up to that 0,000 check and the deluge of attention the winner receives that’s the most valuable for founders attending Disrupt.
The 200 startups chosen on August 20 to compete go through a rigorous prep process and get the opportunity to pitch onstage in front of top-tier VCs and the Disrupt crowds. You’ll also get to watch those pitches, take notes, learn from the peaks and valleys, and potentially meet the teams behind the ideas and innovations. It could be in a follow-up meeting or just walking through the halls of Moscone.
And if that all leaves you inspired, here’s an insider tip: Most Battlefield participants, and several winners, have gone through the process multiple times. We’re no longer taking applications for 2026’s competition, but we’re expanding the program to more international markets, and the 2027 process will be similar to this year’s, so take note for the future!
[embed]https://www.youtube.com/watch?v=49QN3jIThz0[/embed]
The founder-focused programming
Disrupt 2026 spans several stages, each built around a different founder need:
Disrupt Stage: The biggest conversations in technology, featuring the founders, CEOs, and industry leaders defining what’s next. These are the conversations you’ll be talking about long after Disrupt ends.
Builders Stage: The tactical playbook for building a startup. From fundraising and hiring to GTM, product, and scaling, every session is designed to give founders practical advice they can put to work immediately.
AI Stage: AI isn’t the future — it’s the present. Learn how the fastest-growing startups are building, deploying, and monetizing AI, with practical lessons on agents, models, infrastructure, and what it takes to win in the AI era.
Real World AI Stage: AI is moving beyond the screen and into the physical world. Explore how robotics, autonomous systems, manufacturing, healthcare, and defense are turning AI breakthroughs into real-world products and businesses.
Smart Money Stage: Follow the money. From fintech and stablecoins to payments, embedded finance, and AI-driven financial services, this stage explores how technology is reshaping the movement of capital.
Smart Systems Stage: Every AI breakthrough depends on the infrastructure behind it. Discover the innovations in chips, compute, energy, networking, and data centers that will determine the next generation of technology companies.
Image Credits:TechCrunch / Slava Blazer Photography
Conversations you can only get at Disrupt
RJ Scaringe (Rivian): Building a generational company.
Panos Panay (Amazon): Designing products people love.
Paolo Ardoino (Tether): Money, AI, and infrastructure.
Toni Schneider and Rose Wang (Bluesky): Can social start over?
Amjad Masad (Replit): Every founder becomes technical.
Andrew Feldman (Cerebras): Winning the AI compute race.
And that’s just the beginning — we’ll have more speakers to announce as we get closer to Disrupt. Check out the full lineup of speakers across all stages and events here.
How to get the most bang for your buck at Disrupt
Disrupt’s prices increase as we get closer to the event, and founder tickets are currently 0 off their final price until August 21. But if you make the call to attend Disrupt before 11:59 p.m. PT August 7 via this link, you’ll save an additional 0!
If you want to bring a co-founder, you can get a 10% discount on that second ticket. For larger teams, we have additional per-ticket discounts available.
San Francisco might be the hotbed of the startup community and an AI epicenter, but we all know it’s caused prices to spike in the Bay. We’ve partnered with some excellent nearby hotel options to keep accommodation costs as low as possible. Check out our four partner hotels right here.
Your time at Disrupt is valuable, too, so before you head there, check on our regularly updated schedule of speakers and Side Events, get ahead of competitors’ schedules by booking your networking opportunities in advance, and get your own elevator pitches in order to make the most of those magical Disrupt moments that can come at any point October 13-15!
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#founders #guide #TechCrunch #Disrupt #TechCrunchTechCrunch Disrupt The founder’s guide to TechCrunch Disrupt 2026: Everything you need to know | TechCrunch
TechCrunch Disrupt 2026 is built around one question: How do you build an enduring company in the AI era? Our programming and speaker lineup reflect that, based on the feedback we’ve gotten from the community and the reality on the ground.
Last year at Disrupt, we spoke with founders about their experiences and discovered the results of their attendance firsthand. One founder saw a 3x oversubscription rate after their confirmation for Startup Battlefield and more than 100 investor inbounds helping fuel conversations about a future fundraising round. Another founder had nearly 30 back-to-back conversations with investors who flocked to them after a pitch onstage and followed them to their booth.
That’s not the exception at Disrupt — that’s the point. And those opportunities aren’t just available for Battlefield finalists. Every conversation in the Expo Hall or in a Side Event can create an opportunity for your startup. For years, whether it’s been held in New York, San Francisco, or elsewhere, Disrupt has brought together thousands of founders, investors, startup team members, and tech leaders.
We’re keeping that mission alive at SF’s Moscone West, this October 13-15 with a packed lineup of speakers, more than 200 expert sessions, a wealth of organized and serendipitous networking opportunities, and most of all, the chance to be in the same room as the person who could change your nascent idea for a company or your current startup’s trajectory.
This guide is for the founders out there who are just learning about Disrupt, who need a refresher, or are skeptical of whether it’s worth it. TechCrunch has been around for more than 20 years; we can take it.
Image Credits:TechCrunch / Slava Blazer Photography
The reality of what makes Disrupt, Disrupt
If you’re asking Claude or ChatGPT if TechCrunch Disrupt is worth it, you’re not alone. The reality is that Disrupt is a unique event, and it’s happening at a unique time for the startup community.
This year’s Disrupt isn’t about predicting the future of AI; it’s about building companies in it. Across six editorially curated stages, founders will hear practical lessons from the CEOs, investors, engineers, and operators shaping the next decade of technology.
Whether you’re raising your first round, scaling your team, or deciding how AI changes your product, every session is designed to answer one question: “What can I take back to my company on Monday morning?”
The founders Disrupt empowers
Disrupt works a bit differently, depending on where you are in your founding journey, with different tracks you can follow to make the most of the three days:
Pre-seed and idea stages
You’re here to pressure-test your thesis, meet your first angel or pre-seed investors, and figure out who else is building in your space. Prioritize the Builders Stage, the Startup Battlefield semifinalist pitches, and the Expo Hall, along with roundtables tied to your industry and conversations you’ll want to learn more from.
Early revenue or actively raising
You’re here for capital and validation above all else, and your time is valuable. Prioritize our investor-matchmaking tools and the connections that come with your Founder Pass, including the networking tools in our app. You also get access to the Deal Flow Café, where we foster one-on-one conversations between founders and investors.
And when your schedule isn’t packed with dealmaking, learn from VC perspectives and fundraising-focused sessions at the Builders Stage.
Scaling, hiring, in search of partnerships
You’re here in search of talent, strategic partners, and market visibility. Those same networking tools and opportunities can help you meet potential hires and partners and deepen those connections or make new ones. Disrupt’s Side Events aren’t to be missed — there’s one for every industry, interest, or post-event vibe you could be looking to find.
Startup Battlefield: The most iconic pitch competition
The Startup Battlefield winner’s reveal packs the Disrupt stage and is each year’s capstone event. But it’s the lead-up to that 0,000 check and the deluge of attention the winner receives that’s the most valuable for founders attending Disrupt.
The 200 startups chosen on August 20 to compete go through a rigorous prep process and get the opportunity to pitch onstage in front of top-tier VCs and the Disrupt crowds. You’ll also get to watch those pitches, take notes, learn from the peaks and valleys, and potentially meet the teams behind the ideas and innovations. It could be in a follow-up meeting or just walking through the halls of Moscone.
And if that all leaves you inspired, here’s an insider tip: Most Battlefield participants, and several winners, have gone through the process multiple times. We’re no longer taking applications for 2026’s competition, but we’re expanding the program to more international markets, and the 2027 process will be similar to this year’s, so take note for the future!
[embed]https://www.youtube.com/watch?v=49QN3jIThz0[/embed]
The founder-focused programming
Disrupt 2026 spans several stages, each built around a different founder need:
Disrupt Stage: The biggest conversations in technology, featuring the founders, CEOs, and industry leaders defining what’s next. These are the conversations you’ll be talking about long after Disrupt ends.
Builders Stage: The tactical playbook for building a startup. From fundraising and hiring to GTM, product, and scaling, every session is designed to give founders practical advice they can put to work immediately.
AI Stage: AI isn’t the future — it’s the present. Learn how the fastest-growing startups are building, deploying, and monetizing AI, with practical lessons on agents, models, infrastructure, and what it takes to win in the AI era.
Real World AI Stage: AI is moving beyond the screen and into the physical world. Explore how robotics, autonomous systems, manufacturing, healthcare, and defense are turning AI breakthroughs into real-world products and businesses.
Smart Money Stage: Follow the money. From fintech and stablecoins to payments, embedded finance, and AI-driven financial services, this stage explores how technology is reshaping the movement of capital.
Smart Systems Stage: Every AI breakthrough depends on the infrastructure behind it. Discover the innovations in chips, compute, energy, networking, and data centers that will determine the next generation of technology companies.
Image Credits:TechCrunch / Slava Blazer Photography
Conversations you can only get at Disrupt
RJ Scaringe (Rivian): Building a generational company.
Panos Panay (Amazon): Designing products people love.
Paolo Ardoino (Tether): Money, AI, and infrastructure.
Toni Schneider and Rose Wang (Bluesky): Can social start over?
Amjad Masad (Replit): Every founder becomes technical.
Andrew Feldman (Cerebras): Winning the AI compute race.
And that’s just the beginning — we’ll have more speakers to announce as we get closer to Disrupt. Check out the full lineup of speakers across all stages and events here.
How to get the most bang for your buck at Disrupt
Disrupt’s prices increase as we get closer to the event, and founder tickets are currently 0 off their final price until August 21. But if you make the call to attend Disrupt before 11:59 p.m. PT August 7 via this link, you’ll save an additional 0!
If you want to bring a co-founder, you can get a 10% discount on that second ticket. For larger teams, we have additional per-ticket discounts available.
San Francisco might be the hotbed of the startup community and an AI epicenter, but we all know it’s caused prices to spike in the Bay. We’ve partnered with some excellent nearby hotel options to keep accommodation costs as low as possible. Check out our four partner hotels right here.
Your time at Disrupt is valuable, too, so before you head there, check on our regularly updated schedule of speakers and Side Events, get ahead of competitors’ schedules by booking your networking opportunities in advance, and get your own elevator pitches in order to make the most of those magical Disrupt moments that can come at any point October 13-15!
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#founders #guide #TechCrunch #Disrupt #TechCrunchTechCrunch Disrupt](https://techcrunch.com/wp-content/uploads/2026/08/54885180072_e211a254ca_k.jpg?w=680)


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