Soundoks Mix Review: This Loud-Ass Party Speaker Almost Got Me High AF
Party speakers aren’t really my thing. It’s not that I don’t like to party—I do. Not in a “friends and family surprise you at your house for a serious talk” kind of way, but in a “mid-30s, I have sh*t to do in the morning” kind of way. Really, I just don’t like to annoy people more than I have to.
New York City isn’t known for its serenity, but it takes a certain level of decorum to get along, and party speakers, with their inherent obnoxiousness, break a very tenuous code. They’re big (not great for small living spaces), loud (not great for proximate neighbors), and expensive (not great for paying rent on time). They’re, in many ways, antithetical to what most New Yorkers (and other urban-dwelling people) look for in personal audio.
They’re also, as I learned in my experience using the 21-pound Soundboks Mix party speaker, actually a great way to make friends.
Soundboks Mix
The Soundboks Mix is a party speaker that’s loud and portable with decent sound.
Loud!
Still pretty portable despite its size
Sound is pretty good
Sound is good but not great
No way to get battery readings from the app
Underwhelming EQ options
Party speakers are pricey and so is the Soundboks Mix
This speaker goes to 11
Party speakers are first and foremost meant for parties, and the $800 Soundbox Mix is no different. Soundboks is known for its Bluetooth speakers and, in particular, for making ones that get ridiculously loud. In case you had any doubt about the loudness, the Soundboks Mix even has a volume dial on the side that goes to 11 instead of 10, Spinal Tap-style.
To test out that volume, I went to Washington Square Park in Manhattan and let loose. The Soundboks Mix is indeed loud, folks. It didn’t quake the Earth upon which we walk or anything like that, but it’s got juice. I tested the party speaker at a range of volumes playing music across different genres—mostly rock, but some electronic music and soul—and the park got an earful. I can’t say for certain, but I’m pretty sure I chased off two guys hitting a volleyball around. You heard it here first: if you hate people playing volleyball, the Soundboks Mix is a repellent.
It’s hard to quantify volume into words, but if I were to try, I would say that the Soundboks Mix is loud enough for a graduation party or a medium-sized quinceañera. It’s not going to bring down the house like a full PA, but if you’re outside within a frisbee distance of the speaker, you’re going to hear it. I also tested the Soundboks Mix briefly at full volume in my office playing Creed’s “One Last Breath,” and it was loud enough to make me feel like we could get kicked out, both for the Creed and the volume.
Maybe I’m masochistic, but I was actually expecting it to be a little louder—maybe I’m just old and have bad hearing, though. I guess it’s good that it isn’t. Permanent hearing loss isn’t high on my list of occupational hazards.
One thing you’ll be happy to know is that the Soundboks Mix isn’t just loud; it also manages to stave off distortion even at high volumes. Even at 11 out of 11, the Soundboks Mix sounded pretty clear, both from close up and from about 30 feet away. This isn’t the most impressive speaker I’ve heard in the sound department—you’re not getting Sonos outside—but for a party, where people need volume and not necessarily fidelity, it does the trick.
I played a few Steely Dan songs at 50% volume and was pleased with the soundstage. There’s a tasteful amount of low end that doesn’t drown out mids and highs. Vocals were clear, and I never felt like I was sorely lacking in any frequency range. Likewise, when I played songs like “Digital Love” by Daft Punk, the bass was present and tangible without overpowering, and auto-tuned vocals didn’t sound tinny or cheap. Using a party speaker outside isn’t the most high-fidelity way to listen to anything, but for what the experience is, I think the Soundboks Mix is pretty solid.
If you absolutely need more volume and you have the budget, you can also couple the Soundboks Mix with another Soundboks speaker and use them in pairs in stereo mode. I was only sent one speaker for review, so I didn’t get a chance to test that feature out, but I assume it kicks everything up a notch, as celebrity chef Emeril Lagasse would say.
Loudness and audio quality aren’t the only things you have to consider when you’re looking at party speaker. You also have to think about rolling joints.
Portability is friendability
If there’s one thing that party speakers aren’t known for, it’s being easy to carry around. To get loud, they have to be big—that’s literally just how physics works. But how big is too big? It’s difficult to strike a balance between giving you enough oomph to really project into a party and enough portability so that you don’t feel like you need to rent an ATV just to drag the speaker down the beach. Having carried the speaker from my office to Washington Square Park, which is about 0.3 miles according to Google Maps, I can say for certain that the experience wasn’t so bad.
There’s a built-in handle, which helps, but to be honest, it does weigh 21.4 pounds, so putting all the weight on one hand is a bit much. If you’re moving the Soundboks Mix over longer distances, I would recommend either holding it to your chest like a baby or buying one of Soundboks’ first-party straps that can hook to the speaker, allowing you to sling it over your back. Soundboks didn’t send over a strap for me to try, so I went with the baby method, which was fine, if not ideal.
Its portability also helped make me a friend, who asked me to play some music while he rolled joints. I don’t smoke weed because it makes me feel like the world is ending, but my new friend did offer to share, which was a nice gesture. His first sound request was Beyoncé’s “Me, Myself, and I,” which honestly sounded pretty good at full volume.
The whole thing was kind of heart-warming, really. It’s how I imagine people felt about boomboxes back in the day, when portable ways to play weren’t easy to come by. And I assume the experience is a lot better than it used to be from a convenience standpoint—especially because of the battery.
One cool thing about the Soundboks Mix is that it has a removable battery that you can just pull out and top up with USB-C. That also means you can hot swap it if you really need a new battery ASAP, though you’ll have to buy an extra for $150. There’s also an app for convenience, but it’s pretty barebones.
I like that you can adjust volume from the Soundboks app as well as EQ—there are presets for indoor and outdoor as well as custom EQ if you’re feeling picky. I’ll be honest, I didn’t hear a huge difference between the outdoor and indoor EQs, but according to the bars, the outdoor EQ brings down the mids just a tad, letting bass and treble take the lead.
There is,however, a way to get quick battery readings, which is just odd. Soundboks claims that the Mix gets 8 hours of battery at full volume, though it was hard to get a read since the only way to monitor battery life was to use one of the five circular light indicators on the battery itself. You have to press the button and then just go off those increments and vibes. It’s not ideal. I played the Soundboks Mix for an hour at 60% volume, and none of the five circles dropped out, so take that for what you will.
Outside of volume adjustment and EQ, you can also turn the Soundboks Mix off through the app and initiate the “TeamUp” feature to pair the Mix with other Soundboks speakers. It’s nice to be able to adjust the volume remotely, but to be honest, the built-in volume dial on the Soundboks mix feels so nice and premium (it’s metal and there’s plenty of resistance) that I didn’t want to adjust the volume any other way. Button-wise, there’s also a power button and a button for the TeamUp feature that allows you to pair speakers together. There’s also a “Bond” button that can cycle through modes when you’re using TeamUp and Bluetooth connections. Lastly, there’s a 3.5mm aux in if that’s your thing.
The Soundboks Mix keeps things pretty simple design-wise, but one nice touch is the inclusion of rubber balls on the bottom of each corner, which makes setting it down feel safe and easy. You also won’t have to worry about the Soundboks Mix getting fried in the rain, either. The speaker is IP65-rated, meaning it’s resistant to dust and water, and if you get caught in the rain, you should be fine.
Listen, $800 is a lot of money to spend on a speaker, even if it can get as loud as a chainsaw. This isn’t something that you’re going to want to use all the time, and it certainly isn’t the most versatile speaker in the world, but no party speaker really is. If you’re looking for something that gets loud, sounds good, and can be built out to get even louder and more obnoxious, the Soundboks Mix is not a bad pick. It helps that it’s still somewhat portable despite its loudness, too, so if you plan on hauling this to the beach or something, it’s not an insurmountable task.
Party speakers aren’t for everyone, but if they’re for you, then the Mix might be a great way to make friends and maybe get a little high on someone else’s supply.
Party speakers aren’t really my thing. It’s not that I don’t like to party—I do. Not in a “friends and family surprise you at your house for a serious talk” kind of way, but in a “mid-30s, I have sh*t to do in the morning” kind of way. Really, I just don’t like to annoy people more than I have to.
New York City isn’t known for its serenity, but it takes a certain level of decorum to get along, and party speakers, with their inherent obnoxiousness, break a very tenuous code. They’re big (not great for small living spaces), loud (not great for proximate neighbors), and expensive (not great for paying rent on time). They’re, in many ways, antithetical to what most New Yorkers (and other urban-dwelling people) look for in personal audio.
They’re also, as I learned in my experience using the 21-pound Soundboks Mix party speaker, actually a great way to make friends.
Soundboks Mix
The Soundboks Mix is a party speaker that’s loud and portable with decent sound.
Loud!
Still pretty portable despite its size
Sound is pretty good
Sound is good but not great
No way to get battery readings from the app
Underwhelming EQ options
Party speakers are pricey and so is the Soundboks Mix
This speaker goes to 11
Party speakers are first and foremost meant for parties, and the $800 Soundbox Mix is no different. Soundboks is known for its Bluetooth speakers and, in particular, for making ones that get ridiculously loud. In case you had any doubt about the loudness, the Soundboks Mix even has a volume dial on the side that goes to 11 instead of 10, Spinal Tap-style.
To test out that volume, I went to Washington Square Park in Manhattan and let loose. The Soundboks Mix is indeed loud, folks. It didn’t quake the Earth upon which we walk or anything like that, but it’s got juice. I tested the party speaker at a range of volumes playing music across different genres—mostly rock, but some electronic music and soul—and the park got an earful. I can’t say for certain, but I’m pretty sure I chased off two guys hitting a volleyball around. You heard it here first: if you hate people playing volleyball, the Soundboks Mix is a repellent.
It’s hard to quantify volume into words, but if I were to try, I would say that the Soundboks Mix is loud enough for a graduation party or a medium-sized quinceañera. It’s not going to bring down the house like a full PA, but if you’re outside within a frisbee distance of the speaker, you’re going to hear it. I also tested the Soundboks Mix briefly at full volume in my office playing Creed’s “One Last Breath,” and it was loud enough to make me feel like we could get kicked out, both for the Creed and the volume.
Maybe I’m masochistic, but I was actually expecting it to be a little louder—maybe I’m just old and have bad hearing, though. I guess it’s good that it isn’t. Permanent hearing loss isn’t high on my list of occupational hazards.
One thing you’ll be happy to know is that the Soundboks Mix isn’t just loud; it also manages to stave off distortion even at high volumes. Even at 11 out of 11, the Soundboks Mix sounded pretty clear, both from close up and from about 30 feet away. This isn’t the most impressive speaker I’ve heard in the sound department—you’re not getting Sonos outside—but for a party, where people need volume and not necessarily fidelity, it does the trick.
I played a few Steely Dan songs at 50% volume and was pleased with the soundstage. There’s a tasteful amount of low end that doesn’t drown out mids and highs. Vocals were clear, and I never felt like I was sorely lacking in any frequency range. Likewise, when I played songs like “Digital Love” by Daft Punk, the bass was present and tangible without overpowering, and auto-tuned vocals didn’t sound tinny or cheap. Using a party speaker outside isn’t the most high-fidelity way to listen to anything, but for what the experience is, I think the Soundboks Mix is pretty solid.
If you absolutely need more volume and you have the budget, you can also couple the Soundboks Mix with another Soundboks speaker and use them in pairs in stereo mode. I was only sent one speaker for review, so I didn’t get a chance to test that feature out, but I assume it kicks everything up a notch, as celebrity chef Emeril Lagasse would say.
Loudness and audio quality aren’t the only things you have to consider when you’re looking at party speaker. You also have to think about rolling joints.
Portability is friendability
If there’s one thing that party speakers aren’t known for, it’s being easy to carry around. To get loud, they have to be big—that’s literally just how physics works. But how big is too big? It’s difficult to strike a balance between giving you enough oomph to really project into a party and enough portability so that you don’t feel like you need to rent an ATV just to drag the speaker down the beach. Having carried the speaker from my office to Washington Square Park, which is about 0.3 miles according to Google Maps, I can say for certain that the experience wasn’t so bad.
There’s a built-in handle, which helps, but to be honest, it does weigh 21.4 pounds, so putting all the weight on one hand is a bit much. If you’re moving the Soundboks Mix over longer distances, I would recommend either holding it to your chest like a baby or buying one of Soundboks’ first-party straps that can hook to the speaker, allowing you to sling it over your back. Soundboks didn’t send over a strap for me to try, so I went with the baby method, which was fine, if not ideal.
Its portability also helped make me a friend, who asked me to play some music while he rolled joints. I don’t smoke weed because it makes me feel like the world is ending, but my new friend did offer to share, which was a nice gesture. His first sound request was Beyoncé’s “Me, Myself, and I,” which honestly sounded pretty good at full volume.
The whole thing was kind of heart-warming, really. It’s how I imagine people felt about boomboxes back in the day, when portable ways to play weren’t easy to come by. And I assume the experience is a lot better than it used to be from a convenience standpoint—especially because of the battery.
One cool thing about the Soundboks Mix is that it has a removable battery that you can just pull out and top up with USB-C. That also means you can hot swap it if you really need a new battery ASAP, though you’ll have to buy an extra for $150. There’s also an app for convenience, but it’s pretty barebones.
I like that you can adjust volume from the Soundboks app as well as EQ—there are presets for indoor and outdoor as well as custom EQ if you’re feeling picky. I’ll be honest, I didn’t hear a huge difference between the outdoor and indoor EQs, but according to the bars, the outdoor EQ brings down the mids just a tad, letting bass and treble take the lead.
There is,however, a way to get quick battery readings, which is just odd. Soundboks claims that the Mix gets 8 hours of battery at full volume, though it was hard to get a read since the only way to monitor battery life was to use one of the five circular light indicators on the battery itself. You have to press the button and then just go off those increments and vibes. It’s not ideal. I played the Soundboks Mix for an hour at 60% volume, and none of the five circles dropped out, so take that for what you will.
Outside of volume adjustment and EQ, you can also turn the Soundboks Mix off through the app and initiate the “TeamUp” feature to pair the Mix with other Soundboks speakers. It’s nice to be able to adjust the volume remotely, but to be honest, the built-in volume dial on the Soundboks mix feels so nice and premium (it’s metal and there’s plenty of resistance) that I didn’t want to adjust the volume any other way. Button-wise, there’s also a power button and a button for the TeamUp feature that allows you to pair speakers together. There’s also a “Bond” button that can cycle through modes when you’re using TeamUp and Bluetooth connections. Lastly, there’s a 3.5mm aux in if that’s your thing.
The Soundboks Mix keeps things pretty simple design-wise, but one nice touch is the inclusion of rubber balls on the bottom of each corner, which makes setting it down feel safe and easy. You also won’t have to worry about the Soundboks Mix getting fried in the rain, either. The speaker is IP65-rated, meaning it’s resistant to dust and water, and if you get caught in the rain, you should be fine.
Listen, $800 is a lot of money to spend on a speaker, even if it can get as loud as a chainsaw. This isn’t something that you’re going to want to use all the time, and it certainly isn’t the most versatile speaker in the world, but no party speaker really is. If you’re looking for something that gets loud, sounds good, and can be built out to get even louder and more obnoxious, the Soundboks Mix is not a bad pick. It helps that it’s still somewhat portable despite its loudness, too, so if you plan on hauling this to the beach or something, it’s not an insurmountable task.
Party speakers aren’t for everyone, but if they’re for you, then the Mix might be a great way to make friends and maybe get a little high on someone else’s supply.
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#Soundoks #Mix #Review #LoudAss #Party #Speaker #High
Eneba.com have made a strong mark by combining everything from rare peripherals to discounted digital game codes in one convenient space. With fierce competition driving prices lower and generous selection on offer, these platforms now rival traditional game shops, yet offer far more flexibility, whether it’s a late-night shopping urge or a flash sale on the latest blockbuster.
While there are plenty of options to buy digital games online, many in-the-know buyers gravitate toward platforms like Eneba for several reasons. Eneba stands out by offering instant access to game keys, which allow players to redeem titles directly on platforms such as PlayStation, with no disc or shipping required. This gives buyers more choice and frequently better prices than traditional platform stores, while an enormous catalog and up-front global or region-locked information make for transparent shopping. Plus, with verified sellers and robust marketplace controls, the risk of counterfeits drops markedly. Beyond game keys, Eneba also features gift cards for services like Xbox, PSN, and Steam, meaning players can top up accounts and snag games or content of their choice, skipping the hunt for specific game keys.
The Big Draws: Price, Speed, and Selection
What drives players to trust digital marketplaces over the tried and tested big-name stores? Savings are a major factor: prices for both hardware and digital game keys can dip well below official retailer listings. Flash sales or limited-time discounts mean buyers can seize deals at odd hours, no camping out, no extra fees for international shipping.
But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing.
Security and Transparency Keep Gamers Loyal
Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites.
Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple.
Flexibility for Modern Gaming Lifestyles
Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally.
With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most.
Eneba.com have made a strong mark by combining everything from rare peripherals to discounted digital game codes in one convenient space. With fierce competition driving prices lower and generous selection on offer, these platforms now rival traditional game shops, yet offer far more flexibility, whether it’s a late-night shopping urge or a flash sale on the latest blockbuster.
While there are plenty of options to buy digital games online, many in-the-know buyers gravitate toward platforms like Eneba for several reasons. Eneba stands out by offering instant access to game keys, which allow players to redeem titles directly on platforms such as PlayStation, with no disc or shipping required. This gives buyers more choice and frequently better prices than traditional platform stores, while an enormous catalog and up-front global or region-locked information make for transparent shopping. Plus, with verified sellers and robust marketplace controls, the risk of counterfeits drops markedly. Beyond game keys, Eneba also features gift cards for services like Xbox, PSN, and Steam, meaning players can top up accounts and snag games or content of their choice, skipping the hunt for specific game keys.
The Big Draws: Price, Speed, and Selection
What drives players to trust digital marketplaces over the tried and tested big-name stores? Savings are a major factor: prices for both hardware and digital game keys can dip well below official retailer listings. Flash sales or limited-time discounts mean buyers can seize deals at odd hours, no camping out, no extra fees for international shipping.
But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing.
Security and Transparency Keep Gamers Loyal
Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites.
Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple.
Flexibility for Modern Gaming Lifestyles
Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally.
With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most.
#Savvy #Gamers #Embracing #Digital #Marketplaces #Gear #GamesAndroid Gaming,console gaming,desktop gaming">Why Savvy Gamers Are Embracing Digital Marketplaces for Gear and Games
Waiting in line for a midnight game release or scrambling to find a sold-out gaming headset at your favorite electronics store feels far less appealing in a world where instant digital access is just a click away. Today’s gamers are done chasing physical stock and juggling dozens of store accounts. Instead, they’re seeking out a more streamlined, cost-effective way to buy gear and titles, often without ever leaving their chair.
Digital marketplaces have exploded in popularity among gaming enthusiasts aiming to make every dollar and minute count. For those new to this shift, sites like Eneba.com have made a strong mark by combining everything from rare peripherals to discounted digital game codes in one convenient space. With fierce competition driving prices lower and generous selection on offer, these platforms now rival traditional game shops, yet offer far more flexibility, whether it’s a late-night shopping urge or a flash sale on the latest blockbuster.
While there are plenty of options to buy digital games online, many in-the-know buyers gravitate toward platforms like Eneba for several reasons. Eneba stands out by offering instant access to game keys, which allow players to redeem titles directly on platforms such as PlayStation, with no disc or shipping required. This gives buyers more choice and frequently better prices than traditional platform stores, while an enormous catalog and up-front global or region-locked information make for transparent shopping. Plus, with verified sellers and robust marketplace controls, the risk of counterfeits drops markedly. Beyond game keys, Eneba also features gift cards for services like Xbox, PSN, and Steam, meaning players can top up accounts and snag games or content of their choice, skipping the hunt for specific game keys.
The Big Draws: Price, Speed, and Selection
What drives players to trust digital marketplaces over the tried and tested big-name stores? Savings are a major factor: prices for both hardware and digital game keys can dip well below official retailer listings. Flash sales or limited-time discounts mean buyers can seize deals at odd hours, no camping out, no extra fees for international shipping.
But it’s not just the cost that wins people over. Instant access is non-negotiable for gamers who want a new release the second it drops, or need to replace a mic in time for tonight’s match. Digital codes and direct-to-home shipping let buyers skip wait times entirely. On top of that, curated stock and real-time availability mean less hunting around, which saves effort. Every moment not spent scrolling is one more minute playing.
Security and Transparency Keep Gamers Loyal
Skepticism around digital goods is only natural when you’re entering codes worth fifty or even a hundred dollars. Digital marketplaces have worked hard to build trust by publishing clear security guarantees, requiring third-party merchant verification, and setting strict standards for compliance and sourcing. Buyers know that when issues arise, support teams are ready to step in, a far cry from faceless classified ads or auction sites.
Transparency is a dealbreaker for many. Region-locked codes? Out-of-stock hardware? Sites that label everything clearly and show purchase history on demand find it easier to retain picky shoppers. Gamers remember who wasted their time and who made the experience simple.
Flexibility for Modern Gaming Lifestyles
Physical games and hardware still have a place, but the digital approach caters to how gamers actually live and play. Swapping consoles with friends, jumping from PC to mobile, and redeeming codes while traveling all become easier with digital ownership. The global reach of digital marketplaces makes it possible to find rare or region-specific gear and content not available locally.
With the cycle of new releases and old favorites never ending, staying ahead of the next hot thing is less stressful when your shopping list can be satisfied in one place. Digital marketplaces like Eneba, offering deals on all things digital, continue to reshape how players discover, buy, and enjoy what they love most.
Tim Cook is finally stepping down as Apple’s CEO after 15 years at the helm. On Thursday, his recently named successor, John Ternus, made his first earnings call cameo as the incoming CEO and gave a veiled glimpse into what Apple enthusiasts could expect from his tenure.
“We have an incredible roadmap ahead, and while you’re not going to get me to talk about the details of that roadmap, suffice it to say, this is the most exciting time in my 25-year career at Apple to be building products and services,” Ternus told investors.
When asked about his advice for Ternus, Cook said to “never forget” that Apple users are “the North Star for the company.”
“We’re about making the best products in the world that really enrich other people’s lives. And if you keep focusing on that and make your decisions around that, it will produce a great business, and we’ll be able to build more products and do it all over again,” Cook said on the call. “Our roadmap is incredible, and most importantly, we have the right leader ready to step into the role. As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus.”
Ternus’s term as CEO will begin in September. Though the executives are keeping the product roadmap secret for now, a foldable iPhone is expected, and Apple wants Ternus to be the face people associate with it.
In his current role, Ternus leads the company’s hardware engineering efforts. The prospect of having a hardware specialist in charge has excited Apple fans who have been unsatisfied with what they claim is a slowdown of innovation in product releases. Cook has been blamed for this lack of revolutionary changes.
But while he may not have been as innovative as Steve Jobs, Cook oversaw the company’s transition into a trillion-dollar behemoth four times over. On Thursday’s earnings call, Ternus promised to continue Cook’s style of financial leadership.
“One of the hallmarks of Tim’s tenure has been a deep thoughtfulness, deliberateness, and discipline when it comes to the financial decision-making of the company, and I want you to know that is something Kevan and I intend to continue when I transition into the role in September,” Ternus told investors (Kevan being Apple CFO Kevan Parekh).
Apple is already promoting Ternus’ hardware engineering prowess as a benefit for the company. On the call, Cook shared that the iPhone 17 family, which was spearheaded by Ternus, is currently the most popular product lineup in Apple’s history.
Products aside, Ternus will also have a lot to answer for on the artificial intelligence side. The tech giant has been taking things slow on AI, while peers like Google and Microsoft soar past with AI innovations. The company has long promised a major leap in AI with an enhanced Siri, but had to push back the release at the very last minute in March 2025. The delay disappointed fans, reportedly caused an internal rift at the company, and even led to federal lawsuits accusing Apple of false advertising. The personalized Siri was expected to arrive early this year, but was reportedly delayed yet again.
In the call, Cook reiterated that the “more personalized Siri” would still be revealed later this year.
Tim Cook is finally stepping down as Apple’s CEO after 15 years at the helm. On Thursday, his recently named successor, John Ternus, made his first earnings call cameo as the incoming CEO and gave a veiled glimpse into what Apple enthusiasts could expect from his tenure.
“We have an incredible roadmap ahead, and while you’re not going to get me to talk about the details of that roadmap, suffice it to say, this is the most exciting time in my 25-year career at Apple to be building products and services,” Ternus told investors.
When asked about his advice for Ternus, Cook said to “never forget” that Apple users are “the North Star for the company.”
“We’re about making the best products in the world that really enrich other people’s lives. And if you keep focusing on that and make your decisions around that, it will produce a great business, and we’ll be able to build more products and do it all over again,” Cook said on the call. “Our roadmap is incredible, and most importantly, we have the right leader ready to step into the role. As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus.”
Ternus’s term as CEO will begin in September. Though the executives are keeping the product roadmap secret for now, a foldable iPhone is expected, and Apple wants Ternus to be the face people associate with it.
In his current role, Ternus leads the company’s hardware engineering efforts. The prospect of having a hardware specialist in charge has excited Apple fans who have been unsatisfied with what they claim is a slowdown of innovation in product releases. Cook has been blamed for this lack of revolutionary changes.
But while he may not have been as innovative as Steve Jobs, Cook oversaw the company’s transition into a trillion-dollar behemoth four times over. On Thursday’s earnings call, Ternus promised to continue Cook’s style of financial leadership.
“One of the hallmarks of Tim’s tenure has been a deep thoughtfulness, deliberateness, and discipline when it comes to the financial decision-making of the company, and I want you to know that is something Kevan and I intend to continue when I transition into the role in September,” Ternus told investors (Kevan being Apple CFO Kevan Parekh).
Apple is already promoting Ternus’ hardware engineering prowess as a benefit for the company. On the call, Cook shared that the iPhone 17 family, which was spearheaded by Ternus, is currently the most popular product lineup in Apple’s history.
Products aside, Ternus will also have a lot to answer for on the artificial intelligence side. The tech giant has been taking things slow on AI, while peers like Google and Microsoft soar past with AI innovations. The company has long promised a major leap in AI with an enhanced Siri, but had to push back the release at the very last minute in March 2025. The delay disappointed fans, reportedly caused an internal rift at the company, and even led to federal lawsuits accusing Apple of false advertising. The personalized Siri was expected to arrive early this year, but was reportedly delayed yet again.
In the call, Cook reiterated that the “more personalized Siri” would still be revealed later this year.
#Apples #Incoming #CEO #Earnings #Call #DebutApple,john ternus">Apple’s Incoming CEO Makes His Earnings Call Debut
Tim Cook is finally stepping down as Apple’s CEO after 15 years at the helm. On Thursday, his recently named successor, John Ternus, made his first earnings call cameo as the incoming CEO and gave a veiled glimpse into what Apple enthusiasts could expect from his tenure.
“We have an incredible roadmap ahead, and while you’re not going to get me to talk about the details of that roadmap, suffice it to say, this is the most exciting time in my 25-year career at Apple to be building products and services,” Ternus told investors.
When asked about his advice for Ternus, Cook said to “never forget” that Apple users are “the North Star for the company.”
“We’re about making the best products in the world that really enrich other people’s lives. And if you keep focusing on that and make your decisions around that, it will produce a great business, and we’ll be able to build more products and do it all over again,” Cook said on the call. “Our roadmap is incredible, and most importantly, we have the right leader ready to step into the role. As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus.”
Ternus’s term as CEO will begin in September. Though the executives are keeping the product roadmap secret for now, a foldable iPhone is expected, and Apple wants Ternus to be the face people associate with it.
In his current role, Ternus leads the company’s hardware engineering efforts. The prospect of having a hardware specialist in charge has excited Apple fans who have been unsatisfied with what they claim is a slowdown of innovation in product releases. Cook has been blamed for this lack of revolutionary changes.
But while he may not have been as innovative as Steve Jobs, Cook oversaw the company’s transition into a trillion-dollar behemoth four times over. On Thursday’s earnings call, Ternus promised to continue Cook’s style of financial leadership.
“One of the hallmarks of Tim’s tenure has been a deep thoughtfulness, deliberateness, and discipline when it comes to the financial decision-making of the company, and I want you to know that is something Kevan and I intend to continue when I transition into the role in September,” Ternus told investors (Kevan being Apple CFO Kevan Parekh).
Apple is already promoting Ternus’ hardware engineering prowess as a benefit for the company. On the call, Cook shared that the iPhone 17 family, which was spearheaded by Ternus, is currently the most popular product lineup in Apple’s history.
Products aside, Ternus will also have a lot to answer for on the artificial intelligence side. The tech giant has been taking things slow on AI, while peers like Google and Microsoft soar past with AI innovations. The company has long promised a major leap in AI with an enhanced Siri, but had to push back the release at the very last minute in March 2025. The delay disappointed fans, reportedly caused an internal rift at the company, and even led to federal lawsuits accusing Apple of false advertising. The personalized Siri was expected to arrive early this year, but was reportedly delayed yet again.
In the call, Cook reiterated that the “more personalized Siri” would still be revealed later this year.
As the first week of trial in Musk v. Altman comes to a close, one person has emerged as a critical behind-the-scenes manager of communications and egos in OpenAI’s early years: Shivon Zilis.
A longtime employee of Musk and the mother to four of his children, Zilis joined OpenAI as an adviser in 2016. She later served as a director of its nonprofit board from 2020 until 2023 and has worked as an executive at Musk’s other companies, Neuralink and Tesla.
When asked about the nature of his relationship with Zilis in court, Musk offered several answers. At one point, he called her a “chief of staff.” Later, a “close adviser.” At another point, he said “we live together, and she’s the mother of four of my children,” though Zilis said in a deposition that Musk is more of a regular guest and maintains his own residence. Last September, Zilis told OpenAI’s attorneys that she became romantic with Musk around 2016 after she had become an informal adviser to OpenAI. They had their first two children in 2021, she said.
But OpenAI’s lawyers have made the case in witness testimonies and evidence that her most important role, as it pertains to this lawsuit, is being a covert liaison between OpenAI and Musk, even years after he left the nonprofit’s board in February 2018.
“Do you prefer I stay close and friendly to OpenAI to keep info flowing or begin to disassociate? Trust game is about to get tricky so any guidance for how to do right by you is appreciated,” Zilis wrote in a text message to Musk on February 16, 2018, days before OpenAI announced he was leaving the board. Musk responded, “Close and friendly, but we are going to actively try to move three or four people from OpenAI to Tesla. More than that will join over time, but we won’t actively recruit them.”
When asked about this exchange on the witness stand, Musk said he “wanted to know what’s going on.”
In the same text thread, Musk wrote, “There is little chance of OpenAI being a serious force if I focus on Tesla AI.” Zilis reaffirmed him, saying: “There is very low probability of a good future if someone doesn’t slow Demis down,” referring to Demis Hassabis, the leader of Google DeepMind, who Musk has said he didn’t trust to control a superintelligent AI system. “You don’t realize how much you have an ability to influence him directly or otherwise slow him down. I think you know I’m not a malicious person, but in this case it feels fundamentally irresponsible to not find a way to slow or alter his path.”
Roughly two months later, in an email from April 23, 2018, Zilis updated Musk on OpenAI’s fundraising efforts and progress on a project to develop an AI that could play video games. In the same message, she said she had reallocated most of her time away from OpenAI to his other companies, Neuralink and Tesla, but told him, “If you’d prefer I pull more hours back to OpenAI oversight please let me know.”
Almost a year earlier, in the summer of 2017, OpenAI’s cofounders had started negotiating changes to the organization’s corporate structure—Musk wanted control of the company to start out. In an email from August 28, 2017, Zilis wrote to Musk that she had met with OpenAI president Greg Brockman and cofounder Ilya Sutskever to discuss how equity would be divided up in the new company. She summarized points from the meeting, including that Brockman and Sutskever thought one person shouldn’t have unilateral power over AGI, should they develop it. Musk wrote back to Zilis, “This is very annoying. Please encourage them to go start a company. I’ve had enough.”
As the first week of trial in Musk v. Altman comes to a close, one person has emerged as a critical behind-the-scenes manager of communications and egos in OpenAI’s early years: Shivon Zilis.
A longtime employee of Musk and the mother to four of his children, Zilis joined OpenAI as an adviser in 2016. She later served as a director of its nonprofit board from 2020 until 2023 and has worked as an executive at Musk’s other companies, Neuralink and Tesla.
When asked about the nature of his relationship with Zilis in court, Musk offered several answers. At one point, he called her a “chief of staff.” Later, a “close adviser.” At another point, he said “we live together, and she’s the mother of four of my children,” though Zilis said in a deposition that Musk is more of a regular guest and maintains his own residence. Last September, Zilis told OpenAI’s attorneys that she became romantic with Musk around 2016 after she had become an informal adviser to OpenAI. They had their first two children in 2021, she said.
But OpenAI’s lawyers have made the case in witness testimonies and evidence that her most important role, as it pertains to this lawsuit, is being a covert liaison between OpenAI and Musk, even years after he left the nonprofit’s board in February 2018.
“Do you prefer I stay close and friendly to OpenAI to keep info flowing or begin to disassociate? Trust game is about to get tricky so any guidance for how to do right by you is appreciated,” Zilis wrote in a text message to Musk on February 16, 2018, days before OpenAI announced he was leaving the board. Musk responded, “Close and friendly, but we are going to actively try to move three or four people from OpenAI to Tesla. More than that will join over time, but we won’t actively recruit them.”
When asked about this exchange on the witness stand, Musk said he “wanted to know what’s going on.”
In the same text thread, Musk wrote, “There is little chance of OpenAI being a serious force if I focus on Tesla AI.” Zilis reaffirmed him, saying: “There is very low probability of a good future if someone doesn’t slow Demis down,” referring to Demis Hassabis, the leader of Google DeepMind, who Musk has said he didn’t trust to control a superintelligent AI system. “You don’t realize how much you have an ability to influence him directly or otherwise slow him down. I think you know I’m not a malicious person, but in this case it feels fundamentally irresponsible to not find a way to slow or alter his path.”
Roughly two months later, in an email from April 23, 2018, Zilis updated Musk on OpenAI’s fundraising efforts and progress on a project to develop an AI that could play video games. In the same message, she said she had reallocated most of her time away from OpenAI to his other companies, Neuralink and Tesla, but told him, “If you’d prefer I pull more hours back to OpenAI oversight please let me know.”
Almost a year earlier, in the summer of 2017, OpenAI’s cofounders had started negotiating changes to the organization’s corporate structure—Musk wanted control of the company to start out. In an email from August 28, 2017, Zilis wrote to Musk that she had met with OpenAI president Greg Brockman and cofounder Ilya Sutskever to discuss how equity would be divided up in the new company. She summarized points from the meeting, including that Brockman and Sutskever thought one person shouldn’t have unilateral power over AGI, should they develop it. Musk wrote back to Zilis, “This is very annoying. Please encourage them to go start a company. I’ve had enough.”
As the first week of trial in Musk v. Altman comes to a close, one person has emerged as a critical behind-the-scenes manager of communications and egos in OpenAI’s early years: Shivon Zilis.
A longtime employee of Musk and the mother to four of his children, Zilis joined OpenAI as an adviser in 2016. She later served as a director of its nonprofit board from 2020 until 2023 and has worked as an executive at Musk’s other companies, Neuralink and Tesla.
When asked about the nature of his relationship with Zilis in court, Musk offered several answers. At one point, he called her a “chief of staff.” Later, a “close adviser.” At another point, he said “we live together, and she’s the mother of four of my children,” though Zilis said in a deposition that Musk is more of a regular guest and maintains his own residence. Last September, Zilis told OpenAI’s attorneys that she became romantic with Musk around 2016 after she had become an informal adviser to OpenAI. They had their first two children in 2021, she said.
But OpenAI’s lawyers have made the case in witness testimonies and evidence that her most important role, as it pertains to this lawsuit, is being a covert liaison between OpenAI and Musk, even years after he left the nonprofit’s board in February 2018.
“Do you prefer I stay close and friendly to OpenAI to keep info flowing or begin to disassociate? Trust game is about to get tricky so any guidance for how to do right by you is appreciated,” Zilis wrote in a text message to Musk on February 16, 2018, days before OpenAI announced he was leaving the board. Musk responded, “Close and friendly, but we are going to actively try to move three or four people from OpenAI to Tesla. More than that will join over time, but we won’t actively recruit them.”
When asked about this exchange on the witness stand, Musk said he “wanted to know what’s going on.”
In the same text thread, Musk wrote, “There is little chance of OpenAI being a serious force if I focus on Tesla AI.” Zilis reaffirmed him, saying: “There is very low probability of a good future if someone doesn’t slow Demis down,” referring to Demis Hassabis, the leader of Google DeepMind, who Musk has said he didn’t trust to control a superintelligent AI system. “You don’t realize how much you have an ability to influence him directly or otherwise slow him down. I think you know I’m not a malicious person, but in this case it feels fundamentally irresponsible to not find a way to slow or alter his path.”
Roughly two months later, in an email from April 23, 2018, Zilis updated Musk on OpenAI’s fundraising efforts and progress on a project to develop an AI that could play video games. In the same message, she said she had reallocated most of her time away from OpenAI to his other companies, Neuralink and Tesla, but told him, “If you’d prefer I pull more hours back to OpenAI oversight please let me know.”
Almost a year earlier, in the summer of 2017, OpenAI’s cofounders had started negotiating changes to the organization’s corporate structure—Musk wanted control of the company to start out. In an email from August 28, 2017, Zilis wrote to Musk that she had met with OpenAI president Greg Brockman and cofounder Ilya Sutskever to discuss how equity would be divided up in the new company. She summarized points from the meeting, including that Brockman and Sutskever thought one person shouldn’t have unilateral power over AGI, should they develop it. Musk wrote back to Zilis, “This is very annoying. Please encourage them to go start a company. I’ve had enough.”
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