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The best earbuds we’ve tested for 2025

The best earbuds we’ve tested for 2025

It’s hard to buy a bad pair of wireless earbuds these days, and with constant discounts and deals wherever you look, now is as good of a time as any to splurge on the pair you’ve been eyeing. The market has come a long way since the early era of true wireless earbuds when we had to deal with mediocre sound quality and unreliable performance, all for the sake of ditching cables. Things are much different now. After several product generations of learned lessons, companies like Sony, Apple, Samsung, and others are releasing their most impressive earbuds to date.

You can get phenomenal noise cancellation and sound quality in the premium tier of earbuds if you’re willing to spend big. But those aren’t always the most important criteria for everyone: maybe you’re looking for the perfect fitness earbuds or for a set that works just as well for Zoom calls as for playing your favorite playlists and podcasts.

Tech companies are increasingly making their earbuds work best with their own products through exclusive features and functionality, so that’s another thing to consider as you shop around. If you want a perk like head-tracking spatial audio, you’ll need to use AirPods with an iPhone, Samsung buds with a Samsung phone, and so on.

A photo of Sony’s WF-1000XM5 earbuds.

$248

Sony’s flagship wireless earbuds offer the company’s best noise cancellation, powerful and lively sound, and a comfortable fit.

A photo of Bose’s QuietComfort Ultra Earbuds.A photo of Bose’s QuietComfort Ultra Earbuds.

$285

With dynamic, rich sound and the best ANC available, the QC Ultra Earbuds are a terrific pick if you want to listen to your music in peace.

What I’m looking for

Whether you’re using earbuds to check out a newly-released album on Spotify, as motivation at the gym, or to tune out distractions around the office, they must deliver on the key metrics of sound quality, noise cancellation, voice call performance, and more. We spend many hours putting our picks through the paces. This includes quiet listening sessions that reveal their full detail, overall fidelity, and dynamics. We also take these buds out into the real world — on rush hour subway commutes, around busy cities, and in crowded cafes — to gauge their connection strength and determine how effectively they can quiet the world around you. We test them on video calls at work and by calling friends and family, who provide blunt feedback on how their mics sound. And importantly, with earbud makers often reserving certain software tricks for their own preferred ecosystem, we see how the earbuds fare when used across multiple platforms.

No matter how they sound, what good are earbuds if you don’t enjoy wearing them? Ears come in all shapes and sizes, so the comfort factor is highly subjective. Most of our picks include several sizes of ear tips; usually they’re silicone, but some companies use foam (or both). Again, which you like better comes down to personal preference. Silicone tips are more common, but foam can expand to fill more of your ear for a better seal. The most important tip I can offer is to try different-sized tips in each ear: you might find that one of your ears needs something bigger or smaller than the other.

Just like with comfort, we all have our own inclinations for what we want from sound quality. Some people are bass-heads who can’t live without a thumping low end. Personally, I care more about dynamics, clarity, and definition from the music I’m listening to. I want vocals to ring through naturally and instruments to be well separated in the sound stage. I look for earbuds that can bring out the subtle details in my favorite songs.

What was once a luxury feature is now the status quo. Many of our top picks include active noise cancellation to help quiet the raucous outside world. Whether you’re trying to concentrate at the office or rest while traveling, noise cancellation can be a huge help. However, some people hate the “plugged up” feeling of earbuds and prefer open-style buds that help maintain full awareness of their surroundings.

Most earbuds these days can reach between five and six hours of continuous battery life with ANC enabled. Some models can exceed that (and over-ear headphones tend to last much longer on a charge), but the convenience of being able to just pop your earbuds back into their case for more juice makes the tradeoff easier to live with.

Even if you don’t intend to use your earbuds for fitness purposes, there’s always a chance of getting caught out in the rain while wearing them. At minimum, you should be looking for earbuds that offer IPX4 water resistance. This safeguards them from splashes of water (and sweat), so they should be cut out for the hazards of daily life.

The best overall wireless earbuds

$248

The Good

  • Smaller, more comfortable design
  • Upgrades to ANC and sound quality
  • Much clearer voice call performance

The Bad

  • Glossy texture can make them harder to remove from case
  • Sony’s bonus features aren’t as seamless as those of its competitors
  • Potential battery longevity concerns

Noise cancellation: Yes / Battery life: 8 hours (ANC on) / Water resistance: IPX4 / Bluetooth codecs: LDAC, AAC, SBC / Multipoint: Yes / Works best with: Android, iOS, Windows, macOS / Ear tips: Foam (XS, S, M, L)

Just like their predecessors, Sony’s WF-1000XM5 earbuds have again topped our recommendations for the overall best noise-canceling earbuds. Thanks to their larger drivers, the audio quality is more detailed and dynamic than before while still retaining the warmth and clarity that made the WF-1000XM4 so enjoyable. Sony has also further improved its ANC and is nearing the same territory as Bose’s QC Earbuds II. These earbuds do a terrific job of eliminating background noise. Battery life can stretch to eight hours of continuous listening with noise cancellation turned on.

Some people found the XM4 to be bulky and uncomfortable, so this time around, Sony has managed to shrink the XM5 by 25 percent. Like before, the company includes foam-style tips that expand in your ears to create an excellent seal — and now there’s a fourth (extra small) set of tips in the box.

A photo of Sony’s WF-1000XM5 earbuds.

The WF-1000XM5 are smaller and more comfortable than their M4 predecessors.
Photo by Chris Welch / The Verge

On Android phones, the 1000XM5 support Sony’s LDAC codec for higher-quality music playback. And they’re capable of dynamic head tracking spatial audio through supported video apps like Netflix. But even if you’re not using LDAC (or have an iPhone), these are up there with the very best audio-focused premium earbuds — including Sennheiser’s Momentum True Wireless 4, only with substantially better noise cancellation. They’re also capable of multipoint Bluetooth connectivity, so you can pair them with two devices at the same time.

It’s worth noting that there were many reports of battery issues with the 1000XM4 over time as those earbuds aged, but Sony claims to have rectified that problem with the new model by tweaking the charging algorithm.

Read our full WF-1000XM5 review.

The best budget earbuds under $100

A photo of new earbuds from Nothing.A photo of new earbuds from Nothing.

$79

The Good

  • Standout color and design
  • Very compact carrying case
  • Great performer for the price

The Bad

  • Limited retail availability
  • Plastic case can show scuffs

Noise cancellation: Yes / Battery life: 5.5 hours (ANC on) / Water resistance: IP54 / Bluetooth codecs: LDAC, AAC, SBC / Multipoint: No / Works best with: Android, iOS, Windows, macOS / Ear tips: Silicone (S, M, L)

When looking at Nothing’s Ear (a) earbuds, it’s easy to focus all your attention on the catchy yellow color or their fun, super compact carrying case. But at their $99.99 price, the company’s entry-level earbuds provide a ton of features, including active noise cancellation, a low-latency mode for gaming, multipoint Bluetooth pairing, and a decent IP54 dust and water resistance rating.

A photo of new earbuds from Nothing.

The Ear (a) are Nothing’s first earbuds that aren’t only offered black or white.
Photo by Chris Welch / The Verge

And the sound quality you get outperforms my usual expectations for this price point. They’re not quite on par with Nothing’s higher-end Ears, but you do get expressive, very enjoyable audio — and you can customize the EQ further in Nothing’s mobile app.

Read my full Nothing Ear (a) impressions.

The best noise-canceling earbuds

$285

The Good

  • Most powerful ANC you’ll find in earbuds
  • Lively, rich sound
  • Stabilizer fins are easier to apply

The Bad

  • Immersive Audio drains battery
  • Still no multipoint in 2023
  • Wireless charging requires $49 case

Noise cancellation: Yes / Battery life: 6 hours (ANC on) / Water resistance: IPX4 / Bluetooth codecs: AAC, SBC, aptX Adaptive / Multipoint: Yes / Works best with: Android, iOS, Windows, macOS / Ear tips: Silicone (S, M, L)

Bose’s QuietComfort Ultra Earbuds are the most powerful noise-canceling earbuds on the market. Of all our top picks, they do the best job at offering peace and quiet from the cacophony of daily life and putting you in a private bubble with your music playlists or favorite podcasts.

A photo of Bose’s QuietComfort Ultra Earbuds.

Bose’s QuietComfort Ultra Earbuds offer the best noise cancellation of any pair of wireless buds.
Photo by Chris Welch / The Verge

The QC Ultra Earbuds are extremely similar to 2022’s QC Earbuds II in terms of design, fit, and sound. Audio quality is rich and dynamic, delivering more bass thump than, say, Apple’s AirPods Pro. And by switching to a two-piece ear tip / stabilizer fitting process, Bose’s latest flagship buds should fit a wider range of ears more comfortably. The Ultra also introduce a new Immersive Audio mode, which is Bose’s take on spatial audio.

Read our full QuietComfort Ultra Earbuds review.

The best earbuds for sports and working out

$249

The Good

  • Huzzah! Wireless charging!
  • Adds ANC, transparency modes, spatial audio
  • Slimmer ear hook, smaller case
  • Adds heart rate
  • Great sound
  • No price hike

The Bad

  • Case is still a chonker
  • Heart rate is not that useful for iOS users

Noise cancellation: Yes / Battery life: 8 hours (ANC on) / Water resistance: IPX4 / Bluetooth codecs: AAC, SBC / Multipoint: No / Works best with: Android, iOS, Windows, macOS / Ear tips: Silicone (XS, S, M, L, XL)

After a long wait, Beats finally introduced the Powerbeats Pro 2 in early 2025. They carry forward the signature ear hook design of past Powerbeats earbuds, but improve upon the original Powerbeats Pro in several key ways. Beats added active noise cancellation and a natural-sounding transparency mode to the Pro 2; the first-generation pair lacked both. The earbuds themselves are lighter, too, and the charging case is noticeably smaller.

The Powerbeats Pro 2 also feature heart rate monitoring thanks to built-in sensors on each earbud. You might already have a fitness tracker, chest strap, or smartwatch for this purpose, but if not, you can use these with compatible apps like Nike Run Club, Runna, Ladder, Slopes, Open, Peloton, and YaoYao. The downside is that they can’t simultaneously play music and broadcast heart rate to gym equipment when paired to an iOS device, rendering the Pro 2 a better heart rate monitoring alternative for Android users than iPhone users.

A photo of a person wearing the Powerbeats Pro 2 earbuds.

The Powerbeats Pro 2 have an ear-hook design for maximum stability.
Photo by Amelia Holowaty Krales / The Verge

The Powerbeats Pro 2 remain rated IPX4 for water resistance. While that’s not as robust as some other fitness-focused buds, it should be sufficient to survive sweat and outdoor runs in various conditions. The earbuds still offer easy-to-use physical buttons and a dedicated volume rocker, so it’s easy to control them in the middle of a workout.

If you’re an iPhone owner, the Powerbeats Pro 2 earbuds include Apple-only features like dynamic head tracking for spatial audio, auto device switching, Find My integration, and more. For Android users, Beats has an app that packs in a smaller subset of these functions.

Read our full Powerbeats Pro 2 review.

The best earbuds for iPhone owners

Apple’s second-generation AirPods Pro photographed on a reflective black surface.Apple’s second-generation AirPods Pro photographed on a reflective black surface.

$199

The Good

  • Much better noise cancellation
  • Improved sound quality and clarity
  • Unrivaled hearing health features

The Bad

  • Unchanged design
  • Sound is better but not top tier

Noise cancellation: Yes / Battery life: 6 hours (ANC on) / Water resistance: IPX4 / Bluetooth codecs: AAC, SBC / Multipoint: No / Works best with: iOS, Windows, macOS / Ear tips: Silicone (XS, S, M, L)

For those invested in Apple’s ecosystem, the second-gen AirPods Pro bring an appealing mix of top-notch noise cancellation and refined sound compared to the original pair. As always, they also include numerous features (spatial audio, audio sharing, automatic syncing across iCloud devices, etc.) that make them an ideal companion to the company’s other devices. They’re also the only AirPods that come with different sizes of ear tips for a customizable fit — including an extra small option.

Apple’s second-generation AirPods Pro pictured in a side profile photo of a woman’s head.

The second-gen AirPods Pro remain the best choice for people who own Apple devices.
Photo by Chris Welch / The Verge

The AirPods Pro have a compact case that supports wireless charging. Setting them up is as simple as holding the open case near your iPhone. The earbuds are lightweight and fit snugly in most ears. Their force sensor pinch controls are easy to get down, and with the second-gen model, Apple added swipe-based volume controls. The AirPods Pro have traditionally ranked among the best wireless earbuds when it comes to voice call quality, and the second-gen earbuds don’t disappoint. Their ANC is improved over the original model and is now right up there with Sony, and their transparency mode has gained the ability to quickly damper sudden, loud noises that might happen around you.

Where the AirPods Pro stand out is with their Apple-only features like head tracking for spatial audio, automatic device switching, extensive Find My support, and so on. The charging case now features a built-in speaker and a U1 chip for pinpoint location tracking, and the latest AirPods Pro have better sound and noise canceling capabilities than the original model. Plus, they retain their deep integration with Apple’s hardware ecosystem.

In the fall, Apple also rolled out an impressive set of hearing health features for the second-gen AirPods Pro. They’re now able to serve as clinical-grade hearing aids for people with mild to moderate hearing loss and protect your hearing in loud environments; you can even take a hearing test to assess your own level of hearing loss.

Read our original AirPods Pro (second-gen) review.

The best earbuds for Samsung Galaxy phone owners

A hands-on photo of Samsung’s Galaxy Buds 3 Pro earbuds.A hands-on photo of Samsung’s Galaxy Buds 3 Pro earbuds.

$190

The Good

  • Terrific sound quality
  • Crisp, natural transparency / passthrough mode
  • Voice commands are simple and so useful
  • Good voice calls

The Bad

  • Uninspired design
  • Midtier noise cancellation performance
  • No true multipoint

Noise cancellation: Yes / Battery life: 6 hours (ANC on) / Water resistance: IP57 / Bluetooth codecs: Samsung seamless, AAC, SBC / Multipoint: No / Works best with: Android, Windows, macOS / Ear tips: Silicone (S, M, L)

Samsung’s Galaxy Buds 3 Pro ditch the company’s more discreet designs of the past for a stemmed style that’s similar to AirPods and any number of other wireless earbuds. Boring? Maybe, but thanks to that change, I’ve found them to be more comfortable and provide better stability than the Buds 2 Pro. The sound quality is even better than before — and it was already excellent. These are right up there with Sennheiser and Technics from an audio fidelity standpoint.

A hands-on product photo of Samsung’s Galaxy Buds 3 / Galaxy Buds 3 Pro.

The Buds 3 Pro are an ideal match for Samsung’s latest phones.
Photo by Chris Welch / The Verge

The Buds 3 Pro are also a standout performer when it comes to call quality. And my favorite thing about these earbuds are the hands-free voice commands that don’t require you to say any specific wake phrase beforehand. You can just say “volume up” and / or “next song,” and it happens.

But they’re not perfect: the Buds 3 Pro lack multipoint connectivity, so they can’t connect to two devices at the same time. Just like Apple, Samsung prefers to automatically hop between products within its own walled garden ecosystem. Some people might consider this a dealbreaker, but I’ve still enjoyed the earbuds plenty without it.

Read our full Galaxy Buds 3 Pro review.

The best earbuds for Google Pixel phone owners

A hands-on photo of Google’s Pixel Buds Pro 2 earbuds.A hands-on photo of Google’s Pixel Buds Pro 2 earbuds.

$189

The Good

  • Smaller and lighter design is supremely comfortable
  • More powerful noise cancellation
  • Crystal-clear transparency mode
  • Very pleasant and detailed sound quality

The Bad

  • ANC can’t quite match Bose
  • Google still refuses to add higher-quality Bluetooth codecs, limiting overall fidelity
  • Gemini Live feels more feeble than futuristic

Noise cancellation: Yes / Battery life: 8 hours (ANC on) / Water resistance: IP54 / Bluetooth codecs: AAC, SBC / Multipoint: Yes / Works best with: Android, Windows, macOS / Ear tips: Silicone (XS, S, M, L)

With the Pixel Buds Pro 2, Google has addressed most of the downsides of the original pair. They’re far smaller and lighter than the chunky first-gen Pixel Buds Pro. And there’s a small nub on the buds to help lock them in place even during intensive activities like running or exercise.

Google’s active noise cancellation still isn’t on the same tier as Bose, but the transparency mode on the Buds Pro 2 is among the very best you’ll find. It offers a crisp, natural passthrough for the outside world when needed. Multipoint support is included, and Google’s latest earbuds eke out impressive battery life that surpasses most competitors.

A hands-on photo of Google’s Pixel Buds Pro 2 earbuds.

Google really downsized the Pixel Buds Pro 2 (bottom) compared to the original pair (top).
Photo by Chris Welch / The Verge

Got a Pixel phone? With the Pixel Buds Pro 2, you can have lengthy conversations with Google’s Gemini AI while your phone stays in your pocket. Features like head-tracking spatial audio and Clear Calling are also exclusive to those within the Pixel ecosystem. If that’s you, the Pixel Buds Pro 2 are a big step up from the previous buds in a much smaller package.

Read our full Pixel Buds Pro 2 review.

The best earbuds if you own both Apple and Android devices

A photo of Beats’ translucent Studio Buds Plus earbuds.A photo of Beats’ translucent Studio Buds Plus earbuds.

$170

The Good

  • Better sound, ANC, and battery life than Studio Buds
  • Standout translucent case option
  • Improved voice call performance

The Bad

  • ANC and transparency fall short of second-gen AirPods Pro
  • Doesn’t offer all Apple ecosystem tricks
  • No wireless charging or in-ear detection

Noise cancellation: Yes / Battery life: 6 hours (ANC on) / Water resistance: IPX4 / Bluetooth codecs: AAC, SBC / Multipoint: No / Works best with: Android, iOS, Windows, macOS / Ear tips: Silicone (XS, S, M, L)

Beats’ Studio Buds Plus are an upgraded, better-performing revision of the Studio Buds released in 2021. This time, the company has made the noise cancellation more powerful while also improving the quality of the transparency mode and extending battery life. If you’re going for style points, it doesn’t get much cooler than the translucent color option. These earbuds are very tiny and rank up with the best in terms of overall comfort.

A photo of Beats’ translucent Studio Buds Plus earbuds.

The translucent color option has a very ‘90s vibe.
Photo by Chris Welch / The Verge

What’s interesting about the Studio Buds Plus is that they use a proprietary chip that allows them to support native software features on both iOS and Android. Plenty of earbuds offer companion apps on each platform, but in the case of the Beats, they work with both Apple’s Find My and Google’s Find My Device. You also get simple one-tap pairing, no matter which operating system you’re using.

The drawback to this dual-ecosystem life is that Apple customers don’t get all the usual bells and whistles that come with AirPods or even the Beats Powerbeats Pro 2; you lose out on audio sharing, head tracking spatial audio, and other tricks. Wireless charging and an ear detection sensor (for auto-pause when a bud is removed) are also MIA, which stings a bit considering the price.

Read our full Beats Studio Buds Plus review.

The best earbuds for sound quality

A photo of Sennheiser’s Momentum True Wireless 4 earbuds in copper.A photo of Sennheiser’s Momentum True Wireless 4 earbuds in copper.

$231

The Good

  • Fantastic sound quality
  • Improved day-to-day reliability
  • Auracast-enabled

The Bad

  • Too pricey for some
  • Noise cancellation does the job, but isn’t anything special
  • Long-term durability remains to be seen

Noise cancellation: Yes / Battery life: 7.5 hours (ANC on) / Water resistance: IP54 / Bluetooth codecs: AptX Adaptive, AptX, AAC, SBC / Multipoint: Yes / Works best with: Android, iOS, Windows, macOS / Ear tips: Silicone (XS, S, M, L)

Sennheiser’s Momentum True Wireless earbuds have always sounded fantastic; that’s never been the issue. But previous models in the series have been tainted a bit by bugs, unsteady performance, and battery reliability problems. The fourth-gen pair finally gets that part right while continuing to offer tremendous, detailed sound quality that stands above nearly all competitors. They’re a joy to listen to. The active noise cancellation can’t compete with the likes of Apple, Sony, and Bose, but if you care more about lush, intricate sound, the MTW4 won’t disappoint in the slightest.

A photo of Sennheiser’s Momentum True Wireless 4 earbuds in copper.

That copper finish is pretty nice.
Photo by Chris Welch / The Verge

These earbuds come with optional wing tips to help keep them securely locked in your ears. That could prove helpful for running or when hitting the gym. Sennheiser allows for plenty of EQ customization using its mobile app, and the Momentum True Wireless 4 support a range of Bluetooth codecs, including AAC, SBC, AptX, and AptX Adaptive. Sennheiser has also promised that they’re LE Audio and Auracast-ready for when those features become more widespread.

Read our full Momentum True Wireless 4 review.

The best earbuds for voice calls on iPhone

A hands-on photo of Apple’s AirPods 4 wireless earbuds.A hands-on photo of Apple’s AirPods 4 wireless earbuds.

$119

The Good

  • Upgraded sound quality
  • Voice isolation can noticeably improve call clarity
  • Deep Apple ecosystem integration

The Bad

  • No wireless charging
  • No built-in speaker on the case
  • No proper multipoint

Noise cancellation: Optional / Battery life: 5 hours / Water resistance: IP54 / Bluetooth codecs: AAC, SBC / Multipoint: No / Works best with: iOS, Windows, macOS / Ear tips: None

Apple’s AirPods 4 come in two different versions, with a higher-priced option that includes active noise cancellation and wireless charging. But sound quality is identical on both sets, and equally as important in this case is that the same can be said of voice call clarity.

On the AirPods 4, there’s a new “voice isolation” feature — enabled by default — that uses machine learning both on the earbuds and your iPhone to eliminate distracting background noise on your end so that you come through clearly to whoever you’re speaking with.

A hands-on photo of Apple’s AirPods 4 wireless earbuds.

Photo by Chris Welch / The Verge

Overall call quality is excellent with the AirPods 4. And beyond that, compared to the third-gen model, you can expect upgraded audio quality (with richer bass), new ways of interacting with Siri through head movements, and yes… there’s a USB-C connector on the included charging case, as opposed to a Lightning port.

The AirPods still have a one-size-fits-most hard plastic form factor, so I recommend trying them before committing to a purchase. However, Apple says it used more than 50 million data points to further refine the contours and overall stability of its latest earbuds. So, if previous models worked well for you, these seem like a safe bet. The only question is whether you feel like spending a little more to gain ANC, a transparency mode, wireless charging, and a built-in speaker for Find My location tracking.

Read our full AirPods 4 review.

The best earbuds for voice calls on Android

A hands-on photo of Samsung’s Galaxy Buds 3 Pro earbuds.A hands-on photo of Samsung’s Galaxy Buds 3 Pro earbuds.

$190

The Good

  • Terrific sound quality
  • Crisp, natural transparency / passthrough mode
  • Voice commands are simple and so useful
  • Good voice calls

The Bad

  • Uninspired design
  • Midtier noise cancellation performance
  • No true multipoint

Noise cancellation: Yes / Battery life: 6 hours (ANC on) / Water resistance: IP57 / Bluetooth codecs: Samsung seamless, AAC, SBC / Multipoint: No / Works best with: Android, Windows, macOS / Ear tips: Silicone (S, M, L)

Sony’s unconventional LinkBuds were our longtime pick for the clearest voice calls on Android, but we haven’t had the chance to review their successors. For now, the aforementioned Galaxy Buds 3 Pro are an easy-to-recommend choice. The built-in “voice pickup unit” detects the movement of your mouth to help isolate your voice from background noise and keep conversations clear.

A hands-on product photo of Samsung’s Galaxy Buds 3 / Galaxy Buds 3 Pro.

The advantage of stemmed earbuds is that they position the mics closer to your mouth.

The Buds 3 Pro have proven dependable for me during video chats on Google Meet, and people have been able to hear me without issue, even when I’m answering a quick call on the street.

Read our full Galaxy Buds 3 Pro review.

Photography by Chris Welch / The Verge except where specified

Update, June 5th: Updated to reflect current pricing and availability, along with several new links.

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Not to pick at an irritated scab, but when the eighth and final season of Game of Throneshappened… I, a fan of the series via the show, naively assumed all author George R.R. Martin had to do was pen a different bookend to the series to recover all the lost goodwill of the series. Little did I know that was a touchy subject among book-readers who’ve been tortured by the author’s perpetual procrastination for years. Condolences.

While the same scenario isn’t fully analogous with what’s happened with Netflix’s live-action Alice in Borderland TV show and VIZ Media’s English manga release of the series’ extended epilogue, Alice in Borderland: Retry, the manga more than retroactively makes up for the huge disappointment I felt witnessing the show I loved go full Squid Game in the worst way possible in its final season.

Alice in Borderland is a cutting series in which a man named Arisu gets trapped in a sci-fi death game where a group of sequestered survivors must compete in a litany of challenges in an abandoned city. Think Gantz meets Kaiji. Its rules are cruel, but never completely ass-pull, with players logically outfoxing each other to win games lest a laser from the sky punch them through the top of their heads.

The show was so good I didn’t realize it was based on a manga by Haro Aso (Zom 100: Bucketlist of the Dead) that was also adapted into an anime—a fact that speaks to its overall quality in a sea of lackluster live-action Netflix projects. And for two seasons it came and went, adapting that story prior to Squid Game mania and, subsequently, in the throes of its pop culture takeover. That is, until a third season was released last year, ripping Arisu and his lover Usagi from their peaceful lives post-death games and throwing them back into the fray like a kid with a magnifying glass looming over an ant hill.

I was rocking with the series for a bit despite the show clearly making stuff up as it went along until it committed the tacky, cardinal sin of copying what Squid Game’s third season did in its final moments, desperately sequel-baiting itself by asking the question no one was curious about in a stinger: What if it took place in America? May that answer never come because of the road it took to tarnish the show’s reputation. As far as I’m concerned, there was no third season.

So imagine my surprise to find that Viz Media’s recently released localization of Aso’s 2020 epilogue manga to the series, set 10 years after its conclusion, would retroactively act as a remedy to the Netflix series’ final season I wish I could wipe from my mind palace. The manga starts out almost exactly the same as the third season of the Netflix series (duh, the manga came out first), with Arisu going from a NEET to a psychologist and Usagi expecting their first child. That’s the last thing similar between the two.

Unlike the Netflix series’ contrived reasoning to get everyone back into the games, Arisu winds up in the games for a pretty simple reason. He and five other participants get hit by a billboard and wind up in the Borderlands. If you’ve watched the show or read the manga, this inciting incident is far from the cataclysmic events that send Arisu to the Borderlands the first time around, but what it lacks in spectacle, it more than makes up for in the challenge that awaits them.

In contrast to the more-is-more inventiveness of the Netflix series’ games in its final season, Arisu and company only have to play one game, which is essentially musical chairs but for keeps. Despite the simplicity of the game, the stakes of the 300+ page epilogue far exceed those of the Netflix series, where its collective of players, composed of an insurance employee, a nursery school teacher, an emergency room nurse, a doctor, and an unemployed man, have to debate whose life matters more.

It’s rare that manga get a chance to reach a conclusion without getting the axe, and just as rare for series on an indefinite hiatus to start back up regardless of whether a creator is healthy, willing, and able to spin more narrative yarn years after the fact. Which begs the question whether the juice is worth the squeeze to loop back to a series that’s already over. Evidently, I wasn’t the only one in doubt of what, if anything, could be gained from revisiting a series whose manga concluded pretty succinctly. Aso had his doubts too, which he lays bare near the midpoint of the manga, writing the following:

It’s been ten years since I started working on Alice in Borderland. Like Arisu, I didn’t want to ever revisit a horrifying world like Borderland, but I was given the opportunity to write a sequel and I just couldn’t pass it up. What does it mean to live? What do our lives mean? Now, at 40 years old, I want to retry answering these questions.

While its game is a deceptively simple one, a fatal road of agony, betrayal, and second-guessing the inherent good in the human spirit left me in awe as I flipped through its pages and found that Aso still had it in him to concoct an intense, not-so-unwinnable death game, and that what he had to say serves as a footnote to a series that’s more than earned its place in the pantheon of death game narratives.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Alice #Borderland #Retry #Netflix #Series #Reheating #Squid #Game #NachosAlice in Borderland,Manga,Netflix,Viz Media">‘Alice in Borderland: Retry’ Makes Up For the Netflix Series Reheating ‘Squid Game’ Nachos
                Not to pick at an irritated scab, but when the eighth and final season of Game of Thrones… happened… I, a fan of the series via the show, naively assumed all author George R.R. Martin had to do was pen a different bookend to the series to recover all the lost goodwill of the series. Little did I know that was a touchy subject among book-readers who’ve been tortured by the author’s perpetual procrastination for years. Condolences. While the same scenario isn’t fully analogous with what’s happened with Netflix’s live-action Alice in Borderland TV show and VIZ Media’s English manga release of the series’ extended epilogue, Alice in Borderland: Retry, the manga more than retroactively makes up for the huge disappointment I felt witnessing the show I loved go full Squid Game in the worst way possible in its final season. [embed]https://www.youtube.com/watch?v=49_44FFKZ1M[/embed] Alice in Borderland is a cutting series in which a man named Arisu gets trapped in a sci-fi death game where a group of sequestered survivors must compete in a litany of challenges in an abandoned city. Think Gantz meets Kaiji. Its rules are cruel, but never completely ass-pull, with players logically outfoxing each other to win games lest a laser from the sky punch them through the top of their heads.

 The show was so good I didn’t realize it was based on a manga by Haro Aso (Zom 100: Bucketlist of the Dead) that was also adapted into an anime—a fact that speaks to its overall quality in a sea of lackluster live-action Netflix projects. And for two seasons it came and went, adapting that story prior to Squid Game mania and, subsequently, in the throes of its pop culture takeover. That is, until a third season was released last year, ripping Arisu and his lover Usagi from their peaceful lives post-death games and throwing them back into the fray like a kid with a magnifying glass looming over an ant hill.

 [embed]https://www.youtube.com/watch?v=_8p6YkEPVco[/embed] I was rocking with the series for a bit despite the show clearly making stuff up as it went along until it committed the tacky, cardinal sin of copying what Squid Game’s third season did in its final moments, desperately sequel-baiting itself by asking the question no one was curious about in a stinger: What if it took place in America? May that answer never come because of the road it took to tarnish the show’s reputation. As far as I’m concerned, there was no third season.  Alice in Borderland Retry is now available in print and digital!  Read a free preview: https://t.co/OJcjm9wliH pic.twitter.com/8iqGzwjTIV — VIZ Media (@VIZMedia) July 21, 2026  So imagine my surprise to find that Viz Media’s recently released localization of Aso’s 2020 epilogue manga to the series, set 10 years after its conclusion, would retroactively act as a remedy to the Netflix series’ final season I wish I could wipe from my mind palace. The manga starts out almost exactly the same as the third season of the Netflix series (duh, the manga came out first), with Arisu going from a NEET to a psychologist and Usagi expecting their first child. That’s the last thing similar between the two.

 Unlike the Netflix series’ contrived reasoning to get everyone back into the games, Arisu winds up in the games for a pretty simple reason. He and five other participants get hit by a billboard and wind up in the Borderlands. If you’ve watched the show or read the manga, this inciting incident is far from the cataclysmic events that send Arisu to the Borderlands the first time around, but what it lacks in spectacle, it more than makes up for in the challenge that awaits them. In contrast to the more-is-more inventiveness of the Netflix series’ games in its final season, Arisu and company only have to play one game, which is essentially musical chairs but for keeps. Despite the simplicity of the game, the stakes of the 300+ page epilogue far exceed those of the Netflix series, where its collective of players, composed of an insurance employee, a nursery school teacher, an emergency room nurse, a doctor, and an unemployed man, have to debate whose life matters more. [embed]https://www.youtube.com/watch?v=Dq2p_B5MD0c[/embed] It’s rare that manga get a chance to reach a conclusion without getting the axe, and just as rare for series on an indefinite hiatus to start back up regardless of whether a creator is healthy, willing, and able to spin more narrative yarn years after the fact. Which begs the question whether the juice is worth the squeeze to loop back to a series that’s already over. Evidently, I wasn’t the only one in doubt of what, if anything, could be gained from revisiting a series whose manga concluded pretty succinctly. Aso had his doubts too, which he lays bare near the midpoint of the manga, writing the following:

 It’s been ten years since I started working on Alice in Borderland. Like Arisu, I didn’t want to ever revisit a horrifying world like Borderland, but I was given the opportunity to write a sequel and I just couldn’t pass it up. What does it mean to live? What do our lives mean? Now, at 40 years old, I want to retry answering these questions. While its game is a deceptively simple one, a fatal road of agony, betrayal, and second-guessing the inherent good in the human spirit left me in awe as I flipped through its pages and found that Aso still had it in him to concoct an intense, not-so-unwinnable death game, and that what he had to say serves as a footnote to a series that’s more than earned its place in the pantheon of death game narratives.  Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.      #Alice #Borderland #Retry #Netflix #Series #Reheating #Squid #Game #NachosAlice in Borderland,Manga,Netflix,Viz Media

happened… I, a fan of the series via the show, naively assumed all author George R.R. Martin had to do was pen a different bookend to the series to recover all the lost goodwill of the series. Little did I know that was a touchy subject among book-readers who’ve been tortured by the author’s perpetual procrastination for years. Condolences.

While the same scenario isn’t fully analogous with what’s happened with Netflix’s live-action Alice in Borderland TV show and VIZ Media’s English manga release of the series’ extended epilogue, Alice in Borderland: Retry, the manga more than retroactively makes up for the huge disappointment I felt witnessing the show I loved go full Squid Game in the worst way possible in its final season.

Alice in Borderland is a cutting series in which a man named Arisu gets trapped in a sci-fi death game where a group of sequestered survivors must compete in a litany of challenges in an abandoned city. Think Gantz meets Kaiji. Its rules are cruel, but never completely ass-pull, with players logically outfoxing each other to win games lest a laser from the sky punch them through the top of their heads.

The show was so good I didn’t realize it was based on a manga by Haro Aso (Zom 100: Bucketlist of the Dead) that was also adapted into an anime—a fact that speaks to its overall quality in a sea of lackluster live-action Netflix projects. And for two seasons it came and went, adapting that story prior to Squid Game mania and, subsequently, in the throes of its pop culture takeover. That is, until a third season was released last year, ripping Arisu and his lover Usagi from their peaceful lives post-death games and throwing them back into the fray like a kid with a magnifying glass looming over an ant hill.

I was rocking with the series for a bit despite the show clearly making stuff up as it went along until it committed the tacky, cardinal sin of copying what Squid Game’s third season did in its final moments, desperately sequel-baiting itself by asking the question no one was curious about in a stinger: What if it took place in America? May that answer never come because of the road it took to tarnish the show’s reputation. As far as I’m concerned, there was no third season.

So imagine my surprise to find that Viz Media’s recently released localization of Aso’s 2020 epilogue manga to the series, set 10 years after its conclusion, would retroactively act as a remedy to the Netflix series’ final season I wish I could wipe from my mind palace. The manga starts out almost exactly the same as the third season of the Netflix series (duh, the manga came out first), with Arisu going from a NEET to a psychologist and Usagi expecting their first child. That’s the last thing similar between the two.

Unlike the Netflix series’ contrived reasoning to get everyone back into the games, Arisu winds up in the games for a pretty simple reason. He and five other participants get hit by a billboard and wind up in the Borderlands. If you’ve watched the show or read the manga, this inciting incident is far from the cataclysmic events that send Arisu to the Borderlands the first time around, but what it lacks in spectacle, it more than makes up for in the challenge that awaits them.

In contrast to the more-is-more inventiveness of the Netflix series’ games in its final season, Arisu and company only have to play one game, which is essentially musical chairs but for keeps. Despite the simplicity of the game, the stakes of the 300+ page epilogue far exceed those of the Netflix series, where its collective of players, composed of an insurance employee, a nursery school teacher, an emergency room nurse, a doctor, and an unemployed man, have to debate whose life matters more.

It’s rare that manga get a chance to reach a conclusion without getting the axe, and just as rare for series on an indefinite hiatus to start back up regardless of whether a creator is healthy, willing, and able to spin more narrative yarn years after the fact. Which begs the question whether the juice is worth the squeeze to loop back to a series that’s already over. Evidently, I wasn’t the only one in doubt of what, if anything, could be gained from revisiting a series whose manga concluded pretty succinctly. Aso had his doubts too, which he lays bare near the midpoint of the manga, writing the following:

It’s been ten years since I started working on Alice in Borderland. Like Arisu, I didn’t want to ever revisit a horrifying world like Borderland, but I was given the opportunity to write a sequel and I just couldn’t pass it up. What does it mean to live? What do our lives mean? Now, at 40 years old, I want to retry answering these questions.

While its game is a deceptively simple one, a fatal road of agony, betrayal, and second-guessing the inherent good in the human spirit left me in awe as I flipped through its pages and found that Aso still had it in him to concoct an intense, not-so-unwinnable death game, and that what he had to say serves as a footnote to a series that’s more than earned its place in the pantheon of death game narratives.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Alice #Borderland #Retry #Netflix #Series #Reheating #Squid #Game #NachosAlice in Borderland,Manga,Netflix,Viz Media">‘Alice in Borderland: Retry’ Makes Up For the Netflix Series Reheating ‘Squid Game’ Nachos‘Alice in Borderland: Retry’ Makes Up For the Netflix Series Reheating ‘Squid Game’ Nachos
                Not to pick at an irritated scab, but when the eighth and final season of Game of Thrones… happened… I, a fan of the series via the show, naively assumed all author George R.R. Martin had to do was pen a different bookend to the series to recover all the lost goodwill of the series. Little did I know that was a touchy subject among book-readers who’ve been tortured by the author’s perpetual procrastination for years. Condolences. While the same scenario isn’t fully analogous with what’s happened with Netflix’s live-action Alice in Borderland TV show and VIZ Media’s English manga release of the series’ extended epilogue, Alice in Borderland: Retry, the manga more than retroactively makes up for the huge disappointment I felt witnessing the show I loved go full Squid Game in the worst way possible in its final season. [embed]https://www.youtube.com/watch?v=49_44FFKZ1M[/embed] Alice in Borderland is a cutting series in which a man named Arisu gets trapped in a sci-fi death game where a group of sequestered survivors must compete in a litany of challenges in an abandoned city. Think Gantz meets Kaiji. Its rules are cruel, but never completely ass-pull, with players logically outfoxing each other to win games lest a laser from the sky punch them through the top of their heads.

 The show was so good I didn’t realize it was based on a manga by Haro Aso (Zom 100: Bucketlist of the Dead) that was also adapted into an anime—a fact that speaks to its overall quality in a sea of lackluster live-action Netflix projects. And for two seasons it came and went, adapting that story prior to Squid Game mania and, subsequently, in the throes of its pop culture takeover. That is, until a third season was released last year, ripping Arisu and his lover Usagi from their peaceful lives post-death games and throwing them back into the fray like a kid with a magnifying glass looming over an ant hill.

 [embed]https://www.youtube.com/watch?v=_8p6YkEPVco[/embed] I was rocking with the series for a bit despite the show clearly making stuff up as it went along until it committed the tacky, cardinal sin of copying what Squid Game’s third season did in its final moments, desperately sequel-baiting itself by asking the question no one was curious about in a stinger: What if it took place in America? May that answer never come because of the road it took to tarnish the show’s reputation. As far as I’m concerned, there was no third season.  Alice in Borderland Retry is now available in print and digital!  Read a free preview: https://t.co/OJcjm9wliH pic.twitter.com/8iqGzwjTIV — VIZ Media (@VIZMedia) July 21, 2026  So imagine my surprise to find that Viz Media’s recently released localization of Aso’s 2020 epilogue manga to the series, set 10 years after its conclusion, would retroactively act as a remedy to the Netflix series’ final season I wish I could wipe from my mind palace. The manga starts out almost exactly the same as the third season of the Netflix series (duh, the manga came out first), with Arisu going from a NEET to a psychologist and Usagi expecting their first child. That’s the last thing similar between the two.

 Unlike the Netflix series’ contrived reasoning to get everyone back into the games, Arisu winds up in the games for a pretty simple reason. He and five other participants get hit by a billboard and wind up in the Borderlands. If you’ve watched the show or read the manga, this inciting incident is far from the cataclysmic events that send Arisu to the Borderlands the first time around, but what it lacks in spectacle, it more than makes up for in the challenge that awaits them. In contrast to the more-is-more inventiveness of the Netflix series’ games in its final season, Arisu and company only have to play one game, which is essentially musical chairs but for keeps. Despite the simplicity of the game, the stakes of the 300+ page epilogue far exceed those of the Netflix series, where its collective of players, composed of an insurance employee, a nursery school teacher, an emergency room nurse, a doctor, and an unemployed man, have to debate whose life matters more. [embed]https://www.youtube.com/watch?v=Dq2p_B5MD0c[/embed] It’s rare that manga get a chance to reach a conclusion without getting the axe, and just as rare for series on an indefinite hiatus to start back up regardless of whether a creator is healthy, willing, and able to spin more narrative yarn years after the fact. Which begs the question whether the juice is worth the squeeze to loop back to a series that’s already over. Evidently, I wasn’t the only one in doubt of what, if anything, could be gained from revisiting a series whose manga concluded pretty succinctly. Aso had his doubts too, which he lays bare near the midpoint of the manga, writing the following:

 It’s been ten years since I started working on Alice in Borderland. Like Arisu, I didn’t want to ever revisit a horrifying world like Borderland, but I was given the opportunity to write a sequel and I just couldn’t pass it up. What does it mean to live? What do our lives mean? Now, at 40 years old, I want to retry answering these questions. While its game is a deceptively simple one, a fatal road of agony, betrayal, and second-guessing the inherent good in the human spirit left me in awe as I flipped through its pages and found that Aso still had it in him to concoct an intense, not-so-unwinnable death game, and that what he had to say serves as a footnote to a series that’s more than earned its place in the pantheon of death game narratives.  Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.      #Alice #Borderland #Retry #Netflix #Series #Reheating #Squid #Game #NachosAlice in Borderland,Manga,Netflix,Viz Media

Not to pick at an irritated scab, but when the eighth and final season of Game of Throneshappened… I, a fan of the series via the show, naively assumed all author George R.R. Martin had to do was pen a different bookend to the series to recover all the lost goodwill of the series. Little did I know that was a touchy subject among book-readers who’ve been tortured by the author’s perpetual procrastination for years. Condolences.

While the same scenario isn’t fully analogous with what’s happened with Netflix’s live-action Alice in Borderland TV show and VIZ Media’s English manga release of the series’ extended epilogue, Alice in Borderland: Retry, the manga more than retroactively makes up for the huge disappointment I felt witnessing the show I loved go full Squid Game in the worst way possible in its final season.

Alice in Borderland is a cutting series in which a man named Arisu gets trapped in a sci-fi death game where a group of sequestered survivors must compete in a litany of challenges in an abandoned city. Think Gantz meets Kaiji. Its rules are cruel, but never completely ass-pull, with players logically outfoxing each other to win games lest a laser from the sky punch them through the top of their heads.

The show was so good I didn’t realize it was based on a manga by Haro Aso (Zom 100: Bucketlist of the Dead) that was also adapted into an anime—a fact that speaks to its overall quality in a sea of lackluster live-action Netflix projects. And for two seasons it came and went, adapting that story prior to Squid Game mania and, subsequently, in the throes of its pop culture takeover. That is, until a third season was released last year, ripping Arisu and his lover Usagi from their peaceful lives post-death games and throwing them back into the fray like a kid with a magnifying glass looming over an ant hill.

I was rocking with the series for a bit despite the show clearly making stuff up as it went along until it committed the tacky, cardinal sin of copying what Squid Game’s third season did in its final moments, desperately sequel-baiting itself by asking the question no one was curious about in a stinger: What if it took place in America? May that answer never come because of the road it took to tarnish the show’s reputation. As far as I’m concerned, there was no third season.

So imagine my surprise to find that Viz Media’s recently released localization of Aso’s 2020 epilogue manga to the series, set 10 years after its conclusion, would retroactively act as a remedy to the Netflix series’ final season I wish I could wipe from my mind palace. The manga starts out almost exactly the same as the third season of the Netflix series (duh, the manga came out first), with Arisu going from a NEET to a psychologist and Usagi expecting their first child. That’s the last thing similar between the two.

Unlike the Netflix series’ contrived reasoning to get everyone back into the games, Arisu winds up in the games for a pretty simple reason. He and five other participants get hit by a billboard and wind up in the Borderlands. If you’ve watched the show or read the manga, this inciting incident is far from the cataclysmic events that send Arisu to the Borderlands the first time around, but what it lacks in spectacle, it more than makes up for in the challenge that awaits them.

In contrast to the more-is-more inventiveness of the Netflix series’ games in its final season, Arisu and company only have to play one game, which is essentially musical chairs but for keeps. Despite the simplicity of the game, the stakes of the 300+ page epilogue far exceed those of the Netflix series, where its collective of players, composed of an insurance employee, a nursery school teacher, an emergency room nurse, a doctor, and an unemployed man, have to debate whose life matters more.

It’s rare that manga get a chance to reach a conclusion without getting the axe, and just as rare for series on an indefinite hiatus to start back up regardless of whether a creator is healthy, willing, and able to spin more narrative yarn years after the fact. Which begs the question whether the juice is worth the squeeze to loop back to a series that’s already over. Evidently, I wasn’t the only one in doubt of what, if anything, could be gained from revisiting a series whose manga concluded pretty succinctly. Aso had his doubts too, which he lays bare near the midpoint of the manga, writing the following:

It’s been ten years since I started working on Alice in Borderland. Like Arisu, I didn’t want to ever revisit a horrifying world like Borderland, but I was given the opportunity to write a sequel and I just couldn’t pass it up. What does it mean to live? What do our lives mean? Now, at 40 years old, I want to retry answering these questions.

While its game is a deceptively simple one, a fatal road of agony, betrayal, and second-guessing the inherent good in the human spirit left me in awe as I flipped through its pages and found that Aso still had it in him to concoct an intense, not-so-unwinnable death game, and that what he had to say serves as a footnote to a series that’s more than earned its place in the pantheon of death game narratives.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Alice #Borderland #Retry #Netflix #Series #Reheating #Squid #Game #NachosAlice in Borderland,Manga,Netflix,Viz Media

The AI industry is not quite experiencing a DeepSeek 2.0 moment, but it feels very close. The leading Chinese AI labs have been on a roll lately, releasing a series of almost cutting-edge open-source models. Z.ai released GLM 5.2 in June, Moonshot AI released Kimi K3 last week, and Alibaba released Qwen 3.8 this Monday.

Silicon Valley and Washington started talking about the models immediately, especially K3, which is widely seen as the best of the bunch. David Sacks, a venture capitalist and AI adviser to President Donald Trump, called the performance of Moonshot’s model “concerning.” Earlier this week, Commerce Secretary Scott Bessent suggested the US might impose sanctions on Chinese AI companies.

On Wednesday, Michael Kratsios, director of the White House Office of Science and Technology Policy, alleged that the Trump administration has “information that Moonshot AI distilled Anthropic’s Fable for the development of its K3 model,” which he said amounted to “stealing proprietary US technology and undermining American research” and was “unacceptable.” (Moonshot AI did not immediately respond to a request for comment.)

The new Chinese models have a few things in common: Third-party benchmarks show that they perform nearly as well as the best Western models; they are optimized for agentic coding tasks (the hottest thing in AI this year); and they are or will soon be released with open weights, making them accessible and transparent.

But perhaps the biggest parallel between the current moment and January 2025—when the world was shocked by DeepSeek’s R1 model—is that it reaffirms how American and Chinese AI labs are taking diverging paths when it comes to being open or closed.

When it first burst onto the scene, DeepSeek challenged the premise that only closed-source models built with billions of dollars of investment in compute infrastructure and training could achieve frontier performance. But since then, Western AI labs have continued developing AI the same way, and now American frontier models feel more roped-off than they were a year ago.

Anthropic said for months that its latest Mythos model was so dangerously good at hacking that only approved collaborators could use it. When it was finally released more widely, the White House responded by issuing broad export controls, which forced Anthropic to take Mythos and its less capable sister model, Fable 5, offline temporarily. OpenAI similarly delayed the release of GPT 5.6 after it received a request from the White House.

In China, meanwhile, the situation looks very different. Chinese startups and tech giants have doubled down on open source: Anyone with a good enough computer environment can now download an open-weight model, run it locally, add customizations, and overall enjoy a much greater degree of freedom than OpenAI and Anthropic would ever allow. In many ways, the open versus closed debate is more entangled with the US versus China debate than ever before.

There are a lot of reasons why Chinese labs have chosen a business strategy built atop open-source models. Being the newer, smaller fish in the AI field, making their models free and open can help Chinese firms attract more users, collaborators, and media spotlight. It also puts them in a separate lane of competition from the one that OpenAI, Anthropic, Google, SpaceX, and other deep-pocketed giants are in.

Earlier this year, rumors spread that Alibaba might be considering joining the closed-source race after it rearranged its corporate AI model development teams. But the tech giant announced on Monday that it would again release the latest version of Qwen—its line of open-source models beloved by the global tech community—with open weights, signaling to customers and the public it is not pivoting away yet.

#Chinas #Open #Models #Challenging #Silicon #Valleys #Playbookchina,open source,alibaba,generative ai,national security,artificial intelligence">China’s Open AI Models Are Challenging Silicon Valley’s PlaybookThe AI industry is not quite experiencing a DeepSeek 2.0 moment, but it feels very close. The leading Chinese AI labs have been on a roll lately, releasing a series of almost cutting-edge open-source models. Z.ai released GLM 5.2 in June, Moonshot AI released Kimi K3 last week, and Alibaba released Qwen 3.8 this Monday.Silicon Valley and Washington started talking about the models immediately, especially K3, which is widely seen as the best of the bunch. David Sacks, a venture capitalist and AI adviser to President Donald Trump, called the performance of Moonshot’s model “concerning.” Earlier this week, Commerce Secretary Scott Bessent suggested the US might impose sanctions on Chinese AI companies.On Wednesday, Michael Kratsios, director of the White House Office of Science and Technology Policy, alleged that the Trump administration has “information that Moonshot AI distilled Anthropic’s Fable for the development of its K3 model,” which he said amounted to “stealing proprietary US technology and undermining American research” and was “unacceptable.” (Moonshot AI did not immediately respond to a request for comment.)The new Chinese models have a few things in common: Third-party benchmarks show that they perform nearly as well as the best Western models; they are optimized for agentic coding tasks (the hottest thing in AI this year); and they are or will soon be released with open weights, making them accessible and transparent.But perhaps the biggest parallel between the current moment and January 2025—when the world was shocked by DeepSeek’s R1 model—is that it reaffirms how American and Chinese AI labs are taking diverging paths when it comes to being open or closed.When it first burst onto the scene, DeepSeek challenged the premise that only closed-source models built with billions of dollars of investment in compute infrastructure and training could achieve frontier performance. But since then, Western AI labs have continued developing AI the same way, and now American frontier models feel more roped-off than they were a year ago.Anthropic said for months that its latest Mythos model was so dangerously good at hacking that only approved collaborators could use it. When it was finally released more widely, the White House responded by issuing broad export controls, which forced Anthropic to take Mythos and its less capable sister model, Fable 5, offline temporarily. OpenAI similarly delayed the release of GPT 5.6 after it received a request from the White House.In China, meanwhile, the situation looks very different. Chinese startups and tech giants have doubled down on open source: Anyone with a good enough computer environment can now download an open-weight model, run it locally, add customizations, and overall enjoy a much greater degree of freedom than OpenAI and Anthropic would ever allow. In many ways, the open versus closed debate is more entangled with the US versus China debate than ever before.There are a lot of reasons why Chinese labs have chosen a business strategy built atop open-source models. Being the newer, smaller fish in the AI field, making their models free and open can help Chinese firms attract more users, collaborators, and media spotlight. It also puts them in a separate lane of competition from the one that OpenAI, Anthropic, Google, SpaceX, and other deep-pocketed giants are in.Earlier this year, rumors spread that Alibaba might be considering joining the closed-source race after it rearranged its corporate AI model development teams. But the tech giant announced on Monday that it would again release the latest version of Qwen—its line of open-source models beloved by the global tech community—with open weights, signaling to customers and the public it is not pivoting away yet.#Chinas #Open #Models #Challenging #Silicon #Valleys #Playbookchina,open source,alibaba,generative ai,national security,artificial intelligence

DeepSeek 2.0 moment, but it feels very close. The leading Chinese AI labs have been on a roll lately, releasing a series of almost cutting-edge open-source models. Z.ai released GLM 5.2 in June, Moonshot AI released Kimi K3 last week, and Alibaba released Qwen 3.8 this Monday.

Silicon Valley and Washington started talking about the models immediately, especially K3, which is widely seen as the best of the bunch. David Sacks, a venture capitalist and AI adviser to President Donald Trump, called the performance of Moonshot’s model “concerning.” Earlier this week, Commerce Secretary Scott Bessent suggested the US might impose sanctions on Chinese AI companies.

On Wednesday, Michael Kratsios, director of the White House Office of Science and Technology Policy, alleged that the Trump administration has “information that Moonshot AI distilled Anthropic’s Fable for the development of its K3 model,” which he said amounted to “stealing proprietary US technology and undermining American research” and was “unacceptable.” (Moonshot AI did not immediately respond to a request for comment.)

The new Chinese models have a few things in common: Third-party benchmarks show that they perform nearly as well as the best Western models; they are optimized for agentic coding tasks (the hottest thing in AI this year); and they are or will soon be released with open weights, making them accessible and transparent.

But perhaps the biggest parallel between the current moment and January 2025—when the world was shocked by DeepSeek’s R1 model—is that it reaffirms how American and Chinese AI labs are taking diverging paths when it comes to being open or closed.

When it first burst onto the scene, DeepSeek challenged the premise that only closed-source models built with billions of dollars of investment in compute infrastructure and training could achieve frontier performance. But since then, Western AI labs have continued developing AI the same way, and now American frontier models feel more roped-off than they were a year ago.

Anthropic said for months that its latest Mythos model was so dangerously good at hacking that only approved collaborators could use it. When it was finally released more widely, the White House responded by issuing broad export controls, which forced Anthropic to take Mythos and its less capable sister model, Fable 5, offline temporarily. OpenAI similarly delayed the release of GPT 5.6 after it received a request from the White House.

In China, meanwhile, the situation looks very different. Chinese startups and tech giants have doubled down on open source: Anyone with a good enough computer environment can now download an open-weight model, run it locally, add customizations, and overall enjoy a much greater degree of freedom than OpenAI and Anthropic would ever allow. In many ways, the open versus closed debate is more entangled with the US versus China debate than ever before.

There are a lot of reasons why Chinese labs have chosen a business strategy built atop open-source models. Being the newer, smaller fish in the AI field, making their models free and open can help Chinese firms attract more users, collaborators, and media spotlight. It also puts them in a separate lane of competition from the one that OpenAI, Anthropic, Google, SpaceX, and other deep-pocketed giants are in.

Earlier this year, rumors spread that Alibaba might be considering joining the closed-source race after it rearranged its corporate AI model development teams. But the tech giant announced on Monday that it would again release the latest version of Qwen—its line of open-source models beloved by the global tech community—with open weights, signaling to customers and the public it is not pivoting away yet.

#Chinas #Open #Models #Challenging #Silicon #Valleys #Playbookchina,open source,alibaba,generative ai,national security,artificial intelligence">China’s Open AI Models Are Challenging Silicon Valley’s Playbook

The AI industry is not quite experiencing a DeepSeek 2.0 moment, but it feels very close. The leading Chinese AI labs have been on a roll lately, releasing a series of almost cutting-edge open-source models. Z.ai released GLM 5.2 in June, Moonshot AI released Kimi K3 last week, and Alibaba released Qwen 3.8 this Monday.

Silicon Valley and Washington started talking about the models immediately, especially K3, which is widely seen as the best of the bunch. David Sacks, a venture capitalist and AI adviser to President Donald Trump, called the performance of Moonshot’s model “concerning.” Earlier this week, Commerce Secretary Scott Bessent suggested the US might impose sanctions on Chinese AI companies.

On Wednesday, Michael Kratsios, director of the White House Office of Science and Technology Policy, alleged that the Trump administration has “information that Moonshot AI distilled Anthropic’s Fable for the development of its K3 model,” which he said amounted to “stealing proprietary US technology and undermining American research” and was “unacceptable.” (Moonshot AI did not immediately respond to a request for comment.)

The new Chinese models have a few things in common: Third-party benchmarks show that they perform nearly as well as the best Western models; they are optimized for agentic coding tasks (the hottest thing in AI this year); and they are or will soon be released with open weights, making them accessible and transparent.

But perhaps the biggest parallel between the current moment and January 2025—when the world was shocked by DeepSeek’s R1 model—is that it reaffirms how American and Chinese AI labs are taking diverging paths when it comes to being open or closed.

When it first burst onto the scene, DeepSeek challenged the premise that only closed-source models built with billions of dollars of investment in compute infrastructure and training could achieve frontier performance. But since then, Western AI labs have continued developing AI the same way, and now American frontier models feel more roped-off than they were a year ago.

Anthropic said for months that its latest Mythos model was so dangerously good at hacking that only approved collaborators could use it. When it was finally released more widely, the White House responded by issuing broad export controls, which forced Anthropic to take Mythos and its less capable sister model, Fable 5, offline temporarily. OpenAI similarly delayed the release of GPT 5.6 after it received a request from the White House.

In China, meanwhile, the situation looks very different. Chinese startups and tech giants have doubled down on open source: Anyone with a good enough computer environment can now download an open-weight model, run it locally, add customizations, and overall enjoy a much greater degree of freedom than OpenAI and Anthropic would ever allow. In many ways, the open versus closed debate is more entangled with the US versus China debate than ever before.

There are a lot of reasons why Chinese labs have chosen a business strategy built atop open-source models. Being the newer, smaller fish in the AI field, making their models free and open can help Chinese firms attract more users, collaborators, and media spotlight. It also puts them in a separate lane of competition from the one that OpenAI, Anthropic, Google, SpaceX, and other deep-pocketed giants are in.

Earlier this year, rumors spread that Alibaba might be considering joining the closed-source race after it rearranged its corporate AI model development teams. But the tech giant announced on Monday that it would again release the latest version of Qwen—its line of open-source models beloved by the global tech community—with open weights, signaling to customers and the public it is not pivoting away yet.

#Chinas #Open #Models #Challenging #Silicon #Valleys #Playbookchina,open source,alibaba,generative ai,national security,artificial intelligence

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