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The best Sonos speakers to buy in 2025

The best Sonos speakers to buy in 2025

After the year of self-induced tumult that Sonos has been through, I can understand why some people are reluctant to spend money on the company’s products. But interim CEO Tom Conrad has shown that he’s determined to get back on track and revitalize Sonos as the leading whole-home audio brand. The contentious mobile app is in a much better place today than just a few months ago, though some customers still encounter bugs and the frustration of speakers randomly vanishing from their system. It’s not all roses, but the situation is moving in the right direction — and I took Sonos’ decision to cancel its video player as a promising sign of renewed focus.

I’m not about to sell any of my Sonos gear. For one, the company’s whole-home platform offers conveniences that competitors don’t match — at least not without hassle. Most of the time, I’m streaming from Apple Music, Spotify, or YouTube Music. But if I’m watching a sports game on my TV, I can pipe the audio from my Sonos soundbar to a speaker in a different room to follow the action. Playing something over Bluetooth? With most of the company’s recent speakers, it’s possible to do the same thing and spread that music across your entire Sonos system.

Why you should trust my Sonos recommendations

I’ve covered Sonos extensively for several years at The Verge. This has included reporting on the company’s latest news, reviewing a lengthy list of Sonos products, and bringing attention to the app fiasco, which eventually led to the ouster of former CEO Patrick Spence. Audio and home theater are two of my primary focus areas in product reviews, so I’m well-versed when it comes to determining whether a speaker or soundbar is great — or just another also-ran product.

I wouldn’t fault anyone for waiting to see where Sonos and its app go from here. But keep in mind that tariffs might eventually lead to price increases for some of these products. Putting the software misstep aside, this company makes some genuinely excellent hardware, so if you don’t want to risk paying more, now might be the time to buy. And if you’re wondering which are the true standouts, I’ve got you covered.

What I’m looking for

I put in many hours testing Sonos’ various speakers and soundbars in their intended environments. That means listening to a product like the Move 2 both indoors and outside, having movie marathons to test the capabilities of Sonos soundbars, and spending the bulk of full days gauging the audio performance of speakers like the Five. With devices that are advertised as being water resistant, I’ll often bring them to lake getaways or use them near the pool to ensure that they can handle splashes and everyday elements.

Sonos has an extensive lineup of speakers spanning various form factors: there are desk speakers, portable Bluetooth speakers, soundbars, subwoofers, and, separate from all that, you have the Ikea Symfonisk products that are designed to blend into your home decor. The best pick will depend on what you need.

Some “audiophiles” might turn their nose up at the idea of Sonos hardware being capable of excellent sound. But I think most people will be plenty happy with the audio quality. Even the company’s smaller products consistently deliver clear, pleasant audio.

Part of what makes the Sonos ecosystem so appealing is everything you can do with it. Want to play your TV’s audio in other rooms? You can do that. If you’ve got a Bluetooth-capable record player, the tiny Sonos Roam can play your vinyl and link that audio to the rest of your system. Line-in allows for the same at higher fidelity. Most important of all, the Sonos controller app supports practically every music streaming service on the market today.

Few tech companies continue to provide software updates and new features for their products as long as Sonos. Speakers introduced a decade ago are still compatible with the company’s latest S2 platform and still receive firmware releases.

The best Sonos speaker to start with

A photo of the Sonos Era 100 speaker in a kitchen setting beside an iPad and toaster.

$199

The Good

  • Improved sound (now in stereo)
  • Bluetooth and line-in support
  • Privacy-conscious microphone controls

The Bad

  • No more Google Assistant
  • Rejiggered controls have a learning curve
  • Line-in requires USB-C dongle

If you’re looking for a decent-sounding, compact speaker to put in the kitchen, office, or really anywhere in your home, the Era 100 is your best option. Sonos improved upon this speaker’s predecessors, the Play:1 and Sonos One, by upgrading to stereo drivers for richer, wider audio. Bluetooth playback is now supported, along with line-in audio (with a separate dongle). And the Era 100 also has reworked physical controls, including a volume bar you can slide your finger across and, finally, dedicated track controls.

A photo of the Sonos Era 100 on a bedside nightstand.

The Era 100’s built-in mics let you change the music when the physical controls are out of reach.

The speaker has an elegant design, and you can use hands-free voice controls to summon Amazon Alexa or Sonos Voice Control to skip tracks or switch to a different playlist. Sonos recently dropped the Era 100’s price to $199, which is more than fair for what you’re getting. I’d buy now and avoid risking the cost going up again, thanks to tariffs.

Read our full Sonos Era 100 review.

The best overall Sonos speaker

A marketing image of the Sonos Five.A marketing image of the Sonos Five.

$549

The Good

  • Powerful audio with impressive stereo separation
  • Can crank loud without distorting
  • Regular 3.5mm line-in: no adapter required

The Bad

  • Lacks smart speaker functionality
  • Easily collects dust
  • You’ll end up wanting two, which gets very expensive

The Sonos Five isn’t just Sonos’ best-sounding speaker; it’s at the top of the pack compared to all competitors. From an audio quality perspective, it beats the HomePod, Echo Studio, Nest Audio, and other mass market speakers — both those that are smart and not. Can you find better hi-fi bookshelf speakers? Absolutely, but those aren’t natively tied into music services like Sonos gear is. The Five is a hefty unit and takes up a decent amount of desk space. But once you throw some music on, its powerful stereo output is enough to handle any dinner party or weekend get-together.

There’s nothing “smart” about the Five. It lacks microphones and voice assistant functionality. But that simplicity is appealing in its own right: you’re getting a damn good speaker that ties into the Sonos platform. The Five also features a 3.5mm aux input, making it a good turntable companion — especially if you spring for a stereo pair.

The best portable Sonos speaker

A photo of the Sonos Move 2 portable speaker.A photo of the Sonos Move 2 portable speaker.

$44

The Good

  • Improved stereo sound
  • Much longer battery life
  • Supports line-in playback

The Bad

  • No more Google Assistant
  • Can’t be used as a speakerphone
  • Hefty for a portable speaker

When it comes to portable speakers, the Move 2 is in a whole different league than Sonos’ much smaller Roam 2. It’s bigger and heavier, but a built-in handle makes it easier to lug the Move 2 around your home or out to the backyard. There’s no comparison between the two when it comes to audio: the Move 2 smokes the far more compact Roam 2. Like the Era 100, it has a stereo driver arrangement, whereas the Roam mixes everything down to mono and sounds more muffled.

A photo of Sonos’ Move 2 portable speaker.

The Move 2 is both water-resistant and drop-resistant, so it’s built for handling your outdoor parties.

The Move’s larger size gives it a clear advantage in terms of bass punch, and aside from playing music wirelessly, you’ve got the option of plugging in other devices over USB-C for line-in audio. I also continue to appreciate that the battery in the Move 2 is user-replaceable, which can’t be said of many Bluetooth speakers. You’ll be able to keep enjoying your investment for long, long into the future. And with a dust / water resistance rating of IP56, it can handle rain and splashes of water without problems; just don’t drop it into a pool.

I prefer the Move 2 over traditional portable speakers since, at least whenever I’m home, the Sonos lets me play music over Wi-Fi at a higher fidelity than Bluetooth can offer. Plus, the Move 2 also supports Apple AirPlay and Spotify Connect, so it’s easy to just skip the Sonos app altogether if you wish.

Read our full Sonos Move 2 review.

The best Sonos soundbar for home theater enthusiasts

A photo of the Sonos Arc Ultra soundbar in front of a television on a stand.A photo of the Sonos Arc Ultra soundbar in front of a television on a stand.

$999

The Good

  • More immersive sound than original Arc
  • Bass gains are substantial enough to make this a viable standalone option
  • Now supports Bluetooth audio

The Bad

  • Sonos app remains buggy for some
  • Play:1 and Play:3 no longer supported as surrounds
  • Still no DTS:X
  • Full surround setup skyrockets the cost

Introduced in late 2024, the Arc Ultra improves on the original Arc with significantly more powerful bass response. That’s largely thanks to the inclusion of Sonos’ new SoundMotion technology, which manages to get a better low-end wallop from a soundbar that’s not much larger than the model it replaces. This means some buyers can get away with buying the Arc Ultra on its own without adding a subwoofer.

A photo of the Sonos Arc Ultra soundbar in front of a television on a stand.

That little indent makes it easier to find the Arc Ultra’s volume contrls.

The Arc Ultra delivers Dolby Atmos surround sound that’s more convincing and immersive than any other Sonos soundbar to date, and it’s up there with the very best you can find from a single-enclosure speaker. Vocal clarity has also improved substantially thanks to better center channel performance. Another upgrade over the first Arc is the addition of Bluetooth audio support.

Read our full review of the Sonos Arc Ultra.

The best Sonos soundbar for smaller rooms

A photo of the white second-generation Sonos Beam soundbar in front of a TVA photo of the white second-generation Sonos Beam soundbar in front of a TV

$443

The Good

  • Wider, more expansive sound
  • HDMI eARC brings better performance
  • Sleeker design than first Beam

The Bad

  • No up-facing Atmos speakers
  • Doesn’t have automatic Trueplay
  • Same acoustic architecture as prior model

There are plenty of scenarios and TV rooms where the Arc Ultra might be too powerful. If you’re in a smaller space or don’t need the absolute best surround sound, the Beam (Gen 2) starts to make more sense. It still has Atmos, but the effect is virtualized since the Beam lacks the Arc Ultra’s upward-firing speakers. Even so, the home theater experience you’ll get from the Beam will blow away any speakers built into a TV.

Read our full Sonos Beam (Gen 2) review.

The best Sonos subwoofer for most people

An image of the Sonos Sub Mini pictured on the floor with a TV stand and various components behind it.An image of the Sonos Sub Mini pictured on the floor with a TV stand and various components behind it.

$429

The Good

  • Sleek, unique design
  • Good bass presence for its size
  • Easy setup process

The Bad

  • Not suitable for large living rooms
  • Still not cheap
  • Trueplay tuning only works on iOS

In the same vein, unless you’re hell bent on rumbling your walls, the $429 Sub Mini subwoofer is more than enough for layering some extra oomph and growl onto Hollywood blockbusters and your favorite TV shows. The $799 Sub 4 is Sonos’ flagship subwoofer, but plenty of people have saved hundreds of dollars by pairing the Sub Mini with any of the company’s soundbars — and they’ve been ecstatic with the results.

An image of a mixed breed dog next to the Sonos Sub Mini subwoofer.

How Mini is the Sub Mini? Smaller than most dogs.

As its name suggests, the Sub Mini is more compact than the Sub 4, which makes it easier to find an inconspicuous spot to place it. Even if you’re the type to do a sub crawl and put it somewhere in plain sight, I’d argue it looks more stylish than the blocky Sub 4.

Read my full Sonos Sub Mini review.

The best budget Sonos speaker

A photo of the Ikea Symfonisk Bookshelf Speaker with bottles behind it.A photo of the Ikea Symfonisk Bookshelf Speaker with bottles behind it.

$180

The Good

  • Affordable way into Sonos ecosystem
  • Can be mounted as a shelf
  • Satisfactory sound for the size
  • Good option for Sonos surround sound

The Bad

  • No built-in mic for voice assistants
  • You’ll want two for the best audio experience
  • No 3.5mm aux input

Sonos and Ikea might be winding down their partnership, but that doesn’t mean you should sleep on the existing Symfonisk products before they’re completely phased out. The Symfonisk Bookshelf Speaker (Gen 2), in particular, remains the most affordable gateway into the Sonos ecosystem, even with its recent price hike. Sound-wise, it’s not far off from the old Sonos One / Play:1 and is a very enjoyable speaker. Plus, the lower price tag makes it easier to convince yourself to scoop up two for a stereo pair. These — or the Symfonisk Picture Frame Speaker — make excellent rear surround speakers if you’re on a budget.

Read our full Ikea Symfonisk Bookshelf Speaker review.

The Sonos product worthy of a second chance

$299

The Good

  • Stylish design and excellent comfort
  • Sound, ANC, and transparency are all good
  • TV Audio Swap is convenient, versatile, and suitable for gaming

The Bad

  • TV Audio Swap handoff can be glitchy
  • Headphones can’t be grouped with Sonos speakers

Boy oh boy, did Sonos’ wireless headphones come right at the worst possible moment. The company’s app crisis completely sidelined the Ace headphones. Some customers were also disappointed that the Ace can’t play music over Wi-Fi or be grouped with the company’s in-home speakers.

But here’s the thing: the Ace headphones are still fantastic. They’re comfortable, have a gorgeous design (with easily swappable ear pads), and sound detailed, powerful, and expressive. They support wired audio over USB-C in addition to Bluetooth. And the TV Audio Swap feature is a useful perk that I still often use late at night when my Arc Ultra would disturb others. You can route any audio that would normally come through the soundbar — from your TV, gaming console, or streaming device — through two pairs of headphones and listen privately (with spatial audio surround sound). Sonos’ new TrueCinema mode even lets you fine-tune the latter to better reflect the acoustics of your space.

A photo of the Sonos Ace wireless headphones.

TV Audio Swap lets you privately listen to whatever’s coming out of your Sonos soundbar without disturbing others.

No, the Ace headphones aren’t what I’d consider the ideal of a wearable product from Sonos. But they remain a wholly impressive debut that fell victim to the company’s poor software decisions.

Read our full Sonos Ace review.

Photography by Chris Welch / The Verge

Update, July 18th: Adjusted pricing and availability. Brandon Widder also contributed to this post.

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#Sonos #speakers #buy


Tim Cook is finally stepping down as Apple’s CEO after 15 years at the helm. On Thursday, his recently named successor, John Ternus, made his first earnings call cameo as the incoming CEO and gave a veiled glimpse into what Apple enthusiasts could expect from his tenure.

“We have an incredible roadmap ahead, and while you’re not going to get me to talk about the details of that roadmap, suffice it to say, this is the most exciting time in my 25-year career at Apple to be building products and services,” Ternus told investors.

When asked about his advice for Ternus, Cook said to “never forget” that Apple users are “the North Star for the company.”

“We’re about making the best products in the world that really enrich other people’s lives. And if you keep focusing on that and make your decisions around that, it will produce a great business, and we’ll be able to build more products and do it all over again,” Cook said on the call. “Our roadmap is incredible, and most importantly, we have the right leader ready to step into the role. As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus.”

Ternus’s term as CEO will begin in September. Though the executives are keeping the product roadmap secret for now, a foldable iPhone is expected, and Apple wants Ternus to be the face people associate with it.

In his current role, Ternus leads the company’s hardware engineering efforts. The prospect of having a hardware specialist in charge has excited Apple fans who have been unsatisfied with what they claim is a slowdown of innovation in product releases. Cook has been blamed for this lack of revolutionary changes.

But while he may not have been as innovative as Steve Jobs, Cook oversaw the company’s transition into a trillion-dollar behemoth four times over. On Thursday’s earnings call, Ternus promised to continue Cook’s style of financial leadership.

“One of the hallmarks of Tim’s tenure has been a deep thoughtfulness, deliberateness, and discipline when it comes to the financial decision-making of the company, and I want you to know that is something Kevan and I intend to continue when I transition into the role in September,” Ternus told investors (Kevan being Apple CFO Kevan Parekh).

Apple is already promoting Ternus’ hardware engineering prowess as a benefit for the company. On the call, Cook shared that the iPhone 17 family, which was spearheaded by Ternus, is currently the most popular product lineup in Apple’s history.

Products aside, Ternus will also have a lot to answer for on the artificial intelligence side. The tech giant has been taking things slow on AI, while peers like Google and Microsoft soar past with AI innovations. The company has long promised a major leap in AI with an enhanced Siri, but had to push back the release at the very last minute in March 2025. The delay disappointed fans, reportedly caused an internal rift at the company, and even led to federal lawsuits accusing Apple of false advertising. The personalized Siri was expected to arrive early this year, but was reportedly delayed yet again.

In the call, Cook reiterated that the “more personalized Siri” would still be revealed later this year.

#Apples #Incoming #CEO #Earnings #Call #DebutApple,john ternus">Apple’s Incoming CEO Makes His Earnings Call Debut
                Tim Cook is finally stepping down as Apple’s CEO after 15 years at the helm. On Thursday, his recently named successor, John Ternus, made his first earnings call cameo as the incoming CEO and gave a veiled glimpse into what Apple enthusiasts could expect from his tenure.

 “We have an incredible roadmap ahead, and while you’re not going to get me to talk about the details of that roadmap, suffice it to say, this is the most exciting time in my 25-year career at Apple to be building products and services,” Ternus told investors. When asked about his advice for Ternus, Cook said to “never forget” that Apple users are “the North Star for the company.” “We’re about making the best products in the world that really enrich other people’s lives. And if you keep focusing on that and make your decisions around that, it will produce a great business, and we’ll be able to build more products and do it all over again,” Cook said on the call. “Our roadmap is incredible, and most importantly, we have the right leader ready to step into the role. As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus.”

 Ternus’s term as CEO will begin in September. Though the executives are keeping the product roadmap secret for now, a foldable iPhone is expected, and Apple wants Ternus to be the face people associate with it. In his current role, Ternus leads the company’s hardware engineering efforts. The prospect of having a hardware specialist in charge has excited Apple fans who have been unsatisfied with what they claim is a slowdown of innovation in product releases. Cook has been blamed for this lack of revolutionary changes.

 But while he may not have been as innovative as Steve Jobs, Cook oversaw the company’s transition into a trillion-dollar behemoth four times over. On Thursday’s earnings call, Ternus promised to continue Cook’s style of financial leadership. “One of the hallmarks of Tim’s tenure has been a deep thoughtfulness, deliberateness, and discipline when it comes to the financial decision-making of the company, and I want you to know that is something Kevan and I intend to continue when I transition into the role in September,” Ternus told investors (Kevan being Apple CFO Kevan Parekh).

 Apple is already promoting Ternus’ hardware engineering prowess as a benefit for the company. On the call, Cook shared that the iPhone 17 family, which was spearheaded by Ternus, is currently the most popular product lineup in Apple’s history. Products aside, Ternus will also have a lot to answer for on the artificial intelligence side. The tech giant has been taking things slow on AI, while peers like Google and Microsoft soar past with AI innovations. The company has long promised a major leap in AI with an enhanced Siri, but had to push back the release at the very last minute in March 2025. The delay disappointed fans, reportedly caused an internal rift at the company, and even led to federal lawsuits accusing Apple of false advertising. The personalized Siri was expected to arrive early this year, but was reportedly delayed yet again.

 In the call, Cook reiterated that the “more personalized Siri” would still be revealed later this year.      #Apples #Incoming #CEO #Earnings #Call #DebutApple,john ternus

John Ternus, made his first earnings call cameo as the incoming CEO and gave a veiled glimpse into what Apple enthusiasts could expect from his tenure.

“We have an incredible roadmap ahead, and while you’re not going to get me to talk about the details of that roadmap, suffice it to say, this is the most exciting time in my 25-year career at Apple to be building products and services,” Ternus told investors.

When asked about his advice for Ternus, Cook said to “never forget” that Apple users are “the North Star for the company.”

“We’re about making the best products in the world that really enrich other people’s lives. And if you keep focusing on that and make your decisions around that, it will produce a great business, and we’ll be able to build more products and do it all over again,” Cook said on the call. “Our roadmap is incredible, and most importantly, we have the right leader ready to step into the role. As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus.”

Ternus’s term as CEO will begin in September. Though the executives are keeping the product roadmap secret for now, a foldable iPhone is expected, and Apple wants Ternus to be the face people associate with it.

In his current role, Ternus leads the company’s hardware engineering efforts. The prospect of having a hardware specialist in charge has excited Apple fans who have been unsatisfied with what they claim is a slowdown of innovation in product releases. Cook has been blamed for this lack of revolutionary changes.

But while he may not have been as innovative as Steve Jobs, Cook oversaw the company’s transition into a trillion-dollar behemoth four times over. On Thursday’s earnings call, Ternus promised to continue Cook’s style of financial leadership.

“One of the hallmarks of Tim’s tenure has been a deep thoughtfulness, deliberateness, and discipline when it comes to the financial decision-making of the company, and I want you to know that is something Kevan and I intend to continue when I transition into the role in September,” Ternus told investors (Kevan being Apple CFO Kevan Parekh).

Apple is already promoting Ternus’ hardware engineering prowess as a benefit for the company. On the call, Cook shared that the iPhone 17 family, which was spearheaded by Ternus, is currently the most popular product lineup in Apple’s history.

Products aside, Ternus will also have a lot to answer for on the artificial intelligence side. The tech giant has been taking things slow on AI, while peers like Google and Microsoft soar past with AI innovations. The company has long promised a major leap in AI with an enhanced Siri, but had to push back the release at the very last minute in March 2025. The delay disappointed fans, reportedly caused an internal rift at the company, and even led to federal lawsuits accusing Apple of false advertising. The personalized Siri was expected to arrive early this year, but was reportedly delayed yet again.

In the call, Cook reiterated that the “more personalized Siri” would still be revealed later this year.

#Apples #Incoming #CEO #Earnings #Call #DebutApple,john ternus">Apple’s Incoming CEO Makes His Earnings Call DebutApple’s Incoming CEO Makes His Earnings Call Debut
                Tim Cook is finally stepping down as Apple’s CEO after 15 years at the helm. On Thursday, his recently named successor, John Ternus, made his first earnings call cameo as the incoming CEO and gave a veiled glimpse into what Apple enthusiasts could expect from his tenure.

 “We have an incredible roadmap ahead, and while you’re not going to get me to talk about the details of that roadmap, suffice it to say, this is the most exciting time in my 25-year career at Apple to be building products and services,” Ternus told investors. When asked about his advice for Ternus, Cook said to “never forget” that Apple users are “the North Star for the company.” “We’re about making the best products in the world that really enrich other people’s lives. And if you keep focusing on that and make your decisions around that, it will produce a great business, and we’ll be able to build more products and do it all over again,” Cook said on the call. “Our roadmap is incredible, and most importantly, we have the right leader ready to step into the role. As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus.”

 Ternus’s term as CEO will begin in September. Though the executives are keeping the product roadmap secret for now, a foldable iPhone is expected, and Apple wants Ternus to be the face people associate with it. In his current role, Ternus leads the company’s hardware engineering efforts. The prospect of having a hardware specialist in charge has excited Apple fans who have been unsatisfied with what they claim is a slowdown of innovation in product releases. Cook has been blamed for this lack of revolutionary changes.

 But while he may not have been as innovative as Steve Jobs, Cook oversaw the company’s transition into a trillion-dollar behemoth four times over. On Thursday’s earnings call, Ternus promised to continue Cook’s style of financial leadership. “One of the hallmarks of Tim’s tenure has been a deep thoughtfulness, deliberateness, and discipline when it comes to the financial decision-making of the company, and I want you to know that is something Kevan and I intend to continue when I transition into the role in September,” Ternus told investors (Kevan being Apple CFO Kevan Parekh).

 Apple is already promoting Ternus’ hardware engineering prowess as a benefit for the company. On the call, Cook shared that the iPhone 17 family, which was spearheaded by Ternus, is currently the most popular product lineup in Apple’s history. Products aside, Ternus will also have a lot to answer for on the artificial intelligence side. The tech giant has been taking things slow on AI, while peers like Google and Microsoft soar past with AI innovations. The company has long promised a major leap in AI with an enhanced Siri, but had to push back the release at the very last minute in March 2025. The delay disappointed fans, reportedly caused an internal rift at the company, and even led to federal lawsuits accusing Apple of false advertising. The personalized Siri was expected to arrive early this year, but was reportedly delayed yet again.

 In the call, Cook reiterated that the “more personalized Siri” would still be revealed later this year.      #Apples #Incoming #CEO #Earnings #Call #DebutApple,john ternus

Tim Cook is finally stepping down as Apple’s CEO after 15 years at the helm. On Thursday, his recently named successor, John Ternus, made his first earnings call cameo as the incoming CEO and gave a veiled glimpse into what Apple enthusiasts could expect from his tenure.

“We have an incredible roadmap ahead, and while you’re not going to get me to talk about the details of that roadmap, suffice it to say, this is the most exciting time in my 25-year career at Apple to be building products and services,” Ternus told investors.

When asked about his advice for Ternus, Cook said to “never forget” that Apple users are “the North Star for the company.”

“We’re about making the best products in the world that really enrich other people’s lives. And if you keep focusing on that and make your decisions around that, it will produce a great business, and we’ll be able to build more products and do it all over again,” Cook said on the call. “Our roadmap is incredible, and most importantly, we have the right leader ready to step into the role. As I have said, there is no one on this planet I trust more to lead Apple into the future than John Ternus.”

Ternus’s term as CEO will begin in September. Though the executives are keeping the product roadmap secret for now, a foldable iPhone is expected, and Apple wants Ternus to be the face people associate with it.

In his current role, Ternus leads the company’s hardware engineering efforts. The prospect of having a hardware specialist in charge has excited Apple fans who have been unsatisfied with what they claim is a slowdown of innovation in product releases. Cook has been blamed for this lack of revolutionary changes.

But while he may not have been as innovative as Steve Jobs, Cook oversaw the company’s transition into a trillion-dollar behemoth four times over. On Thursday’s earnings call, Ternus promised to continue Cook’s style of financial leadership.

“One of the hallmarks of Tim’s tenure has been a deep thoughtfulness, deliberateness, and discipline when it comes to the financial decision-making of the company, and I want you to know that is something Kevan and I intend to continue when I transition into the role in September,” Ternus told investors (Kevan being Apple CFO Kevan Parekh).

Apple is already promoting Ternus’ hardware engineering prowess as a benefit for the company. On the call, Cook shared that the iPhone 17 family, which was spearheaded by Ternus, is currently the most popular product lineup in Apple’s history.

Products aside, Ternus will also have a lot to answer for on the artificial intelligence side. The tech giant has been taking things slow on AI, while peers like Google and Microsoft soar past with AI innovations. The company has long promised a major leap in AI with an enhanced Siri, but had to push back the release at the very last minute in March 2025. The delay disappointed fans, reportedly caused an internal rift at the company, and even led to federal lawsuits accusing Apple of false advertising. The personalized Siri was expected to arrive early this year, but was reportedly delayed yet again.

In the call, Cook reiterated that the “more personalized Siri” would still be revealed later this year.

#Apples #Incoming #CEO #Earnings #Call #DebutApple,john ternus

As the first week of trial in Musk v. Altman comes to a close, one person has emerged as a critical behind-the-scenes manager of communications and egos in OpenAI’s early years: Shivon Zilis.

A longtime employee of Musk and the mother to four of his children, Zilis joined OpenAI as an adviser in 2016. She later served as a director of its nonprofit board from 2020 until 2023 and has worked as an executive at Musk’s other companies, Neuralink and Tesla.

When asked about the nature of his relationship with Zilis in court, Musk offered several answers. At one point, he called her a “chief of staff.” Later, a “close adviser.” At another point, he said “we live together, and she’s the mother of four of my children,” though Zilis said in a deposition that Musk is more of a regular guest and maintains his own residence. Last September, Zilis told OpenAI’s attorneys that she became romantic with Musk around 2016 after she had become an informal adviser to OpenAI. They had their first two children in 2021, she said.

But OpenAI’s lawyers have made the case in witness testimonies and evidence that her most important role, as it pertains to this lawsuit, is being a covert liaison between OpenAI and Musk, even years after he left the nonprofit’s board in February 2018.

“Do you prefer I stay close and friendly to OpenAI to keep info flowing or begin to disassociate? Trust game is about to get tricky so any guidance for how to do right by you is appreciated,” Zilis wrote in a text message to Musk on February 16, 2018, days before OpenAI announced he was leaving the board. Musk responded, “Close and friendly, but we are going to actively try to move three or four people from OpenAI to Tesla. More than that will join over time, but we won’t actively recruit them.”

When asked about this exchange on the witness stand, Musk said he “wanted to know what’s going on.”

In the same text thread, Musk wrote, “There is little chance of OpenAI being a serious force if I focus on Tesla AI.” Zilis reaffirmed him, saying: “There is very low probability of a good future if someone doesn’t slow Demis down,” referring to Demis Hassabis, the leader of Google DeepMind, who Musk has said he didn’t trust to control a superintelligent AI system. “You don’t realize how much you have an ability to influence him directly or otherwise slow him down. I think you know I’m not a malicious person, but in this case it feels fundamentally irresponsible to not find a way to slow or alter his path.”

Roughly two months later, in an email from April 23, 2018, Zilis updated Musk on OpenAI’s fundraising efforts and progress on a project to develop an AI that could play video games. In the same message, she said she had reallocated most of her time away from OpenAI to his other companies, Neuralink and Tesla, but told him, “If you’d prefer I pull more hours back to OpenAI oversight please let me know.”

Almost a year earlier, in the summer of 2017, OpenAI’s cofounders had started negotiating changes to the organization’s corporate structure—Musk wanted control of the company to start out. In an email from August 28, 2017, Zilis wrote to Musk that she had met with OpenAI president Greg Brockman and cofounder Ilya Sutskever to discuss how equity would be divided up in the new company. She summarized points from the meeting, including that Brockman and Sutskever thought one person shouldn’t have unilateral power over AGI, should they develop it. Musk wrote back to Zilis, “This is very annoying. Please encourage them to go start a company. I’ve had enough.”

#Shivon #Zilis #Operated #Elon #Musks #OpenAI #Insidermodel behavior,artificial intelligence,openai,elon musk,sam altman,neuralink,musk v. altman trial">How Shivon Zilis Operated as Elon Musk’s OpenAI InsiderAs the first week of trial in Musk v. Altman comes to a close, one person has emerged as a critical behind-the-scenes manager of communications and egos in OpenAI’s early years: Shivon Zilis.A longtime employee of Musk and the mother to four of his children, Zilis joined OpenAI as an adviser in 2016. She later served as a director of its nonprofit board from 2020 until 2023 and has worked as an executive at Musk’s other companies, Neuralink and Tesla.When asked about the nature of his relationship with Zilis in court, Musk offered several answers. At one point, he called her a “chief of staff.” Later, a “close adviser.” At another point, he said “we live together, and she’s the mother of four of my children,” though Zilis said in a deposition that Musk is more of a regular guest and maintains his own residence. Last September, Zilis told OpenAI’s attorneys that she became romantic with Musk around 2016 after she had become an informal adviser to OpenAI. They had their first two children in 2021, she said.But OpenAI’s lawyers have made the case in witness testimonies and evidence that her most important role, as it pertains to this lawsuit, is being a covert liaison between OpenAI and Musk, even years after he left the nonprofit’s board in February 2018.“Do you prefer I stay close and friendly to OpenAI to keep info flowing or begin to disassociate? Trust game is about to get tricky so any guidance for how to do right by you is appreciated,” Zilis wrote in a text message to Musk on February 16, 2018, days before OpenAI announced he was leaving the board. Musk responded, “Close and friendly, but we are going to actively try to move three or four people from OpenAI to Tesla. More than that will join over time, but we won’t actively recruit them.”When asked about this exchange on the witness stand, Musk said he “wanted to know what’s going on.”In the same text thread, Musk wrote, “There is little chance of OpenAI being a serious force if I focus on Tesla AI.” Zilis reaffirmed him, saying: “There is very low probability of a good future if someone doesn’t slow Demis down,” referring to Demis Hassabis, the leader of Google DeepMind, who Musk has said he didn’t trust to control a superintelligent AI system. “You don’t realize how much you have an ability to influence him directly or otherwise slow him down. I think you know I’m not a malicious person, but in this case it feels fundamentally irresponsible to not find a way to slow or alter his path.”Roughly two months later, in an email from April 23, 2018, Zilis updated Musk on OpenAI’s fundraising efforts and progress on a project to develop an AI that could play video games. In the same message, she said she had reallocated most of her time away from OpenAI to his other companies, Neuralink and Tesla, but told him, “If you’d prefer I pull more hours back to OpenAI oversight please let me know.”Almost a year earlier, in the summer of 2017, OpenAI’s cofounders had started negotiating changes to the organization’s corporate structure—Musk wanted control of the company to start out. In an email from August 28, 2017, Zilis wrote to Musk that she had met with OpenAI president Greg Brockman and cofounder Ilya Sutskever to discuss how equity would be divided up in the new company. She summarized points from the meeting, including that Brockman and Sutskever thought one person shouldn’t have unilateral power over AGI, should they develop it. Musk wrote back to Zilis, “This is very annoying. Please encourage them to go start a company. I’ve had enough.”#Shivon #Zilis #Operated #Elon #Musks #OpenAI #Insidermodel behavior,artificial intelligence,openai,elon musk,sam altman,neuralink,musk v. altman trial

trial in Musk v. Altman comes to a close, one person has emerged as a critical behind-the-scenes manager of communications and egos in OpenAI’s early years: Shivon Zilis.

A longtime employee of Musk and the mother to four of his children, Zilis joined OpenAI as an adviser in 2016. She later served as a director of its nonprofit board from 2020 until 2023 and has worked as an executive at Musk’s other companies, Neuralink and Tesla.

When asked about the nature of his relationship with Zilis in court, Musk offered several answers. At one point, he called her a “chief of staff.” Later, a “close adviser.” At another point, he said “we live together, and she’s the mother of four of my children,” though Zilis said in a deposition that Musk is more of a regular guest and maintains his own residence. Last September, Zilis told OpenAI’s attorneys that she became romantic with Musk around 2016 after she had become an informal adviser to OpenAI. They had their first two children in 2021, she said.

But OpenAI’s lawyers have made the case in witness testimonies and evidence that her most important role, as it pertains to this lawsuit, is being a covert liaison between OpenAI and Musk, even years after he left the nonprofit’s board in February 2018.

“Do you prefer I stay close and friendly to OpenAI to keep info flowing or begin to disassociate? Trust game is about to get tricky so any guidance for how to do right by you is appreciated,” Zilis wrote in a text message to Musk on February 16, 2018, days before OpenAI announced he was leaving the board. Musk responded, “Close and friendly, but we are going to actively try to move three or four people from OpenAI to Tesla. More than that will join over time, but we won’t actively recruit them.”

When asked about this exchange on the witness stand, Musk said he “wanted to know what’s going on.”

In the same text thread, Musk wrote, “There is little chance of OpenAI being a serious force if I focus on Tesla AI.” Zilis reaffirmed him, saying: “There is very low probability of a good future if someone doesn’t slow Demis down,” referring to Demis Hassabis, the leader of Google DeepMind, who Musk has said he didn’t trust to control a superintelligent AI system. “You don’t realize how much you have an ability to influence him directly or otherwise slow him down. I think you know I’m not a malicious person, but in this case it feels fundamentally irresponsible to not find a way to slow or alter his path.”

Roughly two months later, in an email from April 23, 2018, Zilis updated Musk on OpenAI’s fundraising efforts and progress on a project to develop an AI that could play video games. In the same message, she said she had reallocated most of her time away from OpenAI to his other companies, Neuralink and Tesla, but told him, “If you’d prefer I pull more hours back to OpenAI oversight please let me know.”

Almost a year earlier, in the summer of 2017, OpenAI’s cofounders had started negotiating changes to the organization’s corporate structure—Musk wanted control of the company to start out. In an email from August 28, 2017, Zilis wrote to Musk that she had met with OpenAI president Greg Brockman and cofounder Ilya Sutskever to discuss how equity would be divided up in the new company. She summarized points from the meeting, including that Brockman and Sutskever thought one person shouldn’t have unilateral power over AGI, should they develop it. Musk wrote back to Zilis, “This is very annoying. Please encourage them to go start a company. I’ve had enough.”

#Shivon #Zilis #Operated #Elon #Musks #OpenAI #Insidermodel behavior,artificial intelligence,openai,elon musk,sam altman,neuralink,musk v. altman trial">How Shivon Zilis Operated as Elon Musk’s OpenAI Insider

As the first week of trial in Musk v. Altman comes to a close, one person has emerged as a critical behind-the-scenes manager of communications and egos in OpenAI’s early years: Shivon Zilis.

A longtime employee of Musk and the mother to four of his children, Zilis joined OpenAI as an adviser in 2016. She later served as a director of its nonprofit board from 2020 until 2023 and has worked as an executive at Musk’s other companies, Neuralink and Tesla.

When asked about the nature of his relationship with Zilis in court, Musk offered several answers. At one point, he called her a “chief of staff.” Later, a “close adviser.” At another point, he said “we live together, and she’s the mother of four of my children,” though Zilis said in a deposition that Musk is more of a regular guest and maintains his own residence. Last September, Zilis told OpenAI’s attorneys that she became romantic with Musk around 2016 after she had become an informal adviser to OpenAI. They had their first two children in 2021, she said.

But OpenAI’s lawyers have made the case in witness testimonies and evidence that her most important role, as it pertains to this lawsuit, is being a covert liaison between OpenAI and Musk, even years after he left the nonprofit’s board in February 2018.

“Do you prefer I stay close and friendly to OpenAI to keep info flowing or begin to disassociate? Trust game is about to get tricky so any guidance for how to do right by you is appreciated,” Zilis wrote in a text message to Musk on February 16, 2018, days before OpenAI announced he was leaving the board. Musk responded, “Close and friendly, but we are going to actively try to move three or four people from OpenAI to Tesla. More than that will join over time, but we won’t actively recruit them.”

When asked about this exchange on the witness stand, Musk said he “wanted to know what’s going on.”

In the same text thread, Musk wrote, “There is little chance of OpenAI being a serious force if I focus on Tesla AI.” Zilis reaffirmed him, saying: “There is very low probability of a good future if someone doesn’t slow Demis down,” referring to Demis Hassabis, the leader of Google DeepMind, who Musk has said he didn’t trust to control a superintelligent AI system. “You don’t realize how much you have an ability to influence him directly or otherwise slow him down. I think you know I’m not a malicious person, but in this case it feels fundamentally irresponsible to not find a way to slow or alter his path.”

Roughly two months later, in an email from April 23, 2018, Zilis updated Musk on OpenAI’s fundraising efforts and progress on a project to develop an AI that could play video games. In the same message, she said she had reallocated most of her time away from OpenAI to his other companies, Neuralink and Tesla, but told him, “If you’d prefer I pull more hours back to OpenAI oversight please let me know.”

Almost a year earlier, in the summer of 2017, OpenAI’s cofounders had started negotiating changes to the organization’s corporate structure—Musk wanted control of the company to start out. In an email from August 28, 2017, Zilis wrote to Musk that she had met with OpenAI president Greg Brockman and cofounder Ilya Sutskever to discuss how equity would be divided up in the new company. She summarized points from the meeting, including that Brockman and Sutskever thought one person shouldn’t have unilateral power over AGI, should they develop it. Musk wrote back to Zilis, “This is very annoying. Please encourage them to go start a company. I’ve had enough.”

#Shivon #Zilis #Operated #Elon #Musks #OpenAI #Insidermodel behavior,artificial intelligence,openai,elon musk,sam altman,neuralink,musk v. altman trial

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