Hi, friends! Welcome to Installer No. 86, your guide to the best and Verge-iest stuff in the world. (If you’re new here, welcome, hope you’ve cleared your schedule for some Karting this weekend, and also you can read all the old editions at the Installer homepage.)
This week, I’ve been reading about privacy experts and spreadsheets and Dropout, watching Stick for fun and Mike and Molly for a wedding toast (long story), learning some sweet new Raycast tricks, talking into my phone with Wispr Flow, replaying Jon Bellion’s new album, holding space for the next Wicked movie, and seeing if maybe the solution to my to-do list chaos is just a piece of paper. So far, it’s working, and I hate it.
I also have for you a delightful new way to take pictures on your iPhone, the big new title for the Switch 2, a long interview with a Microsoft CEO, a fun way to soundtrack your pool parties, and much more. It’s going to be a game-filled next few weeks, friends. Let’s do it.
(As always, the best part of Installer is your ideas and tips. What do you want to want to know more about? What are you playing / watching / reading / listening to / plugging into your TV this week? Tell me everything: installer@theverge.com. And if you know someone else who might enjoy Installer, tell them to subscribe here. If you subscribe via email, you’ll get Installer a full day early, and right in your inbox!)
- !Camera. Andy Allen designs some of the best-looking apps you’ll find for Apple platforms, and he has outdone himself with this very playful, tactile take on a camera app. It takes a minute to learn what all the on-screen buttons and wheels do, but it’s so much more fun than the iPhone’s default app that I’ve been using almost all the time.
- Mario Kart World. We’ll talk some more about the Switch 2 launch in the next section, but the console’s big launch title is also the latest edition of my favorite racing game of all time. I haven’t played a ton of the open-world online stuff yet, but, if nothing else, this is clearly the biggest Kart ever.
- Good Night, and Good Luck. First, George Clooney made a terrific movie. Then, he turned it into a record-breaking Broadway show. Now, it’s being filmed, live, on CNN on Saturday night. I love this kind of thing, and I always wondered why we didn’t get more of it after Hamilton was such a smash. I’m excited to see the play but also just how this broadcast gets made.
- The Steve Ballmer interview. From the Acquired podcast, this is three hours of Microsoft history, business leadership tips, and a whole deep dive into the “developers developers developers” speech. Ballmer’s always a good interview, and there is a ton here.
- The Razer Phantom Collection. I’m really not an “all of the RGB lights” kind of guy, but there’s something about this translucent, glowing keyboard and mousepad that really does work for me. (Also, I just learned this week that Razer launched Synapse for Mac, meaning you can finally get all its best power-user features on Apple products, too!)
- Poolsuite. Big update this week to one of the internet’s best sources of chill vibes and great summer music — including, for the first time, an Android app! This is one of the few apps I can just turn on and let play all day. The vibes are immaculate.
- Ballerina. I try not to get my hopes up about John Wick spinoffs. (Though I think The Continental at least had some potential.) The reviews on this one, and on Ana de Armas, are a bit mixed. But I like the premise a lot, and this feels guaranteed to be a good time in a theater.
- “Ensh*ttification, Live!” Cory Doctorow has been more right about the state of the internet than anyone these last few years, and this interview from the PBS Ideas Festival is a really smart catch-up about how we got enshittified, what it looks like right now, and where we go from here. I cannot wait for Doctorow’s book this fall.
Did you get a Switch 2 this week? If you tried to, I hope it worked out! I had a shockingly easy time: I debated waiting in line on Wednesday night, but I ended up being able to just walk into a Target on Thursday morning and get one. Lots more to come, but so far I’m a fan. The screen looks great, it’s big without being too big, and mostly it is just so much faster than the original model. Is $450 a steep price for that, though? Oh boy, you betcha.
In case you got a new console and are looking for something to play this weekend, I asked my colleague Andrew Webster to name a few games he thought might be worth your time. Here’s what he came back with:
“Everyone who buys a Switch 2 is going to be playing the same thing: Mario Kart World. And I can’t really blame them, everyone loves Mario Kart, and this looks like a worthy successor to MK8 (which I once called the ‘best Mario Kart ever’). However, there are a couple of other very intriguing releases at launch:
- Nintendo Switch 2 Welcome Tour: yeah, it’s pretty weird you have to pay $10 for this, since it seems like the ideal pack-in game, but it’s also only $10 and looks like the best way to learn about all the new elements of the Switch 2 in a playful, Nintendo way.
- Survival Kids: a surprising return of a Game Boy cult classic (which just got a rerelease for Switch Online subscribers). The most interesting part of Survival Kids is that it’s a good test case for the new GameChat functionality. You can play the survival game with three other people, and you only need one copy of the game for multiplayer.
- F-Zero GX: speaking of Switch Online, one of the perks for Switch 2 owners is the addition of some GameCube classics. And I know that as soon as I can I’m dusting off that virtual copy of F-Zero GX and racing those futuristic streets.”
If you fire up a Switch 2 this weekend, let me know what you end up playing and liking! This summer is going to be filled with great game drops, and we’ll cover as many as we can.
Hayden Field started at The Verge this week as our new senior AI reporter. This is the second time I’ve gotten to work with Hayden, and, in short, Hayden rules. Her job here is a very fun and very tough one: she has to figure out what in the world is going on with the AI industry and whether any of it actually matters. In every definition of the word “matters.” Super chill times in Hayden-land!
I asked Hayden to share her homescreen with us while she’s still new here. I was sort of hoping she’d be like, “Sorry, no homescreen, I only use my Rabbit R1,” but alas, she still has a phone. Here it is, plus some info on the apps she uses and why:
The phone: A blue iPhone 13 Pro Max.
The wallpaper: A tree-lined street in Brooklyn at its *PEAK* beauty.
The apps: Google Calendar, Weather, X, Instagram, Camera, Google Photos, Photos, Google Maps, NYT Cooking, Skratch, NYT Games, West, Gmail, Slack, Apple Notes, Signal, Phone, Messages, Safari, Spotify.
First of all, I promise I never have this many unread messages — it’s a lot of congratulatory texts for starting at The Verge!
Otherwise, I’m an iPhone girl with a penchant for Google apps (big Google Maps, Google Photos, and Gmail fan). My two aspirational apps are NYT Cooking and NYT Games: I use and love them, but I’m way less skilled at both things than I wish I were.
Skratch is my way of keeping track of the number of countries I’ve traveled to (my dream is to visit every country in the world). And West is for disposable-camera-looking photos when I don’t have a real camera around.
I also asked Hayden to share a few things that she’s into right now. Here’s what she sent back:
- I’m catching up on The Witcher right now, and I’m addicted; on the opposite side of things, I’ve been rewatching Gossip Girl and gearing up to catch up on The Rehearsal next.
- Game-wise, I’ve been really into this board game called Everdell, and I live near one of NYC’s best board game stores (Twenty Sided Store).
- When it comes to apps, I have to give a shoutout to Furbo; it’s what I use to keep an eye on my corgi pup, Jelly, when I’m not at home.
- As for weird stuff on the internet that’s been following me around my algorithm: quirky hand-tufted wool rugs (like Hannah Via’s stuff — she makes little rugs that look like shells, oysters, tomatoes, fish, you name it).
Here’s what the Installer community is into this week. I want to know what you’re into right now, as well! Email installer@theverge.com or message me on Signal — @davidpierce.11 — with your recommendations for anything and everything, and we’ll feature some of our favorites here every week. For even more great recommendations, check out the replies to this post on Threads and this post on Bluesky.
“I’ve recently fallen back into Fallout 4. Maybe it’s the yearning for a new Fallout title, or just that this game has INSANE replayability.” — Rob
“Just bought a Philips Hue Light Strip and love how this little light addition lets you set a whole new mood in your rooms — without being visible like a lamp.” — Florian
“Check out the Flesh and Blood trading card game, super competitive and addicting. Way better than Magic the Gathering in my eyes. It’s also the US national championship this weekend.” — Thore
“I switched my browser from Arc to Zen due to Arc no longer being supported by The Browser Company. Zen is turning out to be an almost perfect open-sourced version of Arc, so far I am happy!” — Craig
“Dig Dig Dino! is for me the killer app of the Playdate console. Until I played it, I wasn’t sure buying the gadget was a good choice. Perfect game for short bursts of play time, but also can (and does) suck you in with a fun gameplay loop for longer sessions.” — Rafal
“I have been trying and failing to find another website to visit the way I do The Verge, and I think I’ve found it: Hodinkee. It’s a website about high-end watches, and a good website. I can’t recommend it enough.” — Vishal
“Need a podcast? I like learning how songs are made on One Song.” — Ryan
“I love watching the channel More Perfect Union on YouTube. They recently made a really informative video about driverless semis driving down I-45 here in Texas, and I really think more people should watch it! This is a highly utilized interstate, and I definitely think this will cause a lot of issues down the line if we’re not careful.” — Kerzell
“The game Skin Deep by Blendo Games is phenomenal. It’s like if Hitman had a less punishing game loop and was deeply silly. There are cats to rescue (also the cats are spaceship crew)!” — Hunter
Sorry, one more Switch 2 thing before we go: I went through the whole transfer process from the old Switch to the new one, and it was as annoying as it always is, but it ultimately worked fine. The only thing that didn’t eventually transfer was my 8BitDo controller, which just… didn’t connect. Luckily, on Friday, 8BitDo did update the firmware for some of its controllers and says more are coming.
But in the interim, I made the mistake of looking for an upgrade. I asked my colleagues which controller I should buy, or if I should wait for all the new accessories to come out. They all said the same thing: just buy the Nintendo Pro Controller, it’s the best one, it’s not even close. This is good advice! There’s just one problem: it costs EIGHTY FIVE DOLLARS. I assume I will eventually just give in and overpay for this thing, but if you have a controller you like better, I want to know about it! Please, someone who is good at the economy help me budget this.
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![This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK This former notorious red-light district is now one of the world’s top AI hubs | TechCrunch
What every U.K. AI startup wants to know these days is, how can I get office space in King’s Cross?
The area is so hot that a VC firm allegedly recently won a deal by promising a founder office space in the neighborhood. “We stop at nothing to win deals [for] and to support” founders, “including helping them source office space when needed,” the firm told me when asked about the rumor, declining to confirm or deny any details.
The neighborhood’s popularity began back in 2016 when DeepMind — then newly acquired by Google — moved in. Soon after, a flood of AI startups followed, wanting to be around the Google DeepMind magic. Today, they hope to take advantage of the cluster of AI talent there.
This has transformed King’s Cross into one of the world’s top AI hubs, rivaled only by San Francisco and Beijing. Around London, it’s known by the sobriquet “Knowledge Quarter,” as it’s home to names like OpenAI, Meta, Isomorphic Labs, Cusp AI, Wayne, Recursive, and, a little farther down the road, Synthesia and Anthropic. The European Technology Network (ETN) just moved into a glossy new office nearby, while University College London sits around the corner.
Mixed in with the new developments are trendy food spots like Hoppers and BAO. Hop a train from King’s Cross, and founders can be in Cambridge in 45 minutes to source talent or can be in Paris in two hours to strike a deal.
Who would have guessed that a little more than 20 years ago, this was one of the seediest areas in London?
“In the ’80s, crack and heroin made the area a major narcotics market,” Hussein Kanji, an investor at Hoxton Ventures, said, recalling syringes in tree trunks and gangs patrolling the streets. “In 1982, the local church was occupied by the English Collective of Prostitutes for 12 straight days.” Then, in the early 2000s, a real estate developer had a dream and, well, “now it is the AI hotbed of the United Kingdom,” Kanji said. “What a change.” Around 18 months ago, his portfolio company BioCorteX moved from the neighborhood Holborn to the Jellicoe building in King’s Cross, hoping to be near the action. “Lots going on in London right now,” Nik Sharma, co-founder of BioCorteX, told me. “Lots of hyperscalers moving in.” That includes, reportedly, Jeff Bezos’ AI company Prometheus, which is also said to be in talks to move into the Jellicoe.
There are around 3,600 AI startups in London, which, together, have raised around .1 billion out of the .8 billion raised in the city since late July, according to Dealroom. Since the start of June, AI-related startups have leased more than 1 million square feet of office space in London, according to the real estate firm Knight Frank. With that, prime rents in King’s Cross have risen 18% over the past three years, Chris Dunn, a commercial insight associate at the firm, told me. That percentage represents only the largest leases encompassing at least 10,000 square feet, like the ones OpenAI and Prometheus are signing. The shorter deals go for even more, he said, and now the vacancy rate for conventional office space is just 0.9%. “Demand has outstripped supply,” he continued.
Today, one of the big topics of the area is sovereignty. It was a wake-up call for many when Anthropic shut off access to Mythos and Fable this summer, leaving some in the ecosystem to conclude: “We’d better look after ourselves,” Saul Klein, co-founder of the VC firm Phoenix Court, told me.
Phoenix Court is located in the King’s Cross area and has three portfolio companies in the vicinity, including Olix (which just announced a .3 billion valuation), Early Health and CoMind. Robin Klein, co-founder of the firm, said the shutdown of Fable and Mythos access was a “small but sharp reminder that Europe can’t simply rent its AI capabilities and capacity; it needs to build and hold some of its own.” King’s Cross, he said, is where much of this building is actually happening.
“The bigger question,” he continued, “is whether the U.K. builds the infrastructure, compute, energy, capital, to make this self-reliance durable, rather than just hosting outposts of U.S. labs.”
Image Credits:Phoenix Court
Top founders want to stay
Simon Kohl, founder of Latent Labs, has offices in King’s Cross and San Francisco. The London office, at the moment, is growing faster, and he’s more bullish than ever on the ecosystem, he said. “The mood right now feels less like London trying to catch up and more like London becoming one of the default places to start a serious AI company,” he said. Look around and you are likely to see Wayve testing its autonomous cars. Founded in 2017 by co-founder Alex Kendall, the unicorn is one of London’s biggest success stories.
“Ten years ago, building a frontier AI company from London felt like an unusual choice,” Kendall told me. “Now it feels like an obvious one.” Wayve moved into King’s Cross in 2018 looking for a space that could double as a garage — “a rare combination in Central London,” Kendall said. He has watched the ecosystem mature around him — and it’s now evident that a startup can stay in London, raise serious capital, hire world-class AI talent, and remain globally competitive, he said. Down the street from Anthropic’s new 158,000-square-foot office is the AI agent builder Sierra and the AI video platform Synthesia.
Laura Gonzalez Florez, Synthesia’s chief of staff and head of people, says the company moved into its glossy new office building a year ago to accommodate its growing team. They were drawn to the area for the same reason as everyone else: “It’s very close to the airport … very close to where a lot of investors are,” she said.
Image Credits:Synthesia
Around two-thirds of Synthesia’s engineers are remote, Gonzalez Florez said, letting the company tap into an affordable, international, and diverse talent pool and helping it scale faster. “From London, we can hire and work, without any problem, people from anywhere, from Slovenia to Portugal,” she said.
Unsurprisingly, London’s AI boom is also causing a talent war.U.K. AI job postings have skyrocketed in the past few years, per data from PwC. When Anthropic announced it moved into town earlier this year, it listed, for example, a salary range of £260,000 to £630,000 for a machine learning research engineer when the average salary in London for the same role is around £102,000. Some founders in the U.K., like those in Silicon Valley, are being forced to raise more and bigger rounds to keep up.
“The real test is whether more globally significant AI companies are founded, funded, and scaled from the U.K., while continuing to attract the world’s best talent to build them here,” Zain Ali, founder of the King’s Cross-based AI legal firm Centuro, told me. “If that continues to happen, King’s Cross won’t just be an AI hub. It’ll become one of the U.K.’s most important strategic assets.”
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Thisformernotorious #redlight #districtis #nowone #worlds #top #hubs #TechCrunchUK](https://techcrunch.com/wp-content/uploads/2026/08/DM9A2852.jpg?w=680)

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