Vittoria Ceretti steps into her new role as Armani Beauty’s global makeup ambassador, fronting a campaign for the brand’s cult-favorite Luminous Silk Foundation.

Model Vittoria Ceretti is Armani Beauty’s newest global makeup ambassador. She debuts in the role fronting a campaign for Luminous Silk Foundation, the brand’s cult-favorite base, taking on official status at a house she has called part of her life for a decade.

The brand cites Ceretti’s “powerful runway presence and understated elegance,” calling her perfectly aligned with its ethos of natural sophistication.

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Sophistication, in Ceretti’s framing, is personal. “Armani has been part of my life for a decade, so becoming an ambassador feels incredibly meaningful and full circle,” she says in a press release. “I’ve always admired their timeless approach to beauty and the way they celebrate individuality with such integrity. I’m honored to represent a house I’ve loved for so long.”