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senate candidate Graham Platner will stay in the race as long as possible—the state’s electoral chaos can only help Republicans, they claim.

Platner, a US Marine veteran, overcame a string of controversies to easily win the Democratic primary last month. Platner is supposed to face incumbent Republican Susan Collins in the general election in one of the nation’s most closely watched races in November, but a litany of Democratic officials are now calling for him to drop out.

On Monday, a woman in Maine accused Platner of sexual assault and told Politico that he had once forced her to have sex over her objections. (Platner’s campaign did not respond to a request for comment, though it previously denied the allegation in a statement to Politico.)

Platner had previously been accused of mistreating women, had covered up a Nazi tattoo, and was linked to multiple offensive online comments. Over the past 24 hours, Democrats from Senator Bernie Sanders to Senator Chuck Schumer have called for him to step out of the race.

Trumpworld operatives say their hope—unsurprisingly—is that Platner stays in the race, given his increasingly toxic political brand, his growing horde of political enemies in his own party, and the knock-on effects on his fundraising operation.

Basically, it’s a dumpster fire, and Republicans are all but making s’mores.

“Platner should stay in and fight the liberal lobbyist establishment!” one strategist jokingly told Inner Loop. Like others interviewed for this story, they spoke candidly on the condition of anonymity.

Funding is also going to be a problem, operatives noted with glee. The Democratic Senatorial Campaign Committee, or DSCC, has announced that it will not bankroll Platner’s campaign, should he stay in the race.

The operatives are thrilled by this: As a result, Platner would have to rely on small-dollar donors. Despite his fervent fan base, these donations would almost certainly not cover the tens of millions of dollars that both sides are expecting to have to pour into TV ads closer to the midterms. (The Boston-area media market is among the top 10 most expensive in the country, and Mainers do watch TV.)

But Trump operatives also think even if Platner does step aside, the Senate race in Maine firmly tilts in Collins’ favor.

Democrats have until July 13 for Platner to drop out, and a July 27 deadline for a special election to replace Platner’s name on the ballot. Democratic operatives in the state tell Inner Loop this could happen the weekend of July 25, but Trumpworld doesn’t think the alternative candidates would pose a major challenge.

Janet Mills, the governor of Maine who dropped out of the Democratic Senate primary, is seen as one option. But Mills has a similar profile to Collins, who the operatives still think would edge out a victory, especially given her performance bucking Joe Biden in 2020.

Another option is Troy Jackson, a former Maine state senator. But another longtime GOP strategist was skeptical whether voters would look past the baggage accompanying any Democratic candidate following the Platner saga.

“At the end of the day, Democrats have to run a perfect race to beat Collins, which they have not done. She’s still the least offensive candidate of the Senate Republican conference, and so the strongest candidate we could have in the race,” one longtime GOP strategist says.

Still, Trumpworld and the Republicans’ Senate campaign arm expect a bruising fight in the Maine Senate race that could cost them hundreds of millions of dollars. And while they believe Collins can win, it could end up being tight. Get the graham crackers.

This is an edition of Hugo Lowell’s Inner Loop newsletter. Read previous newsletters here.

#Republicans #Gleefully #Celebrate #Midterms #Chaos #Maineinner loop,politics,congress,elections,government,republicans,democrats"> Republicans Gleefully Celebrate Midterms Chaos in MaineAll eyes are on Maine this week. Political operatives in Trumpworld tell Inner Loop they hope embattled senate candidate Graham Platner will stay in the race as long as possible—the state’s electoral chaos can only help Republicans, they claim.Platner, a US Marine veteran, overcame a string of controversies to easily win the Democratic primary last month. Platner is supposed to face incumbent Republican Susan Collins in the general election in one of the nation’s most closely watched races in November, but a litany of Democratic officials are now calling for him to drop out.On Monday, a woman in Maine accused Platner of sexual assault and told Politico that he had once forced her to have sex over her objections. (Platner’s campaign did not respond to a request for comment, though it previously denied the allegation in a statement to Politico.)Platner had previously been accused of mistreating women, had covered up a Nazi tattoo, and was linked to multiple offensive online comments. Over the past 24 hours, Democrats from Senator Bernie Sanders to Senator Chuck Schumer have called for him to step out of the race.Trumpworld operatives say their hope—unsurprisingly—is that Platner stays in the race, given his increasingly toxic political brand, his growing horde of political enemies in his own party, and the knock-on effects on his fundraising operation.Basically, it’s a dumpster fire, and Republicans are all but making s’mores.“Platner should stay in and fight the liberal lobbyist establishment!” one strategist jokingly told Inner Loop. Like others interviewed for this story, they spoke candidly on the condition of anonymity.Funding is also going to be a problem, operatives noted with glee. The Democratic Senatorial Campaign Committee, or DSCC, has announced that it will not bankroll Platner’s campaign, should he stay in the race.The operatives are thrilled by this: As a result, Platner would have to rely on small-dollar donors. Despite his fervent fan base, these donations would almost certainly not cover the tens of millions of dollars that both sides are expecting to have to pour into TV ads closer to the midterms. (The Boston-area media market is among the top 10 most expensive in the country, and Mainers do watch TV.)But Trump operatives also think even if Platner does step aside, the Senate race in Maine firmly tilts in Collins’ favor.Democrats have until July 13 for Platner to drop out, and a July 27 deadline for a special election to replace Platner’s name on the ballot. Democratic operatives in the state tell Inner Loop this could happen the weekend of July 25, but Trumpworld doesn’t think the alternative candidates would pose a major challenge.Janet Mills, the governor of Maine who dropped out of the Democratic Senate primary, is seen as one option. But Mills has a similar profile to Collins, who the operatives still think would edge out a victory, especially given her performance bucking Joe Biden in 2020.Another option is Troy Jackson, a former Maine state senator. But another longtime GOP strategist was skeptical whether voters would look past the baggage accompanying any Democratic candidate following the Platner saga.“At the end of the day, Democrats have to run a perfect race to beat Collins, which they have not done. She’s still the least offensive candidate of the Senate Republican conference, and so the strongest candidate we could have in the race,” one longtime GOP strategist says.Still, Trumpworld and the Republicans’ Senate campaign arm expect a bruising fight in the Maine Senate race that could cost them hundreds of millions of dollars. And while they believe Collins can win, it could end up being tight. Get the graham crackers.This is an edition of Hugo Lowell’s Inner Loop newsletter. Read previous newsletters here.#Republicans #Gleefully #Celebrate #Midterms #Chaos #Maineinner loop,politics,congress,elections,government,republicans,democrats
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senate candidate Graham Platner will stay in the race as long as possible—the state’s electoral chaos can only help Republicans, they claim.

Platner, a US Marine veteran, overcame a string of controversies to easily win the Democratic primary last month. Platner is supposed to face incumbent Republican Susan Collins in the general election in one of the nation’s most closely watched races in November, but a litany of Democratic officials are now calling for him to drop out.

On Monday, a woman in Maine accused Platner of sexual assault and told Politico that he had once forced her to have sex over her objections. (Platner’s campaign did not respond to a request for comment, though it previously denied the allegation in a statement to Politico.)

Platner had previously been accused of mistreating women, had covered up a Nazi tattoo, and was linked to multiple offensive online comments. Over the past 24 hours, Democrats from Senator Bernie Sanders to Senator Chuck Schumer have called for him to step out of the race.

Trumpworld operatives say their hope—unsurprisingly—is that Platner stays in the race, given his increasingly toxic political brand, his growing horde of political enemies in his own party, and the knock-on effects on his fundraising operation.

Basically, it’s a dumpster fire, and Republicans are all but making s’mores.

“Platner should stay in and fight the liberal lobbyist establishment!” one strategist jokingly told Inner Loop. Like others interviewed for this story, they spoke candidly on the condition of anonymity.

Funding is also going to be a problem, operatives noted with glee. The Democratic Senatorial Campaign Committee, or DSCC, has announced that it will not bankroll Platner’s campaign, should he stay in the race.

The operatives are thrilled by this: As a result, Platner would have to rely on small-dollar donors. Despite his fervent fan base, these donations would almost certainly not cover the tens of millions of dollars that both sides are expecting to have to pour into TV ads closer to the midterms. (The Boston-area media market is among the top 10 most expensive in the country, and Mainers do watch TV.)

But Trump operatives also think even if Platner does step aside, the Senate race in Maine firmly tilts in Collins’ favor.

Democrats have until July 13 for Platner to drop out, and a July 27 deadline for a special election to replace Platner’s name on the ballot. Democratic operatives in the state tell Inner Loop this could happen the weekend of July 25, but Trumpworld doesn’t think the alternative candidates would pose a major challenge.

Janet Mills, the governor of Maine who dropped out of the Democratic Senate primary, is seen as one option. But Mills has a similar profile to Collins, who the operatives still think would edge out a victory, especially given her performance bucking Joe Biden in 2020.

Another option is Troy Jackson, a former Maine state senator. But another longtime GOP strategist was skeptical whether voters would look past the baggage accompanying any Democratic candidate following the Platner saga.

“At the end of the day, Democrats have to run a perfect race to beat Collins, which they have not done. She’s still the least offensive candidate of the Senate Republican conference, and so the strongest candidate we could have in the race,” one longtime GOP strategist says.

Still, Trumpworld and the Republicans’ Senate campaign arm expect a bruising fight in the Maine Senate race that could cost them hundreds of millions of dollars. And while they believe Collins can win, it could end up being tight. Get the graham crackers.

This is an edition of Hugo Lowell’s Inner Loop newsletter. Read previous newsletters here.

#Republicans #Gleefully #Celebrate #Midterms #Chaos #Maineinner loop,politics,congress,elections,government,republicans,democrats">Republicans Gleefully Celebrate Midterms Chaos in Maine

All eyes are on Maine this week. Political operatives in Trumpworld tell Inner Loop they hope embattled senate candidate Graham Platner will stay in the race as long as possible—the state’s electoral chaos can only help Republicans, they claim.

Platner, a US Marine veteran, overcame a string of controversies to easily win the Democratic primary last month. Platner is supposed to face incumbent Republican Susan Collins in the general election in one of the nation’s most closely watched races in November, but a litany of Democratic officials are now calling for him to drop out.

On Monday, a woman in Maine accused Platner of sexual assault and told Politico that he had once forced her to have sex over her objections. (Platner’s campaign did not respond to a request for comment, though it previously denied the allegation in a statement to Politico.)

Platner had previously been accused of mistreating women, had covered up a Nazi tattoo, and was linked to multiple offensive online comments. Over the past 24 hours, Democrats from Senator Bernie Sanders to Senator Chuck Schumer have called for him to step out of the race.

Trumpworld operatives say their hope—unsurprisingly—is that Platner stays in the race, given his increasingly toxic political brand, his growing horde of political enemies in his own party, and the knock-on effects on his fundraising operation.

Basically, it’s a dumpster fire, and Republicans are all but making s’mores.

“Platner should stay in and fight the liberal lobbyist establishment!” one strategist jokingly told Inner Loop. Like others interviewed for this story, they spoke candidly on the condition of anonymity.

Funding is also going to be a problem, operatives noted with glee. The Democratic Senatorial Campaign Committee, or DSCC, has announced that it will not bankroll Platner’s campaign, should he stay in the race.

The operatives are thrilled by this: As a result, Platner would have to rely on small-dollar donors. Despite his fervent fan base, these donations would almost certainly not cover the tens of millions of dollars that both sides are expecting to have to pour into TV ads closer to the midterms. (The Boston-area media market is among the top 10 most expensive in the country, and Mainers do watch TV.)

But Trump operatives also think even if Platner does step aside, the Senate race in Maine firmly tilts in Collins’ favor.

Democrats have until July 13 for Platner to drop out, and a July 27 deadline for a special election to replace Platner’s name on the ballot. Democratic operatives in the state tell Inner Loop this could happen the weekend of July 25, but Trumpworld doesn’t think the alternative candidates would pose a major challenge.

Janet Mills, the governor of Maine who dropped out of the Democratic Senate primary, is seen as one option. But Mills has a similar profile to Collins, who the operatives still think would edge out a victory, especially given her performance bucking Joe Biden in 2020.

Another option is Troy Jackson, a former Maine state senator. But another longtime GOP strategist was skeptical whether voters would look past the baggage accompanying any Democratic candidate following the Platner saga.

“At the end of the day, Democrats have to run a perfect race to beat Collins, which they have not done. She’s still the least offensive candidate of the Senate Republican conference, and so the strongest candidate we could have in the race,” one longtime GOP strategist says.

Still, Trumpworld and the Republicans’ Senate campaign arm expect a bruising fight in the Maine Senate race that could cost them hundreds of millions of dollars. And while they believe Collins can win, it could end up being tight. Get the graham crackers.

This is an edition of Hugo Lowell’s Inner Loop newsletter. Read previous newsletters here.

#Republicans #Gleefully #Celebrate #Midterms #Chaos #Maineinner loop,politics,congress,elections,government,republicans,democrats

All eyes are on Maine this week. Political operatives in Trumpworld tell Inner Loop they…

L.O.L. Surprise! Music Festival, a yearlong campaign packed with new dolls, festival-inspired collectibles, and headline-worthy collaborations.

The biggest draw? Music icons Jennie from BLACKPINK and Rosalía are making their L.O.L. Surprise! doll debuts with collectible looks inspired by their signature styles. Beyond the artist collaborations, the lineup brings new doll looks, refreshed packaging, and a range of festival-themed collectibles for fans to discover.

Here’s everything launching in the L.O.L. Surprise! Music Festival collection and where to buy it.

Music Festival Tots with Collectible Vinyl Albums

Why we like it

The L.O.L. Surprise! Music Festival Tots brings the music theme to life with eight dolls inspired by different genres, including K-pop, Latin, pop, hip-hop, country, indie, pop-punk, and scene.

Each Tot comes inside a pink disco ball that doubles as a collectible display piece and a mini reveal experience — spin the included vinyl record to open compartments filled with fashion and accessories. With fresh doll designs, seven surprises to unbox, and a chance to find a rare shiny disco ball, these are made for collectors who enjoy the thrill of the reveal.

Music Festival Headliners Tots Global Music Artist Dolls

Why we like it

If your kid (or your inner collector) has a favorite music icon, these L.O.L. Surprise! Music Festival Headliners Tots bring that fan energy into a tiny collectible package. Each Tot is inspired by the style of Jennie or Rosalía, featuring cool outfits based on their real-world looks, plus a mini poster and a collectible trading card to enhance the experience.

The heart-shaped L.O.L. ball doubles as a keychain, so fans can take their favorite artist-inspired Tot anywhere. With seven surprises to unbox, including outfits, shoes, and accessories, there’s plenty of reveal excitement before the tiny headliner hits the stage. Collect all four Tots to build out the full Music Festival lineup.

Music Festival Furniture Packs

Why we like it

The L.O.L. Surprise! Music Festival Furniture Packs are a fun way to turn the collection into a full-on festival setup. Instead of just collecting dolls, kids can build out their own mini concert world with spaces like the Main Stage, DJ Booth, Neon Arcade, and Roller Disco. Each pack also comes with an exclusive Tot, giving collectors another character to add to the lineup.

Rosalía Fashion Doll with Collectible Poster

Why we like it

Rosalía fans will instantly recognize the bold, trendy vibe behind this L.O.L. Surprise! Rosalía Fashion Doll. The look is inspired by one of Rosalía’s iconic outfits, with a bold style that feels very much like the singer’s stage persona. It also comes with an exclusive Rosalía poster, making it a fun pick for both collectors and fans who want a little piece of her stage style on display.

Jennie Fashion Doll with Collectible Poster

Why we like it

L.O.L. Surprise! is bringing a little star power to the toy aisle with this Jennie-inspired fashion doll. It captures her signature style with a more detailed look, a stage-ready outfit inspired by one of her real outfits, and a collectible poster tucked inside for fans to display. Fans snapped this one up quickly, so don’t be surprised if you have to wait for the next restock.

#L.O.L #Surprise #Music #Festival #collection #buy #Jennie #Rosalía #dolls"> L.O.L. Surprise! Music Festival collection: Where to buy Jennie and Rosalía dolls After a decade of surprise-filled unboxings, L.O.L. Surprise! is stepping onto the main stage. The collectible toy brand is celebrating its 10th anniversary with the L.O.L. Surprise! Music Festival, a yearlong campaign packed with new dolls, festival-inspired collectibles, and headline-worthy collaborations.The biggest draw? Music icons Jennie from BLACKPINK and Rosalía are making their L.O.L. Surprise! doll debuts with collectible looks inspired by their signature styles. Beyond the artist collaborations, the lineup brings new doll looks, refreshed packaging, and a range of festival-themed collectibles for fans to discover.Here’s everything launching in the L.O.L. Surprise! Music Festival collection and where to buy it.Music Festival Tots with Collectible Vinyl Albums Why we like itThe L.O.L. Surprise! Music Festival Tots brings the music theme to life with eight dolls inspired by different genres, including K-pop, Latin, pop, hip-hop, country, indie, pop-punk, and scene. Each Tot comes inside a pink disco ball that doubles as a collectible display piece and a mini reveal experience — spin the included vinyl record to open compartments filled with fashion and accessories. With fresh doll designs, seven surprises to unbox, and a chance to find a rare shiny disco ball, these are made for collectors who enjoy the thrill of the reveal.Music Festival Headliners Tots Global Music Artist Dolls Why we like itIf your kid (or your inner collector) has a favorite music icon, these L.O.L. Surprise! Music Festival Headliners Tots bring that fan energy into a tiny collectible package. Each Tot is inspired by the style of Jennie or Rosalía, featuring cool outfits based on their real-world looks, plus a mini poster and a collectible trading card to enhance the experience.The heart-shaped L.O.L. ball doubles as a keychain, so fans can take their favorite artist-inspired Tot anywhere. With seven surprises to unbox, including outfits, shoes, and accessories, there’s plenty of reveal excitement before the tiny headliner hits the stage. Collect all four Tots to build out the full Music Festival lineup. Music Festival Furniture Packs Why we like itThe L.O.L. Surprise! Music Festival Furniture Packs are a fun way to turn the collection into a full-on festival setup. Instead of just collecting dolls, kids can build out their own mini concert world with spaces like the Main Stage, DJ Booth, Neon Arcade, and Roller Disco. Each pack also comes with an exclusive Tot, giving collectors another character to add to the lineup. Mashable Deals By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use. Rosalía Fashion Doll with Collectible Poster Why we like itRosalía fans will instantly recognize the bold, trendy vibe behind this L.O.L. Surprise! Rosalía Fashion Doll. The look is inspired by one of Rosalía’s iconic outfits, with a bold style that feels very much like the singer’s stage persona. It also comes with an exclusive Rosalía poster, making it a fun pick for both collectors and fans who want a little piece of her stage style on display.Jennie Fashion Doll with Collectible Poster Why we like itL.O.L. Surprise! is bringing a little star power to the toy aisle with this Jennie-inspired fashion doll. It captures her signature style with a more detailed look, a stage-ready outfit inspired by one of her real outfits, and a collectible poster tucked inside for fans to display. Fans snapped this one up quickly, so don’t be surprised if you have to wait for the next restock. #L.O.L #Surprise #Music #Festival #collection #buy #Jennie #Rosalía #dolls
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L.O.L. Surprise! Music Festival, a yearlong campaign packed with new dolls, festival-inspired collectibles, and headline-worthy collaborations.

The biggest draw? Music icons Jennie from BLACKPINK and Rosalía are making their L.O.L. Surprise! doll debuts with collectible looks inspired by their signature styles. Beyond the artist collaborations, the lineup brings new doll looks, refreshed packaging, and a range of festival-themed collectibles for fans to discover.

Here’s everything launching in the L.O.L. Surprise! Music Festival collection and where to buy it.

Music Festival Tots with Collectible Vinyl Albums

Why we like it

The L.O.L. Surprise! Music Festival Tots brings the music theme to life with eight dolls inspired by different genres, including K-pop, Latin, pop, hip-hop, country, indie, pop-punk, and scene.

Each Tot comes inside a pink disco ball that doubles as a collectible display piece and a mini reveal experience — spin the included vinyl record to open compartments filled with fashion and accessories. With fresh doll designs, seven surprises to unbox, and a chance to find a rare shiny disco ball, these are made for collectors who enjoy the thrill of the reveal.

Music Festival Headliners Tots Global Music Artist Dolls

Why we like it

If your kid (or your inner collector) has a favorite music icon, these L.O.L. Surprise! Music Festival Headliners Tots bring that fan energy into a tiny collectible package. Each Tot is inspired by the style of Jennie or Rosalía, featuring cool outfits based on their real-world looks, plus a mini poster and a collectible trading card to enhance the experience.

The heart-shaped L.O.L. ball doubles as a keychain, so fans can take their favorite artist-inspired Tot anywhere. With seven surprises to unbox, including outfits, shoes, and accessories, there’s plenty of reveal excitement before the tiny headliner hits the stage. Collect all four Tots to build out the full Music Festival lineup.

Music Festival Furniture Packs

Why we like it

The L.O.L. Surprise! Music Festival Furniture Packs are a fun way to turn the collection into a full-on festival setup. Instead of just collecting dolls, kids can build out their own mini concert world with spaces like the Main Stage, DJ Booth, Neon Arcade, and Roller Disco. Each pack also comes with an exclusive Tot, giving collectors another character to add to the lineup.

Rosalía Fashion Doll with Collectible Poster

Why we like it

Rosalía fans will instantly recognize the bold, trendy vibe behind this L.O.L. Surprise! Rosalía Fashion Doll. The look is inspired by one of Rosalía’s iconic outfits, with a bold style that feels very much like the singer’s stage persona. It also comes with an exclusive Rosalía poster, making it a fun pick for both collectors and fans who want a little piece of her stage style on display.

Jennie Fashion Doll with Collectible Poster

Why we like it

L.O.L. Surprise! is bringing a little star power to the toy aisle with this Jennie-inspired fashion doll. It captures her signature style with a more detailed look, a stage-ready outfit inspired by one of her real outfits, and a collectible poster tucked inside for fans to display. Fans snapped this one up quickly, so don’t be surprised if you have to wait for the next restock.

#L.O.L #Surprise #Music #Festival #collection #buy #Jennie #Rosalía #dolls">L.O.L. Surprise! Music Festival collection: Where to buy Jennie and Rosalía dolls

After a decade of surprise-filled unboxings, L.O.L. Surprise! is stepping onto the main stage. The collectible toy brand is celebrating its 10th anniversary with the L.O.L. Surprise! Music Festival, a yearlong campaign packed with new dolls, festival-inspired collectibles, and headline-worthy collaborations.

The biggest draw? Music icons Jennie from BLACKPINK and Rosalía are making their L.O.L. Surprise! doll debuts with collectible looks inspired by their signature styles. Beyond the artist collaborations, the lineup brings new doll looks, refreshed packaging, and a range of festival-themed collectibles for fans to discover.

Here’s everything launching in the L.O.L. Surprise! Music Festival collection and where to buy it.

Music Festival Tots with Collectible Vinyl Albums

Why we like it

The L.O.L. Surprise! Music Festival Tots brings the music theme to life with eight dolls inspired by different genres, including K-pop, Latin, pop, hip-hop, country, indie, pop-punk, and scene.

Each Tot comes inside a pink disco ball that doubles as a collectible display piece and a mini reveal experience — spin the included vinyl record to open compartments filled with fashion and accessories. With fresh doll designs, seven surprises to unbox, and a chance to find a rare shiny disco ball, these are made for collectors who enjoy the thrill of the reveal.

Music Festival Headliners Tots Global Music Artist Dolls

Why we like it

If your kid (or your inner collector) has a favorite music icon, these L.O.L. Surprise! Music Festival Headliners Tots bring that fan energy into a tiny collectible package. Each Tot is inspired by the style of Jennie or Rosalía, featuring cool outfits based on their real-world looks, plus a mini poster and a collectible trading card to enhance the experience.

The heart-shaped L.O.L. ball doubles as a keychain, so fans can take their favorite artist-inspired Tot anywhere. With seven surprises to unbox, including outfits, shoes, and accessories, there’s plenty of reveal excitement before the tiny headliner hits the stage. Collect all four Tots to build out the full Music Festival lineup.

Music Festival Furniture Packs

Why we like it

The L.O.L. Surprise! Music Festival Furniture Packs are a fun way to turn the collection into a full-on festival setup. Instead of just collecting dolls, kids can build out their own mini concert world with spaces like the Main Stage, DJ Booth, Neon Arcade, and Roller Disco. Each pack also comes with an exclusive Tot, giving collectors another character to add to the lineup.

Rosalía Fashion Doll with Collectible Poster

Why we like it

Rosalía fans will instantly recognize the bold, trendy vibe behind this L.O.L. Surprise! Rosalía Fashion Doll. The look is inspired by one of Rosalía’s iconic outfits, with a bold style that feels very much like the singer’s stage persona. It also comes with an exclusive Rosalía poster, making it a fun pick for both collectors and fans who want a little piece of her stage style on display.

Jennie Fashion Doll with Collectible Poster

Why we like it

L.O.L. Surprise! is bringing a little star power to the toy aisle with this Jennie-inspired fashion doll. It captures her signature style with a more detailed look, a stage-ready outfit inspired by one of her real outfits, and a collectible poster tucked inside for fans to display. Fans snapped this one up quickly, so don’t be surprised if you have to wait for the next restock.

#L.O.L #Surprise #Music #Festival #collection #buy #Jennie #Rosalía #dolls

After a decade of surprise-filled unboxings, L.O.L. Surprise! is stepping onto the main stage. The…

announced that its next Galaxy Unpacked launch event will be held on July 22nd, with the tagline: “A new shape unfolds.”

It’s long been rumored that Samsung is about to expand its foldable phone line to a third format, with a shorter and wider version of its big book-style foldables, to match Huawei’s Pura X Max and Apple’s expected foldable iPhone. Today’s announcement adds to that impression, showing a tall ticket with the stub torn off, leaving it shorter than before.

Alongside the wider foldable, Samsung is expected to announce updated versions of its existing Flip and Fold phones, with the latter potentially rebranded to the Z Fold 8 Ultra to differentiate it from the new form factor. New Galaxy Watches are likely too, with potential updates to both the mainline Galaxy Watch and the more premium Ultra model.

Galaxy Unpacked will be held in London, UK, kicking off at 9am ET on July 22nd.

#Samsung #launch #wide #foldable #July #22ndFoldable Phones,Gadgets,Mobile,News,Phones,Samsung,Tech,Wearable"> Samsung will launch its new wide foldable on July 22ndSamsung has announced that its next Galaxy Unpacked launch event will be held on July 22nd, with the tagline: “A new shape unfolds.”It’s long been rumored that Samsung is about to expand its foldable phone line to a third format, with a shorter and wider version of its big book-style foldables, to match Huawei’s Pura X Max and Apple’s expected foldable iPhone. Today’s announcement adds to that impression, showing a tall ticket with the stub torn off, leaving it shorter than before.Alongside the wider foldable, Samsung is expected to announce updated versions of its existing Flip and Fold phones, with the latter potentially rebranded to the Z Fold 8 Ultra to differentiate it from the new form factor. New Galaxy Watches are likely too, with potential updates to both the mainline Galaxy Watch and the more premium Ultra model.Galaxy Unpacked will be held in London, UK, kicking off at 9am ET on July 22nd.#Samsung #launch #wide #foldable #July #22ndFoldable Phones,Gadgets,Mobile,News,Phones,Samsung,Tech,Wearable
Tech-news

announced that its next Galaxy Unpacked launch event will be held on July 22nd, with the tagline: “A new shape unfolds.”

It’s long been rumored that Samsung is about to expand its foldable phone line to a third format, with a shorter and wider version of its big book-style foldables, to match Huawei’s Pura X Max and Apple’s expected foldable iPhone. Today’s announcement adds to that impression, showing a tall ticket with the stub torn off, leaving it shorter than before.

Alongside the wider foldable, Samsung is expected to announce updated versions of its existing Flip and Fold phones, with the latter potentially rebranded to the Z Fold 8 Ultra to differentiate it from the new form factor. New Galaxy Watches are likely too, with potential updates to both the mainline Galaxy Watch and the more premium Ultra model.

Galaxy Unpacked will be held in London, UK, kicking off at 9am ET on July 22nd.

#Samsung #launch #wide #foldable #July #22ndFoldable Phones,Gadgets,Mobile,News,Phones,Samsung,Tech,Wearable">Samsung will launch its new wide foldable on July 22nd

Samsung has announced that its next Galaxy Unpacked launch event will be held on July 22nd, with the tagline: “A new shape unfolds.”

It’s long been rumored that Samsung is about to expand its foldable phone line to a third format, with a shorter and wider version of its big book-style foldables, to match Huawei’s Pura X Max and Apple’s expected foldable iPhone. Today’s announcement adds to that impression, showing a tall ticket with the stub torn off, leaving it shorter than before.

Alongside the wider foldable, Samsung is expected to announce updated versions of its existing Flip and Fold phones, with the latter potentially rebranded to the Z Fold 8 Ultra to differentiate it from the new form factor. New Galaxy Watches are likely too, with potential updates to both the mainline Galaxy Watch and the more premium Ultra model.

Galaxy Unpacked will be held in London, UK, kicking off at 9am ET on July 22nd.

#Samsung #launch #wide #foldable #July #22ndFoldable Phones,Gadgets,Mobile,News,Phones,Samsung,Tech,Wearable

Samsung has announced that its next Galaxy Unpacked launch event will be held on July…

applications for Startup Battlefield Australia to July 20.

If you’ve been thinking about applying, do it now. There won’t be another extension.

One application could change everything

Since the first Startup Battlefield Australia in 2017, there have been 26 alumni companies that have collectively raised over $147 million, with three successful acquisitions. They’ve been backed by some of the world’s most respected investors — including Y Combinator, Blackbird Ventures, Square Peg Capital, Khosla Ventures, Microsoft, AirTree Ventures, Startmate, Techstars, and SOSV.

It all started with one decision: They applied.

Why apply now?

If you’re building something ambitious, this is a fast track to the people who can move your startup forward.

Selected founders will pitch live to:

  • Top-tier investors.
  • Global media.
  • Australia’s leading founders and operators.
  • Potential partners, customers, and hires.

This is more than a pitch competition. It’s a chance to earn visibility, credibility, and connections that can take years to build.

What’s at stake?

On August 19, 2026, eight startups will pitch live at Stripe Tour Sydney.

The top three will receive up to $15,000 in Stripe fee credits.

The grand prize is even bigger:

Automatic entry into Startup Battlefield 200 at TechCrunch Disrupt in San Francisco this October.

No second application. No extra round. Just a direct path to one of the world’s biggest startup stages.

Who should apply?

We’re looking for early-stage startups across Australia and New Zealand that are:

  • Pre-seed to Series B.
  • Building a real product or showing strong traction.
  • Ready to scale.
  • Ready to tell their story.

You don’t need to be a household name.

We’re looking for the next one.

The deadline has moved — the opportunity hasn’t

This extension gives you more time, but not much.

Applications now close July 20.

If you’ve been waiting, this is the moment.

Submit your application before July 20.

Free to apply. No equity taken. One opportunity that could change everything.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Final #extension #Startup #Battlefield #Australia #applications #close #July #TechCrunchStartup Battlefield,Startup Battlefield Australia"> Final extension: Startup Battlefield Australia applications now close July 20 | TechCrunch One last chance to apply Due to overwhelming interest, we’ve extended applications for Startup Battlefield Australia to July 20. If you’ve been thinking about applying, do it now. There won’t be another extension. One application could change everything Since the first Startup Battlefield Australia in 2017, there have been 26 alumni companies that have collectively raised over 7 million, with three successful acquisitions. They’ve been backed by some of the world’s most respected investors — including Y Combinator, Blackbird Ventures, Square Peg Capital, Khosla Ventures, Microsoft, AirTree Ventures, Startmate, Techstars, and SOSV. It all started with one decision: They applied. Why apply now? If you’re building something ambitious, this is a fast track to the people who can move your startup forward. Selected founders will pitch live to: Top-tier investors. Global media. Australia’s leading founders and operators. Potential partners, customers, and hires. This is more than a pitch competition. It’s a chance to earn visibility, credibility, and connections that can take years to build. What’s at stake? On August 19, 2026, eight startups will pitch live at Stripe Tour Sydney. The top three will receive up to ,000 in Stripe fee credits. The grand prize is even bigger: Automatic entry into Startup Battlefield 200 at TechCrunch Disrupt in San Francisco this October. No second application. No extra round. Just a direct path to one of the world’s biggest startup stages. Who should apply? We’re looking for early-stage startups across Australia and New Zealand that are: Pre-seed to Series B. Building a real product or showing strong traction. Ready to scale. Ready to tell their story. You don’t need to be a household name. We’re looking for the next one. The deadline has moved — the opportunity hasn’t This extension gives you more time, but not much. Applications now close July 20. If you’ve been waiting, this is the moment. Submit your application before July 20. Free to apply. No equity taken. One opportunity that could change everything. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Final #extension #Startup #Battlefield #Australia #applications #close #July #TechCrunchStartup Battlefield,Startup Battlefield Australia
Tech-news

applications for Startup Battlefield Australia to July 20.

If you’ve been thinking about applying, do it now. There won’t be another extension.

One application could change everything

Since the first Startup Battlefield Australia in 2017, there have been 26 alumni companies that have collectively raised over $147 million, with three successful acquisitions. They’ve been backed by some of the world’s most respected investors — including Y Combinator, Blackbird Ventures, Square Peg Capital, Khosla Ventures, Microsoft, AirTree Ventures, Startmate, Techstars, and SOSV.

It all started with one decision: They applied.

Why apply now?

If you’re building something ambitious, this is a fast track to the people who can move your startup forward.

Selected founders will pitch live to:

This is more than a pitch competition. It’s a chance to earn visibility, credibility, and connections that can take years to build.

What’s at stake?

On August 19, 2026, eight startups will pitch live at Stripe Tour Sydney.

The top three will receive up to $15,000 in Stripe fee credits.

The grand prize is even bigger:

Automatic entry into Startup Battlefield 200 at TechCrunch Disrupt in San Francisco this October.

No second application. No extra round. Just a direct path to one of the world’s biggest startup stages.

Who should apply?

We’re looking for early-stage startups across Australia and New Zealand that are:

You don’t need to be a household name.

We’re looking for the next one.

The deadline has moved — the opportunity hasn’t

This extension gives you more time, but not much.

Applications now close July 20.

If you’ve been waiting, this is the moment.

Submit your application before July 20.

Free to apply. No equity taken. One opportunity that could change everything.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Final #extension #Startup #Battlefield #Australia #applications #close #July #TechCrunchStartup Battlefield,Startup Battlefield Australia">Final extension: Startup Battlefield Australia applications now close July 20 | TechCrunch

One last chance to apply

Due to overwhelming interest, we’ve extended applications for Startup Battlefield Australia to July 20.

If you’ve been thinking about applying, do it now. There won’t be another extension.

One application could change everything

Since the first Startup Battlefield Australia in 2017, there have been 26 alumni companies that have collectively raised over $147 million, with three successful acquisitions. They’ve been backed by some of the world’s most respected investors — including Y Combinator, Blackbird Ventures, Square Peg Capital, Khosla Ventures, Microsoft, AirTree Ventures, Startmate, Techstars, and SOSV.

It all started with one decision: They applied.

Why apply now?

If you’re building something ambitious, this is a fast track to the people who can move your startup forward.

Selected founders will pitch live to:

This is more than a pitch competition. It’s a chance to earn visibility, credibility, and connections that can take years to build.

What’s at stake?

On August 19, 2026, eight startups will pitch live at Stripe Tour Sydney.

The top three will receive up to $15,000 in Stripe fee credits.

The grand prize is even bigger:

Automatic entry into Startup Battlefield 200 at TechCrunch Disrupt in San Francisco this October.

No second application. No extra round. Just a direct path to one of the world’s biggest startup stages.

Who should apply?

We’re looking for early-stage startups across Australia and New Zealand that are:

You don’t need to be a household name.

We’re looking for the next one.

The deadline has moved — the opportunity hasn’t

This extension gives you more time, but not much.

Applications now close July 20.

If you’ve been waiting, this is the moment.

Submit your application before July 20.

Free to apply. No equity taken. One opportunity that could change everything.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Final #extension #Startup #Battlefield #Australia #applications #close #July #TechCrunchStartup Battlefield,Startup Battlefield Australia

One last chance to apply Due to overwhelming interest, we’ve extended applications for Startup Battlefield…

as an example. They combined well-balanced audio and strong ANC capabilities into a package that cost ₹4,999. While we still think they are great value, I’d also admit that spending that much isn’t feasible for many budget-conscious buyers. Keeping that in mind, OPPO has just announced the non-Pro version, the Enco Air 5. It follows the same recipe as its bigger brother, with 52dB of ANC and a 54-hour battery life, but trims the price down to just ₹3,099.

So, when OPPO called asking if I’d like to test the Enco Air 5, I said yes, of course. For some context, I have been using the buds for almost a month, during which I’ve taken them to countless gym sessions, gone on evening walks while listening to my favorite music, and even taken them with me to cover an esports tournament in Jaipur. If you can’t be bothered to read the full review, then yes, they are worth the price. Here’s why.

OPPO Enco Air 5 Review

Hisan Kidwai

Summary

Everything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise.

Design & Comfort

OPPO Enco Air 5 Review: The Budget Earbuds Most People Should Buy OPPO’s Enco earbud series has time and again delivered some of the best value devices, and for good reason. Take last month’s Enco Air 5 Pro as an example. They combined well-balanced audio and strong ANC capabilities into a package that cost ₹4,999. While we still think they are great value, I’d also admit that spending that much isn’t feasible for many budget-conscious buyers. Keeping that in mind, OPPO has just announced the non-Pro version, the Enco Air 5. It follows the same recipe as its bigger brother, with 52dB of ANC and a 54-hour battery life, but trims the price down to just ₹3,099. So, when OPPO called asking if I’d like to test the Enco Air 5, I said yes, of course. For some context, I have been using the buds for almost a month, during which I’ve taken them to countless gym sessions, gone on evening walks while listening to my favorite music, and even taken them with me to cover an esports tournament in Jaipur. If you can’t be bothered to read the full review, then yes, they are worth the price. Here’s why. OPPO Enco Air 5 ReviewHisan KidwaiSummaryEverything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise. Design & Comfort What does it take to design a great pair of earbuds? To some brands, it’s about a fun design that stands out amongst others, even if that comes at the cost of comfort. I could name a dozen such earbuds, but the truth is, the ones I keep using after reviews are those that don’t stand out. I don’t care whether you have a brand-new design or a new LED light strip. An earbud needs to be sophisticated yet stylish enough not to look cheap. And no other brand does that better than OPPO. The new Enco Air 5 are no exception. They feature the same oval-shaped case that I have come to love. While the dimensions are almost identical to the 5 Pro, the finish is indeed different. I got the Lavender Purple variant, which I’d say looks quite good. It adds a pop of color in an otherwise bland earbud world. Even though it’s very difficult to put the feel of the finish into words, I’ll try anyway. The finish reminds me of those large chalky medicine tablets. The matte finish is a little rougher than the 5 Pro, and it held up quite well in my regular use. I didn’t see any smudges, nor was there any damage to the case when I dropped it at the airport while taking out my boarding pass. The case can be opened with one hand, and there’s also a satisfying click every time you close the lid. There’s also a physical pairing button, which is always appreciated. As for the earbuds themselves, they are shiny this time around, so a bit more difficult to keep clean. Comfort is a tricky thing to answer, since everyone’s ears are different. My ears are small, so bigger earbuds like the Noise Master Buds 2 were difficult to manage. Fortunately, the Enco Air 5 were not the same. They fit perfectly inside my ear canals, without causing any discomfort. For my 6 AM flight, I put them on before leaving home, and after 4 hours of travel, they were still sitting comfortably. Still, if the regular medium-sized tips are not to your taste, there are several bundled inside the box. So, experiment to find the best fit. The earbuds are also IP55 rated, and survived my gym sessions in the brutal Indian summers just fine. Sound Quality & ANC The Enco Air 5 earbuds come with a 12mm dynamic driver featuring a titanium-coated PET diaphragm, AAC and SBC codecs, and Bluetooth 6.1. During my testing, I used the Ultimate Sound preset, but if that’s not your jam, there are Thundering Bass and Pure Vocals, along with a full equalizer, which we will talk about soon enough. On tracks such as “After Hours,” “The Pina Colada Song,” and “Runaway,” the earbuds sounded very well balanced. The sound tuning is fantastic: the highs don’t feel sharp, the mids/vocals sound very clear, and the lows are there. Don’t get me wrong, you won’t get the rumble of a big headphone, but the Enco Air 5 in the bass boost mode packs a punch. Despite the lack of high-res audio support, I found the instrument separation decent and the soundstage wide enough, though not quite as expansive as on the more expensive Enco Air 5 Pro. If you’d like your instruments placed all around the room, like at a concert, OPPO has its Live Audio feature. It’s not my favorite thing in the world to experience music with, but it works very well to place different elements perfectly around you. I believe the best way to appreciate this is with a movie, and I watched the first episode of Silo season 3 with these connected to my MacBook. The latency was pretty minimal, and the audio was super clean. Even the call quality has been upgraded compared to the previous generation. On the topic of ANC, I was headed to Jaipur to attend a BGMI esports event. If you’ve seen such events, then you’d know they can get loud—really loud. And what better place to test the ANC capabilities of the Enco Air 5? I’ll be straight: you won’t cancel every noise there is, but that doesn’t mean the ANC is bad. In the event, the earbuds suppressed about 80% of the crowd noises, which was great news. On the flight, most of the jet engine rumble was canceled, without any music on. If you do have music running, it’s very easy to cut off the world for a moment of peace. OPPO claims about 13 hours of battery life on a single charge for the earbuds without ANC on and about 6.5 hours with ANC. I can confirm those numbers are accurate, since I got roughly 5.5 hours with ANC turned on at all times. The case provides a couple of extra charges, so the total output should be around 24-25 hours, depending on your use case. Still, battery life is great overall. Controls & Companion App While many people ignore them, controls are a major factor when choosing earbuds. This is because poor controls can be frustrating. Very fortunately, that’s not the case with the Enco Air 5 earbuds. They keep things simple and functional. You get the basics like double-tap to play/pause the music, triple-tap to skip forward/rewind, and tap and hold to turn on ANC. All of these can be customized to your liking using the HeyMelody app on Android and iOS, or just the Bluetooth settings page if you have an OPPO/OnePlus device. The app has always been great, and you also get Spotify Tap. It connects to your Spotify app and plays a song based on your listening habits whenever you tap your earbuds. I’m an Apple Music user, so I couldn’t test it much, but from what I’ve heard, it’s a great addition. Beyond that, there’s Sound Space, a collection of sounds that help you concentrate better or get work done among the annoying people who watch reels at high volume. Finally, there’s a full 10-band equalizer that lets you tune the sound output precisely to your liking. Verdict At ₹3,099, the OPPO Enco Air 5 are another pair of super-easy-to-recommend earbuds. There are no headline features, but everything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise. #OPPO #Enco #Air #Review #Budget #Earbuds #People #BuyOppo

What does it take to design a great pair of earbuds? To some brands, it’s about a fun design that stands out amongst others, even if that comes at the cost of comfort. I could name a dozen such earbuds, but the truth is, the ones I keep using after reviews are those that don’t stand out. I don’t care whether you have a brand-new design or a new LED light strip. An earbud needs to be sophisticated yet stylish enough not to look cheap. And no other brand does that better than OPPO. The new Enco Air 5 are no exception. They feature the same oval-shaped case that I have come to love.

While the dimensions are almost identical to the 5 Pro, the finish is indeed different. I got the Lavender Purple variant, which I’d say looks quite good. It adds a pop of color in an otherwise bland earbud world. Even though it’s very difficult to put the feel of the finish into words, I’ll try anyway. The finish reminds me of those large chalky medicine tablets. The matte finish is a little rougher than the 5 Pro, and it held up quite well in my regular use. I didn’t see any smudges, nor was there any damage to the case when I dropped it at the airport while taking out my boarding pass. The case can be opened with one hand, and there’s also a satisfying click every time you close the lid. There’s also a physical pairing button, which is always appreciated.

A person holding the earbud

As for the earbuds themselves, they are shiny this time around, so a bit more difficult to keep clean. Comfort is a tricky thing to answer, since everyone’s ears are different. My ears are small, so bigger earbuds like the Noise Master Buds 2 were difficult to manage. Fortunately, the Enco Air 5 were not the same. They fit perfectly inside my ear canals, without causing any discomfort. For my 6 AM flight, I put them on before leaving home, and after 4 hours of travel, they were still sitting comfortably.

Still, if the regular medium-sized tips are not to your taste, there are several bundled inside the box. So, experiment to find the best fit. The earbuds are also IP55 rated, and survived my gym sessions in the brutal Indian summers just fine.

Sound Quality & ANC

Different earbuds

The Enco Air 5 earbuds come with a 12mm dynamic driver featuring a titanium-coated PET diaphragm, AAC and SBC codecs, and Bluetooth 6.1. During my testing, I used the Ultimate Sound preset, but if that’s not your jam, there are Thundering Bass and Pure Vocals, along with a full equalizer, which we will talk about soon enough.

On tracks such as “After Hours,” “The Pina Colada Song,” and “Runaway,” the earbuds sounded very well balanced. The sound tuning is fantastic: the highs don’t feel sharp, the mids/vocals sound very clear, and the lows are there. Don’t get me wrong, you won’t get the rumble of a big headphone, but the Enco Air 5 in the bass boost mode packs a punch. Despite the lack of high-res audio support, I found the instrument separation decent and the soundstage wide enough, though not quite as expansive as on the more expensive Enco Air 5 Pro.

If you’d like your instruments placed all around the room, like at a concert, OPPO has its Live Audio feature. It’s not my favorite thing in the world to experience music with, but it works very well to place different elements perfectly around you. I believe the best way to appreciate this is with a movie, and I watched the first episode of Silo season 3 with these connected to my MacBook. The latency was pretty minimal, and the audio was super clean. Even the call quality has been upgraded compared to the previous generation.

Enco Air 5 on a table with the buds out

On the topic of ANC, I was headed to Jaipur to attend a BGMI esports event. If you’ve seen such events, then you’d know they can get loud—really loud. And what better place to test the ANC capabilities of the Enco Air 5? I’ll be straight: you won’t cancel every noise there is, but that doesn’t mean the ANC is bad. In the event, the earbuds suppressed about 80% of the crowd noises, which was great news. On the flight, most of the jet engine rumble was canceled, without any music on. If you do have music running, it’s very easy to cut off the world for a moment of peace.

OPPO claims about 13 hours of battery life on a single charge for the earbuds without ANC on and about 6.5 hours with ANC. I can confirm those numbers are accurate, since I got roughly 5.5 hours with ANC turned on at all times. The case provides a couple of extra charges, so the total output should be around 24-25 hours, depending on your use case. Still, battery life is great overall.

Controls & Companion App

While many people ignore them, controls are a major factor when choosing earbuds. This is because poor controls can be frustrating. Very fortunately, that’s not the case with the Enco Air 5 earbuds. They keep things simple and functional. You get the basics like double-tap to play/pause the music, triple-tap to skip forward/rewind, and tap and hold to turn on ANC.

All of these can be customized to your liking using the HeyMelody app on Android and iOS, or just the Bluetooth settings page if you have an OPPO/OnePlus device. The app has always been great, and you also get Spotify Tap. It connects to your Spotify app and plays a song based on your listening habits whenever you tap your earbuds. I’m an Apple Music user, so I couldn’t test it much, but from what I’ve heard, it’s a great addition. Beyond that, there’s Sound Space, a collection of sounds that help you concentrate better or get work done among the annoying people who watch reels at high volume. Finally, there’s a full 10-band equalizer that lets you tune the sound output precisely to your liking.

Verdict

A person holding the Enco air 5

At ₹3,099, the OPPO Enco Air 5 are another pair of super-easy-to-recommend earbuds. There are no headline features, but everything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise.

#OPPO #Enco #Air #Review #Budget #Earbuds #People #BuyOppo"> OPPO Enco Air 5 Review: The Budget Earbuds Most People Should Buy OPPO’s Enco earbud series has time and again delivered some of the best value devices, and for good reason. Take last month’s Enco Air 5 Pro as an example. They combined well-balanced audio and strong ANC capabilities into a package that cost ₹4,999. While we still think they are great value, I’d also admit that spending that much isn’t feasible for many budget-conscious buyers. Keeping that in mind, OPPO has just announced the non-Pro version, the Enco Air 5. It follows the same recipe as its bigger brother, with 52dB of ANC and a 54-hour battery life, but trims the price down to just ₹3,099. So, when OPPO called asking if I’d like to test the Enco Air 5, I said yes, of course. For some context, I have been using the buds for almost a month, during which I’ve taken them to countless gym sessions, gone on evening walks while listening to my favorite music, and even taken them with me to cover an esports tournament in Jaipur. If you can’t be bothered to read the full review, then yes, they are worth the price. Here’s why. OPPO Enco Air 5 ReviewHisan KidwaiSummaryEverything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise. Design & Comfort What does it take to design a great pair of earbuds? To some brands, it’s about a fun design that stands out amongst others, even if that comes at the cost of comfort. I could name a dozen such earbuds, but the truth is, the ones I keep using after reviews are those that don’t stand out. I don’t care whether you have a brand-new design or a new LED light strip. An earbud needs to be sophisticated yet stylish enough not to look cheap. And no other brand does that better than OPPO. The new Enco Air 5 are no exception. They feature the same oval-shaped case that I have come to love. While the dimensions are almost identical to the 5 Pro, the finish is indeed different. I got the Lavender Purple variant, which I’d say looks quite good. It adds a pop of color in an otherwise bland earbud world. Even though it’s very difficult to put the feel of the finish into words, I’ll try anyway. The finish reminds me of those large chalky medicine tablets. The matte finish is a little rougher than the 5 Pro, and it held up quite well in my regular use. I didn’t see any smudges, nor was there any damage to the case when I dropped it at the airport while taking out my boarding pass. The case can be opened with one hand, and there’s also a satisfying click every time you close the lid. There’s also a physical pairing button, which is always appreciated. As for the earbuds themselves, they are shiny this time around, so a bit more difficult to keep clean. Comfort is a tricky thing to answer, since everyone’s ears are different. My ears are small, so bigger earbuds like the Noise Master Buds 2 were difficult to manage. Fortunately, the Enco Air 5 were not the same. They fit perfectly inside my ear canals, without causing any discomfort. For my 6 AM flight, I put them on before leaving home, and after 4 hours of travel, they were still sitting comfortably. Still, if the regular medium-sized tips are not to your taste, there are several bundled inside the box. So, experiment to find the best fit. The earbuds are also IP55 rated, and survived my gym sessions in the brutal Indian summers just fine. Sound Quality & ANC The Enco Air 5 earbuds come with a 12mm dynamic driver featuring a titanium-coated PET diaphragm, AAC and SBC codecs, and Bluetooth 6.1. During my testing, I used the Ultimate Sound preset, but if that’s not your jam, there are Thundering Bass and Pure Vocals, along with a full equalizer, which we will talk about soon enough. On tracks such as “After Hours,” “The Pina Colada Song,” and “Runaway,” the earbuds sounded very well balanced. The sound tuning is fantastic: the highs don’t feel sharp, the mids/vocals sound very clear, and the lows are there. Don’t get me wrong, you won’t get the rumble of a big headphone, but the Enco Air 5 in the bass boost mode packs a punch. Despite the lack of high-res audio support, I found the instrument separation decent and the soundstage wide enough, though not quite as expansive as on the more expensive Enco Air 5 Pro. If you’d like your instruments placed all around the room, like at a concert, OPPO has its Live Audio feature. It’s not my favorite thing in the world to experience music with, but it works very well to place different elements perfectly around you. I believe the best way to appreciate this is with a movie, and I watched the first episode of Silo season 3 with these connected to my MacBook. The latency was pretty minimal, and the audio was super clean. Even the call quality has been upgraded compared to the previous generation. On the topic of ANC, I was headed to Jaipur to attend a BGMI esports event. If you’ve seen such events, then you’d know they can get loud—really loud. And what better place to test the ANC capabilities of the Enco Air 5? I’ll be straight: you won’t cancel every noise there is, but that doesn’t mean the ANC is bad. In the event, the earbuds suppressed about 80% of the crowd noises, which was great news. On the flight, most of the jet engine rumble was canceled, without any music on. If you do have music running, it’s very easy to cut off the world for a moment of peace. OPPO claims about 13 hours of battery life on a single charge for the earbuds without ANC on and about 6.5 hours with ANC. I can confirm those numbers are accurate, since I got roughly 5.5 hours with ANC turned on at all times. The case provides a couple of extra charges, so the total output should be around 24-25 hours, depending on your use case. Still, battery life is great overall. Controls & Companion App While many people ignore them, controls are a major factor when choosing earbuds. This is because poor controls can be frustrating. Very fortunately, that’s not the case with the Enco Air 5 earbuds. They keep things simple and functional. You get the basics like double-tap to play/pause the music, triple-tap to skip forward/rewind, and tap and hold to turn on ANC. All of these can be customized to your liking using the HeyMelody app on Android and iOS, or just the Bluetooth settings page if you have an OPPO/OnePlus device. The app has always been great, and you also get Spotify Tap. It connects to your Spotify app and plays a song based on your listening habits whenever you tap your earbuds. I’m an Apple Music user, so I couldn’t test it much, but from what I’ve heard, it’s a great addition. Beyond that, there’s Sound Space, a collection of sounds that help you concentrate better or get work done among the annoying people who watch reels at high volume. Finally, there’s a full 10-band equalizer that lets you tune the sound output precisely to your liking. Verdict At ₹3,099, the OPPO Enco Air 5 are another pair of super-easy-to-recommend earbuds. There are no headline features, but everything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise. #OPPO #Enco #Air #Review #Budget #Earbuds #People #BuyOppo
Tech-news

as an example. They combined well-balanced audio and strong ANC capabilities into a package that cost ₹4,999. While we still think they are great value, I’d also admit that spending that much isn’t feasible for many budget-conscious buyers. Keeping that in mind, OPPO has just announced the non-Pro version, the Enco Air 5. It follows the same recipe as its bigger brother, with 52dB of ANC and a 54-hour battery life, but trims the price down to just ₹3,099.

So, when OPPO called asking if I’d like to test the Enco Air 5, I said yes, of course. For some context, I have been using the buds for almost a month, during which I’ve taken them to countless gym sessions, gone on evening walks while listening to my favorite music, and even taken them with me to cover an esports tournament in Jaipur. If you can’t be bothered to read the full review, then yes, they are worth the price. Here’s why.

OPPO Enco Air 5 Review

Hisan Kidwai

Summary

Everything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise.

Design & Comfort

OPPO Enco Air 5 Review: The Budget Earbuds Most People Should Buy OPPO’s Enco earbud series has time and again delivered some of the best value devices, and for good reason. Take last month’s Enco Air 5 Pro as an example. They combined well-balanced audio and strong ANC capabilities into a package that cost ₹4,999. While we still think they are great value, I’d also admit that spending that much isn’t feasible for many budget-conscious buyers. Keeping that in mind, OPPO has just announced the non-Pro version, the Enco Air 5. It follows the same recipe as its bigger brother, with 52dB of ANC and a 54-hour battery life, but trims the price down to just ₹3,099. So, when OPPO called asking if I’d like to test the Enco Air 5, I said yes, of course. For some context, I have been using the buds for almost a month, during which I’ve taken them to countless gym sessions, gone on evening walks while listening to my favorite music, and even taken them with me to cover an esports tournament in Jaipur. If you can’t be bothered to read the full review, then yes, they are worth the price. Here’s why. OPPO Enco Air 5 ReviewHisan KidwaiSummaryEverything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise. Design & Comfort What does it take to design a great pair of earbuds? To some brands, it’s about a fun design that stands out amongst others, even if that comes at the cost of comfort. I could name a dozen such earbuds, but the truth is, the ones I keep using after reviews are those that don’t stand out. I don’t care whether you have a brand-new design or a new LED light strip. An earbud needs to be sophisticated yet stylish enough not to look cheap. And no other brand does that better than OPPO. The new Enco Air 5 are no exception. They feature the same oval-shaped case that I have come to love. While the dimensions are almost identical to the 5 Pro, the finish is indeed different. I got the Lavender Purple variant, which I’d say looks quite good. It adds a pop of color in an otherwise bland earbud world. Even though it’s very difficult to put the feel of the finish into words, I’ll try anyway. The finish reminds me of those large chalky medicine tablets. The matte finish is a little rougher than the 5 Pro, and it held up quite well in my regular use. I didn’t see any smudges, nor was there any damage to the case when I dropped it at the airport while taking out my boarding pass. The case can be opened with one hand, and there’s also a satisfying click every time you close the lid. There’s also a physical pairing button, which is always appreciated. As for the earbuds themselves, they are shiny this time around, so a bit more difficult to keep clean. Comfort is a tricky thing to answer, since everyone’s ears are different. My ears are small, so bigger earbuds like the Noise Master Buds 2 were difficult to manage. Fortunately, the Enco Air 5 were not the same. They fit perfectly inside my ear canals, without causing any discomfort. For my 6 AM flight, I put them on before leaving home, and after 4 hours of travel, they were still sitting comfortably. Still, if the regular medium-sized tips are not to your taste, there are several bundled inside the box. So, experiment to find the best fit. The earbuds are also IP55 rated, and survived my gym sessions in the brutal Indian summers just fine. Sound Quality & ANC The Enco Air 5 earbuds come with a 12mm dynamic driver featuring a titanium-coated PET diaphragm, AAC and SBC codecs, and Bluetooth 6.1. During my testing, I used the Ultimate Sound preset, but if that’s not your jam, there are Thundering Bass and Pure Vocals, along with a full equalizer, which we will talk about soon enough. On tracks such as “After Hours,” “The Pina Colada Song,” and “Runaway,” the earbuds sounded very well balanced. The sound tuning is fantastic: the highs don’t feel sharp, the mids/vocals sound very clear, and the lows are there. Don’t get me wrong, you won’t get the rumble of a big headphone, but the Enco Air 5 in the bass boost mode packs a punch. Despite the lack of high-res audio support, I found the instrument separation decent and the soundstage wide enough, though not quite as expansive as on the more expensive Enco Air 5 Pro. If you’d like your instruments placed all around the room, like at a concert, OPPO has its Live Audio feature. It’s not my favorite thing in the world to experience music with, but it works very well to place different elements perfectly around you. I believe the best way to appreciate this is with a movie, and I watched the first episode of Silo season 3 with these connected to my MacBook. The latency was pretty minimal, and the audio was super clean. Even the call quality has been upgraded compared to the previous generation. On the topic of ANC, I was headed to Jaipur to attend a BGMI esports event. If you’ve seen such events, then you’d know they can get loud—really loud. And what better place to test the ANC capabilities of the Enco Air 5? I’ll be straight: you won’t cancel every noise there is, but that doesn’t mean the ANC is bad. In the event, the earbuds suppressed about 80% of the crowd noises, which was great news. On the flight, most of the jet engine rumble was canceled, without any music on. If you do have music running, it’s very easy to cut off the world for a moment of peace. OPPO claims about 13 hours of battery life on a single charge for the earbuds without ANC on and about 6.5 hours with ANC. I can confirm those numbers are accurate, since I got roughly 5.5 hours with ANC turned on at all times. The case provides a couple of extra charges, so the total output should be around 24-25 hours, depending on your use case. Still, battery life is great overall. Controls & Companion App While many people ignore them, controls are a major factor when choosing earbuds. This is because poor controls can be frustrating. Very fortunately, that’s not the case with the Enco Air 5 earbuds. They keep things simple and functional. You get the basics like double-tap to play/pause the music, triple-tap to skip forward/rewind, and tap and hold to turn on ANC. All of these can be customized to your liking using the HeyMelody app on Android and iOS, or just the Bluetooth settings page if you have an OPPO/OnePlus device. The app has always been great, and you also get Spotify Tap. It connects to your Spotify app and plays a song based on your listening habits whenever you tap your earbuds. I’m an Apple Music user, so I couldn’t test it much, but from what I’ve heard, it’s a great addition. Beyond that, there’s Sound Space, a collection of sounds that help you concentrate better or get work done among the annoying people who watch reels at high volume. Finally, there’s a full 10-band equalizer that lets you tune the sound output precisely to your liking. Verdict At ₹3,099, the OPPO Enco Air 5 are another pair of super-easy-to-recommend earbuds. There are no headline features, but everything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise. #OPPO #Enco #Air #Review #Budget #Earbuds #People #BuyOppo

What does it take to design a great pair of earbuds? To some brands, it’s about a fun design that stands out amongst others, even if that comes at the cost of comfort. I could name a dozen such earbuds, but the truth is, the ones I keep using after reviews are those that don’t stand out. I don’t care whether you have a brand-new design or a new LED light strip. An earbud needs to be sophisticated yet stylish enough not to look cheap. And no other brand does that better than OPPO. The new Enco Air 5 are no exception. They feature the same oval-shaped case that I have come to love.

While the dimensions are almost identical to the 5 Pro, the finish is indeed different. I got the Lavender Purple variant, which I’d say looks quite good. It adds a pop of color in an otherwise bland earbud world. Even though it’s very difficult to put the feel of the finish into words, I’ll try anyway. The finish reminds me of those large chalky medicine tablets. The matte finish is a little rougher than the 5 Pro, and it held up quite well in my regular use. I didn’t see any smudges, nor was there any damage to the case when I dropped it at the airport while taking out my boarding pass. The case can be opened with one hand, and there’s also a satisfying click every time you close the lid. There’s also a physical pairing button, which is always appreciated.

A person holding the earbud

As for the earbuds themselves, they are shiny this time around, so a bit more difficult to keep clean. Comfort is a tricky thing to answer, since everyone’s ears are different. My ears are small, so bigger earbuds like the Noise Master Buds 2 were difficult to manage. Fortunately, the Enco Air 5 were not the same. They fit perfectly inside my ear canals, without causing any discomfort. For my 6 AM flight, I put them on before leaving home, and after 4 hours of travel, they were still sitting comfortably.

Still, if the regular medium-sized tips are not to your taste, there are several bundled inside the box. So, experiment to find the best fit. The earbuds are also IP55 rated, and survived my gym sessions in the brutal Indian summers just fine.

Sound Quality & ANC

Different earbuds

The Enco Air 5 earbuds come with a 12mm dynamic driver featuring a titanium-coated PET diaphragm, AAC and SBC codecs, and Bluetooth 6.1. During my testing, I used the Ultimate Sound preset, but if that’s not your jam, there are Thundering Bass and Pure Vocals, along with a full equalizer, which we will talk about soon enough.

On tracks such as “After Hours,” “The Pina Colada Song,” and “Runaway,” the earbuds sounded very well balanced. The sound tuning is fantastic: the highs don’t feel sharp, the mids/vocals sound very clear, and the lows are there. Don’t get me wrong, you won’t get the rumble of a big headphone, but the Enco Air 5 in the bass boost mode packs a punch. Despite the lack of high-res audio support, I found the instrument separation decent and the soundstage wide enough, though not quite as expansive as on the more expensive Enco Air 5 Pro.

If you’d like your instruments placed all around the room, like at a concert, OPPO has its Live Audio feature. It’s not my favorite thing in the world to experience music with, but it works very well to place different elements perfectly around you. I believe the best way to appreciate this is with a movie, and I watched the first episode of Silo season 3 with these connected to my MacBook. The latency was pretty minimal, and the audio was super clean. Even the call quality has been upgraded compared to the previous generation.

Enco Air 5 on a table with the buds out

On the topic of ANC, I was headed to Jaipur to attend a BGMI esports event. If you’ve seen such events, then you’d know they can get loud—really loud. And what better place to test the ANC capabilities of the Enco Air 5? I’ll be straight: you won’t cancel every noise there is, but that doesn’t mean the ANC is bad. In the event, the earbuds suppressed about 80% of the crowd noises, which was great news. On the flight, most of the jet engine rumble was canceled, without any music on. If you do have music running, it’s very easy to cut off the world for a moment of peace.

OPPO claims about 13 hours of battery life on a single charge for the earbuds without ANC on and about 6.5 hours with ANC. I can confirm those numbers are accurate, since I got roughly 5.5 hours with ANC turned on at all times. The case provides a couple of extra charges, so the total output should be around 24-25 hours, depending on your use case. Still, battery life is great overall.

Controls & Companion App

While many people ignore them, controls are a major factor when choosing earbuds. This is because poor controls can be frustrating. Very fortunately, that’s not the case with the Enco Air 5 earbuds. They keep things simple and functional. You get the basics like double-tap to play/pause the music, triple-tap to skip forward/rewind, and tap and hold to turn on ANC.

All of these can be customized to your liking using the HeyMelody app on Android and iOS, or just the Bluetooth settings page if you have an OPPO/OnePlus device. The app has always been great, and you also get Spotify Tap. It connects to your Spotify app and plays a song based on your listening habits whenever you tap your earbuds. I’m an Apple Music user, so I couldn’t test it much, but from what I’ve heard, it’s a great addition. Beyond that, there’s Sound Space, a collection of sounds that help you concentrate better or get work done among the annoying people who watch reels at high volume. Finally, there’s a full 10-band equalizer that lets you tune the sound output precisely to your liking.

Verdict

A person holding the Enco air 5

At ₹3,099, the OPPO Enco Air 5 are another pair of super-easy-to-recommend earbuds. There are no headline features, but everything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise.

#OPPO #Enco #Air #Review #Budget #Earbuds #People #BuyOppo">OPPO Enco Air 5 Review: The Budget Earbuds Most People Should Buy

OPPO’s Enco earbud series has time and again delivered some of the best value devices, and for good reason. Take last month’s Enco Air 5 Pro as an example. They combined well-balanced audio and strong ANC capabilities into a package that cost ₹4,999. While we still think they are great value, I’d also admit that spending that much isn’t feasible for many budget-conscious buyers. Keeping that in mind, OPPO has just announced the non-Pro version, the Enco Air 5. It follows the same recipe as its bigger brother, with 52dB of ANC and a 54-hour battery life, but trims the price down to just ₹3,099.

So, when OPPO called asking if I’d like to test the Enco Air 5, I said yes, of course. For some context, I have been using the buds for almost a month, during which I’ve taken them to countless gym sessions, gone on evening walks while listening to my favorite music, and even taken them with me to cover an esports tournament in Jaipur. If you can’t be bothered to read the full review, then yes, they are worth the price. Here’s why.

OPPO Enco Air 5 Review

Hisan Kidwai

Summary

Everything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise.

Design & Comfort

OPPO Enco Air 5 Review: The Budget Earbuds Most People Should Buy OPPO’s Enco earbud series has time and again delivered some of the best value devices, and for good reason. Take last month’s Enco Air 5 Pro as an example. They combined well-balanced audio and strong ANC capabilities into a package that cost ₹4,999. While we still think they are great value, I’d also admit that spending that much isn’t feasible for many budget-conscious buyers. Keeping that in mind, OPPO has just announced the non-Pro version, the Enco Air 5. It follows the same recipe as its bigger brother, with 52dB of ANC and a 54-hour battery life, but trims the price down to just ₹3,099. So, when OPPO called asking if I’d like to test the Enco Air 5, I said yes, of course. For some context, I have been using the buds for almost a month, during which I’ve taken them to countless gym sessions, gone on evening walks while listening to my favorite music, and even taken them with me to cover an esports tournament in Jaipur. If you can’t be bothered to read the full review, then yes, they are worth the price. Here’s why. OPPO Enco Air 5 ReviewHisan KidwaiSummaryEverything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise. Design & Comfort What does it take to design a great pair of earbuds? To some brands, it’s about a fun design that stands out amongst others, even if that comes at the cost of comfort. I could name a dozen such earbuds, but the truth is, the ones I keep using after reviews are those that don’t stand out. I don’t care whether you have a brand-new design or a new LED light strip. An earbud needs to be sophisticated yet stylish enough not to look cheap. And no other brand does that better than OPPO. The new Enco Air 5 are no exception. They feature the same oval-shaped case that I have come to love. While the dimensions are almost identical to the 5 Pro, the finish is indeed different. I got the Lavender Purple variant, which I’d say looks quite good. It adds a pop of color in an otherwise bland earbud world. Even though it’s very difficult to put the feel of the finish into words, I’ll try anyway. The finish reminds me of those large chalky medicine tablets. The matte finish is a little rougher than the 5 Pro, and it held up quite well in my regular use. I didn’t see any smudges, nor was there any damage to the case when I dropped it at the airport while taking out my boarding pass. The case can be opened with one hand, and there’s also a satisfying click every time you close the lid. There’s also a physical pairing button, which is always appreciated. As for the earbuds themselves, they are shiny this time around, so a bit more difficult to keep clean. Comfort is a tricky thing to answer, since everyone’s ears are different. My ears are small, so bigger earbuds like the Noise Master Buds 2 were difficult to manage. Fortunately, the Enco Air 5 were not the same. They fit perfectly inside my ear canals, without causing any discomfort. For my 6 AM flight, I put them on before leaving home, and after 4 hours of travel, they were still sitting comfortably. Still, if the regular medium-sized tips are not to your taste, there are several bundled inside the box. So, experiment to find the best fit. The earbuds are also IP55 rated, and survived my gym sessions in the brutal Indian summers just fine. Sound Quality & ANC The Enco Air 5 earbuds come with a 12mm dynamic driver featuring a titanium-coated PET diaphragm, AAC and SBC codecs, and Bluetooth 6.1. During my testing, I used the Ultimate Sound preset, but if that’s not your jam, there are Thundering Bass and Pure Vocals, along with a full equalizer, which we will talk about soon enough. On tracks such as “After Hours,” “The Pina Colada Song,” and “Runaway,” the earbuds sounded very well balanced. The sound tuning is fantastic: the highs don’t feel sharp, the mids/vocals sound very clear, and the lows are there. Don’t get me wrong, you won’t get the rumble of a big headphone, but the Enco Air 5 in the bass boost mode packs a punch. Despite the lack of high-res audio support, I found the instrument separation decent and the soundstage wide enough, though not quite as expansive as on the more expensive Enco Air 5 Pro. If you’d like your instruments placed all around the room, like at a concert, OPPO has its Live Audio feature. It’s not my favorite thing in the world to experience music with, but it works very well to place different elements perfectly around you. I believe the best way to appreciate this is with a movie, and I watched the first episode of Silo season 3 with these connected to my MacBook. The latency was pretty minimal, and the audio was super clean. Even the call quality has been upgraded compared to the previous generation. On the topic of ANC, I was headed to Jaipur to attend a BGMI esports event. If you’ve seen such events, then you’d know they can get loud—really loud. And what better place to test the ANC capabilities of the Enco Air 5? I’ll be straight: you won’t cancel every noise there is, but that doesn’t mean the ANC is bad. In the event, the earbuds suppressed about 80% of the crowd noises, which was great news. On the flight, most of the jet engine rumble was canceled, without any music on. If you do have music running, it’s very easy to cut off the world for a moment of peace. OPPO claims about 13 hours of battery life on a single charge for the earbuds without ANC on and about 6.5 hours with ANC. I can confirm those numbers are accurate, since I got roughly 5.5 hours with ANC turned on at all times. The case provides a couple of extra charges, so the total output should be around 24-25 hours, depending on your use case. Still, battery life is great overall. Controls & Companion App While many people ignore them, controls are a major factor when choosing earbuds. This is because poor controls can be frustrating. Very fortunately, that’s not the case with the Enco Air 5 earbuds. They keep things simple and functional. You get the basics like double-tap to play/pause the music, triple-tap to skip forward/rewind, and tap and hold to turn on ANC. All of these can be customized to your liking using the HeyMelody app on Android and iOS, or just the Bluetooth settings page if you have an OPPO/OnePlus device. The app has always been great, and you also get Spotify Tap. It connects to your Spotify app and plays a song based on your listening habits whenever you tap your earbuds. I’m an Apple Music user, so I couldn’t test it much, but from what I’ve heard, it’s a great addition. Beyond that, there’s Sound Space, a collection of sounds that help you concentrate better or get work done among the annoying people who watch reels at high volume. Finally, there’s a full 10-band equalizer that lets you tune the sound output precisely to your liking. Verdict At ₹3,099, the OPPO Enco Air 5 are another pair of super-easy-to-recommend earbuds. There are no headline features, but everything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise. #OPPO #Enco #Air #Review #Budget #Earbuds #People #BuyOppo

What does it take to design a great pair of earbuds? To some brands, it’s about a fun design that stands out amongst others, even if that comes at the cost of comfort. I could name a dozen such earbuds, but the truth is, the ones I keep using after reviews are those that don’t stand out. I don’t care whether you have a brand-new design or a new LED light strip. An earbud needs to be sophisticated yet stylish enough not to look cheap. And no other brand does that better than OPPO. The new Enco Air 5 are no exception. They feature the same oval-shaped case that I have come to love.

While the dimensions are almost identical to the 5 Pro, the finish is indeed different. I got the Lavender Purple variant, which I’d say looks quite good. It adds a pop of color in an otherwise bland earbud world. Even though it’s very difficult to put the feel of the finish into words, I’ll try anyway. The finish reminds me of those large chalky medicine tablets. The matte finish is a little rougher than the 5 Pro, and it held up quite well in my regular use. I didn’t see any smudges, nor was there any damage to the case when I dropped it at the airport while taking out my boarding pass. The case can be opened with one hand, and there’s also a satisfying click every time you close the lid. There’s also a physical pairing button, which is always appreciated.

A person holding the earbud

As for the earbuds themselves, they are shiny this time around, so a bit more difficult to keep clean. Comfort is a tricky thing to answer, since everyone’s ears are different. My ears are small, so bigger earbuds like the Noise Master Buds 2 were difficult to manage. Fortunately, the Enco Air 5 were not the same. They fit perfectly inside my ear canals, without causing any discomfort. For my 6 AM flight, I put them on before leaving home, and after 4 hours of travel, they were still sitting comfortably.

Still, if the regular medium-sized tips are not to your taste, there are several bundled inside the box. So, experiment to find the best fit. The earbuds are also IP55 rated, and survived my gym sessions in the brutal Indian summers just fine.

Sound Quality & ANC

Different earbuds

The Enco Air 5 earbuds come with a 12mm dynamic driver featuring a titanium-coated PET diaphragm, AAC and SBC codecs, and Bluetooth 6.1. During my testing, I used the Ultimate Sound preset, but if that’s not your jam, there are Thundering Bass and Pure Vocals, along with a full equalizer, which we will talk about soon enough.

On tracks such as “After Hours,” “The Pina Colada Song,” and “Runaway,” the earbuds sounded very well balanced. The sound tuning is fantastic: the highs don’t feel sharp, the mids/vocals sound very clear, and the lows are there. Don’t get me wrong, you won’t get the rumble of a big headphone, but the Enco Air 5 in the bass boost mode packs a punch. Despite the lack of high-res audio support, I found the instrument separation decent and the soundstage wide enough, though not quite as expansive as on the more expensive Enco Air 5 Pro.

If you’d like your instruments placed all around the room, like at a concert, OPPO has its Live Audio feature. It’s not my favorite thing in the world to experience music with, but it works very well to place different elements perfectly around you. I believe the best way to appreciate this is with a movie, and I watched the first episode of Silo season 3 with these connected to my MacBook. The latency was pretty minimal, and the audio was super clean. Even the call quality has been upgraded compared to the previous generation.

Enco Air 5 on a table with the buds out

On the topic of ANC, I was headed to Jaipur to attend a BGMI esports event. If you’ve seen such events, then you’d know they can get loud—really loud. And what better place to test the ANC capabilities of the Enco Air 5? I’ll be straight: you won’t cancel every noise there is, but that doesn’t mean the ANC is bad. In the event, the earbuds suppressed about 80% of the crowd noises, which was great news. On the flight, most of the jet engine rumble was canceled, without any music on. If you do have music running, it’s very easy to cut off the world for a moment of peace.

OPPO claims about 13 hours of battery life on a single charge for the earbuds without ANC on and about 6.5 hours with ANC. I can confirm those numbers are accurate, since I got roughly 5.5 hours with ANC turned on at all times. The case provides a couple of extra charges, so the total output should be around 24-25 hours, depending on your use case. Still, battery life is great overall.

Controls & Companion App

While many people ignore them, controls are a major factor when choosing earbuds. This is because poor controls can be frustrating. Very fortunately, that’s not the case with the Enco Air 5 earbuds. They keep things simple and functional. You get the basics like double-tap to play/pause the music, triple-tap to skip forward/rewind, and tap and hold to turn on ANC.

All of these can be customized to your liking using the HeyMelody app on Android and iOS, or just the Bluetooth settings page if you have an OPPO/OnePlus device. The app has always been great, and you also get Spotify Tap. It connects to your Spotify app and plays a song based on your listening habits whenever you tap your earbuds. I’m an Apple Music user, so I couldn’t test it much, but from what I’ve heard, it’s a great addition. Beyond that, there’s Sound Space, a collection of sounds that help you concentrate better or get work done among the annoying people who watch reels at high volume. Finally, there’s a full 10-band equalizer that lets you tune the sound output precisely to your liking.

Verdict

A person holding the Enco air 5

At ₹3,099, the OPPO Enco Air 5 are another pair of super-easy-to-recommend earbuds. There are no headline features, but everything about the Enco Air 5 feels well balanced. The design is understated yet premium, the comfort is good enough for hours of use, and the companion app is packed with genuinely useful features. The sound tuning gives every part of a track room to breathe without letting one frequency overpower another. Even the ANC does a commendable job of cutting out everyday noise.

#OPPO #Enco #Air #Review #Budget #Earbuds #People #BuyOppo

OPPO’s Enco earbud series has time and again delivered some of the best value devices,…

 anime studio Science SARU’s adaptation of The Ghost in the Shell is finally streaming on Prime Video, and its pilot episode looks like a ’90s anime fever dream in the best way possible. Major Motoko Kusanagi kicks all the ass, its soundtrack is a bop, and its action sequences are a chef’s kiss. Don’t just take our word for it; check out the trailer below and see for yourself how Science SARU cooked once again.

Ahead of its premiere, io9 got to chat with director Mokochan and character designer Shuhei Handa at Anime Expo about how their vision for Masamune Shirow’s seminal cyberpunk manga came to be, as well as a couple of pointed fandom-centric questions for fans who’ve been dying to see Major Motoko Kusanagi realized in all her goofy glory. 

‘The Ghost in the Shell’ Director, Character Designer on Keeping Motoko True to the Manga Dan Da Dan anime studio Science SARU’s adaptation of The Ghost in the Shell is finally streaming on Prime Video, and its pilot episode looks like a ’90s anime fever dream in the best way possible. Major Motoko Kusanagi kicks all the ass, its soundtrack is a bop, and its action sequences are a chef’s kiss. Don’t just take our word for it; check out the trailer below and see for yourself how Science SARU cooked once again. [embed]https://www.youtube.com/watch?v=ahZn4dVCbvs[/embed] Ahead of its premiere, io9 got to chat with director Mokochan and character designer Shuhei Handa at Anime Expo about how their vision for Masamune Shirow’s seminal cyberpunk manga came to be, as well as a couple of pointed fandom-centric questions for fans who’ve been dying to see Major Motoko Kusanagi realized in all her goofy glory.  Left: Shuhei Handa, right: Mokochan. © Isaiah Colbert/io9 This interview was edited for clarity.  Isaiah Colbert, io9: From Keep Your Hands Off Eizouken!, Devilman Crybaby, Inu-Oh, Scott Pilgrim Takes Off, and Dan Da Dan to Sanda and Jaadugar: A Witch in Mongolia, Science SARU has built an impressive portfolio and reputation for making bold, expressive, and experimental anime. What about The Ghost in the Shell made it feel like a natural fit as the studio’s next project? Mokochan: For all of the works done by Science SARU, using animation to do storytelling is very important. That’s why we use a lot of hand-drawn animation in it. For The Ghost in the Shell, the most important thing is to use the visuals to capture its world. It’s the same policy with other series as well. TVアニメ「#攻殻機動隊 THE GHOST IN THE SHELL」⋱ご視聴ありがとうございました⋰ ◤◢◤◢◤◢◤◢◤◢◤◢◤◢ 第01話より草薙素子と荒巻大輔の出会い 👩🏻 🐵迫力の原画を大公開！ 原画｜小島崇史 さん ◤◢◤◢◤◢◤◢◤◢◤◢◤◢https://t.co/wICYD3OlUm pic.twitter.com/6rNlJdXZZk — サイエンスSARU (@sciencesaru) July 7, 2026 io9: From the jump, The Ghost in the Shell marks a stark tonal shift—a return—towards Masamune Shirow’s lighter, more mischievous vision of the cyberpunk epic. What led Science SARU to pivot away from the austere, military tone that Mamoru Oshii’s 1995 film would go on to cement as the franchise’s vibe for decades? Mokochan: We didn’t intentionally try to change the tone from how director Mamoru Oshii did previously because the concept for making this new series is to base it on the original manga, so we already had our own way of making this one. © Masamune Shirow/Kodansha io9: In an era when people often use AI to cheaply mimic retro anime aesthetics, the new Ghost in the Shell feels like a deliberate rejection of AI’s pervasiveness in the arts—where every frame in the trailers looks unmistakably hand‑crafted. It’s a phenomenon that’s certainly paradoxical, considering that the manga prophesied how such technologies would be utilized in the not-so-far-off year of 2029. What’s Science SARU’s stance on AI, and what specific animation techniques did it use most to capture the show’s aesthetic through the power of collective human artistry? Mokochan: One of the concepts of the original manga is about the mysterious part of the human being. So we wanted to honor how the original creator captured the world and how we express all of the story in the original manga. So we wanted to follow the same concept using the same method to show humanity by using hand-drawn art. We prefer to just use our arms to draw all of the animation. Handa: It’s because the main concept is about the human body, so that’s why we prefer hand-drawn art over AI. © Science SARU io9: Major Kusanagi has long been read as a bisexual icon in the West, especially because of Shirow’s famous island-escapade chapter with her gal pals, which has been lost in some Western reprints of the original manga. She’s also considerably goofier in the manga, a trait fans lovingly call a “bisexual disaster.” In what ways was it important for Science SARU to depict Kusanagi’s inherent goofball nature and her queerness in this adaptation, and what does portraying that side of her mean for a global audience in 2026? Mokochan: During the process of making the new series, we were actually very surprised by it because, compared to the original manga, a lot of the thoughts about sexuality are very advanced, exploring many possibilities. It’s not just about sexuality; it’s also about the human being, technology, and many other things. [The manga] accepts everything in the world. That was a very big surprise. We didn’t intend to modernize the content to make it fit the new era. © Science SARU [The Ghost in the Shell producers’ note in regard to Science SARU’s adaptation of Motoko’s vacation scene from the original manga: “We had to adjust the depictions in the original work to match the rating.”] Handa: When we portray Kusanagi’s character, we like to bring out all the comical parts because they’re in the original manga. It’s kind of different how director Oshii portrays her in the previous series because, in those series, Kusanagi was not that expressive. We prefer to keep the authentic parts of the original manga, so we thought we definitely needed to keep the comical parts in the character, so that’s why we included that content. © Science SARU © Science SARU © Science SARU © Science SARU io9: As a fan of the series, I’ve seen Ghost in the Shell go through different iterations, reinterpretations, and reboots. And in that, Motoko’s design has changed in a way that reflects how different people interpret her. But while her outer shell is different, the themes—the ghost in the original story—remain in each adaptation. For Science SARU’s newer adaptation of The Ghost in the Shell, which themes from the original manga feel more prescient now than when it first came out? Mokochan: Because the original intent of this project is to follow the original manga—not just Kusanagi, but also all the content and the world’s concept—we didn’t try to modernize any part of it. The creative team, all of whom are also big fans of the original manga. So, for the world, the story, the characters, and the theme, it’s all the same because we want to honor the original manga. ｳｵｵｵ攻殻機動隊1話にLOと作画監督で参加させていただきました！憧れの攻殻機動隊に関わることができて感激です🔥LOはセンターの子供が撃たれるあたりから脱走するところまで、作監は冒頭からOP前あたりまでです。少佐かっこよくて可愛かった〜！こちら担当LOのうちの1カットです🙏🏻#攻殻機動隊 pic.twitter.com/zUlxgD9fin — 宮かなえ (@miyakanae_) July 7, 2026 The Ghost in the Shell is streaming now on Prime Video. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ghost #Shell #Director #Character #Designer #Keeping #Motoko #True #MangaAnime,Anime Expo,Science Saru,The Ghost in the Shell
Left: Shuhei Handa, right: Mokochan. © Isaiah Colbert/io9

This interview was edited for clarity. 

Isaiah Colbert, io9: From Keep Your Hands Off Eizouken!, Devilman Crybaby, Inu-Oh, Scott Pilgrim Takes Off, and Dan Da Dan to Sanda and Jaadugar: A Witch in Mongolia, Science SARU has built an impressive portfolio and reputation for making bold, expressive, and experimental anime. What about The Ghost in the Shell made it feel like a natural fit as the studio’s next project?

Mokochan: For all of the works done by Science SARU, using animation to do storytelling is very important. That’s why we use a lot of hand-drawn animation in it. For The Ghost in the Shell, the most important thing is to use the visuals to capture its world. It’s the same policy with other series as well.

io9: From the jump, The Ghost in the Shell marks a stark tonal shift—a return—towards Masamune Shirow’s lighter, more mischievous vision of the cyberpunk epic. What led Science SARU to pivot away from the austere, military tone that Mamoru Oshii’s 1995 film would go on to cement as the franchise’s vibe for decades?

Mokochan: We didn’t intentionally try to change the tone from how director Mamoru Oshii did previously because the concept for making this new series is to base it on the original manga, so we already had our own way of making this one.

Ghost In The Shell Shirow Masamune Kodansha (1)
© Masamune Shirow/Kodansha

io9: In an era when people often use AI to cheaply mimic retro anime aesthetics, the new Ghost in the Shell feels like a deliberate rejection of AI’s pervasiveness in the arts—where every frame in the trailers looks unmistakably hand‑crafted. It’s a phenomenon that’s certainly paradoxical, considering that the manga prophesied how such technologies would be utilized in the not-so-far-off year of 2029. What’s Science SARU’s stance on AI, and what specific animation techniques did it use most to capture the show’s aesthetic through the power of collective human artistry?

Mokochan: One of the concepts of the original manga is about the mysterious part of the human being. So we wanted to honor how the original creator captured the world and how we express all of the story in the original manga. So we wanted to follow the same concept using the same method to show humanity by using hand-drawn art. We prefer to just use our arms to draw all of the animation.

Handa: It’s because the main concept is about the human body, so that’s why we prefer hand-drawn art over AI.

The Ghost In The Shell image of Motoko Kusanagi.
© Science SARU

io9: Major Kusanagi has long been read as a bisexual icon in the West, especially because of Shirow’s famous island-escapade chapter with her gal pals, which has been lost in some Western reprints of the original manga. She’s also considerably goofier in the manga, a trait fans lovingly call a “bisexual disaster.” In what ways was it important for Science SARU to depict Kusanagi’s inherent goofball nature and her queerness in this adaptation, and what does portraying that side of her mean for a global audience in 2026?

Mokochan: During the process of making the new series, we were actually very surprised by it because, compared to the original manga, a lot of the thoughts about sexuality are very advanced, exploring many possibilities. It’s not just about sexuality; it’s also about the human being, technology, and many other things. [The manga] accepts everything in the world. That was a very big surprise. We didn’t intend to modernize the content to make it fit the new era.

The Ghost In The Shell still of Kusanagi kissing a woman.
© Science SARU

[The Ghost in the Shell producers’ note in regard to Science SARU’s adaptation of Motoko’s vacation scene from the original manga: “We had to adjust the depictions in the original work to match the rating.”]

Handa: When we portray Kusanagi’s character, we like to bring out all the comical parts because they’re in the original manga. It’s kind of different how director Oshii portrays her in the previous series because, in those series, Kusanagi was not that expressive. We prefer to keep the authentic parts of the original manga, so we thought we definitely needed to keep the comical parts in the character, so that’s why we included that content.

io9: As a fan of the series, I’ve seen Ghost in the Shell go through different iterations, reinterpretations, and reboots. And in that, Motoko’s design has changed in a way that reflects how different people interpret her. But while her outer shell is different, the themes—the ghost in the original story—remain in each adaptation. For Science SARU’s newer adaptation of The Ghost in the Shell, which themes from the original manga feel more prescient now than when it first came out?

Mokochan: Because the original intent of this project is to follow the original manga—not just Kusanagi, but also all the content and the world’s concept—we didn’t try to modernize any part of it. The creative team, all of whom are also big fans of the original manga. So, for the world, the story, the characters, and the theme, it’s all the same because we want to honor the original manga.

The Ghost in the Shell is streaming now on Prime Video.

io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Ghost #Shell #Director #Character #Designer #Keeping #Motoko #True #MangaAnime,Anime Expo,Science Saru,The Ghost in the Shell"> ‘The Ghost in the Shell’ Director, Character Designer on Keeping Motoko True to the Manga Dan Da Dan anime studio Science SARU’s adaptation of The Ghost in the Shell is finally streaming on Prime Video, and its pilot episode looks like a ’90s anime fever dream in the best way possible. Major Motoko Kusanagi kicks all the ass, its soundtrack is a bop, and its action sequences are a chef’s kiss. Don’t just take our word for it; check out the trailer below and see for yourself how Science SARU cooked once again. [embed]https://www.youtube.com/watch?v=ahZn4dVCbvs[/embed] Ahead of its premiere, io9 got to chat with director Mokochan and character designer Shuhei Handa at Anime Expo about how their vision for Masamune Shirow’s seminal cyberpunk manga came to be, as well as a couple of pointed fandom-centric questions for fans who’ve been dying to see Major Motoko Kusanagi realized in all her goofy glory.  Left: Shuhei Handa, right: Mokochan. © Isaiah Colbert/io9 This interview was edited for clarity.  Isaiah Colbert, io9: From Keep Your Hands Off Eizouken!, Devilman Crybaby, Inu-Oh, Scott Pilgrim Takes Off, and Dan Da Dan to Sanda and Jaadugar: A Witch in Mongolia, Science SARU has built an impressive portfolio and reputation for making bold, expressive, and experimental anime. What about The Ghost in the Shell made it feel like a natural fit as the studio’s next project? Mokochan: For all of the works done by Science SARU, using animation to do storytelling is very important. That’s why we use a lot of hand-drawn animation in it. For The Ghost in the Shell, the most important thing is to use the visuals to capture its world. It’s the same policy with other series as well. TVアニメ「#攻殻機動隊 THE GHOST IN THE SHELL」⋱ご視聴ありがとうございました⋰ ◤◢◤◢◤◢◤◢◤◢◤◢◤◢ 第01話より草薙素子と荒巻大輔の出会い 👩🏻 🐵迫力の原画を大公開！ 原画｜小島崇史 さん ◤◢◤◢◤◢◤◢◤◢◤◢◤◢https://t.co/wICYD3OlUm pic.twitter.com/6rNlJdXZZk — サイエンスSARU (@sciencesaru) July 7, 2026 io9: From the jump, The Ghost in the Shell marks a stark tonal shift—a return—towards Masamune Shirow’s lighter, more mischievous vision of the cyberpunk epic. What led Science SARU to pivot away from the austere, military tone that Mamoru Oshii’s 1995 film would go on to cement as the franchise’s vibe for decades? Mokochan: We didn’t intentionally try to change the tone from how director Mamoru Oshii did previously because the concept for making this new series is to base it on the original manga, so we already had our own way of making this one. © Masamune Shirow/Kodansha io9: In an era when people often use AI to cheaply mimic retro anime aesthetics, the new Ghost in the Shell feels like a deliberate rejection of AI’s pervasiveness in the arts—where every frame in the trailers looks unmistakably hand‑crafted. It’s a phenomenon that’s certainly paradoxical, considering that the manga prophesied how such technologies would be utilized in the not-so-far-off year of 2029. What’s Science SARU’s stance on AI, and what specific animation techniques did it use most to capture the show’s aesthetic through the power of collective human artistry? Mokochan: One of the concepts of the original manga is about the mysterious part of the human being. So we wanted to honor how the original creator captured the world and how we express all of the story in the original manga. So we wanted to follow the same concept using the same method to show humanity by using hand-drawn art. We prefer to just use our arms to draw all of the animation. Handa: It’s because the main concept is about the human body, so that’s why we prefer hand-drawn art over AI. © Science SARU io9: Major Kusanagi has long been read as a bisexual icon in the West, especially because of Shirow’s famous island-escapade chapter with her gal pals, which has been lost in some Western reprints of the original manga. She’s also considerably goofier in the manga, a trait fans lovingly call a “bisexual disaster.” In what ways was it important for Science SARU to depict Kusanagi’s inherent goofball nature and her queerness in this adaptation, and what does portraying that side of her mean for a global audience in 2026? Mokochan: During the process of making the new series, we were actually very surprised by it because, compared to the original manga, a lot of the thoughts about sexuality are very advanced, exploring many possibilities. It’s not just about sexuality; it’s also about the human being, technology, and many other things. [The manga] accepts everything in the world. That was a very big surprise. We didn’t intend to modernize the content to make it fit the new era. © Science SARU [The Ghost in the Shell producers’ note in regard to Science SARU’s adaptation of Motoko’s vacation scene from the original manga: “We had to adjust the depictions in the original work to match the rating.”] Handa: When we portray Kusanagi’s character, we like to bring out all the comical parts because they’re in the original manga. It’s kind of different how director Oshii portrays her in the previous series because, in those series, Kusanagi was not that expressive. We prefer to keep the authentic parts of the original manga, so we thought we definitely needed to keep the comical parts in the character, so that’s why we included that content. © Science SARU © Science SARU © Science SARU © Science SARU io9: As a fan of the series, I’ve seen Ghost in the Shell go through different iterations, reinterpretations, and reboots. And in that, Motoko’s design has changed in a way that reflects how different people interpret her. But while her outer shell is different, the themes—the ghost in the original story—remain in each adaptation. For Science SARU’s newer adaptation of The Ghost in the Shell, which themes from the original manga feel more prescient now than when it first came out? Mokochan: Because the original intent of this project is to follow the original manga—not just Kusanagi, but also all the content and the world’s concept—we didn’t try to modernize any part of it. The creative team, all of whom are also big fans of the original manga. So, for the world, the story, the characters, and the theme, it’s all the same because we want to honor the original manga. ｳｵｵｵ攻殻機動隊1話にLOと作画監督で参加させていただきました！憧れの攻殻機動隊に関わることができて感激です🔥LOはセンターの子供が撃たれるあたりから脱走するところまで、作監は冒頭からOP前あたりまでです。少佐かっこよくて可愛かった〜！こちら担当LOのうちの1カットです🙏🏻#攻殻機動隊 pic.twitter.com/zUlxgD9fin — 宮かなえ (@miyakanae_) July 7, 2026 The Ghost in the Shell is streaming now on Prime Video. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ghost #Shell #Director #Character #Designer #Keeping #Motoko #True #MangaAnime,Anime Expo,Science Saru,The Ghost in the Shell
Tech-news

 anime studio Science SARU’s adaptation of The Ghost in the Shell is finally streaming on Prime Video, and its pilot episode looks like a ’90s anime fever dream in the best way possible. Major Motoko Kusanagi kicks all the ass, its soundtrack is a bop, and its action sequences are a chef’s kiss. Don’t just take our word for it; check out the trailer below and see for yourself how Science SARU cooked once again.

Ahead of its premiere, io9 got to chat with director Mokochan and character designer Shuhei Handa at Anime Expo about how their vision for Masamune Shirow’s seminal cyberpunk manga came to be, as well as a couple of pointed fandom-centric questions for fans who’ve been dying to see Major Motoko Kusanagi realized in all her goofy glory. 

‘The Ghost in the Shell’ Director, Character Designer on Keeping Motoko True to the Manga Dan Da Dan anime studio Science SARU’s adaptation of The Ghost in the Shell is finally streaming on Prime Video, and its pilot episode looks like a ’90s anime fever dream in the best way possible. Major Motoko Kusanagi kicks all the ass, its soundtrack is a bop, and its action sequences are a chef’s kiss. Don’t just take our word for it; check out the trailer below and see for yourself how Science SARU cooked once again. [embed]https://www.youtube.com/watch?v=ahZn4dVCbvs[/embed] Ahead of its premiere, io9 got to chat with director Mokochan and character designer Shuhei Handa at Anime Expo about how their vision for Masamune Shirow’s seminal cyberpunk manga came to be, as well as a couple of pointed fandom-centric questions for fans who’ve been dying to see Major Motoko Kusanagi realized in all her goofy glory.  Left: Shuhei Handa, right: Mokochan. © Isaiah Colbert/io9 This interview was edited for clarity.  Isaiah Colbert, io9: From Keep Your Hands Off Eizouken!, Devilman Crybaby, Inu-Oh, Scott Pilgrim Takes Off, and Dan Da Dan to Sanda and Jaadugar: A Witch in Mongolia, Science SARU has built an impressive portfolio and reputation for making bold, expressive, and experimental anime. What about The Ghost in the Shell made it feel like a natural fit as the studio’s next project? Mokochan: For all of the works done by Science SARU, using animation to do storytelling is very important. That’s why we use a lot of hand-drawn animation in it. For The Ghost in the Shell, the most important thing is to use the visuals to capture its world. It’s the same policy with other series as well. TVアニメ「#攻殻機動隊 THE GHOST IN THE SHELL」⋱ご視聴ありがとうございました⋰ ◤◢◤◢◤◢◤◢◤◢◤◢◤◢ 第01話より草薙素子と荒巻大輔の出会い 👩🏻 🐵迫力の原画を大公開！ 原画｜小島崇史 さん ◤◢◤◢◤◢◤◢◤◢◤◢◤◢https://t.co/wICYD3OlUm pic.twitter.com/6rNlJdXZZk — サイエンスSARU (@sciencesaru) July 7, 2026 io9: From the jump, The Ghost in the Shell marks a stark tonal shift—a return—towards Masamune Shirow’s lighter, more mischievous vision of the cyberpunk epic. What led Science SARU to pivot away from the austere, military tone that Mamoru Oshii’s 1995 film would go on to cement as the franchise’s vibe for decades? Mokochan: We didn’t intentionally try to change the tone from how director Mamoru Oshii did previously because the concept for making this new series is to base it on the original manga, so we already had our own way of making this one. © Masamune Shirow/Kodansha io9: In an era when people often use AI to cheaply mimic retro anime aesthetics, the new Ghost in the Shell feels like a deliberate rejection of AI’s pervasiveness in the arts—where every frame in the trailers looks unmistakably hand‑crafted. It’s a phenomenon that’s certainly paradoxical, considering that the manga prophesied how such technologies would be utilized in the not-so-far-off year of 2029. What’s Science SARU’s stance on AI, and what specific animation techniques did it use most to capture the show’s aesthetic through the power of collective human artistry? Mokochan: One of the concepts of the original manga is about the mysterious part of the human being. So we wanted to honor how the original creator captured the world and how we express all of the story in the original manga. So we wanted to follow the same concept using the same method to show humanity by using hand-drawn art. We prefer to just use our arms to draw all of the animation. Handa: It’s because the main concept is about the human body, so that’s why we prefer hand-drawn art over AI. © Science SARU io9: Major Kusanagi has long been read as a bisexual icon in the West, especially because of Shirow’s famous island-escapade chapter with her gal pals, which has been lost in some Western reprints of the original manga. She’s also considerably goofier in the manga, a trait fans lovingly call a “bisexual disaster.” In what ways was it important for Science SARU to depict Kusanagi’s inherent goofball nature and her queerness in this adaptation, and what does portraying that side of her mean for a global audience in 2026? Mokochan: During the process of making the new series, we were actually very surprised by it because, compared to the original manga, a lot of the thoughts about sexuality are very advanced, exploring many possibilities. It’s not just about sexuality; it’s also about the human being, technology, and many other things. [The manga] accepts everything in the world. That was a very big surprise. We didn’t intend to modernize the content to make it fit the new era. © Science SARU [The Ghost in the Shell producers’ note in regard to Science SARU’s adaptation of Motoko’s vacation scene from the original manga: “We had to adjust the depictions in the original work to match the rating.”] Handa: When we portray Kusanagi’s character, we like to bring out all the comical parts because they’re in the original manga. It’s kind of different how director Oshii portrays her in the previous series because, in those series, Kusanagi was not that expressive. We prefer to keep the authentic parts of the original manga, so we thought we definitely needed to keep the comical parts in the character, so that’s why we included that content. © Science SARU © Science SARU © Science SARU © Science SARU io9: As a fan of the series, I’ve seen Ghost in the Shell go through different iterations, reinterpretations, and reboots. And in that, Motoko’s design has changed in a way that reflects how different people interpret her. But while her outer shell is different, the themes—the ghost in the original story—remain in each adaptation. For Science SARU’s newer adaptation of The Ghost in the Shell, which themes from the original manga feel more prescient now than when it first came out? Mokochan: Because the original intent of this project is to follow the original manga—not just Kusanagi, but also all the content and the world’s concept—we didn’t try to modernize any part of it. The creative team, all of whom are also big fans of the original manga. So, for the world, the story, the characters, and the theme, it’s all the same because we want to honor the original manga. ｳｵｵｵ攻殻機動隊1話にLOと作画監督で参加させていただきました！憧れの攻殻機動隊に関わることができて感激です🔥LOはセンターの子供が撃たれるあたりから脱走するところまで、作監は冒頭からOP前あたりまでです。少佐かっこよくて可愛かった〜！こちら担当LOのうちの1カットです🙏🏻#攻殻機動隊 pic.twitter.com/zUlxgD9fin — 宮かなえ (@miyakanae_) July 7, 2026 The Ghost in the Shell is streaming now on Prime Video. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ghost #Shell #Director #Character #Designer #Keeping #Motoko #True #MangaAnime,Anime Expo,Science Saru,The Ghost in the Shell
Left: Shuhei Handa, right: Mokochan. © Isaiah Colbert/io9

This interview was edited for clarity. 

Isaiah Colbert, io9: From Keep Your Hands Off Eizouken!, Devilman Crybaby, Inu-Oh, Scott Pilgrim Takes Off, and Dan Da Dan to Sanda and Jaadugar: A Witch in Mongolia, Science SARU has built an impressive portfolio and reputation for making bold, expressive, and experimental anime. What about The Ghost in the Shell made it feel like a natural fit as the studio’s next project?

Mokochan: For all of the works done by Science SARU, using animation to do storytelling is very important. That’s why we use a lot of hand-drawn animation in it. For The Ghost in the Shell, the most important thing is to use the visuals to capture its world. It’s the same policy with other series as well.

io9: From the jump, The Ghost in the Shell marks a stark tonal shift—a return—towards Masamune Shirow’s lighter, more mischievous vision of the cyberpunk epic. What led Science SARU to pivot away from the austere, military tone that Mamoru Oshii’s 1995 film would go on to cement as the franchise’s vibe for decades?

Mokochan: We didn’t intentionally try to change the tone from how director Mamoru Oshii did previously because the concept for making this new series is to base it on the original manga, so we already had our own way of making this one.

Ghost In The Shell Shirow Masamune Kodansha (1)
© Masamune Shirow/Kodansha

io9: In an era when people often use AI to cheaply mimic retro anime aesthetics, the new Ghost in the Shell feels like a deliberate rejection of AI’s pervasiveness in the arts—where every frame in the trailers looks unmistakably hand‑crafted. It’s a phenomenon that’s certainly paradoxical, considering that the manga prophesied how such technologies would be utilized in the not-so-far-off year of 2029. What’s Science SARU’s stance on AI, and what specific animation techniques did it use most to capture the show’s aesthetic through the power of collective human artistry?

Mokochan: One of the concepts of the original manga is about the mysterious part of the human being. So we wanted to honor how the original creator captured the world and how we express all of the story in the original manga. So we wanted to follow the same concept using the same method to show humanity by using hand-drawn art. We prefer to just use our arms to draw all of the animation.

Handa: It’s because the main concept is about the human body, so that’s why we prefer hand-drawn art over AI.

The Ghost In The Shell image of Motoko Kusanagi.
© Science SARU

io9: Major Kusanagi has long been read as a bisexual icon in the West, especially because of Shirow’s famous island-escapade chapter with her gal pals, which has been lost in some Western reprints of the original manga. She’s also considerably goofier in the manga, a trait fans lovingly call a “bisexual disaster.” In what ways was it important for Science SARU to depict Kusanagi’s inherent goofball nature and her queerness in this adaptation, and what does portraying that side of her mean for a global audience in 2026?

Mokochan: During the process of making the new series, we were actually very surprised by it because, compared to the original manga, a lot of the thoughts about sexuality are very advanced, exploring many possibilities. It’s not just about sexuality; it’s also about the human being, technology, and many other things. [The manga] accepts everything in the world. That was a very big surprise. We didn’t intend to modernize the content to make it fit the new era.

The Ghost In The Shell still of Kusanagi kissing a woman.
© Science SARU

[The Ghost in the Shell producers’ note in regard to Science SARU’s adaptation of Motoko’s vacation scene from the original manga: “We had to adjust the depictions in the original work to match the rating.”]

Handa: When we portray Kusanagi’s character, we like to bring out all the comical parts because they’re in the original manga. It’s kind of different how director Oshii portrays her in the previous series because, in those series, Kusanagi was not that expressive. We prefer to keep the authentic parts of the original manga, so we thought we definitely needed to keep the comical parts in the character, so that’s why we included that content.

io9: As a fan of the series, I’ve seen Ghost in the Shell go through different iterations, reinterpretations, and reboots. And in that, Motoko’s design has changed in a way that reflects how different people interpret her. But while her outer shell is different, the themes—the ghost in the original story—remain in each adaptation. For Science SARU’s newer adaptation of The Ghost in the Shell, which themes from the original manga feel more prescient now than when it first came out?

Mokochan: Because the original intent of this project is to follow the original manga—not just Kusanagi, but also all the content and the world’s concept—we didn’t try to modernize any part of it. The creative team, all of whom are also big fans of the original manga. So, for the world, the story, the characters, and the theme, it’s all the same because we want to honor the original manga.

The Ghost in the Shell is streaming now on Prime Video.

io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Ghost #Shell #Director #Character #Designer #Keeping #Motoko #True #MangaAnime,Anime Expo,Science Saru,The Ghost in the Shell">‘The Ghost in the Shell’ Director, Character Designer on Keeping Motoko True to the Manga

Dan Da Dan anime studio Science SARU’s adaptation of The Ghost in the Shell is finally streaming on Prime Video, and its pilot episode looks like a ’90s anime fever dream in the best way possible. Major Motoko Kusanagi kicks all the ass, its soundtrack is a bop, and its action sequences are a chef’s kiss. Don’t just take our word for it; check out the trailer below and see for yourself how Science SARU cooked once again.

Ahead of its premiere, io9 got to chat with director Mokochan and character designer Shuhei Handa at Anime Expo about how their vision for Masamune Shirow’s seminal cyberpunk manga came to be, as well as a couple of pointed fandom-centric questions for fans who’ve been dying to see Major Motoko Kusanagi realized in all her goofy glory. 

‘The Ghost in the Shell’ Director, Character Designer on Keeping Motoko True to the Manga Dan Da Dan anime studio Science SARU’s adaptation of The Ghost in the Shell is finally streaming on Prime Video, and its pilot episode looks like a ’90s anime fever dream in the best way possible. Major Motoko Kusanagi kicks all the ass, its soundtrack is a bop, and its action sequences are a chef’s kiss. Don’t just take our word for it; check out the trailer below and see for yourself how Science SARU cooked once again. [embed]https://www.youtube.com/watch?v=ahZn4dVCbvs[/embed] Ahead of its premiere, io9 got to chat with director Mokochan and character designer Shuhei Handa at Anime Expo about how their vision for Masamune Shirow’s seminal cyberpunk manga came to be, as well as a couple of pointed fandom-centric questions for fans who’ve been dying to see Major Motoko Kusanagi realized in all her goofy glory.  Left: Shuhei Handa, right: Mokochan. © Isaiah Colbert/io9 This interview was edited for clarity.  Isaiah Colbert, io9: From Keep Your Hands Off Eizouken!, Devilman Crybaby, Inu-Oh, Scott Pilgrim Takes Off, and Dan Da Dan to Sanda and Jaadugar: A Witch in Mongolia, Science SARU has built an impressive portfolio and reputation for making bold, expressive, and experimental anime. What about The Ghost in the Shell made it feel like a natural fit as the studio’s next project? Mokochan: For all of the works done by Science SARU, using animation to do storytelling is very important. That’s why we use a lot of hand-drawn animation in it. For The Ghost in the Shell, the most important thing is to use the visuals to capture its world. It’s the same policy with other series as well. TVアニメ「#攻殻機動隊 THE GHOST IN THE SHELL」⋱ご視聴ありがとうございました⋰ ◤◢◤◢◤◢◤◢◤◢◤◢◤◢ 第01話より草薙素子と荒巻大輔の出会い 👩🏻 🐵迫力の原画を大公開！ 原画｜小島崇史 さん ◤◢◤◢◤◢◤◢◤◢◤◢◤◢https://t.co/wICYD3OlUm pic.twitter.com/6rNlJdXZZk — サイエンスSARU (@sciencesaru) July 7, 2026 io9: From the jump, The Ghost in the Shell marks a stark tonal shift—a return—towards Masamune Shirow’s lighter, more mischievous vision of the cyberpunk epic. What led Science SARU to pivot away from the austere, military tone that Mamoru Oshii’s 1995 film would go on to cement as the franchise’s vibe for decades? Mokochan: We didn’t intentionally try to change the tone from how director Mamoru Oshii did previously because the concept for making this new series is to base it on the original manga, so we already had our own way of making this one. © Masamune Shirow/Kodansha io9: In an era when people often use AI to cheaply mimic retro anime aesthetics, the new Ghost in the Shell feels like a deliberate rejection of AI’s pervasiveness in the arts—where every frame in the trailers looks unmistakably hand‑crafted. It’s a phenomenon that’s certainly paradoxical, considering that the manga prophesied how such technologies would be utilized in the not-so-far-off year of 2029. What’s Science SARU’s stance on AI, and what specific animation techniques did it use most to capture the show’s aesthetic through the power of collective human artistry? Mokochan: One of the concepts of the original manga is about the mysterious part of the human being. So we wanted to honor how the original creator captured the world and how we express all of the story in the original manga. So we wanted to follow the same concept using the same method to show humanity by using hand-drawn art. We prefer to just use our arms to draw all of the animation. Handa: It’s because the main concept is about the human body, so that’s why we prefer hand-drawn art over AI. © Science SARU io9: Major Kusanagi has long been read as a bisexual icon in the West, especially because of Shirow’s famous island-escapade chapter with her gal pals, which has been lost in some Western reprints of the original manga. She’s also considerably goofier in the manga, a trait fans lovingly call a “bisexual disaster.” In what ways was it important for Science SARU to depict Kusanagi’s inherent goofball nature and her queerness in this adaptation, and what does portraying that side of her mean for a global audience in 2026? Mokochan: During the process of making the new series, we were actually very surprised by it because, compared to the original manga, a lot of the thoughts about sexuality are very advanced, exploring many possibilities. It’s not just about sexuality; it’s also about the human being, technology, and many other things. [The manga] accepts everything in the world. That was a very big surprise. We didn’t intend to modernize the content to make it fit the new era. © Science SARU [The Ghost in the Shell producers’ note in regard to Science SARU’s adaptation of Motoko’s vacation scene from the original manga: “We had to adjust the depictions in the original work to match the rating.”] Handa: When we portray Kusanagi’s character, we like to bring out all the comical parts because they’re in the original manga. It’s kind of different how director Oshii portrays her in the previous series because, in those series, Kusanagi was not that expressive. We prefer to keep the authentic parts of the original manga, so we thought we definitely needed to keep the comical parts in the character, so that’s why we included that content. © Science SARU © Science SARU © Science SARU © Science SARU io9: As a fan of the series, I’ve seen Ghost in the Shell go through different iterations, reinterpretations, and reboots. And in that, Motoko’s design has changed in a way that reflects how different people interpret her. But while her outer shell is different, the themes—the ghost in the original story—remain in each adaptation. For Science SARU’s newer adaptation of The Ghost in the Shell, which themes from the original manga feel more prescient now than when it first came out? Mokochan: Because the original intent of this project is to follow the original manga—not just Kusanagi, but also all the content and the world’s concept—we didn’t try to modernize any part of it. The creative team, all of whom are also big fans of the original manga. So, for the world, the story, the characters, and the theme, it’s all the same because we want to honor the original manga. ｳｵｵｵ攻殻機動隊1話にLOと作画監督で参加させていただきました！憧れの攻殻機動隊に関わることができて感激です🔥LOはセンターの子供が撃たれるあたりから脱走するところまで、作監は冒頭からOP前あたりまでです。少佐かっこよくて可愛かった〜！こちら担当LOのうちの1カットです🙏🏻#攻殻機動隊 pic.twitter.com/zUlxgD9fin — 宮かなえ (@miyakanae_) July 7, 2026 The Ghost in the Shell is streaming now on Prime Video. io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who. #Ghost #Shell #Director #Character #Designer #Keeping #Motoko #True #MangaAnime,Anime Expo,Science Saru,The Ghost in the Shell
Left: Shuhei Handa, right: Mokochan. © Isaiah Colbert/io9

This interview was edited for clarity. 

Isaiah Colbert, io9: From Keep Your Hands Off Eizouken!, Devilman Crybaby, Inu-Oh, Scott Pilgrim Takes Off, and Dan Da Dan to Sanda and Jaadugar: A Witch in Mongolia, Science SARU has built an impressive portfolio and reputation for making bold, expressive, and experimental anime. What about The Ghost in the Shell made it feel like a natural fit as the studio’s next project?

Mokochan: For all of the works done by Science SARU, using animation to do storytelling is very important. That’s why we use a lot of hand-drawn animation in it. For The Ghost in the Shell, the most important thing is to use the visuals to capture its world. It’s the same policy with other series as well.

io9: From the jump, The Ghost in the Shell marks a stark tonal shift—a return—towards Masamune Shirow’s lighter, more mischievous vision of the cyberpunk epic. What led Science SARU to pivot away from the austere, military tone that Mamoru Oshii’s 1995 film would go on to cement as the franchise’s vibe for decades?

Mokochan: We didn’t intentionally try to change the tone from how director Mamoru Oshii did previously because the concept for making this new series is to base it on the original manga, so we already had our own way of making this one.

Ghost In The Shell Shirow Masamune Kodansha (1)
© Masamune Shirow/Kodansha

io9: In an era when people often use AI to cheaply mimic retro anime aesthetics, the new Ghost in the Shell feels like a deliberate rejection of AI’s pervasiveness in the arts—where every frame in the trailers looks unmistakably hand‑crafted. It’s a phenomenon that’s certainly paradoxical, considering that the manga prophesied how such technologies would be utilized in the not-so-far-off year of 2029. What’s Science SARU’s stance on AI, and what specific animation techniques did it use most to capture the show’s aesthetic through the power of collective human artistry?

Mokochan: One of the concepts of the original manga is about the mysterious part of the human being. So we wanted to honor how the original creator captured the world and how we express all of the story in the original manga. So we wanted to follow the same concept using the same method to show humanity by using hand-drawn art. We prefer to just use our arms to draw all of the animation.

Handa: It’s because the main concept is about the human body, so that’s why we prefer hand-drawn art over AI.

The Ghost In The Shell image of Motoko Kusanagi.
© Science SARU

io9: Major Kusanagi has long been read as a bisexual icon in the West, especially because of Shirow’s famous island-escapade chapter with her gal pals, which has been lost in some Western reprints of the original manga. She’s also considerably goofier in the manga, a trait fans lovingly call a “bisexual disaster.” In what ways was it important for Science SARU to depict Kusanagi’s inherent goofball nature and her queerness in this adaptation, and what does portraying that side of her mean for a global audience in 2026?

Mokochan: During the process of making the new series, we were actually very surprised by it because, compared to the original manga, a lot of the thoughts about sexuality are very advanced, exploring many possibilities. It’s not just about sexuality; it’s also about the human being, technology, and many other things. [The manga] accepts everything in the world. That was a very big surprise. We didn’t intend to modernize the content to make it fit the new era.

The Ghost In The Shell still of Kusanagi kissing a woman.
© Science SARU

[The Ghost in the Shell producers’ note in regard to Science SARU’s adaptation of Motoko’s vacation scene from the original manga: “We had to adjust the depictions in the original work to match the rating.”]

Handa: When we portray Kusanagi’s character, we like to bring out all the comical parts because they’re in the original manga. It’s kind of different how director Oshii portrays her in the previous series because, in those series, Kusanagi was not that expressive. We prefer to keep the authentic parts of the original manga, so we thought we definitely needed to keep the comical parts in the character, so that’s why we included that content.

io9: As a fan of the series, I’ve seen Ghost in the Shell go through different iterations, reinterpretations, and reboots. And in that, Motoko’s design has changed in a way that reflects how different people interpret her. But while her outer shell is different, the themes—the ghost in the original story—remain in each adaptation. For Science SARU’s newer adaptation of The Ghost in the Shell, which themes from the original manga feel more prescient now than when it first came out?

Mokochan: Because the original intent of this project is to follow the original manga—not just Kusanagi, but also all the content and the world’s concept—we didn’t try to modernize any part of it. The creative team, all of whom are also big fans of the original manga. So, for the world, the story, the characters, and the theme, it’s all the same because we want to honor the original manga.

The Ghost in the Shell is streaming now on Prime Video.

io9 is on the ground at Anime Expo 2026. We’ll be bringing you updates on all the biggest panels, screenings, and announcements, plus exclusive one-on-one interviews with the people behind some of the best and most popular anime around. You can check out all of io9’s Anime Expo coverage here.

Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.

#Ghost #Shell #Director #Character #Designer #Keeping #Motoko #True #MangaAnime,Anime Expo,Science Saru,The Ghost in the Shell

Dan Da Dan anime studio Science SARU’s adaptation of The Ghost in the Shell is finally streaming…

Solos’ new smart glasses are the audio-only AirGo A6 and the second iteration of its camera-enabled glasses, the Solos AirGo V2. The latter was first announced last year as an effort to directly “outshine Meta.” These $299 glasses do just about everything you’d expect from Meta’s new $299 Meta Smartglasses, including photo and video capture, playing music, and interacting with an AI-powered assistant that can see what you see. They can be fitted with prescription lenses and have a 10- to 12-hour battery life.

The AirGo V2 glasses can also be paired with a new Privacy Kit, a set of clip-on accessories that let wearers control what their camera glasses can access. The clip-on privacy shield blocks the cameras from view and from recording the world, allowing you to keep wearing the glasses in audio-only mode. There’s also a clip-on polarized lens, and the full kit of modular options costs $79.

Selling a privacy kit as a clip-on accessory is perhaps not the most effective way to stave off concerns about people running around with small, discreet cameras on their faces. Having to buy a separate item, then clip it on and off every time you want to use or disable the camera, is a lot of extra steps that will likely keep people from bothering with privacy at all. Also, there isn’t anything stopping bad actors from removing the clip-on blockers later in an interaction—say, after entering an event that prohibits camera recording.

Image may contain Cutlery Fork Blade Razor and Weapon

Courtesy of Solos Smartglasses

Solos’ first camera-enabled glasses, the Solos AirGo Vision, launched in 2024. WIRED put them in the “Don’t Bother” section of our Best Smart Glasses gallery, citing some decent design choices, albeit ones held back by middling media capture quality, frustrating touch controls, and a power-hungry app that demands too many permissions. All in all, the glasses haven’t quite reached the standard Meta has set with its popular smart glasses.

Meta has been the dominant force in the smart glasses market, but other big companies are trying to fill in the cracks. Google and Samsung have a partnership to build out Google’s Android XR platform, with new glasses arriving later this year from eyewear brands Warby Parker and Gentle Monster. Apple has reportedly been building its own smart glasses as well.

Some smaller companies are adjusting their target markets to counter Meta, like Even Realities and its camera-free glasses. Solos’ reemphasis on privacy comes after a period of widespread criticism of Meta’s glasses. The devices have been called creepy “pervert glasses” and were criticized after the company silently added face recognition code to its glasses, then quickly removed it after public outcry following a WIRED report. Meta hasn’t done itself any favors since then, announcing last week that it will start charging for features on its smart glasses that have previously been free.

Meta has acknowledged that a market for audio-only smart glasses exists, as CTO Andrew Bosworth said in a private Q&A session with media that he thinks there is “market demand for that product for sure.” But Meta hasn’t moved away from its camera-forward spectacles yet. It may very well make audio-only glasses in the future. Until then, companies like Solos are eager to chip away at that market.

#Smart #Glasses #Solos #Privacy #Shield #Camerascameras,design,smart glasses,wearables,artificial intelligence,meta"> These New Smart Glasses From Solos Come With a Privacy Shield for the CamerasSmart glasses company Solos has long focused on audio-only smart glasses. On Tuesday, it announced two new pairs of glasses, one of which has a camera—but you can buy a separate accessory to hide the camera for privacy’s sake.Solos’ new smart glasses are the audio-only AirGo A6 and the second iteration of its camera-enabled glasses, the Solos AirGo V2. The latter was first announced last year as an effort to directly “outshine Meta.” These 9 glasses do just about everything you’d expect from Meta’s new 9 Meta Smartglasses, including photo and video capture, playing music, and interacting with an AI-powered assistant that can see what you see. They can be fitted with prescription lenses and have a 10- to 12-hour battery life.The AirGo V2 glasses can also be paired with a new Privacy Kit, a set of clip-on accessories that let wearers control what their camera glasses can access. The clip-on privacy shield blocks the cameras from view and from recording the world, allowing you to keep wearing the glasses in audio-only mode. There’s also a clip-on polarized lens, and the full kit of modular options costs .Selling a privacy kit as a clip-on accessory is perhaps not the most effective way to stave off concerns about people running around with small, discreet cameras on their faces. Having to buy a separate item, then clip it on and off every time you want to use or disable the camera, is a lot of extra steps that will likely keep people from bothering with privacy at all. Also, there isn’t anything stopping bad actors from removing the clip-on blockers later in an interaction—say, after entering an event that prohibits camera recording.Courtesy of Solos SmartglassesSolos’ first camera-enabled glasses, the Solos AirGo Vision, launched in 2024. WIRED put them in the “Don’t Bother” section of our Best Smart Glasses gallery, citing some decent design choices, albeit ones held back by middling media capture quality, frustrating touch controls, and a power-hungry app that demands too many permissions. All in all, the glasses haven’t quite reached the standard Meta has set with its popular smart glasses.Meta has been the dominant force in the smart glasses market, but other big companies are trying to fill in the cracks. Google and Samsung have a partnership to build out Google’s Android XR platform, with new glasses arriving later this year from eyewear brands Warby Parker and Gentle Monster. Apple has reportedly been building its own smart glasses as well.Some smaller companies are adjusting their target markets to counter Meta, like Even Realities and its camera-free glasses. Solos’ reemphasis on privacy comes after a period of widespread criticism of Meta’s glasses. The devices have been called creepy “pervert glasses” and were criticized after the company silently added face recognition code to its glasses, then quickly removed it after public outcry following a WIRED report. Meta hasn’t done itself any favors since then, announcing last week that it will start charging for features on its smart glasses that have previously been free.Meta has acknowledged that a market for audio-only smart glasses exists, as CTO Andrew Bosworth said in a private Q&A session with media that he thinks there is “market demand for that product for sure.” But Meta hasn’t moved away from its camera-forward spectacles yet. It may very well make audio-only glasses in the future. Until then, companies like Solos are eager to chip away at that market.#Smart #Glasses #Solos #Privacy #Shield #Camerascameras,design,smart glasses,wearables,artificial intelligence,meta
Tech-news

Solos’ new smart glasses are the audio-only AirGo A6 and the second iteration of its camera-enabled glasses, the Solos AirGo V2. The latter was first announced last year as an effort to directly “outshine Meta.” These $299 glasses do just about everything you’d expect from Meta’s new $299 Meta Smartglasses, including photo and video capture, playing music, and interacting with an AI-powered assistant that can see what you see. They can be fitted with prescription lenses and have a 10- to 12-hour battery life.

The AirGo V2 glasses can also be paired with a new Privacy Kit, a set of clip-on accessories that let wearers control what their camera glasses can access. The clip-on privacy shield blocks the cameras from view and from recording the world, allowing you to keep wearing the glasses in audio-only mode. There’s also a clip-on polarized lens, and the full kit of modular options costs $79.

Selling a privacy kit as a clip-on accessory is perhaps not the most effective way to stave off concerns about people running around with small, discreet cameras on their faces. Having to buy a separate item, then clip it on and off every time you want to use or disable the camera, is a lot of extra steps that will likely keep people from bothering with privacy at all. Also, there isn’t anything stopping bad actors from removing the clip-on blockers later in an interaction—say, after entering an event that prohibits camera recording.

Image may contain Cutlery Fork Blade Razor and Weapon

Courtesy of Solos Smartglasses

Solos’ first camera-enabled glasses, the Solos AirGo Vision, launched in 2024. WIRED put them in the “Don’t Bother” section of our Best Smart Glasses gallery, citing some decent design choices, albeit ones held back by middling media capture quality, frustrating touch controls, and a power-hungry app that demands too many permissions. All in all, the glasses haven’t quite reached the standard Meta has set with its popular smart glasses.

Meta has been the dominant force in the smart glasses market, but other big companies are trying to fill in the cracks. Google and Samsung have a partnership to build out Google’s Android XR platform, with new glasses arriving later this year from eyewear brands Warby Parker and Gentle Monster. Apple has reportedly been building its own smart glasses as well.

Some smaller companies are adjusting their target markets to counter Meta, like Even Realities and its camera-free glasses. Solos’ reemphasis on privacy comes after a period of widespread criticism of Meta’s glasses. The devices have been called creepy “pervert glasses” and were criticized after the company silently added face recognition code to its glasses, then quickly removed it after public outcry following a WIRED report. Meta hasn’t done itself any favors since then, announcing last week that it will start charging for features on its smart glasses that have previously been free.

Meta has acknowledged that a market for audio-only smart glasses exists, as CTO Andrew Bosworth said in a private Q&A session with media that he thinks there is “market demand for that product for sure.” But Meta hasn’t moved away from its camera-forward spectacles yet. It may very well make audio-only glasses in the future. Until then, companies like Solos are eager to chip away at that market.

#Smart #Glasses #Solos #Privacy #Shield #Camerascameras,design,smart glasses,wearables,artificial intelligence,meta">These New Smart Glasses From Solos Come With a Privacy Shield for the Cameras

Smart glasses company Solos has long focused on audio-only smart glasses. On Tuesday, it announced two new pairs of glasses, one of which has a camera—but you can buy a separate accessory to hide the camera for privacy’s sake.

Solos’ new smart glasses are the audio-only AirGo A6 and the second iteration of its camera-enabled glasses, the Solos AirGo V2. The latter was first announced last year as an effort to directly “outshine Meta.” These $299 glasses do just about everything you’d expect from Meta’s new $299 Meta Smartglasses, including photo and video capture, playing music, and interacting with an AI-powered assistant that can see what you see. They can be fitted with prescription lenses and have a 10- to 12-hour battery life.

The AirGo V2 glasses can also be paired with a new Privacy Kit, a set of clip-on accessories that let wearers control what their camera glasses can access. The clip-on privacy shield blocks the cameras from view and from recording the world, allowing you to keep wearing the glasses in audio-only mode. There’s also a clip-on polarized lens, and the full kit of modular options costs $79.

Selling a privacy kit as a clip-on accessory is perhaps not the most effective way to stave off concerns about people running around with small, discreet cameras on their faces. Having to buy a separate item, then clip it on and off every time you want to use or disable the camera, is a lot of extra steps that will likely keep people from bothering with privacy at all. Also, there isn’t anything stopping bad actors from removing the clip-on blockers later in an interaction—say, after entering an event that prohibits camera recording.

Image may contain Cutlery Fork Blade Razor and Weapon

Courtesy of Solos Smartglasses

Solos’ first camera-enabled glasses, the Solos AirGo Vision, launched in 2024. WIRED put them in the “Don’t Bother” section of our Best Smart Glasses gallery, citing some decent design choices, albeit ones held back by middling media capture quality, frustrating touch controls, and a power-hungry app that demands too many permissions. All in all, the glasses haven’t quite reached the standard Meta has set with its popular smart glasses.

Meta has been the dominant force in the smart glasses market, but other big companies are trying to fill in the cracks. Google and Samsung have a partnership to build out Google’s Android XR platform, with new glasses arriving later this year from eyewear brands Warby Parker and Gentle Monster. Apple has reportedly been building its own smart glasses as well.

Some smaller companies are adjusting their target markets to counter Meta, like Even Realities and its camera-free glasses. Solos’ reemphasis on privacy comes after a period of widespread criticism of Meta’s glasses. The devices have been called creepy “pervert glasses” and were criticized after the company silently added face recognition code to its glasses, then quickly removed it after public outcry following a WIRED report. Meta hasn’t done itself any favors since then, announcing last week that it will start charging for features on its smart glasses that have previously been free.

Meta has acknowledged that a market for audio-only smart glasses exists, as CTO Andrew Bosworth said in a private Q&A session with media that he thinks there is “market demand for that product for sure.” But Meta hasn’t moved away from its camera-forward spectacles yet. It may very well make audio-only glasses in the future. Until then, companies like Solos are eager to chip away at that market.

#Smart #Glasses #Solos #Privacy #Shield #Camerascameras,design,smart glasses,wearables,artificial intelligence,meta

Smart glasses company Solos has long focused on audio-only smart glasses. On Tuesday, it announced…

BBC iPlayer. Access this free streaming platform from anywhere in the world with ExpressVPN.

There are two Americans left in the Wimbledon women’s singles draw, and they’re playing each other in the quarter-final stage. Pegula vs. Gauff is a rrally exciting matchup on paper, and a really difficult game to predict. The winner will be whoever delivers their best performance on the day.

If you want to watch Pegula vs. Gauff in Wimbledon 2026 for free from anywhere in the world, we’ve got all the information you need.

How to watch Pegula vs. Gauff for free

Pegula vs. Gauff in Wimbledon 2026 is available to live stream for free on BBC iPlayer.

BBC iPlayer is geo-restricted to the UK, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in the UK, meaning you can unblock free live streams on sites like BBC iPlayer from anywhere in the world.

Live stream Wimbledon 2026 for free by following these simple steps:

  1. Sign up for a streaming-friendly VPN (we recommend ExpressVPN)

  2. Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)

  3. Open up the app and connect to a server in the UK

  4. Visit BBC iPlayer

  5. Live stream Wimbledon 2026 for free from anywhere in the world

$12.99 only at ExpressVPN

The best VPNs for streaming are not free, but they do tend to offer money-back guarantees and free trials. By leveraging these offers, you can unblock BBC iPlayer without committing with your cash. This obviously isn’t a long-term solution, but it gives you plenty of time to live stream Wimbledon 2026 before recovering your investment. It’s a sneaky trick, but it works.

ExpressVPN’s regular 30-day money back guarantee is not available for any subscriptions purchased during the FIFA World Cup between June 10 and July 11. ExpressVPN remains our top pick for Wimbledon, but you will need to pay the monthly rate. Alternatively, Proton VPN still offers that all-important money-back guarantee.

What is the best VPN for Wimbledon?

ExpressVPN is the best choice for streaming live sport on free platforms like BBC iPlayer, for a number of reasons:

  • Servers in 105 countries including the UK

  • Easy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and more

  • Strict no-logging policy so your data is always secure

  • Fast streaming speeds free from throttling

  • Up to eight simultaneous connections

A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. Alternatively, you can get a one-month plan for just $12.99. That covers you for the duration of Wimbledon.

#Pegula #Gauff #livestream #watch #Wimbledon #free"> Pegula vs. Gauff livestream: How to watch Wimbledon for free TL;DR: Live stream Pegula vs. Gauff in Wimbledon 2026 for free on BBC iPlayer. Access this free streaming platform from anywhere in the world with ExpressVPN.There are two Americans left in the Wimbledon women’s singles draw, and they’re playing each other in the quarter-final stage. Pegula vs. Gauff is a rrally exciting matchup on paper, and a really difficult game to predict. The winner will be whoever delivers their best performance on the day.If you want to watch Pegula vs. Gauff in Wimbledon 2026 for free from anywhere in the world, we’ve got all the information you need. How to watch Pegula vs. Gauff for freePegula vs. Gauff in Wimbledon 2026 is available to live stream for free on BBC iPlayer.BBC iPlayer is geo-restricted to the UK, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in the UK, meaning you can unblock free live streams on sites like BBC iPlayer from anywhere in the world. Mashable Top Stories Live stream Wimbledon 2026 for free by following these simple steps:Sign up for a streaming-friendly VPN (we recommend ExpressVPN)Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)Open up the app and connect to a server in the UKVisit BBC iPlayerLive stream Wimbledon 2026 for free from anywhere in the world .99 only at ExpressVPN The best VPNs for streaming are not free, but they do tend to offer money-back guarantees and free trials. By leveraging these offers, you can unblock BBC iPlayer without committing with your cash. This obviously isn’t a long-term solution, but it gives you plenty of time to live stream Wimbledon 2026 before recovering your investment. It’s a sneaky trick, but it works.ExpressVPN’s regular 30-day money back guarantee is not available for any subscriptions purchased during the FIFA World Cup between June 10 and July 11. ExpressVPN remains our top pick for Wimbledon, but you will need to pay the monthly rate. Alternatively, Proton VPN still offers that all-important money-back guarantee.What is the best VPN for Wimbledon?ExpressVPN is the best choice for streaming live sport on free platforms like BBC iPlayer, for a number of reasons:Servers in 105 countries including the UKEasy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and moreStrict no-logging policy so your data is always secureFast streaming speeds free from throttlingUp to eight simultaneous connectionsA two-year subscription to ExpressVPN is on sale for .40 and includes an extra four months for free — 81% off for a limited time. Alternatively, you can get a one-month plan for just .99. That covers you for the duration of Wimbledon. #Pegula #Gauff #livestream #watch #Wimbledon #free
Tech-news

BBC iPlayer. Access this free streaming platform from anywhere in the world with ExpressVPN.

There are two Americans left in the Wimbledon women’s singles draw, and they’re playing each other in the quarter-final stage. Pegula vs. Gauff is a rrally exciting matchup on paper, and a really difficult game to predict. The winner will be whoever delivers their best performance on the day.

If you want to watch Pegula vs. Gauff in Wimbledon 2026 for free from anywhere in the world, we’ve got all the information you need.

How to watch Pegula vs. Gauff for free

Pegula vs. Gauff in Wimbledon 2026 is available to live stream for free on BBC iPlayer.

BBC iPlayer is geo-restricted to the UK, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in the UK, meaning you can unblock free live streams on sites like BBC iPlayer from anywhere in the world.

Live stream Wimbledon 2026 for free by following these simple steps:

  1. Sign up for a streaming-friendly VPN (we recommend ExpressVPN)

  2. Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)

  3. Open up the app and connect to a server in the UK

  4. Visit BBC iPlayer

  5. Live stream Wimbledon 2026 for free from anywhere in the world

$12.99 only at ExpressVPN

The best VPNs for streaming are not free, but they do tend to offer money-back guarantees and free trials. By leveraging these offers, you can unblock BBC iPlayer without committing with your cash. This obviously isn’t a long-term solution, but it gives you plenty of time to live stream Wimbledon 2026 before recovering your investment. It’s a sneaky trick, but it works.

ExpressVPN’s regular 30-day money back guarantee is not available for any subscriptions purchased during the FIFA World Cup between June 10 and July 11. ExpressVPN remains our top pick for Wimbledon, but you will need to pay the monthly rate. Alternatively, Proton VPN still offers that all-important money-back guarantee.

What is the best VPN for Wimbledon?

ExpressVPN is the best choice for streaming live sport on free platforms like BBC iPlayer, for a number of reasons:

  • Servers in 105 countries including the UK

  • Easy-to-use app available on all major devices including iPhone, Android, Windows, Mac, and more

  • Strict no-logging policy so your data is always secure

  • Fast streaming speeds free from throttling

  • Up to eight simultaneous connections

A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. Alternatively, you can get a one-month plan for just $12.99. That covers you for the duration of Wimbledon.

#Pegula #Gauff #livestream #watch #Wimbledon #free">Pegula vs. Gauff livestream: How to watch Wimbledon for free

TL;DR: Live stream Pegula vs. Gauff in Wimbledon 2026 for free on BBC iPlayer. Access this free streaming platform from anywhere in the world with ExpressVPN.

There are two Americans left in the Wimbledon women’s singles draw, and they’re playing each other in the quarter-final stage. Pegula vs. Gauff is a rrally exciting matchup on paper, and a really difficult game to predict. The winner will be whoever delivers their best performance on the day.

If you want to watch Pegula vs. Gauff in Wimbledon 2026 for free from anywhere in the world, we’ve got all the information you need.

How to watch Pegula vs. Gauff for free

Pegula vs. Gauff in Wimbledon 2026 is available to live stream for free on BBC iPlayer.

BBC iPlayer is geo-restricted to the UK, but anyone can access this free streaming platform with a VPN. These tools can hide your real IP address (digital location) and connect you to a secure server in the UK, meaning you can unblock free live streams on sites like BBC iPlayer from anywhere in the world.

Live stream Wimbledon 2026 for free by following these simple steps:

  1. Sign up for a streaming-friendly VPN (we recommend ExpressVPN)

  2. Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)

  3. Open up the app and connect to a server in the UK

  4. Visit BBC iPlayer

  5. Live stream Wimbledon 2026 for free from anywhere in the world

$12.99 only at ExpressVPN

The best VPNs for streaming are not free, but they do tend to offer money-back guarantees and free trials. By leveraging these offers, you can unblock BBC iPlayer without committing with your cash. This obviously isn’t a long-term solution, but it gives you plenty of time to live stream Wimbledon 2026 before recovering your investment. It’s a sneaky trick, but it works.

ExpressVPN’s regular 30-day money back guarantee is not available for any subscriptions purchased during the FIFA World Cup between June 10 and July 11. ExpressVPN remains our top pick for Wimbledon, but you will need to pay the monthly rate. Alternatively, Proton VPN still offers that all-important money-back guarantee.

What is the best VPN for Wimbledon?

ExpressVPN is the best choice for streaming live sport on free platforms like BBC iPlayer, for a number of reasons:

A two-year subscription to ExpressVPN is on sale for $68.40 and includes an extra four months for free — 81% off for a limited time. Alternatively, you can get a one-month plan for just $12.99. That covers you for the duration of Wimbledon.

#Pegula #Gauff #livestream #watch #Wimbledon #free

TL;DR: Live stream Pegula vs. Gauff in Wimbledon 2026 for free on BBC iPlayer. Access…

Amazon, matching its best price to date.

From tightening loose screws on furniture to repairing electronics, the PixelDrive is designed to handle a wide range of household projects. Hoto includes 30 screwdriver bits that cover many of the most common screw types, all neatly organized in a small cylindrical case. It also offers six adjustable torque settings, allowing you to use less power when working with fragile electronics or increase it when putting together a desk, bookshelf, TV stand, or other furniture. You can also switch between a slower 80RPM mode for more precise work and a faster 200RPM mode with the press of a button.

Hoto also added several features that make assembling projects a little easier. A built-in display lets you quickly check your current torque setting and remaining battery life, while an integrated LED light helps illuminate dim spaces, whether you’re working under a desk or inside a cabinet. The rechargeable 2,000mAh battery also charges over USB-C, so you won’t need to keep buying disposable batteries.

#Hotos #PixelDrive #screwdriver #matching #priceDeals,Gadgets,Tech,Verge Shopping"> Hoto’s PixelDrive screwdriver is down to , matching its best priceIf your Prime Day purchases included a new desk, TV stand, bookshelf, or other furniture you still haven’t assembled, Hoto’s PixelDrive cordless screwdriver can help speed up the process. It’s currently on sale for .99 ( off) at Amazon, matching its best price to date.From tightening loose screws on furniture to repairing electronics, the PixelDrive is designed to handle a wide range of household projects. Hoto includes 30 screwdriver bits that cover many of the most common screw types, all neatly organized in a small cylindrical case. It also offers six adjustable torque settings, allowing you to use less power when working with fragile electronics or increase it when putting together a desk, bookshelf, TV stand, or other furniture. You can also switch between a slower 80RPM mode for more precise work and a faster 200RPM mode with the press of a button.Hoto also added several features that make assembling projects a little easier. A built-in display lets you quickly check your current torque setting and remaining battery life, while an integrated LED light helps illuminate dim spaces, whether you’re working under a desk or inside a cabinet. The rechargeable 2,000mAh battery also charges over USB-C, so you won’t need to keep buying disposable batteries.#Hotos #PixelDrive #screwdriver #matching #priceDeals,Gadgets,Tech,Verge Shopping
Tech-news

Amazon, matching its best price to date.

From tightening loose screws on furniture to repairing electronics, the PixelDrive is designed to handle a wide range of household projects. Hoto includes 30 screwdriver bits that cover many of the most common screw types, all neatly organized in a small cylindrical case. It also offers six adjustable torque settings, allowing you to use less power when working with fragile electronics or increase it when putting together a desk, bookshelf, TV stand, or other furniture. You can also switch between a slower 80RPM mode for more precise work and a faster 200RPM mode with the press of a button.

Hoto also added several features that make assembling projects a little easier. A built-in display lets you quickly check your current torque setting and remaining battery life, while an integrated LED light helps illuminate dim spaces, whether you’re working under a desk or inside a cabinet. The rechargeable 2,000mAh battery also charges over USB-C, so you won’t need to keep buying disposable batteries.

#Hotos #PixelDrive #screwdriver #matching #priceDeals,Gadgets,Tech,Verge Shopping">Hoto’s PixelDrive screwdriver is down to $60, matching its best price

If your Prime Day purchases included a new desk, TV stand, bookshelf, or other furniture you still haven’t assembled, Hoto’s PixelDrive cordless screwdriver can help speed up the process. It’s currently on sale for $59.99 ($20 off) at Amazon, matching its best price to date.

From tightening loose screws on furniture to repairing electronics, the PixelDrive is designed to handle a wide range of household projects. Hoto includes 30 screwdriver bits that cover many of the most common screw types, all neatly organized in a small cylindrical case. It also offers six adjustable torque settings, allowing you to use less power when working with fragile electronics or increase it when putting together a desk, bookshelf, TV stand, or other furniture. You can also switch between a slower 80RPM mode for more precise work and a faster 200RPM mode with the press of a button.

Hoto also added several features that make assembling projects a little easier. A built-in display lets you quickly check your current torque setting and remaining battery life, while an integrated LED light helps illuminate dim spaces, whether you’re working under a desk or inside a cabinet. The rechargeable 2,000mAh battery also charges over USB-C, so you won’t need to keep buying disposable batteries.

#Hotos #PixelDrive #screwdriver #matching #priceDeals,Gadgets,Tech,Verge Shopping

If your Prime Day purchases included a new desk, TV stand, bookshelf, or other furniture…

Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation.
Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television.

This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps.

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks.

Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art. But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era. Bingeing helped Netflix beat TV When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat. Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps. TikTok and YouTube are today’s threats Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead. According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks. Image Credits:eMarketer Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes. These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV. Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content. Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes. Image Credits:ReelShort According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly .2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated 6 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content. Where does Netflix go from here? Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator. A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed. Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model. The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise. Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines. To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily). But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas. As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed. Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly. To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv
Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes.

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption?

Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.”

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed.

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model.

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas.

As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly.

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv"> Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art. But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era. Bingeing helped Netflix beat TV When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat. Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps. TikTok and YouTube are today’s threats Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead. According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks. Image Credits:eMarketer Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes. These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV. Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content. Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes. Image Credits:ReelShort According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly .2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated 6 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content. Where does Netflix go from here? Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator. A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed. Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model. The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise. Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines. To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily). But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas. As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed. Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly. To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv
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Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation.
Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television.

This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps.

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks.

Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art. But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era. Bingeing helped Netflix beat TV When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat. Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps. TikTok and YouTube are today’s threats Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead. According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks. Image Credits:eMarketer Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes. These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV. Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content. Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes. Image Credits:ReelShort According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly .2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated 6 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content. Where does Netflix go from here? Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator. A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed. Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model. The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise. Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines. To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily). But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas. As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed. Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly. To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv
Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes.

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption?

Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.”

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed.

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model.

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas.

As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly.

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv">Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch

A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation.
Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television.

This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps.

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks.

Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art. But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era. Bingeing helped Netflix beat TV When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat. Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps. TikTok and YouTube are today’s threats Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead. According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks. Image Credits:eMarketer Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes. These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV. Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content. Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes. Image Credits:ReelShort According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly .2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated 6 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content. Where does Netflix go from here? Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator. A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed. Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model. The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise. Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines. To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily). But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas. As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed. Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly. To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv
Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes.

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption?

Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.”

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed.

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model.

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas.

As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly.

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.

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