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Grid Down? Scientists Say Your EV Could Provide the Needed Backup Power

Grid Down? Scientists Say Your EV Could Provide the Needed Backup Power

If we’re planning to expand electric vehicle (EV) usage, we may as well maximize their energy potential. That’s the intent behind the vehicle-to-grid (V2G) model—a proposal that taps into idle EVs at charging stations as a backup source for power grids.

A recent Utilities Policy paper outlines why, despite sounding like an ideal solution, V2G hasn’t been widely implemented. The study presents potential roadmaps for adopting V2G based on stakeholder interviews and market analyses. Of course, the EV industry has suffered major turmoil under the current administration, so it’s unlikely that the paper’s suggestions will reach D.C. anytime soon. But in a hopeful future, V2G could both boost grid efficiency and reduce ownership costs for EV drivers, the researchers said.

“V2G is the idea that your electric vehicle isn’t just a car; it’s a battery on wheels,” Serena Kim, the study’s corresponding author and a data scientist at North Carolina State University, told Gizmodo in an email. “Most EVs sit parked about 95% of the time. V2G technology allows that stored energy to flow back out of the vehicle and into the power grid, your home, or a building when it’s needed most, like during a hot summer afternoon when everyone cranks the air conditioning.”

The EV state of the union

According to the U.S. Department of Energy, electric vehicles could help the fuel economy, reduce air quality impacts, and contribute to a safer transportation system. Given these benefits, ramping up the U.S. EV industry became a policy cornerstone for the Biden administration.

Until Donald Trump took office, that is. Last year, Trump revoked many Biden-era mandates on EVs, including a 50% target for EVs in new vehicle sales, government funds for charging stations, and EV tax credits, according to Reuters. As a result, EV sales plummeted in the U.S., with major players such as Ford, GM, and Stellantis retracting previous investments in EVs, reported Inside Climate News.

On that bright note

That said, several experts told E&E News that EVs aren’t yet “dead” in the U.S., although they might be “in suspended animation for a year or maybe two,” said Alan Baum, an independent auto analyst. And the new study taps into this optimistic scenario that the EV industry will bounce back. Once it does, solid policy suggestions for something like V2G could really help that comeback. For the study, the researchers interviewed 42 industry stakeholders, including power utilities, manufacturers, local and state governments, school districts, and EV owners.

“We went into this study knowing that V2G faced barriers,” Kim said. “But what surprised me was the distribution of where those barriers concentrate.”

Overall, the greatest obstacle to V2G implementation in the U.S. was—unsurprisingly—institutional barriers, the paper noted. For instance, power utilities and EV owners want to see more V2G-capable vehicles, as well as more transparency in how the program would work and compensate them. On the other hand, inconsistency along state lines is making it challenging for automakers to plan and invest in EVs, according to the paper.

“That means the barriers are primarily about coordination and implementation, not about whether people believe V2G works or whether they think it’s worth something,” Kim added. “It suggests we don’t need to win a public opinion battle or wait for some technical breakthrough.”

In hopes of a comeback

At the same time, the findings indicate the challenge lies in “building the institutional scaffolding… that makes it easy and predictable for everyone involved to participate,” Kim said. The paper also notes some shortcomings of the work, including a relatively small sample size and a focus away from residential EV owners, whose motivations are “likely shaped by different information constraints, risk perceptions, and value trade-offs.”

As a result, V2G only exists in pilot settings. But these preliminary projects have delivered some meaningful lessons, Kim said. For instance, Dorchester, Massachusetts, and Boulder, Colorado, launched pilot V2G programs in 2023 and 2024, respectively. While these programs were small, they showed V2G geared toward lower-income communities boosted accessibility to electric vehicles for a broader population, she explained.

“These are solvable problems, but they need real attention,” Kim concluded.

Considering the current political landscape, the prospects for addressing those uncertainties in the near future are probably slim. But as Kim says, they’re solvable problems. But for the time being, EVs—and their potential benefits—might be “suspended in animation.”

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#Grid #Scientists #Provide #Needed #Backup #Power

A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation.
Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television.

This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps.

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks.

Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch
A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. 







This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps. 

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks. 

Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes. 

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly .2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated 6 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? 







Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” 

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed. 

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model. 

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas. 







As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly. 

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.




When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv
Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes.

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption?

Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.”

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed.

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model.

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas.

As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly.

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv">Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch
A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. 







This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps. 

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks. 

Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes. 

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly .2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated 6 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? 







Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” 

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed. 

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model. 

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas. 







As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly. 

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.




When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv

Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation.
Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television.

This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps.

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks.

Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch
A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. 







This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps. 

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks. 

Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes. 

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly .2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated 6 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? 







Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” 

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed. 

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model. 

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas. 







As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly. 

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.




When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv
Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes.

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption?

Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.”

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed.

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model.

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas.

As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly.

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv">Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch

A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation.
Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television.

This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps.

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks.

Netflix invented binge-watching. Now it may have outgrown it. | TechCrunch
A buzzy Bloomberg report citing Netflix data suggests viewers are increasingly abandoning popular shows before the second season. The likely reasons aren’t hard to guess: Netflix frequently cancels shows, there’s too long a wait in between seasons, and much of Netflix’s content is designed for an algorithm instead of for the sake of art.

But the data also points to a shift in how people are consuming entertainment. Netflix’s defining innovation – the binge — was built for an era when streaming was competing with traditional TV. Today, Netflix is competing with TikTok, YouTube, Reels, and various microdrama apps. That shift makes Netflix’s binge model feel like a dated relic from another era.

Bingeing helped Netflix beat TV

When Netflix first dropped an entire season of “House of Cards” in February 2013, it was a revelation. Ad-free, internet-connected TV meant we could be unshackled from the traditional routine of once-per-week shows punctuated by commercials. Instead, bingeable shows meant viewers could be entertained for hours on end, quickly forming a bond with titles and their characters that would have otherwise taken years to develop. Plus, you could drop in on them at any time — not only the day the network decided to air them, as with linear television. 







This way of viewing made sense in a world where Netflix was largely still competing with traditional TV like broadcast, cable, and satellite. But Netflix won that fight. Nielsen in June 2025 announced that the TV era reached a new milestone, when the Netflix-style streaming format for the first time eclipsed broadcast and cable viewing — a milestone that made clear Netflix’s original competition was no longer the threat.

Now Netflix’s competition isn’t the TV of old, but what has become the TV of today: video apps. 

TikTok and YouTube are today’s threats

Thanks to the rise of TikTok, Reels, and other short-form video platforms, there’s no need for you to visit Netflix when you have a couple of hours to kill with mindless entertainment. There’s an endless, free supply of video you can turn to instead.

According to eMarketer analysts, TikTok was already nearing Netflix in terms of time spent back in 2024, when U.S. adults were spending an average of 62.1 minutes per day streaming from Netflix and 58.4 minutes per day on TikTok. In 2024, the Financial Times reported that, globally, TikTok users spent an average of 95 minutes per day on the app, the highest engagement rate among major social networks. 

Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes. 

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly .2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated 6 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption? 







Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.” 

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed. 

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model. 

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas. 







As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly. 

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.




When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv
Image Credits:eMarketer

Then there is YouTube, which offers a combination of both short and longer-form content. Per a report released this year by Digital i, YouTube surpassed Netflix in average daily viewing for the first time, with 99.1 minutes daily in 2025 compared with Netflix’s 93.4 minutes.

These market reports use differing methodologies and demographics, so they should be taken with a grain of salt — but directionally, they point the same way. YouTube and apps like TikTok are Netflix’s real competition, not TV.

Netflix has even acknowledged this existential threat by way of a product redesign in April that added a TikTok-like feed based on Netflix content.

Where Netflix gets the feed wrong is that it’s still pitched as a way to help you find something to watch, rather than being the thing you watch. It’s understandable why Netflix went this route, given its library, but it’s not necessarily what the end user wants. Today, many people with dopamine-drained attention spans are instead seeking out microdrama apps in growing numbers when they want a serialized storyline they can consume in minutes.

Image Credits:ReelShort

According to data from the app intelligence firm Appfigures, one top microdrama app, ReelShort, saw roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024, TechCrunch’s Amanda Silberling previously reported. Meanwhile, another leading app, DramaBox, generated $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Even TikTok acknowledged the competition, launching a microdrama app of its own to test the market appetite for this type of content.

Where does Netflix go from here?

Where does that leave Netflix, whose claim to fame has been full seasons dropped at once for rapid consumption?

Likely, it will have to rethink how it’s greenlighting, producing, and releasing what it considers a “TV show.”

That doesn’t mean that the Netflix model has to pivot entirely to short-form to keep up with the competition, but it may need to reconsider how people want to stream. Viewers may no longer want to commit the hours and weeks it takes to get through a show and all of its subsequent seasons, for instance. They want something that feels more “finishable,” the way you can easily get through a YouTube video or TikTok series from a creator.

A simple fix could see Netflix try prioritizing single-season shows, traditionally known as miniseries or limited series, allowing people to tune into a completed work without having to worry whether it would end on a cliffhanger and never be renewed.

Netflix could also experiment with breaking up shows into smaller chunks, like the before-its-time Quibi model.

The Jeffrey Katzenberg-backed startup, Quibi, had bet that people would eventually gravitate towards TV content designed to be consumed in shorter sessions. Unfortunately for Quibi, the pandemic hit, and people suddenly had a lot of time to watch TV, leading to its demise.

Many Netflix shows could be easily revamped for shorter viewing sessions, particularly lightweight competition shows like “Nailed It,” “Is It Cake?,” or “Squid Game: The Challenge.” Meanwhile, Netflix could surely produce better microdramas than the ones currently on the market with their awful acting and ridiculous storylines.

To generate interest in its higher-quality content, some Netflix shows could be shifted to the weekly release model. This is something Netflix has already proven works in specific cases. For instance, it drops new episodes of its reality show “Love Is Blind” in weekly dumps, making it great watercooler fodder as everyone is watching the new episodes around the same time. (Faster consumption models could work, too. For instance, Peacock’s “Love Island USA” is the reality hit of the summer, as there’s a new episode almost daily).

But instead of experimenting with different types of short-form content for quick entertainment, combined with slower releases for seasons, or focusing more heavily on miniseries worth watching, Netflix has been dabbling in other areas.

As of late, it’s expanded its lineup with podcasts, which reportedly no one is watching, and live content, which can be hit or miss. In terms of the latter, Netflix investments in live sports have generally done well, but its recent entry into live reality competition shows, “Star Search,” has already been canceled despite a clever real-time voting feature. More work here is still needed.

Bloomberg’s report framed the problem facing Netflix as a failure to create loyal TV viewers who tune into a Season 2, but the underlying issue facing the streamer is much bigger. Netflix may need to rethink whether it still needs to focus on competing with traditional TV and its long-running shows, or whether it should focus on entertainment projects whose storytelling arcs have less filler and wrap up more quickly.

To find the right balance between viewers ditching cable and those who just want something better than TikTok, Netflix is finding itself needing to reinvent TV all over again.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Netflix #invented #bingewatching #outgrown #TechCrunchNetflix,streaming,tv
ASUS has unveiled the newly designed Vivobook 15 in the Indian market. This laptop is the first in the country to feature Intel’s new Core 5 Series 3 processor and targets users seeking an optimal combination of performance, portability, and AI capabilities. Along with the newly announced model, ASUS is providing discounts on other laptop variants.

ASUS VivoBook 15 Features and Specifications

ASUS Vivobook 15 is equipped with the latest Intel Core 5 Series 3 Processor, along with the advanced Intel AI Boost NPU, delivering up to 16 TOPS of performance. It also supports AI-enabled Windows features and includes 16GB of DDR5 RAM and 512GB of PCIe 4.0 SSD storage. The laptop has a 15.6-inch Full HD anti-glare screen and Wi-Fi 6.

ASUS has designed the Vivobook 15 with a lightweight 1.7kg body for better portability. It has added a backlit keyboard with a dedicated Copilot key, a fingerprint sensor for secure access, and an HD webcam with a privacy shutter.

ASUS TUF Gaming A15

ASUS Launches Vivobook 15 with Special Prime Day & Flipkart GOAT Sale Offers
	
Ahead of Amazon Prime Day and the Flipkart GOAT Sale, ASUS has unveiled the newly designed Vivobook 15 in the Indian market. This laptop is the first in the country to feature Intel’s new Core 5 Series 3 processor and targets users seeking an optimal combination of performance, portability, and AI capabilities. Along with the newly announced model, ASUS is providing discounts on other laptop variants.



ASUS VivoBook 15 Features and Specifications



ASUS Vivobook 15 is equipped with the latest Intel Core 5 Series 3 Processor, along with the advanced Intel AI Boost NPU, delivering up to 16 TOPS of performance. It also supports AI-enabled Windows features and includes 16GB of DDR5 RAM and 512GB of PCIe 4.0 SSD storage. The laptop has a 15.6-inch Full HD anti-glare screen and Wi-Fi 6.



ASUS has designed the Vivobook 15 with a lightweight 1.7kg body for better portability. It has added a backlit keyboard with a dedicated Copilot key, a fingerprint sensor for secure access, and an HD webcam with a privacy shutter. 



ASUS TUF Gaming A15







Alongside the Vivobook 15, ASUS has launched another model, the TUF Gaming A15, which will be available exclusively on Amazon Prime Day. The gaming laptop is equipped with an AMD Ryzen 7 8845HS chip and an NVIDIA GeForce RTX 3050 graphics card that has 4GB of graphics memory. This gaming laptop also has 16GB of DDR5 RAM and a 512GB PCIe 4.0 NVMe SSD.



The laptop features a 15.6-inch Full HD display with a 144Hz refresh rate for smoother visuals. ASUS offers the TUF Gaming A15 in Graphite Black. It is available at a launch price of Rs. 1,24,990 during the Prime Day sale.



Price, Availability, and Sale Offers



ASUS is combining the launch of the Vivobook 15 with limited-time shopping offers across its laptop portfolio. The new laptop is priced at Rs. 1,07,990 and will be available only on Amazon and Flipkart. Buyers can pick from Cool Silver, Quiet Blue, and Terra Cotta color options. They can also access bank discounts, Easy Pay benefits, and no-cost EMI for up to nine months.



The sale extends beyond the Vivobook 15. ASUS is offering discounts of up to 55% across selected consumer, gaming, and creator laptops. Buyers can also get instant bank discounts of up to Rs. 6,000, exchange bonuses of up to Rs. 20,000, and no-cost EMI for up to 18 months on select models. ASUS is also introducing the TUF Gaming A15 as an Amazon Prime Day special.

#ASUS #Launches #Vivobook #Special #Prime #Day #Flipkart #GOAT #Sale #OffersAsus

Alongside the Vivobook 15, ASUS has launched another model, the TUF Gaming A15, which will be available exclusively on Amazon Prime Day. The gaming laptop is equipped with an AMD Ryzen 7 8845HS chip and an NVIDIA GeForce RTX 3050 graphics card that has 4GB of graphics memory. This gaming laptop also has 16GB of DDR5 RAM and a 512GB PCIe 4.0 NVMe SSD.

The laptop features a 15.6-inch Full HD display with a 144Hz refresh rate for smoother visuals. ASUS offers the TUF Gaming A15 in Graphite Black. It is available at a launch price of Rs. 1,24,990 during the Prime Day sale.

Price, Availability, and Sale Offers

ASUS is combining the launch of the Vivobook 15 with limited-time shopping offers across its laptop portfolio. The new laptop is priced at Rs. 1,07,990 and will be available only on Amazon and Flipkart. Buyers can pick from Cool Silver, Quiet Blue, and Terra Cotta color options. They can also access bank discounts, Easy Pay benefits, and no-cost EMI for up to nine months.

The sale extends beyond the Vivobook 15. ASUS is offering discounts of up to 55% across selected consumer, gaming, and creator laptops. Buyers can also get instant bank discounts of up to Rs. 6,000, exchange bonuses of up to Rs. 20,000, and no-cost EMI for up to 18 months on select models. ASUS is also introducing the TUF Gaming A15 as an Amazon Prime Day special.

#ASUS #Launches #Vivobook #Special #Prime #Day #Flipkart #GOAT #Sale #OffersAsus">ASUS Launches Vivobook 15 with Special Prime Day & Flipkart GOAT Sale Offers
	
Ahead of Amazon Prime Day and the Flipkart GOAT Sale, ASUS has unveiled the newly designed Vivobook 15 in the Indian market. This laptop is the first in the country to feature Intel’s new Core 5 Series 3 processor and targets users seeking an optimal combination of performance, portability, and AI capabilities. Along with the newly announced model, ASUS is providing discounts on other laptop variants.



ASUS VivoBook 15 Features and Specifications



ASUS Vivobook 15 is equipped with the latest Intel Core 5 Series 3 Processor, along with the advanced Intel AI Boost NPU, delivering up to 16 TOPS of performance. It also supports AI-enabled Windows features and includes 16GB of DDR5 RAM and 512GB of PCIe 4.0 SSD storage. The laptop has a 15.6-inch Full HD anti-glare screen and Wi-Fi 6.



ASUS has designed the Vivobook 15 with a lightweight 1.7kg body for better portability. It has added a backlit keyboard with a dedicated Copilot key, a fingerprint sensor for secure access, and an HD webcam with a privacy shutter. 



ASUS TUF Gaming A15







Alongside the Vivobook 15, ASUS has launched another model, the TUF Gaming A15, which will be available exclusively on Amazon Prime Day. The gaming laptop is equipped with an AMD Ryzen 7 8845HS chip and an NVIDIA GeForce RTX 3050 graphics card that has 4GB of graphics memory. This gaming laptop also has 16GB of DDR5 RAM and a 512GB PCIe 4.0 NVMe SSD.



The laptop features a 15.6-inch Full HD display with a 144Hz refresh rate for smoother visuals. ASUS offers the TUF Gaming A15 in Graphite Black. It is available at a launch price of Rs. 1,24,990 during the Prime Day sale.



Price, Availability, and Sale Offers



ASUS is combining the launch of the Vivobook 15 with limited-time shopping offers across its laptop portfolio. The new laptop is priced at Rs. 1,07,990 and will be available only on Amazon and Flipkart. Buyers can pick from Cool Silver, Quiet Blue, and Terra Cotta color options. They can also access bank discounts, Easy Pay benefits, and no-cost EMI for up to nine months.



The sale extends beyond the Vivobook 15. ASUS is offering discounts of up to 55% across selected consumer, gaming, and creator laptops. Buyers can also get instant bank discounts of up to Rs. 6,000, exchange bonuses of up to Rs. 20,000, and no-cost EMI for up to 18 months on select models. ASUS is also introducing the TUF Gaming A15 as an Amazon Prime Day special.

#ASUS #Launches #Vivobook #Special #Prime #Day #Flipkart #GOAT #Sale #OffersAsus

has unveiled the newly designed Vivobook 15 in the Indian market. This laptop is the first in the country to feature Intel’s new Core 5 Series 3 processor and targets users seeking an optimal combination of performance, portability, and AI capabilities. Along with the newly announced model, ASUS is providing discounts on other laptop variants.

ASUS VivoBook 15 Features and Specifications

ASUS Vivobook 15 is equipped with the latest Intel Core 5 Series 3 Processor, along with the advanced Intel AI Boost NPU, delivering up to 16 TOPS of performance. It also supports AI-enabled Windows features and includes 16GB of DDR5 RAM and 512GB of PCIe 4.0 SSD storage. The laptop has a 15.6-inch Full HD anti-glare screen and Wi-Fi 6.

ASUS has designed the Vivobook 15 with a lightweight 1.7kg body for better portability. It has added a backlit keyboard with a dedicated Copilot key, a fingerprint sensor for secure access, and an HD webcam with a privacy shutter.

ASUS TUF Gaming A15

ASUS Launches Vivobook 15 with Special Prime Day & Flipkart GOAT Sale Offers
	
Ahead of Amazon Prime Day and the Flipkart GOAT Sale, ASUS has unveiled the newly designed Vivobook 15 in the Indian market. This laptop is the first in the country to feature Intel’s new Core 5 Series 3 processor and targets users seeking an optimal combination of performance, portability, and AI capabilities. Along with the newly announced model, ASUS is providing discounts on other laptop variants.



ASUS VivoBook 15 Features and Specifications



ASUS Vivobook 15 is equipped with the latest Intel Core 5 Series 3 Processor, along with the advanced Intel AI Boost NPU, delivering up to 16 TOPS of performance. It also supports AI-enabled Windows features and includes 16GB of DDR5 RAM and 512GB of PCIe 4.0 SSD storage. The laptop has a 15.6-inch Full HD anti-glare screen and Wi-Fi 6.



ASUS has designed the Vivobook 15 with a lightweight 1.7kg body for better portability. It has added a backlit keyboard with a dedicated Copilot key, a fingerprint sensor for secure access, and an HD webcam with a privacy shutter. 



ASUS TUF Gaming A15







Alongside the Vivobook 15, ASUS has launched another model, the TUF Gaming A15, which will be available exclusively on Amazon Prime Day. The gaming laptop is equipped with an AMD Ryzen 7 8845HS chip and an NVIDIA GeForce RTX 3050 graphics card that has 4GB of graphics memory. This gaming laptop also has 16GB of DDR5 RAM and a 512GB PCIe 4.0 NVMe SSD.



The laptop features a 15.6-inch Full HD display with a 144Hz refresh rate for smoother visuals. ASUS offers the TUF Gaming A15 in Graphite Black. It is available at a launch price of Rs. 1,24,990 during the Prime Day sale.



Price, Availability, and Sale Offers



ASUS is combining the launch of the Vivobook 15 with limited-time shopping offers across its laptop portfolio. The new laptop is priced at Rs. 1,07,990 and will be available only on Amazon and Flipkart. Buyers can pick from Cool Silver, Quiet Blue, and Terra Cotta color options. They can also access bank discounts, Easy Pay benefits, and no-cost EMI for up to nine months.



The sale extends beyond the Vivobook 15. ASUS is offering discounts of up to 55% across selected consumer, gaming, and creator laptops. Buyers can also get instant bank discounts of up to Rs. 6,000, exchange bonuses of up to Rs. 20,000, and no-cost EMI for up to 18 months on select models. ASUS is also introducing the TUF Gaming A15 as an Amazon Prime Day special.

#ASUS #Launches #Vivobook #Special #Prime #Day #Flipkart #GOAT #Sale #OffersAsus

Alongside the Vivobook 15, ASUS has launched another model, the TUF Gaming A15, which will be available exclusively on Amazon Prime Day. The gaming laptop is equipped with an AMD Ryzen 7 8845HS chip and an NVIDIA GeForce RTX 3050 graphics card that has 4GB of graphics memory. This gaming laptop also has 16GB of DDR5 RAM and a 512GB PCIe 4.0 NVMe SSD.

The laptop features a 15.6-inch Full HD display with a 144Hz refresh rate for smoother visuals. ASUS offers the TUF Gaming A15 in Graphite Black. It is available at a launch price of Rs. 1,24,990 during the Prime Day sale.

Price, Availability, and Sale Offers

ASUS is combining the launch of the Vivobook 15 with limited-time shopping offers across its laptop portfolio. The new laptop is priced at Rs. 1,07,990 and will be available only on Amazon and Flipkart. Buyers can pick from Cool Silver, Quiet Blue, and Terra Cotta color options. They can also access bank discounts, Easy Pay benefits, and no-cost EMI for up to nine months.

The sale extends beyond the Vivobook 15. ASUS is offering discounts of up to 55% across selected consumer, gaming, and creator laptops. Buyers can also get instant bank discounts of up to Rs. 6,000, exchange bonuses of up to Rs. 20,000, and no-cost EMI for up to 18 months on select models. ASUS is also introducing the TUF Gaming A15 as an Amazon Prime Day special.

#ASUS #Launches #Vivobook #Special #Prime #Day #Flipkart #GOAT #Sale #OffersAsus">ASUS Launches Vivobook 15 with Special Prime Day & Flipkart GOAT Sale Offers

Ahead of Amazon Prime Day and the Flipkart GOAT Sale, ASUS has unveiled the newly designed Vivobook 15 in the Indian market. This laptop is the first in the country to feature Intel’s new Core 5 Series 3 processor and targets users seeking an optimal combination of performance, portability, and AI capabilities. Along with the newly announced model, ASUS is providing discounts on other laptop variants.

ASUS VivoBook 15 Features and Specifications

ASUS Vivobook 15 is equipped with the latest Intel Core 5 Series 3 Processor, along with the advanced Intel AI Boost NPU, delivering up to 16 TOPS of performance. It also supports AI-enabled Windows features and includes 16GB of DDR5 RAM and 512GB of PCIe 4.0 SSD storage. The laptop has a 15.6-inch Full HD anti-glare screen and Wi-Fi 6.

ASUS has designed the Vivobook 15 with a lightweight 1.7kg body for better portability. It has added a backlit keyboard with a dedicated Copilot key, a fingerprint sensor for secure access, and an HD webcam with a privacy shutter.

ASUS TUF Gaming A15

ASUS Launches Vivobook 15 with Special Prime Day & Flipkart GOAT Sale Offers
	
Ahead of Amazon Prime Day and the Flipkart GOAT Sale, ASUS has unveiled the newly designed Vivobook 15 in the Indian market. This laptop is the first in the country to feature Intel’s new Core 5 Series 3 processor and targets users seeking an optimal combination of performance, portability, and AI capabilities. Along with the newly announced model, ASUS is providing discounts on other laptop variants.



ASUS VivoBook 15 Features and Specifications



ASUS Vivobook 15 is equipped with the latest Intel Core 5 Series 3 Processor, along with the advanced Intel AI Boost NPU, delivering up to 16 TOPS of performance. It also supports AI-enabled Windows features and includes 16GB of DDR5 RAM and 512GB of PCIe 4.0 SSD storage. The laptop has a 15.6-inch Full HD anti-glare screen and Wi-Fi 6.



ASUS has designed the Vivobook 15 with a lightweight 1.7kg body for better portability. It has added a backlit keyboard with a dedicated Copilot key, a fingerprint sensor for secure access, and an HD webcam with a privacy shutter. 



ASUS TUF Gaming A15







Alongside the Vivobook 15, ASUS has launched another model, the TUF Gaming A15, which will be available exclusively on Amazon Prime Day. The gaming laptop is equipped with an AMD Ryzen 7 8845HS chip and an NVIDIA GeForce RTX 3050 graphics card that has 4GB of graphics memory. This gaming laptop also has 16GB of DDR5 RAM and a 512GB PCIe 4.0 NVMe SSD.



The laptop features a 15.6-inch Full HD display with a 144Hz refresh rate for smoother visuals. ASUS offers the TUF Gaming A15 in Graphite Black. It is available at a launch price of Rs. 1,24,990 during the Prime Day sale.



Price, Availability, and Sale Offers



ASUS is combining the launch of the Vivobook 15 with limited-time shopping offers across its laptop portfolio. The new laptop is priced at Rs. 1,07,990 and will be available only on Amazon and Flipkart. Buyers can pick from Cool Silver, Quiet Blue, and Terra Cotta color options. They can also access bank discounts, Easy Pay benefits, and no-cost EMI for up to nine months.



The sale extends beyond the Vivobook 15. ASUS is offering discounts of up to 55% across selected consumer, gaming, and creator laptops. Buyers can also get instant bank discounts of up to Rs. 6,000, exchange bonuses of up to Rs. 20,000, and no-cost EMI for up to 18 months on select models. ASUS is also introducing the TUF Gaming A15 as an Amazon Prime Day special.

#ASUS #Launches #Vivobook #Special #Prime #Day #Flipkart #GOAT #Sale #OffersAsus

Alongside the Vivobook 15, ASUS has launched another model, the TUF Gaming A15, which will be available exclusively on Amazon Prime Day. The gaming laptop is equipped with an AMD Ryzen 7 8845HS chip and an NVIDIA GeForce RTX 3050 graphics card that has 4GB of graphics memory. This gaming laptop also has 16GB of DDR5 RAM and a 512GB PCIe 4.0 NVMe SSD.

The laptop features a 15.6-inch Full HD display with a 144Hz refresh rate for smoother visuals. ASUS offers the TUF Gaming A15 in Graphite Black. It is available at a launch price of Rs. 1,24,990 during the Prime Day sale.

Price, Availability, and Sale Offers

ASUS is combining the launch of the Vivobook 15 with limited-time shopping offers across its laptop portfolio. The new laptop is priced at Rs. 1,07,990 and will be available only on Amazon and Flipkart. Buyers can pick from Cool Silver, Quiet Blue, and Terra Cotta color options. They can also access bank discounts, Easy Pay benefits, and no-cost EMI for up to nine months.

The sale extends beyond the Vivobook 15. ASUS is offering discounts of up to 55% across selected consumer, gaming, and creator laptops. Buyers can also get instant bank discounts of up to Rs. 6,000, exchange bonuses of up to Rs. 20,000, and no-cost EMI for up to 18 months on select models. ASUS is also introducing the TUF Gaming A15 as an Amazon Prime Day special.

#ASUS #Launches #Vivobook #Special #Prime #Day #Flipkart #GOAT #Sale #OffersAsus

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