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HP Introduces Next-Generation AI PCs With NVIDIA RTX Spark
	
HP has announced a new line of Windows PCs equipped with NVIDIA RTX Spark, designed to enhance AI computing experiences. They’re targeting creators, gamers, and developers who need to run intense apps and use new AI workflows. HP wants these PCs to be super capable, ultra-responsive, and ready for what’s ahead.



The new lineup includes the OmniBook Ultra 16 and OmniBook X 14. Both come with NVIDIA RTX Spark tech, which blends AI and superior graphics while boosting battery efficiency. So, HP is all about amazing performance without sacrificing battery life or mobility. The company claims these laptops will rank among the world’s thinnest models without compromising battery life.



Built For Creators, Gamers, And AI Developers







The platform gives us the computing power for video production, digital design, and content creation. Plus, gamers get better graphics and a more responsive experience. AI developers can make and test AI models right on their computers, too. This mix of AI and graphics tech makes advanced computing easier for a lot more people to use.



Along with its new AI laptops, HP is expanding into desktops, workstations, and enterprise systems. The company is preparing a compact RTX Spark-powered desktop that combines strong AI performance with a space-saving design. HP is also building advanced systems using NVIDIA GB300 technology for demanding business tasks. Furthermore, for those needing more security, there’s the ZGX Nano. It provides a safe space to develop and deploy AI without worries.



Expected Price and Availability 



HP plans to launch the OmniBook Ultra 16 and OmniBook X 14 later in 2026. The company has not revealed pricing details for either laptop yet. More details about the devices are expected closer to release. HP also plans to launch the OmniDesk Mini Desktop PC in August 2026. Buyers can expect further information about features and pricing before the products reach the market.





#Introduces #NextGeneration #PCs #NVIDIA #RTX #SparkHP

HP Introduces Next-Generation AI PCs With NVIDIA RTX Spark

HP has announced a new line of Windows PCs equipped with NVIDIA RTX Spark, designed to enhance AI computing experiences. They’re targeting creators, gamers, and developers who need to run intense apps and use new AI workflows. HP wants these PCs to be super capable, ultra-responsive, and ready for what’s ahead.

The new lineup includes the OmniBook Ultra 16 and OmniBook X 14. Both come with NVIDIA RTX Spark tech, which blends AI and superior graphics while boosting battery efficiency. So, HP is all about amazing performance without sacrificing battery life or mobility. The company claims these laptops will rank among the world’s thinnest models without compromising battery life.

Built For Creators, Gamers, And AI Developers

HP Introduces Next-Generation AI PCs With NVIDIA RTX Spark
	
HP has announced a new line of Windows PCs equipped with NVIDIA RTX Spark, designed to enhance AI computing experiences. They’re targeting creators, gamers, and developers who need to run intense apps and use new AI workflows. HP wants these PCs to be super capable, ultra-responsive, and ready for what’s ahead.



The new lineup includes the OmniBook Ultra 16 and OmniBook X 14. Both come with NVIDIA RTX Spark tech, which blends AI and superior graphics while boosting battery efficiency. So, HP is all about amazing performance without sacrificing battery life or mobility. The company claims these laptops will rank among the world’s thinnest models without compromising battery life.



Built For Creators, Gamers, And AI Developers







The platform gives us the computing power for video production, digital design, and content creation. Plus, gamers get better graphics and a more responsive experience. AI developers can make and test AI models right on their computers, too. This mix of AI and graphics tech makes advanced computing easier for a lot more people to use.



Along with its new AI laptops, HP is expanding into desktops, workstations, and enterprise systems. The company is preparing a compact RTX Spark-powered desktop that combines strong AI performance with a space-saving design. HP is also building advanced systems using NVIDIA GB300 technology for demanding business tasks. Furthermore, for those needing more security, there’s the ZGX Nano. It provides a safe space to develop and deploy AI without worries.



Expected Price and Availability 



HP plans to launch the OmniBook Ultra 16 and OmniBook X 14 later in 2026. The company has not revealed pricing details for either laptop yet. More details about the devices are expected closer to release. HP also plans to launch the OmniDesk Mini Desktop PC in August 2026. Buyers can expect further information about features and pricing before the products reach the market.





#Introduces #NextGeneration #PCs #NVIDIA #RTX #SparkHP

The platform gives us the computing power for video production, digital design, and content creation. Plus, gamers get better graphics and a more responsive experience. AI developers can make and test AI models right on their computers, too. This mix of AI and graphics tech makes advanced computing easier for a lot more people to use.

Along with its new AI laptops, HP is expanding into desktops, workstations, and enterprise systems. The company is preparing a compact RTX Spark-powered desktop that combines strong AI performance with a space-saving design. HP is also building advanced systems using NVIDIA GB300 technology for demanding business tasks. Furthermore, for those needing more security, there’s the ZGX Nano. It provides a safe space to develop and deploy AI without worries.

Expected Price and Availability

HP plans to launch the OmniBook Ultra 16 and OmniBook X 14 later in 2026. The company has not revealed pricing details for either laptop yet. More details about the devices are expected closer to release. HP also plans to launch the OmniDesk Mini Desktop PC in August 2026. Buyers can expect further information about features and pricing before the products reach the market.

#Introduces #NextGeneration #PCs #NVIDIA #RTX #SparkHP

HP has announced a new line of Windows PCs equipped with NVIDIA RTX Spark, designed to enhance AI computing experiences. They’re targeting creators, gamers, and developers who need to run intense apps and use new AI workflows. HP wants these PCs to be super capable, ultra-responsive, and ready for what’s ahead.

The new lineup includes the OmniBook Ultra 16 and OmniBook X 14. Both come with NVIDIA RTX Spark tech, which blends AI and superior graphics while boosting battery efficiency. So, HP is all about amazing performance without sacrificing battery life or mobility. The company claims these laptops will rank among the world’s thinnest models without compromising battery life.

Built For Creators, Gamers, And AI Developers

The platform gives us the computing power for video production, digital design, and content creation. Plus, gamers get better graphics and a more responsive experience. AI developers can make and test AI models right on their computers, too. This mix of AI and graphics tech makes advanced computing easier for a lot more people to use.

Along with its new AI laptops, HP is expanding into desktops, workstations, and enterprise systems. The company is preparing a compact RTX Spark-powered desktop that combines strong AI performance with a space-saving design. HP is also building advanced systems using NVIDIA GB300 technology for demanding business tasks. Furthermore, for those needing more security, there’s the ZGX Nano. It provides a safe space to develop and deploy AI without worries.

Expected Price and Availability

HP plans to launch the OmniBook Ultra 16 and OmniBook X 14 later in 2026. The company has not revealed pricing details for either laptop yet. More details about the devices are expected closer to release. HP also plans to launch the OmniDesk Mini Desktop PC in August 2026. Buyers can expect further information about features and pricing before the products reach the market.

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#Introduces #NextGeneration #PCs #NVIDIA #RTX #Spark


Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape.

Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem.

Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape.

Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

Instead of a blanket rule, Carr wants to create a new “case-by-case approach.”

“Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households.

Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition.

“The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.”

Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress.

“Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.

#FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC">FCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast News
                Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape. Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem. Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape. Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

 Instead of a blanket rule, Carr wants to create a new “case-by-case approach.” “Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

 Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households. Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

 [embed]https://www.youtube.com/watch?v=_fHfgU8oMSo[/embed] The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition. “The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.” Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress. “Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

 Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.      #FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC

Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

Instead of a blanket rule, Carr wants to create a new “case-by-case approach.”

“Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households.

Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition.

“The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.”

Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress.

“Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.

#FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC">FCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast NewsFCC Chairman Wants to Repeal a Key Rule That Would Fundamentally Change Broadcast News
                Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape. Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem. Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape. Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

 Instead of a blanket rule, Carr wants to create a new “case-by-case approach.” “Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

 Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households. Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

 [embed]https://www.youtube.com/watch?v=_fHfgU8oMSo[/embed] The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition. “The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.” Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress. “Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

 Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.      #FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC

Federal Communications Commission Chairman Brendan Carr wants to repeal a rule that has prevented a select handful of broadcasters from taking full control of the media landscape.

Back in 2004, Congress instructed the FCC to enact a national ownership cap that would bar any one broadcast station owner from reaching more than 39% of American households. For more than 20 years, the rule has kept mega mergers in the TV broadcasting industry from gobbling up the entire media ecosystem.

Now, Carr is proposing to repeal that national ownership cap rule, which, if successful, would mean broadcast TV giants will pretty much have a green light for mergers, even if it meant that one company would gain access to most of the media landscape.

Carr expressed his intentions in an op-ed published by the far-right organization Breitbart. In the op-ed, he claimed that the cap was once helpful in protecting local news stations, but now it was becoming an obstacle as they compete with national news, large streamers, and social media giants.

Instead of a blanket rule, Carr wants to create a new “case-by-case approach.”

“Previously, the cap operated as a blanket prohibition on any and all deals that would combine stations in excess of the 39 percent limit—regardless of whether it was a good deal or a bad one for the country,” Carr wrote in the op-ed. “Our new proposal would allow the FCC to approve deals that exceed the 39 percent cap, but only if doing so would promote the public interest.”

Major broadcasters have been lobbying for a change to the rule for quite some time now. One such mega TV broadcasting company that lobbied for the rule change is Nexstar. Earlier this year, the FCC granted Nexstar a waiver for the 39% national ownership cap rule and approved its acquisition of rival Tegna. The merger is still currently facing court challenges over antitrust claims, but if it is finalized, then Nexstar is estimated to expand its reach to at least 60% of American households.

Sinclair, another Trump-allied major broadcaster that was behind a particularly infamous PR debacle during Trump’s first administration, is also eyeing a merger and commended the proposed rule change as “common sense.” Both companies also famously refused to air Jimmy Kimmel’s show on their channels late last year after the late-night host’s comments about Charlie Kirk drew ire from the Trump administration.

The FCC will vote on eliminating the rule on August 6th. There are three commissioners, two Republicans and one Democrat. The lone Democratic FCC Commissioner, Anna Gomez, took to X to voice her staunch opposition.

“The FCC just announced it will move forward with its unlawful effort to hand control of the public airwaves to billionaire buddies of this administration,” Gomez wrote. “This will destroy local newsrooms, silence community reporting, and drive-up costs for American families.”

Even if the action passes the FCC vote, it’s likely to receive pushback from both sides of the aisle in Congress.

“Trump’s FCC Chair is trying to illegally rewrite the rules to make it easier for billionaires to line their own pockets while jacking up costs and controlling what Americans watch,” Sen. Elizabeth Warren said in a statement. “After rubber-stamping the Nexstar-Tegna megamerger, this looks like the Trump administration’s latest attempt to roll out the red carpet for more antitrust disasters.”

Critics believe that because the rule was created following Congress’s action, it is up to Congress to determine if it should be retired. But Carr insists that the FCC has the authority to modify or repeal the rule.

#FCC #Chairman #Repeal #Key #Rule #Fundamentally #Change #Broadcast #NewsBrendan carr,broadcast television,FCC

Ever looking to underline its space-faring pedigree, Omega has again joined forces with Swatch to release another limited-edition MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.

But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.

Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Swatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost $11, so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around $620.

Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

#Swatchs #Gold #MoonSwatch #Solves #Problem #Nightmare #Royal #Pop #Launchwatches,apparel,space,design">Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop LaunchEver looking to underline its space-faring pedigree, Omega has again joined forces with Swatch to release another limited-edition MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.Photograph: Courtesy of SwatchSwatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost , so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around 0.Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application.Photograph: Courtesy of SwatchPhotograph: Courtesy of Swatch#Swatchs #Gold #MoonSwatch #Solves #Problem #Nightmare #Royal #Pop #Launchwatches,apparel,space,design

MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.

But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.

Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Swatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost $11, so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around $620.

Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

#Swatchs #Gold #MoonSwatch #Solves #Problem #Nightmare #Royal #Pop #Launchwatches,apparel,space,design">Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch

Ever looking to underline its space-faring pedigree, Omega has again joined forces with Swatch to release another limited-edition MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy.

But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams.

Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Swatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost $11, so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around $620.

Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application.

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

Image may contain Wristwatch Arm Body Part and Person

Photograph: Courtesy of Swatch

#Swatchs #Gold #MoonSwatch #Solves #Problem #Nightmare #Royal #Pop #Launchwatches,apparel,space,design

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