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SoftBank’s Nvidia sale rattles market, raises questions | TechCrunch

SoftBank’s Nvidia sale rattles market, raises questions | TechCrunch

Masayoshi Son isn’t known for half measures. The SoftBank founder’s career has been studded with eyebrow-raising bets, each one seemingly more outrageous than the last.

His latest move is to cash out his entire $5.8 billion Nvidia stake to go all-in on AI. And while it surprised the business world on Tuesday, it maybe should not. At this point, it’s almost more surprising when the 68-year-old Son doesn’t push his chips to the center of the table.

Consider that during the late 1990s dot-com bubble, Son’s net worth soared to about $78 billion by February 2000, briefly making him the richest person in the world. Then came the ugly dot-com implosion months later. He lost $70 billion personally – which, at the time, was the largest financial loss by any individual in history — as SoftBank’s market cap plummeted 98% from $180 billion to just $2.5 billion. 

Amid that terribleness, Son made what would become his most legendary bet: a $20 million investment in Alibaba in 2000, one decided (the story goes) after just a six-minute meeting with Jack Ma. That stake would eventually grow to be worth $150 billion by 2020, transforming him into one of the venture industry’s most celebrated figures and funding his comeback.

That Alibaba success has often made it harder to see when Son has stayed too long at the table. When Son needed capital to launch his first Vision Fund in 2017, he didn’t hesitate to seek $45 billion from Saudi Arabia’s Public Investment Fund – long before taking Saudi money became acceptable in Silicon Valley.

After journalist Jamal Khashoggi was murdered in October 2018, Son condemned the killing as “horrific and deeply regrettable” but insisted SoftBank couldn’t “turn our backs on the Saudi people,” maintaining the firm’s commitment to managing the kingdom’s capital. In fact, the Vision Fund actually ramped up dealmaking soon after.

That didn’t turn out so well.

Techcrunch event

San Francisco
|
October 13-15, 2026

A big bet on Uber generated paper losses for years. Then came WeWork. Son overrode his lieutenants’ objections, fell “in love” with founder Adam Neumann, and assigned the co-working company a dizzying valuation of $47 billion in early 2019 after making several previous investments in the company. But WeWork’s IPO plans collapsed after it published a famously troubling S-1 filing. The company never quite recovered – even after pushing out Neumann and instituting a series of belt-tightening measures – ultimately costing SoftBank $11.5 billion in equity losses and another $2.2 billion in debt. (Son reportedly later called it “a stain on my life.”)

Son has been mounting another comeback for years, and Tuesday will undoubtedly be remembered as an important moment in his turnaround tale. Indeed, it will likely be recalled as the day SoftBank sold all 32.1 million of its Nvidia shares – not to diversify its bets but instead to double down elsewhere, including on a planned $30 billion commitment to OpenAI and to participate (it reportedly hopes) in a $1 trillion AI manufacturing hub in Arizona. 

If selling that position still gives Son some heartburn, that’s understandable. At about $181.58 per share, SoftBank exited just 14% below Nvidia’s all-time high of $212.19, which is a strong look. That’s remarkably close to peak valuation for such a huge position. Still, the move marks SoftBank’s second complete exit from NVIDIA, and the first one was exceedingly costly. (In 2019, SoftBank sold a $4 billion stake in the company for $3.6 billion, shares that would now be worth more than $150 billion.)

The move also rattled the market. As of this writing, Nvidia shares are down nearly 3% following the disclosure, even as analysts emphasize that the sale “should not be seen as a cautious or negative stance on Nvidia,” but rather reflects SoftBank needing capital for its AI ambitions.

Wall Street can’t help but wonder: does Son see something right now that others do not? Judging by his track record, maybe — and that ambiguity is all investors have to go on.

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Redwood Materials has laid off around 135 employees, or roughly 10% of its workforce, as it restructures to better accommodate its growing energy storage business, TechCrunch has learned.

The cuts come just five months after Redwood cut 5% of its workforce, and three months after it closed a $425 million funding round that boosted the battery recycling company’s valuation to north of $6 billion, as TechCrunch previously reported.

It’s been a difficult time in the battery industry lately. Earlier this month, battery recycler Ascend Elements filed for Chapter 11 bankruptcy protection, citing “insurmountable” financial challenges. Some battery-makers have also restructured or gone out of business as the automotive industry in the U.S. has backed away from its most optimistic and ambitious plans to transition to electric vehicles.

But Redwood Materials founder and CEO JB Straubel told employees that this new round of cuts is not a sign that the company is heading down the same path.

“Redwood today is the strongest it’s ever been,” Straubel wrote in an email to the workers who weren’t laid off, according to a copy viewed by TechCrunch. “The materials business is well on its way to profitability and has an exciting roadmap ahead.”

Straubel noted that Redwood “continue[s] to dominate the US battery recycling market” but also touted the company’s “great momentum” in its new energy storage business. Redwood has recently announced deals with Crusoe AI and, most recently, electric automaker Rivian to provide recycled batteries that can be used to power those companies’ facilities. The company declined to comment beyond the contents of Straubel’s email.

In his message, Straubel wrote that “parts of the company have expanded faster than needed to support the direction” of Redwood. As a result, he said Redwood is making cuts across multiple divisions, including the engineering and operations organizations, according to an employee who was granted anonymity to discuss the layoffs.

Techcrunch event

San Francisco, CA | October 13-15, 2026

“We are confident that we can deliver on our critical projects with a smaller team that is more focused,” he wrote. “We have successfully adapted to changes in the market that have bankrupted many of our competitors.”

Straubel went on to write that he is “more excited than ever with our path ahead as we build the most integrated and cost-effective critical materials and energy storage business in the world.”

“This is a self-sustaining business and will continue to make this company more valuable over time. We have the team and the technology to do what no other company can,” he wrote.

Workers who were laid off were told by Redwood’s chief HR officer that the layoffs were made “to sharpen our focus, our work and the size of our teams to support the direction Redwood is going in the future,” according to a copy of her email, which was viewed by TechCrunch.

Employees who were laid off are receiving severance and paid health benefits, according to Straubel’s email, as well as “career transition assistance.”

“I am grateful to the approximately 135 employees who we say goodbye to today — they’ve all contributed to building Redwood,” he wrote.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Exclusive #Redwood #Materials #lays #restructuring #chase #energy #storage #business #TechCrunchBatteries,battery recycling,electric vehicles,EVs,Exclusive,Redwood Materials">Exclusive: Redwood Materials lays off 10% in restructuring to chase energy storage business | TechCrunch
Redwood Materials has laid off around 135 employees, or roughly 10% of its workforce, as it restructures to better accommodate its growing energy storage business, TechCrunch has learned.

The cuts come just five months after Redwood cut 5% of its workforce, and three months after it closed a 5 million funding round that boosted the battery recycling company’s valuation to north of  billion, as TechCrunch previously reported.







It’s been a difficult time in the battery industry lately. Earlier this month, battery recycler Ascend Elements filed for Chapter 11 bankruptcy protection, citing “insurmountable” financial challenges. Some battery-makers have also restructured or gone out of business as the automotive industry in the U.S. has backed away from its most optimistic and ambitious plans to transition to electric vehicles.

But Redwood Materials founder and CEO JB Straubel told employees that this new round of cuts is not a sign that the company is heading down the same path.   

“Redwood today is the strongest it’s ever been,” Straubel wrote in an email to the workers who weren’t laid off, according to a copy viewed by TechCrunch. “The materials business is well on its way to profitability and has an exciting roadmap ahead.” 

Straubel noted that Redwood “continue[s] to dominate the US battery recycling market” but also touted the company’s “great momentum” in its new energy storage business. Redwood has recently announced deals with Crusoe AI and, most recently, electric automaker Rivian to provide recycled batteries that can be used to power those companies’ facilities. The company declined to comment beyond the contents of Straubel’s email.

In his message, Straubel wrote that “parts of the company have expanded faster than needed to support the direction” of Redwood. As a result, he said Redwood is making cuts across multiple divisions, including the engineering and operations organizations, according to an employee who was granted anonymity to discuss the layoffs.

	
		
		Techcrunch event
		
			
			
									San Francisco, CA
													|
													October 13-15, 2026
							
			
		
	


“We are confident that we can deliver on our critical projects with a smaller team that is more focused,” he wrote. “We have successfully adapted to changes in the market that have bankrupted many of our competitors.” 

Straubel went on to write that he is “more excited than ever with our path ahead as we build the most integrated and cost-effective critical materials and energy storage business in the world.” 

“This is a self-sustaining business and will continue to make this company more valuable over time. We have the team and the technology to do what no other company can,” he wrote. 







Workers who were laid off were told by Redwood’s chief HR officer that the layoffs were made “to sharpen our focus, our work and the size of our teams to support the direction Redwood is going in the future,” according to a copy of her email, which was viewed by TechCrunch.

Employees who were laid off are receiving severance and paid health benefits, according to Straubel’s email, as well as “career transition assistance.” 

“I am grateful to the approximately 135 employees who we say goodbye to today — they’ve all contributed to building Redwood,” he wrote. 


When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Exclusive #Redwood #Materials #lays #restructuring #chase #energy #storage #business #TechCrunchBatteries,battery recycling,electric vehicles,EVs,Exclusive,Redwood Materials

cut 5% of its workforce, and three months after it closed a $425 million funding round that boosted the battery recycling company’s valuation to north of $6 billion, as TechCrunch previously reported.

It’s been a difficult time in the battery industry lately. Earlier this month, battery recycler Ascend Elements filed for Chapter 11 bankruptcy protection, citing “insurmountable” financial challenges. Some battery-makers have also restructured or gone out of business as the automotive industry in the U.S. has backed away from its most optimistic and ambitious plans to transition to electric vehicles.

But Redwood Materials founder and CEO JB Straubel told employees that this new round of cuts is not a sign that the company is heading down the same path.

“Redwood today is the strongest it’s ever been,” Straubel wrote in an email to the workers who weren’t laid off, according to a copy viewed by TechCrunch. “The materials business is well on its way to profitability and has an exciting roadmap ahead.”

Straubel noted that Redwood “continue[s] to dominate the US battery recycling market” but also touted the company’s “great momentum” in its new energy storage business. Redwood has recently announced deals with Crusoe AI and, most recently, electric automaker Rivian to provide recycled batteries that can be used to power those companies’ facilities. The company declined to comment beyond the contents of Straubel’s email.

In his message, Straubel wrote that “parts of the company have expanded faster than needed to support the direction” of Redwood. As a result, he said Redwood is making cuts across multiple divisions, including the engineering and operations organizations, according to an employee who was granted anonymity to discuss the layoffs.

Techcrunch event

San Francisco, CA | October 13-15, 2026

“We are confident that we can deliver on our critical projects with a smaller team that is more focused,” he wrote. “We have successfully adapted to changes in the market that have bankrupted many of our competitors.”

Straubel went on to write that he is “more excited than ever with our path ahead as we build the most integrated and cost-effective critical materials and energy storage business in the world.”

“This is a self-sustaining business and will continue to make this company more valuable over time. We have the team and the technology to do what no other company can,” he wrote.

Workers who were laid off were told by Redwood’s chief HR officer that the layoffs were made “to sharpen our focus, our work and the size of our teams to support the direction Redwood is going in the future,” according to a copy of her email, which was viewed by TechCrunch.

Employees who were laid off are receiving severance and paid health benefits, according to Straubel’s email, as well as “career transition assistance.”

“I am grateful to the approximately 135 employees who we say goodbye to today — they’ve all contributed to building Redwood,” he wrote.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Exclusive #Redwood #Materials #lays #restructuring #chase #energy #storage #business #TechCrunchBatteries,battery recycling,electric vehicles,EVs,Exclusive,Redwood Materials">Exclusive: Redwood Materials lays off 10% in restructuring to chase energy storage business | TechCrunch

Redwood Materials has laid off around 135 employees, or roughly 10% of its workforce, as it restructures to better accommodate its growing energy storage business, TechCrunch has learned.

The cuts come just five months after Redwood cut 5% of its workforce, and three months after it closed a $425 million funding round that boosted the battery recycling company’s valuation to north of $6 billion, as TechCrunch previously reported.

It’s been a difficult time in the battery industry lately. Earlier this month, battery recycler Ascend Elements filed for Chapter 11 bankruptcy protection, citing “insurmountable” financial challenges. Some battery-makers have also restructured or gone out of business as the automotive industry in the U.S. has backed away from its most optimistic and ambitious plans to transition to electric vehicles.

But Redwood Materials founder and CEO JB Straubel told employees that this new round of cuts is not a sign that the company is heading down the same path.

“Redwood today is the strongest it’s ever been,” Straubel wrote in an email to the workers who weren’t laid off, according to a copy viewed by TechCrunch. “The materials business is well on its way to profitability and has an exciting roadmap ahead.”

Straubel noted that Redwood “continue[s] to dominate the US battery recycling market” but also touted the company’s “great momentum” in its new energy storage business. Redwood has recently announced deals with Crusoe AI and, most recently, electric automaker Rivian to provide recycled batteries that can be used to power those companies’ facilities. The company declined to comment beyond the contents of Straubel’s email.

In his message, Straubel wrote that “parts of the company have expanded faster than needed to support the direction” of Redwood. As a result, he said Redwood is making cuts across multiple divisions, including the engineering and operations organizations, according to an employee who was granted anonymity to discuss the layoffs.

Techcrunch event

San Francisco, CA | October 13-15, 2026

“We are confident that we can deliver on our critical projects with a smaller team that is more focused,” he wrote. “We have successfully adapted to changes in the market that have bankrupted many of our competitors.”

Straubel went on to write that he is “more excited than ever with our path ahead as we build the most integrated and cost-effective critical materials and energy storage business in the world.”

“This is a self-sustaining business and will continue to make this company more valuable over time. We have the team and the technology to do what no other company can,” he wrote.

Workers who were laid off were told by Redwood’s chief HR officer that the layoffs were made “to sharpen our focus, our work and the size of our teams to support the direction Redwood is going in the future,” according to a copy of her email, which was viewed by TechCrunch.

Employees who were laid off are receiving severance and paid health benefits, according to Straubel’s email, as well as “career transition assistance.”

“I am grateful to the approximately 135 employees who we say goodbye to today — they’ve all contributed to building Redwood,” he wrote.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Exclusive #Redwood #Materials #lays #restructuring #chase #energy #storage #business #TechCrunchBatteries,battery recycling,electric vehicles,EVs,Exclusive,Redwood Materials
launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know.

HOK Studio to Boost Creator Ecosystem

At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content.

Dean Huang, the game’s producer, said:

India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.

EWC Qualifier

Honor of Kings Launches HOK Studio and Esports Qualifier in India
	
After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know. 



HOK Studio to Boost Creator Ecosystem



At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content. 



Dean Huang, the game’s producer, said:




India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.




EWC Qualifier







Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at  million.



The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.





#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at $3 million.

The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.

#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton">Honor of Kings Launches HOK Studio and Esports Qualifier in India
	
After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know. 



HOK Studio to Boost Creator Ecosystem



At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content. 



Dean Huang, the game’s producer, said:




India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.




EWC Qualifier







Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at  million.



The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.





#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know.

HOK Studio to Boost Creator Ecosystem

At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content.

Dean Huang, the game’s producer, said:

India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.

EWC Qualifier

Honor of Kings Launches HOK Studio and Esports Qualifier in India
	
After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know. 



HOK Studio to Boost Creator Ecosystem



At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content. 



Dean Huang, the game’s producer, said:




India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.




EWC Qualifier







Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at  million.



The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.





#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at $3 million.

The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.

#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton">Honor of Kings Launches HOK Studio and Esports Qualifier in India

After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know.

HOK Studio to Boost Creator Ecosystem

At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content.

Dean Huang, the game’s producer, said:

India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.

EWC Qualifier

Honor of Kings Launches HOK Studio and Esports Qualifier in India
	
After its recent launch, Honor of Kings is now doubling down on the market with a two-pronged strategy. First, build a creator ecosystem, then strengthen its esports pathway. For this, the game has announced the rollout of HOK Studio, alongside the King’s Arise India: KWC at EWC26 Qualifier. Here’s everything you need to know. 



HOK Studio to Boost Creator Ecosystem



At the center of this push is HOK Studio, the game’s official creator platform designed to support content creators across formats. This includes short videos, livestreams, tutorials, esports coverage, and more. As part of its initial phase in India, HOK Studio will introduce a Content Creator Incentive Program with rewards exceeding ₹1 crore (₹10 million). Creators can also get access to in-game tokens, exclusive rewards, official promotional support, and even early access to new content. 



Dean Huang, the game’s producer, said:




India is a key market for Honor of Kings, and our focus is on building a strong, localised ecosystem that goes beyond gameplay. With HOK Studio, we are committed to developing a program worth an initial ₹10 million, to empower creators who play a critical role in shaping how the game is experienced and shared. At the same time, through initiatives like the KWC at EWC26 Qualifier, we are creating opportunities for Indian players to compete at the highest global level. Together, these efforts reflect our long-term commitment to growing both the creator and competitive ecosystems in India.




EWC Qualifier







Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at  million.



The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.





#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

Alongside creators, the game is also focusing heavily on competitive play. The King’s Arise India: KWC at EWC26 Qualifier will act as a structured pathway for Indian teams to reach the global stage. Registration for the tournament will run from April 19 to April 26, followed by open qualifiers, playoffs, and offline finals on May 17. The tournament features a prize pool of ₹5 lakh and will eventually select two teams to represent India at the global KWC event, where the total prize pool stands at $3 million.

The competition will follow global formats like Global Ban & Pick, which prevents teams from reusing heroes across matches, and a Bo7 Grand Final with an “Ultimate Battle” tiebreaker. These formats are designed to test strategy, adaptability, and team coordination at the highest level.

#Honor #Kings #Launches #HOK #Studio #Esports #Qualifier #IndiaKrafton

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