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Trump’s AI Action Plan aims to block chip exports to China but lacks key details | TechCrunch

Trump’s AI Action Plan aims to block chip exports to China but lacks key details | TechCrunch

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The Trump administration wants its AI technology to be considered an industry leader both on home soil and abroad. But it also doesn’t want the U.S.’s AI prowess to empower or embolden a foreign adversary.

That’s quite the balance to strike.

If President Trump’s AI Action Plan, which was released on Wednesday, is any indicator, the administration seems to still be figuring out the right course of action to achieve those goals.

“​​America currently is the global leader on data center construction, computing hardware performance, and models,” the plan stated. “It is imperative that the United States leverage this advantage into an enduring global alliance, while preventing our adversaries from free-riding on our innovation and investment.”

The plan mentions strengthening AI chip export controls through “creative approaches” followed by a pair of policy recommendations.

The first calls on government organizations, including the Department of Commerce and National Security Council, to work with the AI industry on chip location verification features. The second is a recommendation to establish an effort to figure out enforcement for potential chip export restrictions; notably, it mentions that while the U.S. and allies impose export controls on major systems required for chip manufacturing, there isn’t a focus on many of the component sub-systems — a hint at where the administration wants the DOC to direct its attention.

The AI Action plan also talks about how the U.S. will need to find alignment in this area with its global allies.

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“America must impose strong export controls on sensitive technologies,” the plan states. “We should encourage partners and allies to follow U.S. controls, and not backfill. If they do, America should use tools such as the Foreign Direct Product Rule and secondary tariffs to achieve greater international alignment.”

The AI Action plan never gets into detail on exactly how it will achieve Al global alliances, coordinate with allies on export chip restrictions, or work with U.S.-based AI companies on chip location verification features. Instead, the AI Action plans lay out what foundational building blocks are required for future sustainable AI chip export guidelines, as opposed to policies implemented on top of existing guidelines.

The upshot: chip export restrictions are going to take more time. And there’s ample evidence, beyond the AP Action plan, to suggest it will. For instance, the Trump administration has contradicted itself multiple times on its export restriction strategy in the past few months — including just last week.

In July, the administration gave semiconductor firms, like Nvidia and AMD, the green light to start selling AI chips they had developed for China, just months after rolling out licensing restrictions on the same AI chips that effectively pulled Nvidia out of the Chinese market.

The administration also formally rescinded the Biden administration’s AI Diffusion Rule in May, just days before it was supposed to go into effect. The AI Diffusion rule put a cap on how much  AI computing capacity some countries were allowed to buy.

The Trump administration is expected to sign multiple executive orders July 23. Whether these will contain detailed plans on how it will reach its goals is unclear.

While the AI Action Plan talks at length about figuring out how to expand the U.S. AI market globally, while maintaining dominance, it’s light on the specifics. Any executive order regarding chip export restrictions will likely be about getting the proper government departments together to figure out a path forward, as opposed to formal guidelines, quite yet.

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Microsoft is weighing whether to delay or scale back one of its most ambitious clean energy goals as its rapid buildout of AI data centers puts pressure on its ability to meet those targets. Microsoft has yet to make any public announcements, but according to Bloomberg the company is having internal discussions over its hourly clean energy matching goal.

The tech company has said that by 2030 it intends to match 100% of its hourly energy use with clean power on the same grid. But Microsoft’s rush to build AI data centers has apparently sparked debate within the company about whether the pledge has become an impediment to its ambitions.

Microsoft declined to comment on the internal debate over the hourly matching goal. Instead, a spokesperson told TechCrunch the company continues “to look for opportunities to maintain our annual matching goal.”

Hourly targets like the kind Microsoft has set for itself are more rigorous than annual targets. Because the grid is a balanced system — the supply and demand of electrons needs to be matched on a near-instantaneous basis — hourly matching helps develop clean energy sources that more closely align with a company’s usage patterns.

Annual targets are more lenient. They are effectively accounting tricks that could, for example, let a company buy more solar power than it might use at midday. Other customers on the grid use that energy, but the company that paid for the solar panels gets to claim the renewable power they make. It’s a tidy arrangement that has sped the deployment of wind, solar, and batteries. But on its own, annual targets won’t eliminate fossil fuels entirely. Hourly targets help foster renewable development that more closely mimics how a true net-zero world would be powered.

Big tech companies like Microsoft, Meta, Google, and Apple have generally led on emissions reductions, setting aggressive net-zero targets. Many have eliminated their carbon emissions on an annual basis. Microsoft, for instance, said it met that goal last year.

But as data centers grow in size and number, those same companies are turning to natural gas. Microsoft is included in that list; last month, the company said it was working with Chevron and Engine No. 1 to build a massive natural gas power plant in West Texas that could eventually generate up to 5 gigawatts. 

Techcrunch event

San Francisco, CA | October 13-15, 2026

Despite the West Texas project, Microsoft is widely viewed as a leader among tech companies pursuing net zero emissions. By 2030, Microsoft intends to remove more carbon from the atmosphere than its operations produce.

Part of the company’s renewable push has been driven by an internal carbon tax. The Microsoft spokesperson did not reply to questions about the company’s carbon tax. If it remains in place, some of the internal debate surrounding hourly matching might revolve around a cost-benefit analysis of the shift.

If Microsoft were to abandon its hourly-matching target, the company would also lose some leverage in efforts to sell the public on its on its data centers. 

As data centers have proliferated, the general public has begun to push back against them, citing concerns over pollution, power prices, and water use. When Microsoft brings its own clean power to a project, it can plausibly say it has addressed two of those concerns. Without it, new data centers might be harder to sell to the public.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Microsofts #data #center #push #colliding #clean #power #goals #TechCrunchdata centers,Microsoft,net zero,renewable energy">Microsoft’s AI data center push is colliding with its clean power goals | TechCrunch Microsoft is weighing whether to delay or scale back one of its most ambitious clean energy goals as its rapid buildout of AI data centers puts pressure on its ability to meet those targets. Microsoft has yet to make any public announcements, but according to Bloomberg the company is having internal discussions over its hourly clean energy matching goal. The tech company has said that by 2030 it intends to match 100% of its hourly energy use with clean power on the same grid. But Microsoft’s rush to build AI data centers has apparently sparked debate within the company about whether the pledge has become an impediment to its ambitions. Microsoft declined to comment on the internal debate over the hourly matching goal. Instead, a spokesperson told TechCrunch the company continues “to look for opportunities to maintain our annual matching goal.” Hourly targets like the kind Microsoft has set for itself are more rigorous than annual targets. Because the grid is a balanced system — the supply and demand of electrons needs to be matched on a near-instantaneous basis — hourly matching helps develop clean energy sources that more closely align with a company’s usage patterns. Annual targets are more lenient. They are effectively accounting tricks that could, for example, let a company buy more solar power than it might use at midday. Other customers on the grid use that energy, but the company that paid for the solar panels gets to claim the renewable power they make. It’s a tidy arrangement that has sped the deployment of wind, solar, and batteries. But on its own, annual targets won’t eliminate fossil fuels entirely. Hourly targets help foster renewable development that more closely mimics how a true net-zero world would be powered. Big tech companies like Microsoft, Meta, Google, and Apple have generally led on emissions reductions, setting aggressive net-zero targets. Many have eliminated their carbon emissions on an annual basis. Microsoft, for instance, said it met that goal last year. But as data centers grow in size and number, those same companies are turning to natural gas. Microsoft is included in that list; last month, the company said it was working with Chevron and Engine No. 1 to build a massive natural gas power plant in West Texas that could eventually generate up to 5 gigawatts.  Techcrunch event San Francisco, CA | October 13-15, 2026 Despite the West Texas project, Microsoft is widely viewed as a leader among tech companies pursuing net zero emissions. By 2030, Microsoft intends to remove more carbon from the atmosphere than its operations produce. Part of the company’s renewable push has been driven by an internal carbon tax. The Microsoft spokesperson did not reply to questions about the company’s carbon tax. If it remains in place, some of the internal debate surrounding hourly matching might revolve around a cost-benefit analysis of the shift. If Microsoft were to abandon its hourly-matching target, the company would also lose some leverage in efforts to sell the public on its on its data centers.  As data centers have proliferated, the general public has begun to push back against them, citing concerns over pollution, power prices, and water use. When Microsoft brings its own clean power to a project, it can plausibly say it has addressed two of those concerns. Without it, new data centers might be harder to sell to the public. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Microsofts #data #center #push #colliding #clean #power #goals #TechCrunchdata centers,Microsoft,net zero,renewable energy

according to Bloomberg the company is having internal discussions over its hourly clean energy matching goal.

The tech company has said that by 2030 it intends to match 100% of its hourly energy use with clean power on the same grid. But Microsoft’s rush to build AI data centers has apparently sparked debate within the company about whether the pledge has become an impediment to its ambitions.

Microsoft declined to comment on the internal debate over the hourly matching goal. Instead, a spokesperson told TechCrunch the company continues “to look for opportunities to maintain our annual matching goal.”

Hourly targets like the kind Microsoft has set for itself are more rigorous than annual targets. Because the grid is a balanced system — the supply and demand of electrons needs to be matched on a near-instantaneous basis — hourly matching helps develop clean energy sources that more closely align with a company’s usage patterns.

Annual targets are more lenient. They are effectively accounting tricks that could, for example, let a company buy more solar power than it might use at midday. Other customers on the grid use that energy, but the company that paid for the solar panels gets to claim the renewable power they make. It’s a tidy arrangement that has sped the deployment of wind, solar, and batteries. But on its own, annual targets won’t eliminate fossil fuels entirely. Hourly targets help foster renewable development that more closely mimics how a true net-zero world would be powered.

Big tech companies like Microsoft, Meta, Google, and Apple have generally led on emissions reductions, setting aggressive net-zero targets. Many have eliminated their carbon emissions on an annual basis. Microsoft, for instance, said it met that goal last year.

But as data centers grow in size and number, those same companies are turning to natural gas. Microsoft is included in that list; last month, the company said it was working with Chevron and Engine No. 1 to build a massive natural gas power plant in West Texas that could eventually generate up to 5 gigawatts. 

Techcrunch event

San Francisco, CA | October 13-15, 2026

Despite the West Texas project, Microsoft is widely viewed as a leader among tech companies pursuing net zero emissions. By 2030, Microsoft intends to remove more carbon from the atmosphere than its operations produce.

Part of the company’s renewable push has been driven by an internal carbon tax. The Microsoft spokesperson did not reply to questions about the company’s carbon tax. If it remains in place, some of the internal debate surrounding hourly matching might revolve around a cost-benefit analysis of the shift.

If Microsoft were to abandon its hourly-matching target, the company would also lose some leverage in efforts to sell the public on its on its data centers. 

As data centers have proliferated, the general public has begun to push back against them, citing concerns over pollution, power prices, and water use. When Microsoft brings its own clean power to a project, it can plausibly say it has addressed two of those concerns. Without it, new data centers might be harder to sell to the public.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Microsofts #data #center #push #colliding #clean #power #goals #TechCrunchdata centers,Microsoft,net zero,renewable energy">Microsoft’s AI data center push is colliding with its clean power goals | TechCrunch

Microsoft is weighing whether to delay or scale back one of its most ambitious clean energy goals as its rapid buildout of AI data centers puts pressure on its ability to meet those targets. Microsoft has yet to make any public announcements, but according to Bloomberg the company is having internal discussions over its hourly clean energy matching goal.

The tech company has said that by 2030 it intends to match 100% of its hourly energy use with clean power on the same grid. But Microsoft’s rush to build AI data centers has apparently sparked debate within the company about whether the pledge has become an impediment to its ambitions.

Microsoft declined to comment on the internal debate over the hourly matching goal. Instead, a spokesperson told TechCrunch the company continues “to look for opportunities to maintain our annual matching goal.”

Hourly targets like the kind Microsoft has set for itself are more rigorous than annual targets. Because the grid is a balanced system — the supply and demand of electrons needs to be matched on a near-instantaneous basis — hourly matching helps develop clean energy sources that more closely align with a company’s usage patterns.

Annual targets are more lenient. They are effectively accounting tricks that could, for example, let a company buy more solar power than it might use at midday. Other customers on the grid use that energy, but the company that paid for the solar panels gets to claim the renewable power they make. It’s a tidy arrangement that has sped the deployment of wind, solar, and batteries. But on its own, annual targets won’t eliminate fossil fuels entirely. Hourly targets help foster renewable development that more closely mimics how a true net-zero world would be powered.

Big tech companies like Microsoft, Meta, Google, and Apple have generally led on emissions reductions, setting aggressive net-zero targets. Many have eliminated their carbon emissions on an annual basis. Microsoft, for instance, said it met that goal last year.

But as data centers grow in size and number, those same companies are turning to natural gas. Microsoft is included in that list; last month, the company said it was working with Chevron and Engine No. 1 to build a massive natural gas power plant in West Texas that could eventually generate up to 5 gigawatts. 

Techcrunch event

San Francisco, CA | October 13-15, 2026

Despite the West Texas project, Microsoft is widely viewed as a leader among tech companies pursuing net zero emissions. By 2030, Microsoft intends to remove more carbon from the atmosphere than its operations produce.

Part of the company’s renewable push has been driven by an internal carbon tax. The Microsoft spokesperson did not reply to questions about the company’s carbon tax. If it remains in place, some of the internal debate surrounding hourly matching might revolve around a cost-benefit analysis of the shift.

If Microsoft were to abandon its hourly-matching target, the company would also lose some leverage in efforts to sell the public on its on its data centers. 

As data centers have proliferated, the general public has begun to push back against them, citing concerns over pollution, power prices, and water use. When Microsoft brings its own clean power to a project, it can plausibly say it has addressed two of those concerns. Without it, new data centers might be harder to sell to the public.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Microsofts #data #center #push #colliding #clean #power #goals #TechCrunchdata centers,Microsoft,net zero,renewable energy
1. Samsung S90F OLED TV
5 Budget OLED TVs Worth Buying in 2026 If you’re planning to upgrade your TV, OLED is one of the best technologies you can choose today. They offer deeper blacks, better contrast, and more accurate colors because each pixel works independently. This creates a more immersive experience, whether you’re watching movies, sports, or playing games. It’s one of the main reasons why OLED TVs are often recommended by experts. The only issue has always been the price. However, the situation is different today, as technology allows users to choose models that deliver equal performance but are cheaper. For your convenience, we looked at expert reviews and real-world performance experts and have selected the best budget OLED TV models. 1. Samsung S90F OLED TV In terms of price-to-performance, the Samsung S90F OLED TV is one of the top recommendations right now. It doesn’t just rely on standard OLED strengths; it pushes things further with its QD-OLED panel. That means brighter highlights and more saturated colors, especially noticeable in HDR content. Instead of the usual “good OLED picture,” this one actually stands out when you’re watching high-quality movies or shows. Bright scenes look punchier, and darker scenes still keep their depth without losing detail. Where this TV really stands out is in gaming. First, it supports up to a 144Hz refresh rate, and the low input lag helps keep gameplay smooth and responsive. Secondly, the presence of features like VRR can eliminate issues such as screen tearing. If gaming is even a low priority, this is one of the best options. Another advantage is viewing angles. Even if you’re not sitting directly in front, colors and contrast stay consistent. Compared to something like the S85F, if you watch in a bright room, this makes a noticeable difference over cheaper OLEDs, which makes a real difference in well-lit rooms. 2. LG B5 Series OLED TV The LG B5 is one of those TVs that doesn’t try to impress with flashy upgrades but gets the basics right. It delivers what most people expect from OLED: deep blacks, strong contrast, and natural-looking colors, but the key difference is how balanced everything feels. Nothing looks overprocessed or exaggerated, making it a safe choice if you watch a mix of content, including movies, sports, and regular TV. LG’s processing also plays a big role here. Lower-resolution content doesn’t look stretched or blurry, which is useful if you’re not always watching 4K content. It quietly improves the overall viewing experience without making it obvious. That’s something LG has been consistently good at, and this model continues that trend. For gaming, it covers all the important features without going overboard. You get a 120Hz refresh rate, HDMI 2.1 support, VRR, and low input lag. It’s not as aggressive as Samsung’s 144Hz setup, but for console gaming, it’s more than enough and feels smooth in real use. 3. Sony Bravia XR8B OLED TV Sony takes a different approach compared to Samsung and LG. If you watch a lot of movies or shows, this TV is best for you. Instead of focusing on brightness or gaming specs, it puts more effort into how the picture actually looks. The XR8B reflects that. Colors feel more accurate, especially skin tones, and motion looks smoother in fast scenes. One of its biggest strengths is upscaling. Not everything you watch will be in 4K, and this is where Sony usually performs better than others. Lower-resolution content looks cleaner and more detailed, rather than just being stretched to fit the screen. That alone makes it a good option for people who still watch HD channels or older content. Furthermore, the Google TV interface enhances the experience. It’s easy to navigate, and most apps are readily available, so there’s no learning curve. Everything feels straightforward, which matters for daily use. That said, it’s not the strongest performer in every area. Brightness is lower than that of Samsung’s QD-OLED models, so HDR doesn’t feel as impactful. It’s also priced a bit higher than it should be for what it offers, especially if gaming is important to you. But if your focus is on accurate visuals and overall picture quality, this TV still holds its place. 4. Samsung S85F OLED TV The Samsung S85F OLED TV is meant for people who want better color accuracy from an OLED display but are not looking to purchase a premium OLED TV. The advanced QD-OLED screen technology boosts color vibrancy and brightness compared to an ordinary OLED display. Colors look richer, and contrast remains strong, so the overall image quality is still impressive for the price. In terms of features, the S85F supports the full suite of HDMI 2.1 functionality, including 120Hz refresh rate and VRR. As a result, it is well-suited for gaming, as it ensures smoother gameplay without screen tearing during fast-action sequences. For console users especially, this setup works well and doesn’t feel limited in everyday use. The main reason to consider this model is price. If you want QD-OLED without stretching your budget too much, this is worth considering. 5. Panasonic Z85 OLED TV The Panasonic Z85 focuses on a slightly different audience. Instead of pushing picture performance to the limit, it tries to offer a more complete experience out of the box. The display still delivers solid OLED-level contrast and black levels, so you won’t feel like you’re missing out on the core benefits. One of the main highlights of this TV is the high-quality sound. Unlike most TVs in this range, the built-in speakers are actually good enough for regular use. You don’t immediately feel the need to add a soundbar, which can save extra cost and setup effort. For many users, that makes a practical difference. It also supports both Dolby Vision and HDR10+, which gives you more flexibility depending on what you watch. That’s something not all TVs offer, and it helps ensure compatibility across different platforms. Compared to Samsung and LG models, it feels a bit less dynamic, especially in bright scenes. It’s also not as widely recommended in top-tier rankings, which affects its positioning here. Still, if you want a simple setup with good sound and reliable picture quality, this TV does its job well without overcomplicating things. #Budget #OLED #TVs #Worth #BuyingOLED TV

In terms of price-to-performance, the Samsung S90F OLED TV is one of the top recommendations right now. It doesn’t just rely on standard OLED strengths; it pushes things further with its QD-OLED panel. That means brighter highlights and more saturated colors, especially noticeable in HDR content. Instead of the usual “good OLED picture,” this one actually stands out when you’re watching high-quality movies or shows. Bright scenes look punchier, and darker scenes still keep their depth without losing detail.

Where this TV really stands out is in gaming. First, it supports up to a 144Hz refresh rate, and the low input lag helps keep gameplay smooth and responsive. Secondly, the presence of features like VRR can eliminate issues such as screen tearing. If gaming is even a low priority, this is one of the best options.

Another advantage is viewing angles. Even if you’re not sitting directly in front, colors and contrast stay consistent. Compared to something like the S85F, if you watch in a bright room, this makes a noticeable difference over cheaper OLEDs, which makes a real difference in well-lit rooms.

2. LG B5 Series OLED TV

LG B5 OLED TV

The LG B5 is one of those TVs that doesn’t try to impress with flashy upgrades but gets the basics right. It delivers what most people expect from OLED: deep blacks, strong contrast, and natural-looking colors, but the key difference is how balanced everything feels. Nothing looks overprocessed or exaggerated, making it a safe choice if you watch a mix of content, including movies, sports, and regular TV.

LG’s processing also plays a big role here. Lower-resolution content doesn’t look stretched or blurry, which is useful if you’re not always watching 4K content. It quietly improves the overall viewing experience without making it obvious. That’s something LG has been consistently good at, and this model continues that trend.

For gaming, it covers all the important features without going overboard. You get a 120Hz refresh rate, HDMI 2.1 support, VRR, and low input lag. It’s not as aggressive as Samsung’s 144Hz setup, but for console gaming, it’s more than enough and feels smooth in real use.

3. Sony Bravia XR8B OLED TV

OLED TVs

Sony takes a different approach compared to Samsung and LG. If you watch a lot of movies or shows, this TV is best for you. Instead of focusing on brightness or gaming specs, it puts more effort into how the picture actually looks. The XR8B reflects that. Colors feel more accurate, especially skin tones, and motion looks smoother in fast scenes.

One of its biggest strengths is upscaling. Not everything you watch will be in 4K, and this is where Sony usually performs better than others. Lower-resolution content looks cleaner and more detailed, rather than just being stretched to fit the screen. That alone makes it a good option for people who still watch HD channels or older content.

Furthermore, the Google TV interface enhances the experience. It’s easy to navigate, and most apps are readily available, so there’s no learning curve. Everything feels straightforward, which matters for daily use.

That said, it’s not the strongest performer in every area. Brightness is lower than that of Samsung’s QD-OLED models, so HDR doesn’t feel as impactful. It’s also priced a bit higher than it should be for what it offers, especially if gaming is important to you. But if your focus is on accurate visuals and overall picture quality, this TV still holds its place.

4. Samsung S85F OLED TV

Samsung OLED TVs

The Samsung S85F OLED TV is meant for people who want better color accuracy from an OLED display but are not looking to purchase a premium OLED TV. The advanced QD-OLED screen technology boosts color vibrancy and brightness compared to an ordinary OLED display. Colors look richer, and contrast remains strong, so the overall image quality is still impressive for the price.

In terms of features, the S85F supports the full suite of HDMI 2.1 functionality, including 120Hz refresh rate and VRR. As a result, it is well-suited for gaming, as it ensures smoother gameplay without screen tearing during fast-action sequences. For console users especially, this setup works well and doesn’t feel limited in everyday use.

The main reason to consider this model is price. If you want QD-OLED without stretching your budget too much, this is worth considering.

5. Panasonic Z85 OLED TV

Panasonic

The Panasonic Z85 focuses on a slightly different audience. Instead of pushing picture performance to the limit, it tries to offer a more complete experience out of the box. The display still delivers solid OLED-level contrast and black levels, so you won’t feel like you’re missing out on the core benefits.

One of the main highlights of this TV is the high-quality sound. Unlike most TVs in this range, the built-in speakers are actually good enough for regular use. You don’t immediately feel the need to add a soundbar, which can save extra cost and setup effort. For many users, that makes a practical difference.

It also supports both Dolby Vision and HDR10+, which gives you more flexibility depending on what you watch. That’s something not all TVs offer, and it helps ensure compatibility across different platforms.

Compared to Samsung and LG models, it feels a bit less dynamic, especially in bright scenes. It’s also not as widely recommended in top-tier rankings, which affects its positioning here. Still, if you want a simple setup with good sound and reliable picture quality, this TV does its job well without overcomplicating things.

#Budget #OLED #TVs #Worth #BuyingOLED TV">5 Budget OLED TVs Worth Buying in 2026 If you’re planning to upgrade your TV, OLED is one of the best technologies you can choose today. They offer deeper blacks, better contrast, and more accurate colors because each pixel works independently. This creates a more immersive experience, whether you’re watching movies, sports, or playing games. It’s one of the main reasons why OLED TVs are often recommended by experts. The only issue has always been the price. However, the situation is different today, as technology allows users to choose models that deliver equal performance but are cheaper. For your convenience, we looked at expert reviews and real-world performance experts and have selected the best budget OLED TV models. 1. Samsung S90F OLED TV In terms of price-to-performance, the Samsung S90F OLED TV is one of the top recommendations right now. It doesn’t just rely on standard OLED strengths; it pushes things further with its QD-OLED panel. That means brighter highlights and more saturated colors, especially noticeable in HDR content. Instead of the usual “good OLED picture,” this one actually stands out when you’re watching high-quality movies or shows. Bright scenes look punchier, and darker scenes still keep their depth without losing detail. Where this TV really stands out is in gaming. First, it supports up to a 144Hz refresh rate, and the low input lag helps keep gameplay smooth and responsive. Secondly, the presence of features like VRR can eliminate issues such as screen tearing. If gaming is even a low priority, this is one of the best options. Another advantage is viewing angles. Even if you’re not sitting directly in front, colors and contrast stay consistent. Compared to something like the S85F, if you watch in a bright room, this makes a noticeable difference over cheaper OLEDs, which makes a real difference in well-lit rooms. 2. LG B5 Series OLED TV The LG B5 is one of those TVs that doesn’t try to impress with flashy upgrades but gets the basics right. It delivers what most people expect from OLED: deep blacks, strong contrast, and natural-looking colors, but the key difference is how balanced everything feels. Nothing looks overprocessed or exaggerated, making it a safe choice if you watch a mix of content, including movies, sports, and regular TV. LG’s processing also plays a big role here. Lower-resolution content doesn’t look stretched or blurry, which is useful if you’re not always watching 4K content. It quietly improves the overall viewing experience without making it obvious. That’s something LG has been consistently good at, and this model continues that trend. For gaming, it covers all the important features without going overboard. You get a 120Hz refresh rate, HDMI 2.1 support, VRR, and low input lag. It’s not as aggressive as Samsung’s 144Hz setup, but for console gaming, it’s more than enough and feels smooth in real use. 3. Sony Bravia XR8B OLED TV Sony takes a different approach compared to Samsung and LG. If you watch a lot of movies or shows, this TV is best for you. Instead of focusing on brightness or gaming specs, it puts more effort into how the picture actually looks. The XR8B reflects that. Colors feel more accurate, especially skin tones, and motion looks smoother in fast scenes. One of its biggest strengths is upscaling. Not everything you watch will be in 4K, and this is where Sony usually performs better than others. Lower-resolution content looks cleaner and more detailed, rather than just being stretched to fit the screen. That alone makes it a good option for people who still watch HD channels or older content. Furthermore, the Google TV interface enhances the experience. It’s easy to navigate, and most apps are readily available, so there’s no learning curve. Everything feels straightforward, which matters for daily use. That said, it’s not the strongest performer in every area. Brightness is lower than that of Samsung’s QD-OLED models, so HDR doesn’t feel as impactful. It’s also priced a bit higher than it should be for what it offers, especially if gaming is important to you. But if your focus is on accurate visuals and overall picture quality, this TV still holds its place. 4. Samsung S85F OLED TV The Samsung S85F OLED TV is meant for people who want better color accuracy from an OLED display but are not looking to purchase a premium OLED TV. The advanced QD-OLED screen technology boosts color vibrancy and brightness compared to an ordinary OLED display. Colors look richer, and contrast remains strong, so the overall image quality is still impressive for the price. In terms of features, the S85F supports the full suite of HDMI 2.1 functionality, including 120Hz refresh rate and VRR. As a result, it is well-suited for gaming, as it ensures smoother gameplay without screen tearing during fast-action sequences. For console users especially, this setup works well and doesn’t feel limited in everyday use. The main reason to consider this model is price. If you want QD-OLED without stretching your budget too much, this is worth considering. 5. Panasonic Z85 OLED TV The Panasonic Z85 focuses on a slightly different audience. Instead of pushing picture performance to the limit, it tries to offer a more complete experience out of the box. The display still delivers solid OLED-level contrast and black levels, so you won’t feel like you’re missing out on the core benefits. One of the main highlights of this TV is the high-quality sound. Unlike most TVs in this range, the built-in speakers are actually good enough for regular use. You don’t immediately feel the need to add a soundbar, which can save extra cost and setup effort. For many users, that makes a practical difference. It also supports both Dolby Vision and HDR10+, which gives you more flexibility depending on what you watch. That’s something not all TVs offer, and it helps ensure compatibility across different platforms. Compared to Samsung and LG models, it feels a bit less dynamic, especially in bright scenes. It’s also not as widely recommended in top-tier rankings, which affects its positioning here. Still, if you want a simple setup with good sound and reliable picture quality, this TV does its job well without overcomplicating things. #Budget #OLED #TVs #Worth #BuyingOLED TV

Samsung S90F OLED TV is one of the top recommendations right now. It doesn’t just rely on standard OLED strengths; it pushes things further with its QD-OLED panel. That means brighter highlights and more saturated colors, especially noticeable in HDR content. Instead of the usual “good OLED picture,” this one actually stands out when you’re watching high-quality movies or shows. Bright scenes look punchier, and darker scenes still keep their depth without losing detail.

Where this TV really stands out is in gaming. First, it supports up to a 144Hz refresh rate, and the low input lag helps keep gameplay smooth and responsive. Secondly, the presence of features like VRR can eliminate issues such as screen tearing. If gaming is even a low priority, this is one of the best options.

Another advantage is viewing angles. Even if you’re not sitting directly in front, colors and contrast stay consistent. Compared to something like the S85F, if you watch in a bright room, this makes a noticeable difference over cheaper OLEDs, which makes a real difference in well-lit rooms.

2. LG B5 Series OLED TV

LG B5 OLED TV

The LG B5 is one of those TVs that doesn’t try to impress with flashy upgrades but gets the basics right. It delivers what most people expect from OLED: deep blacks, strong contrast, and natural-looking colors, but the key difference is how balanced everything feels. Nothing looks overprocessed or exaggerated, making it a safe choice if you watch a mix of content, including movies, sports, and regular TV.

LG’s processing also plays a big role here. Lower-resolution content doesn’t look stretched or blurry, which is useful if you’re not always watching 4K content. It quietly improves the overall viewing experience without making it obvious. That’s something LG has been consistently good at, and this model continues that trend.

For gaming, it covers all the important features without going overboard. You get a 120Hz refresh rate, HDMI 2.1 support, VRR, and low input lag. It’s not as aggressive as Samsung’s 144Hz setup, but for console gaming, it’s more than enough and feels smooth in real use.

3. Sony Bravia XR8B OLED TV

OLED TVs

Sony takes a different approach compared to Samsung and LG. If you watch a lot of movies or shows, this TV is best for you. Instead of focusing on brightness or gaming specs, it puts more effort into how the picture actually looks. The XR8B reflects that. Colors feel more accurate, especially skin tones, and motion looks smoother in fast scenes.

One of its biggest strengths is upscaling. Not everything you watch will be in 4K, and this is where Sony usually performs better than others. Lower-resolution content looks cleaner and more detailed, rather than just being stretched to fit the screen. That alone makes it a good option for people who still watch HD channels or older content.

Furthermore, the Google TV interface enhances the experience. It’s easy to navigate, and most apps are readily available, so there’s no learning curve. Everything feels straightforward, which matters for daily use.

That said, it’s not the strongest performer in every area. Brightness is lower than that of Samsung’s QD-OLED models, so HDR doesn’t feel as impactful. It’s also priced a bit higher than it should be for what it offers, especially if gaming is important to you. But if your focus is on accurate visuals and overall picture quality, this TV still holds its place.

4. Samsung S85F OLED TV

Samsung OLED TVs

The Samsung S85F OLED TV is meant for people who want better color accuracy from an OLED display but are not looking to purchase a premium OLED TV. The advanced QD-OLED screen technology boosts color vibrancy and brightness compared to an ordinary OLED display. Colors look richer, and contrast remains strong, so the overall image quality is still impressive for the price.

In terms of features, the S85F supports the full suite of HDMI 2.1 functionality, including 120Hz refresh rate and VRR. As a result, it is well-suited for gaming, as it ensures smoother gameplay without screen tearing during fast-action sequences. For console users especially, this setup works well and doesn’t feel limited in everyday use.

The main reason to consider this model is price. If you want QD-OLED without stretching your budget too much, this is worth considering.

5. Panasonic Z85 OLED TV

Panasonic

The Panasonic Z85 focuses on a slightly different audience. Instead of pushing picture performance to the limit, it tries to offer a more complete experience out of the box. The display still delivers solid OLED-level contrast and black levels, so you won’t feel like you’re missing out on the core benefits.

One of the main highlights of this TV is the high-quality sound. Unlike most TVs in this range, the built-in speakers are actually good enough for regular use. You don’t immediately feel the need to add a soundbar, which can save extra cost and setup effort. For many users, that makes a practical difference.

It also supports both Dolby Vision and HDR10+, which gives you more flexibility depending on what you watch. That’s something not all TVs offer, and it helps ensure compatibility across different platforms.

Compared to Samsung and LG models, it feels a bit less dynamic, especially in bright scenes. It’s also not as widely recommended in top-tier rankings, which affects its positioning here. Still, if you want a simple setup with good sound and reliable picture quality, this TV does its job well without overcomplicating things.

#Budget #OLED #TVs #Worth #BuyingOLED TV">5 Budget OLED TVs Worth Buying in 2026

If you’re planning to upgrade your TV, OLED is one of the best technologies you can choose today. They offer deeper blacks, better contrast, and more accurate colors because each pixel works independently. This creates a more immersive experience, whether you’re watching movies, sports, or playing games. It’s one of the main reasons why OLED TVs are often recommended by experts.

The only issue has always been the price. However, the situation is different today, as technology allows users to choose models that deliver equal performance but are cheaper. For your convenience, we looked at expert reviews and real-world performance experts and have selected the best budget OLED TV models.

1. Samsung S90F OLED TV

5 Budget OLED TVs Worth Buying in 2026 If you’re planning to upgrade your TV, OLED is one of the best technologies you can choose today. They offer deeper blacks, better contrast, and more accurate colors because each pixel works independently. This creates a more immersive experience, whether you’re watching movies, sports, or playing games. It’s one of the main reasons why OLED TVs are often recommended by experts. The only issue has always been the price. However, the situation is different today, as technology allows users to choose models that deliver equal performance but are cheaper. For your convenience, we looked at expert reviews and real-world performance experts and have selected the best budget OLED TV models. 1. Samsung S90F OLED TV In terms of price-to-performance, the Samsung S90F OLED TV is one of the top recommendations right now. It doesn’t just rely on standard OLED strengths; it pushes things further with its QD-OLED panel. That means brighter highlights and more saturated colors, especially noticeable in HDR content. Instead of the usual “good OLED picture,” this one actually stands out when you’re watching high-quality movies or shows. Bright scenes look punchier, and darker scenes still keep their depth without losing detail. Where this TV really stands out is in gaming. First, it supports up to a 144Hz refresh rate, and the low input lag helps keep gameplay smooth and responsive. Secondly, the presence of features like VRR can eliminate issues such as screen tearing. If gaming is even a low priority, this is one of the best options. Another advantage is viewing angles. Even if you’re not sitting directly in front, colors and contrast stay consistent. Compared to something like the S85F, if you watch in a bright room, this makes a noticeable difference over cheaper OLEDs, which makes a real difference in well-lit rooms. 2. LG B5 Series OLED TV The LG B5 is one of those TVs that doesn’t try to impress with flashy upgrades but gets the basics right. It delivers what most people expect from OLED: deep blacks, strong contrast, and natural-looking colors, but the key difference is how balanced everything feels. Nothing looks overprocessed or exaggerated, making it a safe choice if you watch a mix of content, including movies, sports, and regular TV. LG’s processing also plays a big role here. Lower-resolution content doesn’t look stretched or blurry, which is useful if you’re not always watching 4K content. It quietly improves the overall viewing experience without making it obvious. That’s something LG has been consistently good at, and this model continues that trend. For gaming, it covers all the important features without going overboard. You get a 120Hz refresh rate, HDMI 2.1 support, VRR, and low input lag. It’s not as aggressive as Samsung’s 144Hz setup, but for console gaming, it’s more than enough and feels smooth in real use. 3. Sony Bravia XR8B OLED TV Sony takes a different approach compared to Samsung and LG. If you watch a lot of movies or shows, this TV is best for you. Instead of focusing on brightness or gaming specs, it puts more effort into how the picture actually looks. The XR8B reflects that. Colors feel more accurate, especially skin tones, and motion looks smoother in fast scenes. One of its biggest strengths is upscaling. Not everything you watch will be in 4K, and this is where Sony usually performs better than others. Lower-resolution content looks cleaner and more detailed, rather than just being stretched to fit the screen. That alone makes it a good option for people who still watch HD channels or older content. Furthermore, the Google TV interface enhances the experience. It’s easy to navigate, and most apps are readily available, so there’s no learning curve. Everything feels straightforward, which matters for daily use. That said, it’s not the strongest performer in every area. Brightness is lower than that of Samsung’s QD-OLED models, so HDR doesn’t feel as impactful. It’s also priced a bit higher than it should be for what it offers, especially if gaming is important to you. But if your focus is on accurate visuals and overall picture quality, this TV still holds its place. 4. Samsung S85F OLED TV The Samsung S85F OLED TV is meant for people who want better color accuracy from an OLED display but are not looking to purchase a premium OLED TV. The advanced QD-OLED screen technology boosts color vibrancy and brightness compared to an ordinary OLED display. Colors look richer, and contrast remains strong, so the overall image quality is still impressive for the price. In terms of features, the S85F supports the full suite of HDMI 2.1 functionality, including 120Hz refresh rate and VRR. As a result, it is well-suited for gaming, as it ensures smoother gameplay without screen tearing during fast-action sequences. For console users especially, this setup works well and doesn’t feel limited in everyday use. The main reason to consider this model is price. If you want QD-OLED without stretching your budget too much, this is worth considering. 5. Panasonic Z85 OLED TV The Panasonic Z85 focuses on a slightly different audience. Instead of pushing picture performance to the limit, it tries to offer a more complete experience out of the box. The display still delivers solid OLED-level contrast and black levels, so you won’t feel like you’re missing out on the core benefits. One of the main highlights of this TV is the high-quality sound. Unlike most TVs in this range, the built-in speakers are actually good enough for regular use. You don’t immediately feel the need to add a soundbar, which can save extra cost and setup effort. For many users, that makes a practical difference. It also supports both Dolby Vision and HDR10+, which gives you more flexibility depending on what you watch. That’s something not all TVs offer, and it helps ensure compatibility across different platforms. Compared to Samsung and LG models, it feels a bit less dynamic, especially in bright scenes. It’s also not as widely recommended in top-tier rankings, which affects its positioning here. Still, if you want a simple setup with good sound and reliable picture quality, this TV does its job well without overcomplicating things. #Budget #OLED #TVs #Worth #BuyingOLED TV

In terms of price-to-performance, the Samsung S90F OLED TV is one of the top recommendations right now. It doesn’t just rely on standard OLED strengths; it pushes things further with its QD-OLED panel. That means brighter highlights and more saturated colors, especially noticeable in HDR content. Instead of the usual “good OLED picture,” this one actually stands out when you’re watching high-quality movies or shows. Bright scenes look punchier, and darker scenes still keep their depth without losing detail.

Where this TV really stands out is in gaming. First, it supports up to a 144Hz refresh rate, and the low input lag helps keep gameplay smooth and responsive. Secondly, the presence of features like VRR can eliminate issues such as screen tearing. If gaming is even a low priority, this is one of the best options.

Another advantage is viewing angles. Even if you’re not sitting directly in front, colors and contrast stay consistent. Compared to something like the S85F, if you watch in a bright room, this makes a noticeable difference over cheaper OLEDs, which makes a real difference in well-lit rooms.

2. LG B5 Series OLED TV

LG B5 OLED TV

The LG B5 is one of those TVs that doesn’t try to impress with flashy upgrades but gets the basics right. It delivers what most people expect from OLED: deep blacks, strong contrast, and natural-looking colors, but the key difference is how balanced everything feels. Nothing looks overprocessed or exaggerated, making it a safe choice if you watch a mix of content, including movies, sports, and regular TV.

LG’s processing also plays a big role here. Lower-resolution content doesn’t look stretched or blurry, which is useful if you’re not always watching 4K content. It quietly improves the overall viewing experience without making it obvious. That’s something LG has been consistently good at, and this model continues that trend.

For gaming, it covers all the important features without going overboard. You get a 120Hz refresh rate, HDMI 2.1 support, VRR, and low input lag. It’s not as aggressive as Samsung’s 144Hz setup, but for console gaming, it’s more than enough and feels smooth in real use.

3. Sony Bravia XR8B OLED TV

OLED TVs

Sony takes a different approach compared to Samsung and LG. If you watch a lot of movies or shows, this TV is best for you. Instead of focusing on brightness or gaming specs, it puts more effort into how the picture actually looks. The XR8B reflects that. Colors feel more accurate, especially skin tones, and motion looks smoother in fast scenes.

One of its biggest strengths is upscaling. Not everything you watch will be in 4K, and this is where Sony usually performs better than others. Lower-resolution content looks cleaner and more detailed, rather than just being stretched to fit the screen. That alone makes it a good option for people who still watch HD channels or older content.

Furthermore, the Google TV interface enhances the experience. It’s easy to navigate, and most apps are readily available, so there’s no learning curve. Everything feels straightforward, which matters for daily use.

That said, it’s not the strongest performer in every area. Brightness is lower than that of Samsung’s QD-OLED models, so HDR doesn’t feel as impactful. It’s also priced a bit higher than it should be for what it offers, especially if gaming is important to you. But if your focus is on accurate visuals and overall picture quality, this TV still holds its place.

4. Samsung S85F OLED TV

Samsung OLED TVs

The Samsung S85F OLED TV is meant for people who want better color accuracy from an OLED display but are not looking to purchase a premium OLED TV. The advanced QD-OLED screen technology boosts color vibrancy and brightness compared to an ordinary OLED display. Colors look richer, and contrast remains strong, so the overall image quality is still impressive for the price.

In terms of features, the S85F supports the full suite of HDMI 2.1 functionality, including 120Hz refresh rate and VRR. As a result, it is well-suited for gaming, as it ensures smoother gameplay without screen tearing during fast-action sequences. For console users especially, this setup works well and doesn’t feel limited in everyday use.

The main reason to consider this model is price. If you want QD-OLED without stretching your budget too much, this is worth considering.

5. Panasonic Z85 OLED TV

Panasonic

The Panasonic Z85 focuses on a slightly different audience. Instead of pushing picture performance to the limit, it tries to offer a more complete experience out of the box. The display still delivers solid OLED-level contrast and black levels, so you won’t feel like you’re missing out on the core benefits.

One of the main highlights of this TV is the high-quality sound. Unlike most TVs in this range, the built-in speakers are actually good enough for regular use. You don’t immediately feel the need to add a soundbar, which can save extra cost and setup effort. For many users, that makes a practical difference.

It also supports both Dolby Vision and HDR10+, which gives you more flexibility depending on what you watch. That’s something not all TVs offer, and it helps ensure compatibility across different platforms.

Compared to Samsung and LG models, it feels a bit less dynamic, especially in bright scenes. It’s also not as widely recommended in top-tier rankings, which affects its positioning here. Still, if you want a simple setup with good sound and reliable picture quality, this TV does its job well without overcomplicating things.

#Budget #OLED #TVs #Worth #BuyingOLED TV

According to the New York Times, if you bought an iPhone 16 or certain iPhone 15 between June of 2024 and March of 2025, you may soon be eligible to receive a check for as much as $95 per device as part of a class action lawsuit related to Apple Intelligence and Siri. The allegedly flawed Apple Intelligence features that were part of the suit originally shipped on iPhone 15 Pro and Pro Max in June of 2024. The Apple Intelligence-native iPhone 16 line shipped later that year.

On Tuesday, Apple settled claims in U.S. District Court in San Jose, California over alleged false advertising. The suit argued that Apple led consumers to believe the Apple Intelligence suite of features was more capable than it actually was. The total settlement amount, still awaiting a judge’s approval, is $250 million.

Apple maintains that it did nothing wrong. Marni Goldberg, an Apple spokesperson gave a statement to the Times, claiming that beginning with “the launch of Apple Intelligence,” Apple has “introduced dozens of features across many languages that are integrated across Apple’s platforms,” and that the company had “resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.”

This lawsuit was “fallout,” according to Axios, from Apple’s acknowledgement last year that AI upgrades to Siri were not going to be released on schedule. A statement to Daring Fireball at the time said Apple had “been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps,” but added, “It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”

The next day, it was reported that Apple had pulled a now-notorious ad starring Bella Ramsey:

The ad is a nice summary of the “more personal” Siri concept that still has not been realized. We see Ramsey notice a person whose name they know they should know, so they quickly ask Siri “the name of the guy I had a meeting with a couple of months ago at Cafe Grenel?” It’s up to the viewer to presume this beefed-up version of Siri is able to use this prompt to draw on, say, an email, and produce the right answer. It immediately replies, “You met Zac Wingate at Cafe Grenel a couple of months ago.” 

To put this class action settlement in context, Apple had been struggling mightily with Siri ever since—deservedly or not—ChatGPT created new consumer expectations for an AI-powered assistant. “AI is what most investors are really excited about. Almost all momentum in the market in general is being fueled by AI,” a portfolio manager named Brian Mulberry told the Wall Street Journal in February of 2024. Mulberry lamented that “Apple really hasn’t made a big splash in the AI space yet.”   

So the Apple Intelligence rollout was perceived as coming late, but it was also, it seems, too early—given that it was sued and ended up settling for $250 million. In an interview with TechRadar last year after the smoke cleared around Siri’s underperformance, Apple software chief Craig Federighi explained that the company was working on a “version 2” of the new Siri that would work in all the personalized ways consumers had come to expect, but that Apple was no longer publicly offering a speculative release schedule for that version.

#Apple #Settles #Alleged #False #Advertising #Suit #AIPowered #SiriApple,lawsuits,Siri">Apple Settles Alleged False Advertising Suit Over AI-Powered Siri According to the New York Times, if you bought an iPhone 16 or certain iPhone 15 between June of 2024 and March of 2025, you may soon be eligible to receive a check for as much as per device as part of a class action lawsuit related to Apple Intelligence and Siri. The allegedly flawed Apple Intelligence features that were part of the suit originally shipped on iPhone 15 Pro and Pro Max in June of 2024. The Apple Intelligence-native iPhone 16 line shipped later that year. On Tuesday, Apple settled claims in U.S. District Court in San Jose, California over alleged false advertising. The suit argued that Apple led consumers to believe the Apple Intelligence suite of features was more capable than it actually was. The total settlement amount, still awaiting a judge’s approval, is 0 million. Apple maintains that it did nothing wrong. Marni Goldberg, an Apple spokesperson gave a statement to the Times, claiming that beginning with “the launch of Apple Intelligence,” Apple has “introduced dozens of features across many languages that are integrated across Apple’s platforms,” and that the company had “resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.” This lawsuit was “fallout,” according to Axios, from Apple’s acknowledgement last year that AI upgrades to Siri were not going to be released on schedule. A statement to Daring Fireball at the time said Apple had “been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps,” but added, “It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.” The next day, it was reported that Apple had pulled a now-notorious ad starring Bella Ramsey: The ad is a nice summary of the “more personal” Siri concept that still has not been realized. We see Ramsey notice a person whose name they know they should know, so they quickly ask Siri “the name of the guy I had a meeting with a couple of months ago at Cafe Grenel?” It’s up to the viewer to presume this beefed-up version of Siri is able to use this prompt to draw on, say, an email, and produce the right answer. It immediately replies, “You met Zac Wingate at Cafe Grenel a couple of months ago.”  To put this class action settlement in context, Apple had been struggling mightily with Siri ever since—deservedly or not—ChatGPT created new consumer expectations for an AI-powered assistant. “AI is what most investors are really excited about. Almost all momentum in the market in general is being fueled by AI,” a portfolio manager named Brian Mulberry told the Wall Street Journal in February of 2024. Mulberry lamented that “Apple really hasn’t made a big splash in the AI space yet.”    So the Apple Intelligence rollout was perceived as coming late, but it was also, it seems, too early—given that it was sued and ended up settling for 0 million. In an interview with TechRadar last year after the smoke cleared around Siri’s underperformance, Apple software chief Craig Federighi explained that the company was working on a “version 2” of the new Siri that would work in all the personalized ways consumers had come to expect, but that Apple was no longer publicly offering a speculative release schedule for that version. #Apple #Settles #Alleged #False #Advertising #Suit #AIPowered #SiriApple,lawsuits,Siri

According to the New York Times, if you bought an iPhone 16 or certain iPhone 15 between June of 2024 and March of 2025, you may soon be eligible to receive a check for as much as $95 per device as part of a class action lawsuit related to Apple Intelligence and Siri. The allegedly flawed Apple Intelligence features that were part of the suit originally shipped on iPhone 15 Pro and Pro Max in June of 2024. The Apple Intelligence-native iPhone 16 line shipped later that year.

On Tuesday, Apple settled claims in U.S. District Court in San Jose, California over alleged false advertising. The suit argued that Apple led consumers to believe the Apple Intelligence suite of features was more capable than it actually was. The total settlement amount, still awaiting a judge’s approval, is $250 million.

Apple maintains that it did nothing wrong. Marni Goldberg, an Apple spokesperson gave a statement to the Times, claiming that beginning with “the launch of Apple Intelligence,” Apple has “introduced dozens of features across many languages that are integrated across Apple’s platforms,” and that the company had “resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.”

This lawsuit was “fallout,” according to Axios, from Apple’s acknowledgement last year that AI upgrades to Siri were not going to be released on schedule. A statement to Daring Fireball at the time said Apple had “been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps,” but added, “It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”

The next day, it was reported that Apple had pulled a now-notorious ad starring Bella Ramsey:

The ad is a nice summary of the “more personal” Siri concept that still has not been realized. We see Ramsey notice a person whose name they know they should know, so they quickly ask Siri “the name of the guy I had a meeting with a couple of months ago at Cafe Grenel?” It’s up to the viewer to presume this beefed-up version of Siri is able to use this prompt to draw on, say, an email, and produce the right answer. It immediately replies, “You met Zac Wingate at Cafe Grenel a couple of months ago.” 

To put this class action settlement in context, Apple had been struggling mightily with Siri ever since—deservedly or not—ChatGPT created new consumer expectations for an AI-powered assistant. “AI is what most investors are really excited about. Almost all momentum in the market in general is being fueled by AI,” a portfolio manager named Brian Mulberry told the Wall Street Journal in February of 2024. Mulberry lamented that “Apple really hasn’t made a big splash in the AI space yet.”   

So the Apple Intelligence rollout was perceived as coming late, but it was also, it seems, too early—given that it was sued and ended up settling for $250 million. In an interview with TechRadar last year after the smoke cleared around Siri’s underperformance, Apple software chief Craig Federighi explained that the company was working on a “version 2” of the new Siri that would work in all the personalized ways consumers had come to expect, but that Apple was no longer publicly offering a speculative release schedule for that version.

#Apple #Settles #Alleged #False #Advertising #Suit #AIPowered #SiriApple,lawsuits,Siri">Apple Settles Alleged False Advertising Suit Over AI-Powered SiriApple Settles Alleged False Advertising Suit Over AI-Powered Siri According to the New York Times, if you bought an iPhone 16 or certain iPhone 15 between June of 2024 and March of 2025, you may soon be eligible to receive a check for as much as $95 per device as part of a class action lawsuit related to Apple Intelligence and Siri. The allegedly flawed Apple Intelligence features that were part of the suit originally shipped on iPhone 15 Pro and Pro Max in June of 2024. The Apple Intelligence-native iPhone 16 line shipped later that year. On Tuesday, Apple settled claims in U.S. District Court in San Jose, California over alleged false advertising. The suit argued that Apple led consumers to believe the Apple Intelligence suite of features was more capable than it actually was. The total settlement amount, still awaiting a judge’s approval, is $250 million. Apple maintains that it did nothing wrong. Marni Goldberg, an Apple spokesperson gave a statement to the Times, claiming that beginning with “the launch of Apple Intelligence,” Apple has “introduced dozens of features across many languages that are integrated across Apple’s platforms,” and that the company had “resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.” This lawsuit was “fallout,” according to Axios, from Apple’s acknowledgement last year that AI upgrades to Siri were not going to be released on schedule. A statement to Daring Fireball at the time said Apple had “been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps,” but added, “It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.” The next day, it was reported that Apple had pulled a now-notorious ad starring Bella Ramsey: The ad is a nice summary of the “more personal” Siri concept that still has not been realized. We see Ramsey notice a person whose name they know they should know, so they quickly ask Siri “the name of the guy I had a meeting with a couple of months ago at Cafe Grenel?” It’s up to the viewer to presume this beefed-up version of Siri is able to use this prompt to draw on, say, an email, and produce the right answer. It immediately replies, “You met Zac Wingate at Cafe Grenel a couple of months ago.”  To put this class action settlement in context, Apple had been struggling mightily with Siri ever since—deservedly or not—ChatGPT created new consumer expectations for an AI-powered assistant. “AI is what most investors are really excited about. Almost all momentum in the market in general is being fueled by AI,” a portfolio manager named Brian Mulberry told the Wall Street Journal in February of 2024. Mulberry lamented that “Apple really hasn’t made a big splash in the AI space yet.”    So the Apple Intelligence rollout was perceived as coming late, but it was also, it seems, too early—given that it was sued and ended up settling for $250 million. In an interview with TechRadar last year after the smoke cleared around Siri’s underperformance, Apple software chief Craig Federighi explained that the company was working on a “version 2” of the new Siri that would work in all the personalized ways consumers had come to expect, but that Apple was no longer publicly offering a speculative release schedule for that version. #Apple #Settles #Alleged #False #Advertising #Suit #AIPowered #SiriApple,lawsuits,Siri

According to the New York Times, if you bought an iPhone 16 or certain iPhone 15 between June of 2024 and March of 2025, you may soon be eligible to receive a check for as much as $95 per device as part of a class action lawsuit related to Apple Intelligence and Siri. The allegedly flawed Apple Intelligence features that were part of the suit originally shipped on iPhone 15 Pro and Pro Max in June of 2024. The Apple Intelligence-native iPhone 16 line shipped later that year.

On Tuesday, Apple settled claims in U.S. District Court in San Jose, California over alleged false advertising. The suit argued that Apple led consumers to believe the Apple Intelligence suite of features was more capable than it actually was. The total settlement amount, still awaiting a judge’s approval, is $250 million.

Apple maintains that it did nothing wrong. Marni Goldberg, an Apple spokesperson gave a statement to the Times, claiming that beginning with “the launch of Apple Intelligence,” Apple has “introduced dozens of features across many languages that are integrated across Apple’s platforms,” and that the company had “resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.”

This lawsuit was “fallout,” according to Axios, from Apple’s acknowledgement last year that AI upgrades to Siri were not going to be released on schedule. A statement to Daring Fireball at the time said Apple had “been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps,” but added, “It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”

The next day, it was reported that Apple had pulled a now-notorious ad starring Bella Ramsey:

The ad is a nice summary of the “more personal” Siri concept that still has not been realized. We see Ramsey notice a person whose name they know they should know, so they quickly ask Siri “the name of the guy I had a meeting with a couple of months ago at Cafe Grenel?” It’s up to the viewer to presume this beefed-up version of Siri is able to use this prompt to draw on, say, an email, and produce the right answer. It immediately replies, “You met Zac Wingate at Cafe Grenel a couple of months ago.” 

To put this class action settlement in context, Apple had been struggling mightily with Siri ever since—deservedly or not—ChatGPT created new consumer expectations for an AI-powered assistant. “AI is what most investors are really excited about. Almost all momentum in the market in general is being fueled by AI,” a portfolio manager named Brian Mulberry told the Wall Street Journal in February of 2024. Mulberry lamented that “Apple really hasn’t made a big splash in the AI space yet.”   

So the Apple Intelligence rollout was perceived as coming late, but it was also, it seems, too early—given that it was sued and ended up settling for $250 million. In an interview with TechRadar last year after the smoke cleared around Siri’s underperformance, Apple software chief Craig Federighi explained that the company was working on a “version 2” of the new Siri that would work in all the personalized ways consumers had come to expect, but that Apple was no longer publicly offering a speculative release schedule for that version.

#Apple #Settles #Alleged #False #Advertising #Suit #AIPowered #SiriApple,lawsuits,Siri

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