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Nobody Wanted This: Samsung Fridges Are Getting Ads

Nobody Wanted This: Samsung Fridges Are Getting Ads

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If your home is your temple—the last place where you can escape the blasted outside landscape of billboards, screen ads, bus ads, train ads, and TV ads—know that the Mongol horde of advertising is looking to break down your fortress walls. Samsung’s new agenda for its smart home includes sticking ads into its ultra-expensive refrigerators with screens. Don’t worry, you can dismiss some of those ads, but the only way to get rid of them completely is to disconnect your fridge from the internet.

Android Authority first spotted changes in the latest firmware update that is pushing ads to some users as part of a “pilot program.” Samsung told the site that ads would appear on “certain Family Hub refrigerator cover screens” when the fridge is idle. Users will be able to dismiss the ads, and they won’t appear again while the ad campaign is ongoing.

Ads won’t appear when users have the screens set to show the weather or photo albums. These Family Hub refrigerators with screens start at $1,800 (on sale versus $2,332 MSRP) and only get more expensive from there. Earlier this year, Samsung showed me several of its major appliances it was pushing for 2025, including a four-door model with a much smaller 9-inch screen that sports “AI Home” rather than the full Family Hub suite. There’s no reason why Samsung couldn’t update its appliances with screens to display ads, from its latest $1,100 Bespoke AI Jet Ultra vacuum to its $2,300 Bespoke AI Oven.

I reached out to Samsung to learn if the company had any plans for ads on more appliances, and we will update this story if we hear more. The possibility of OTA updates showing ads has kept me from embracing any kind of screen-based smart home technology. If I can’t stand the endless parade of low-quality ads on YouTube, how could I stand to be at home if my oven shows me commercials for hair loss supplements? I enjoy cooking whenever I have a spare moment, and I use that time to break away from the ever-present glow of screens.

The future of smart home is all about ads

As smart home appliances grow more sophisticated, they will inevitably start to push you into buying things. Initial demos of Amazon’s updated Alexa+—a beefed-up smart home AI—showed how the more intelligent assistant could fill a shopping cart for you just by describing what you wanted to cook. Which ingredients get top billing? While Amazon has not revealed its formula for which groceries go in your cart, you only have to look at the current state of Amazon.com to know it will likely be whichever company is willing to pay for a “sponsored” position.

I can’t help but imagine how ads will be inextricably linked to the future of smart homes. Google is currently working with TCL to stick its Gemini AI directly inside TVs, letting users ask questions of their screen beyond what to watch next. Samsung is working on similar home-based AI that it showed off at IFA 2025. The Korean tech giant’s Vision AI Companion provides “personalized recommendations” for TVs, but the end goal is to stick AI-enabled smart home speakers everywhere in the home. The AI will talk to you and set up calendar events on your behalf. It doesn’t seem too far a stretch to see how it might try to advertise to you as well.

 

You can witness this best with fellow appliance maker LG. At IFA, I stuck around for an extremely long demo that could only be described as a demented Leave It to Beaver fever dream about the benefits of living in a fully interconnected home. Before you ask, yes, LG had an actor stick several plastic vegetables into a fake fridge. The number of screens LG would stick in your kitchen is already gauche, but add in AI, which will decide what meals you should cook and what ingredients you need to buy. With new smart home tech, there are even more opportunities for companies to stick ads in your face, even if we don’t know they are ads.

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Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies.

The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations.

As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.”

TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution.

However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues.

AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost | TechCrunch Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies. The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations. As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.” TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution. However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues. Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said. Rocket’s subscription plans range from per month for building applications to 0 for strategy and research capabilities, and up to 0 for the full platform, including competitive intelligence. Techcrunch event San Francisco, CA | October 13-15, 2026 The 0 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work. Rocket raised a million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses. Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto. #startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding
Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket

The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said.

Rocket’s subscription plans range from $25 per month for building applications to $250 for strategy and research capabilities, and up to $350 for the full platform, including competitive intelligence.

Techcrunch event

San Francisco, CA | October 13-15, 2026

The $250 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work.

Rocket raised a $15 million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~$4,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses.

Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto.

#startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding">AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost | TechCrunch Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies. The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations. As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.” TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution. However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues. Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said. Rocket’s subscription plans range from per month for building applications to 0 for strategy and research capabilities, and up to 0 for the full platform, including competitive intelligence. Techcrunch event San Francisco, CA | October 13-15, 2026 The 0 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work. Rocket raised a million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses. Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto. #startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding

Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies.

The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations.

As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.”

TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution.

However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues.

AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost | TechCrunch Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies. The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations. As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.” TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution. However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues. Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said. Rocket’s subscription plans range from per month for building applications to 0 for strategy and research capabilities, and up to 0 for the full platform, including competitive intelligence. Techcrunch event San Francisco, CA | October 13-15, 2026 The 0 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work. Rocket raised a million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses. Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto. #startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding
Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket

The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said.

Rocket’s subscription plans range from $25 per month for building applications to $250 for strategy and research capabilities, and up to $350 for the full platform, including competitive intelligence.

Techcrunch event

San Francisco, CA | October 13-15, 2026

The $250 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work.

Rocket raised a $15 million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~$4,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses.

Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto.

#startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding">AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost | TechCrunch

Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies.

The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations.

As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.”

TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution.

However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues.

AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost | TechCrunch Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies. The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations. As AI-powered coding tools proliferate — from platforms like Cursor, Replit, and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster. “Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing,” said Rocket co-founder and CEO Vishal Virani (pictured above), adding that “running a business and just building a codebase are two different things.” TechCrunch briefly tested Rocket’s platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which largely focus on features and execution. However, some of the analysis appeared to be synthesized from existing data — combining known pricing models, user behavior patterns, and competitive insights — rather than based on independently verifiable information. This suggests users may still need to validate outputs before making business decisions. Virani said the platform can offer human support when users encounter issues. Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said. Rocket’s subscription plans range from per month for building applications to 0 for strategy and research capabilities, and up to 0 for the full platform, including competitive intelligence. Techcrunch event San Francisco, CA | October 13-15, 2026 The 0 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work. Rocket raised a million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses. Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto. #startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding
Rocket’s platform generates consulting-style reports Based on text prompts given by usersImage Credits:Rocket

The product can also track competitors, including changes to their websites and traffic trends. Rocket draws on more than 1,000 data sources for its analysis, including Meta’s ad libraries, Similarweb’s API, and its own crawlers, Virani said.

Rocket’s subscription plans range from $25 per month for building applications to $250 for strategy and research capabilities, and up to $350 for the full platform, including competitive intelligence.

Techcrunch event

San Francisco, CA | October 13-15, 2026

The $250 plan can generate two to three “McKinsey-grade” research reports alongside product builds, Virani told TechCrunch, positioning its higher-tier offerings as a lower-cost alternative to traditional consulting, which often costs thousands of dollars for similar strategy work.

Rocket raised a $15 million seed round in September from Accel, Salesforce Ventures, and Together Fund. Since then, the startup says it has grown from 400,000 to over 1.5 million users across 180 countries. It also reported an annualized average revenue per user in the ~$4,000 range, though it did not disclose detailed paying customer numbers. The startup said it operates at gross margins of over 50%, with 20–30% of its customers being small- and medium-sized businesses.

Rocket has a team of 57 employees and is headquartered in Surat, with operations in Palo Alto.

#startup #Rocket #offers #vibe #McKinseystyle #reports #fraction #cost #TechCrunchrocket,vibe coding
published last month in JAMA Network Open.

Shooting impulses

Though the death rate has declined slightly in recent years, gun violence remains an urgent public health threat in the U.S. About 44,000 Americans died from firearms in 2024, while more than 200 people on average every day visit an emergency room with firearm wounds.

While plenty of research has focused on the things that could predispose someone to gun violence, the researchers say there’s been little focus on quantifying how many people might consider using a gun in the first place. So they decided to analyze data from the National Firearms, Alcohol, Cannabis, and Suicide survey, which is run out of the University of Michigan. Between May and September 2025, the project polled roughly 7,000 adults from across the country about various gun and drug-related topics.

All in all, 3.3% of respondents said they had seriously thought about shooting someone else in the past year, while 7.3% admitted to having thought about it at some point in their lives. About 1.6% of people also thought about acquiring a gun for the purpose of shooting someone, while 0.6% reported having brought a gun to a specific location with the intent of shooting someone.

Of those who reported thinking about shooting someone else, the most likely potential target would have been “an enemy” (51%), followed by a complete stranger (24.6%). About 14% had wanted to shoot a government official; roughly 10% had thought about shooting a current or former romantic partner; and just under 7% a co-worker or boss.

What makes someone trigger-happy?

The survey data might also provide some insight into what makes people more likely to contemplate gun violence.

Risk factors associated with thinking about shooting someone else, for instance, included: being younger, being male, being Black, living in a city, living in the Midwest, and having less formal education. On the other hand, factors like income, gun ownership, and political party affiliation weren’t associated with any higher risk.

“The demographic correlates of these thoughts were consistent with those for firearm interpersonal violence, suggesting the existence a high-risk group even in the absence of gun ownership,” the authors noted.

And though it’s not clear how best to predict whether someone will go from thinking about gun violence to actually perpetuating it, there might yet be opportunities to intervene before it’s too late, the researchers say. Based on the survey data, about 1.5% of Americans have previously told others about their thoughts of shooting someone else, while 0.5% have gone as far as to have others store their guns for safekeeping during a crisis.

“This provides a point of intervention, especially in states with extreme risk protection order or red flag laws that allow for the temporary removal of firearms,” they wrote.

Here’s How Many Americans Have Ever Thought About Shooting Someone Else If you’re ever been morbidly curious about how many of us would ever give into our darkest impulses, you’re in luck. A recent sobering study shows that a sizable amount of people in the U.S. have seriously considered shooting someone else at least once in their lives. Researchers in Michigan examined nationally representative survey data. They found that an estimated 7% of Americans—more than 19 million—had thought about shooting another person in their lifetime. Interestingly enough, factors like already owning a gun weren’t associated with an added risk of having these desires, though others like living in a city or being younger were. “Prevention efforts are needed to address gun violence risk among those with and without access to firearms,” the authors wrote in their paper, published last month in JAMA Network Open. Shooting impulses Though the death rate has declined slightly in recent years, gun violence remains an urgent public health threat in the U.S. About 44,000 Americans died from firearms in 2024, while more than 200 people on average every day visit an emergency room with firearm wounds. While plenty of research has focused on the things that could predispose someone to gun violence, the researchers say there’s been little focus on quantifying how many people might consider using a gun in the first place. So they decided to analyze data from the National Firearms, Alcohol, Cannabis, and Suicide survey, which is run out of the University of Michigan. Between May and September 2025, the project polled roughly 7,000 adults from across the country about various gun and drug-related topics. All in all, 3.3% of respondents said they had seriously thought about shooting someone else in the past year, while 7.3% admitted to having thought about it at some point in their lives. About 1.6% of people also thought about acquiring a gun for the purpose of shooting someone, while 0.6% reported having brought a gun to a specific location with the intent of shooting someone. Of those who reported thinking about shooting someone else, the most likely potential target would have been “an enemy” (51%), followed by a complete stranger (24.6%). About 14% had wanted to shoot a government official; roughly 10% had thought about shooting a current or former romantic partner; and just under 7% a co-worker or boss. What makes someone trigger-happy? The survey data might also provide some insight into what makes people more likely to contemplate gun violence. Risk factors associated with thinking about shooting someone else, for instance, included: being younger, being male, being Black, living in a city, living in the Midwest, and having less formal education. On the other hand, factors like income, gun ownership, and political party affiliation weren’t associated with any higher risk. “The demographic correlates of these thoughts were consistent with those for firearm interpersonal violence, suggesting the existence a high-risk group even in the absence of gun ownership,” the authors noted. And though it’s not clear how best to predict whether someone will go from thinking about gun violence to actually perpetuating it, there might yet be opportunities to intervene before it’s too late, the researchers say. Based on the survey data, about 1.5% of Americans have previously told others about their thoughts of shooting someone else, while 0.5% have gone as far as to have others store their guns for safekeeping during a crisis. “This provides a point of intervention, especially in states with extreme risk protection order or red flag laws that allow for the temporary removal of firearms,” they wrote. Also, for those of you wondering, yes, I was inspired to write about this study after recently seeing The Drama. #Heres #Americans #Thought #Shootingfirearms,gun violence

Also, for those of you wondering, yes, I was inspired to write about this study after recently seeing The Drama.

#Heres #Americans #Thought #Shootingfirearms,gun violence">Here’s How Many Americans Have Ever Thought About Shooting Someone Else If you’re ever been morbidly curious about how many of us would ever give into our darkest impulses, you’re in luck. A recent sobering study shows that a sizable amount of people in the U.S. have seriously considered shooting someone else at least once in their lives. Researchers in Michigan examined nationally representative survey data. They found that an estimated 7% of Americans—more than 19 million—had thought about shooting another person in their lifetime. Interestingly enough, factors like already owning a gun weren’t associated with an added risk of having these desires, though others like living in a city or being younger were. “Prevention efforts are needed to address gun violence risk among those with and without access to firearms,” the authors wrote in their paper, published last month in JAMA Network Open. Shooting impulses Though the death rate has declined slightly in recent years, gun violence remains an urgent public health threat in the U.S. About 44,000 Americans died from firearms in 2024, while more than 200 people on average every day visit an emergency room with firearm wounds. While plenty of research has focused on the things that could predispose someone to gun violence, the researchers say there’s been little focus on quantifying how many people might consider using a gun in the first place. So they decided to analyze data from the National Firearms, Alcohol, Cannabis, and Suicide survey, which is run out of the University of Michigan. Between May and September 2025, the project polled roughly 7,000 adults from across the country about various gun and drug-related topics. All in all, 3.3% of respondents said they had seriously thought about shooting someone else in the past year, while 7.3% admitted to having thought about it at some point in their lives. About 1.6% of people also thought about acquiring a gun for the purpose of shooting someone, while 0.6% reported having brought a gun to a specific location with the intent of shooting someone. Of those who reported thinking about shooting someone else, the most likely potential target would have been “an enemy” (51%), followed by a complete stranger (24.6%). About 14% had wanted to shoot a government official; roughly 10% had thought about shooting a current or former romantic partner; and just under 7% a co-worker or boss. What makes someone trigger-happy? The survey data might also provide some insight into what makes people more likely to contemplate gun violence. Risk factors associated with thinking about shooting someone else, for instance, included: being younger, being male, being Black, living in a city, living in the Midwest, and having less formal education. On the other hand, factors like income, gun ownership, and political party affiliation weren’t associated with any higher risk. “The demographic correlates of these thoughts were consistent with those for firearm interpersonal violence, suggesting the existence a high-risk group even in the absence of gun ownership,” the authors noted. And though it’s not clear how best to predict whether someone will go from thinking about gun violence to actually perpetuating it, there might yet be opportunities to intervene before it’s too late, the researchers say. Based on the survey data, about 1.5% of Americans have previously told others about their thoughts of shooting someone else, while 0.5% have gone as far as to have others store their guns for safekeeping during a crisis. “This provides a point of intervention, especially in states with extreme risk protection order or red flag laws that allow for the temporary removal of firearms,” they wrote. Also, for those of you wondering, yes, I was inspired to write about this study after recently seeing The Drama. #Heres #Americans #Thought #Shootingfirearms,gun violence

last month in JAMA Network Open.

Shooting impulses

Though the death rate has declined slightly in recent years, gun violence remains an urgent public health threat in the U.S. About 44,000 Americans died from firearms in 2024, while more than 200 people on average every day visit an emergency room with firearm wounds.

While plenty of research has focused on the things that could predispose someone to gun violence, the researchers say there’s been little focus on quantifying how many people might consider using a gun in the first place. So they decided to analyze data from the National Firearms, Alcohol, Cannabis, and Suicide survey, which is run out of the University of Michigan. Between May and September 2025, the project polled roughly 7,000 adults from across the country about various gun and drug-related topics.

All in all, 3.3% of respondents said they had seriously thought about shooting someone else in the past year, while 7.3% admitted to having thought about it at some point in their lives. About 1.6% of people also thought about acquiring a gun for the purpose of shooting someone, while 0.6% reported having brought a gun to a specific location with the intent of shooting someone.

Of those who reported thinking about shooting someone else, the most likely potential target would have been “an enemy” (51%), followed by a complete stranger (24.6%). About 14% had wanted to shoot a government official; roughly 10% had thought about shooting a current or former romantic partner; and just under 7% a co-worker or boss.

What makes someone trigger-happy?

The survey data might also provide some insight into what makes people more likely to contemplate gun violence.

Risk factors associated with thinking about shooting someone else, for instance, included: being younger, being male, being Black, living in a city, living in the Midwest, and having less formal education. On the other hand, factors like income, gun ownership, and political party affiliation weren’t associated with any higher risk.

“The demographic correlates of these thoughts were consistent with those for firearm interpersonal violence, suggesting the existence a high-risk group even in the absence of gun ownership,” the authors noted.

And though it’s not clear how best to predict whether someone will go from thinking about gun violence to actually perpetuating it, there might yet be opportunities to intervene before it’s too late, the researchers say. Based on the survey data, about 1.5% of Americans have previously told others about their thoughts of shooting someone else, while 0.5% have gone as far as to have others store their guns for safekeeping during a crisis.

“This provides a point of intervention, especially in states with extreme risk protection order or red flag laws that allow for the temporary removal of firearms,” they wrote.

Here’s How Many Americans Have Ever Thought About Shooting Someone Else If you’re ever been morbidly curious about how many of us would ever give into our darkest impulses, you’re in luck. A recent sobering study shows that a sizable amount of people in the U.S. have seriously considered shooting someone else at least once in their lives. Researchers in Michigan examined nationally representative survey data. They found that an estimated 7% of Americans—more than 19 million—had thought about shooting another person in their lifetime. Interestingly enough, factors like already owning a gun weren’t associated with an added risk of having these desires, though others like living in a city or being younger were. “Prevention efforts are needed to address gun violence risk among those with and without access to firearms,” the authors wrote in their paper, published last month in JAMA Network Open. Shooting impulses Though the death rate has declined slightly in recent years, gun violence remains an urgent public health threat in the U.S. About 44,000 Americans died from firearms in 2024, while more than 200 people on average every day visit an emergency room with firearm wounds. While plenty of research has focused on the things that could predispose someone to gun violence, the researchers say there’s been little focus on quantifying how many people might consider using a gun in the first place. So they decided to analyze data from the National Firearms, Alcohol, Cannabis, and Suicide survey, which is run out of the University of Michigan. Between May and September 2025, the project polled roughly 7,000 adults from across the country about various gun and drug-related topics. All in all, 3.3% of respondents said they had seriously thought about shooting someone else in the past year, while 7.3% admitted to having thought about it at some point in their lives. About 1.6% of people also thought about acquiring a gun for the purpose of shooting someone, while 0.6% reported having brought a gun to a specific location with the intent of shooting someone. Of those who reported thinking about shooting someone else, the most likely potential target would have been “an enemy” (51%), followed by a complete stranger (24.6%). About 14% had wanted to shoot a government official; roughly 10% had thought about shooting a current or former romantic partner; and just under 7% a co-worker or boss. What makes someone trigger-happy? The survey data might also provide some insight into what makes people more likely to contemplate gun violence. Risk factors associated with thinking about shooting someone else, for instance, included: being younger, being male, being Black, living in a city, living in the Midwest, and having less formal education. On the other hand, factors like income, gun ownership, and political party affiliation weren’t associated with any higher risk. “The demographic correlates of these thoughts were consistent with those for firearm interpersonal violence, suggesting the existence a high-risk group even in the absence of gun ownership,” the authors noted. And though it’s not clear how best to predict whether someone will go from thinking about gun violence to actually perpetuating it, there might yet be opportunities to intervene before it’s too late, the researchers say. Based on the survey data, about 1.5% of Americans have previously told others about their thoughts of shooting someone else, while 0.5% have gone as far as to have others store their guns for safekeeping during a crisis. “This provides a point of intervention, especially in states with extreme risk protection order or red flag laws that allow for the temporary removal of firearms,” they wrote. Also, for those of you wondering, yes, I was inspired to write about this study after recently seeing The Drama. #Heres #Americans #Thought #Shootingfirearms,gun violence

Also, for those of you wondering, yes, I was inspired to write about this study after recently seeing The Drama.

#Heres #Americans #Thought #Shootingfirearms,gun violence">Here’s How Many Americans Have Ever Thought About Shooting Someone Else

If you’re ever been morbidly curious about how many of us would ever give into our darkest impulses, you’re in luck. A recent sobering study shows that a sizable amount of people in the U.S. have seriously considered shooting someone else at least once in their lives.

Researchers in Michigan examined nationally representative survey data. They found that an estimated 7% of Americans—more than 19 million—had thought about shooting another person in their lifetime. Interestingly enough, factors like already owning a gun weren’t associated with an added risk of having these desires, though others like living in a city or being younger were.

“Prevention efforts are needed to address gun violence risk among those with and without access to firearms,” the authors wrote in their paper, published last month in JAMA Network Open.

Shooting impulses

Though the death rate has declined slightly in recent years, gun violence remains an urgent public health threat in the U.S. About 44,000 Americans died from firearms in 2024, while more than 200 people on average every day visit an emergency room with firearm wounds.

While plenty of research has focused on the things that could predispose someone to gun violence, the researchers say there’s been little focus on quantifying how many people might consider using a gun in the first place. So they decided to analyze data from the National Firearms, Alcohol, Cannabis, and Suicide survey, which is run out of the University of Michigan. Between May and September 2025, the project polled roughly 7,000 adults from across the country about various gun and drug-related topics.

All in all, 3.3% of respondents said they had seriously thought about shooting someone else in the past year, while 7.3% admitted to having thought about it at some point in their lives. About 1.6% of people also thought about acquiring a gun for the purpose of shooting someone, while 0.6% reported having brought a gun to a specific location with the intent of shooting someone.

Of those who reported thinking about shooting someone else, the most likely potential target would have been “an enemy” (51%), followed by a complete stranger (24.6%). About 14% had wanted to shoot a government official; roughly 10% had thought about shooting a current or former romantic partner; and just under 7% a co-worker or boss.

What makes someone trigger-happy?

The survey data might also provide some insight into what makes people more likely to contemplate gun violence.

Risk factors associated with thinking about shooting someone else, for instance, included: being younger, being male, being Black, living in a city, living in the Midwest, and having less formal education. On the other hand, factors like income, gun ownership, and political party affiliation weren’t associated with any higher risk.

“The demographic correlates of these thoughts were consistent with those for firearm interpersonal violence, suggesting the existence a high-risk group even in the absence of gun ownership,” the authors noted.

And though it’s not clear how best to predict whether someone will go from thinking about gun violence to actually perpetuating it, there might yet be opportunities to intervene before it’s too late, the researchers say. Based on the survey data, about 1.5% of Americans have previously told others about their thoughts of shooting someone else, while 0.5% have gone as far as to have others store their guns for safekeeping during a crisis.

“This provides a point of intervention, especially in states with extreme risk protection order or red flag laws that allow for the temporary removal of firearms,” they wrote.

Here’s How Many Americans Have Ever Thought About Shooting Someone Else If you’re ever been morbidly curious about how many of us would ever give into our darkest impulses, you’re in luck. A recent sobering study shows that a sizable amount of people in the U.S. have seriously considered shooting someone else at least once in their lives. Researchers in Michigan examined nationally representative survey data. They found that an estimated 7% of Americans—more than 19 million—had thought about shooting another person in their lifetime. Interestingly enough, factors like already owning a gun weren’t associated with an added risk of having these desires, though others like living in a city or being younger were. “Prevention efforts are needed to address gun violence risk among those with and without access to firearms,” the authors wrote in their paper, published last month in JAMA Network Open. Shooting impulses Though the death rate has declined slightly in recent years, gun violence remains an urgent public health threat in the U.S. About 44,000 Americans died from firearms in 2024, while more than 200 people on average every day visit an emergency room with firearm wounds. While plenty of research has focused on the things that could predispose someone to gun violence, the researchers say there’s been little focus on quantifying how many people might consider using a gun in the first place. So they decided to analyze data from the National Firearms, Alcohol, Cannabis, and Suicide survey, which is run out of the University of Michigan. Between May and September 2025, the project polled roughly 7,000 adults from across the country about various gun and drug-related topics. All in all, 3.3% of respondents said they had seriously thought about shooting someone else in the past year, while 7.3% admitted to having thought about it at some point in their lives. About 1.6% of people also thought about acquiring a gun for the purpose of shooting someone, while 0.6% reported having brought a gun to a specific location with the intent of shooting someone. Of those who reported thinking about shooting someone else, the most likely potential target would have been “an enemy” (51%), followed by a complete stranger (24.6%). About 14% had wanted to shoot a government official; roughly 10% had thought about shooting a current or former romantic partner; and just under 7% a co-worker or boss. What makes someone trigger-happy? The survey data might also provide some insight into what makes people more likely to contemplate gun violence. Risk factors associated with thinking about shooting someone else, for instance, included: being younger, being male, being Black, living in a city, living in the Midwest, and having less formal education. On the other hand, factors like income, gun ownership, and political party affiliation weren’t associated with any higher risk. “The demographic correlates of these thoughts were consistent with those for firearm interpersonal violence, suggesting the existence a high-risk group even in the absence of gun ownership,” the authors noted. And though it’s not clear how best to predict whether someone will go from thinking about gun violence to actually perpetuating it, there might yet be opportunities to intervene before it’s too late, the researchers say. Based on the survey data, about 1.5% of Americans have previously told others about their thoughts of shooting someone else, while 0.5% have gone as far as to have others store their guns for safekeeping during a crisis. “This provides a point of intervention, especially in states with extreme risk protection order or red flag laws that allow for the temporary removal of firearms,” they wrote. Also, for those of you wondering, yes, I was inspired to write about this study after recently seeing The Drama. #Heres #Americans #Thought #Shootingfirearms,gun violence

Also, for those of you wondering, yes, I was inspired to write about this study after recently seeing The Drama.

#Heres #Americans #Thought #Shootingfirearms,gun violence
Tired of taking your action camera on an adventure, only to get home and find out you missed the action with a bad angle? One option is to switch to a 360-degree action cam, so you can capture all of the action and then edit down to just the good stuff later. One of our favorite options, the DJI Osmo 360, is currently available for just $390 on Amazon, a $209 discount from its usual price, and it comes with a selfie stick and an extra battery.

The DJI Osmo 360 achieves its impressive all-around video quality by leveraging a pair of 1/1.1-inch sensors, larger than some other offerings, and by supporting 10-bit color. You can really see that in the camera’s output, with colors that are vivid and bold, to the point that you may need to dial them back a bit in post if you want something more natural. With support for up to 50 frames per second at 8K when recording in 360 degrees, or 120 fps at 4K when shooting with only one sensor, you’ll have plenty of material to work with. In our testing, it ran for just shy of two hours at 30 fps, which is also around the time the internal storage had filled up anyway.

If you plan on catching any serious discussions with your Osmo 360, you’ll be pleased to know it connects directly to DJI’s line of wireless lavalier microphones, including the excellent and frequently discounted DJI Mic 2 and Mic Mini. If you want to mount it to something other than the included 1.2-meter selfie stick, it has both DJI’s magnetic attachment system and a more traditional ¼”-20 tripod mount. The DJI Mimo app lets you control the camera and adjust any settings, and there’s even a simple editor for on-the-fly production. For desktop users, DJI Studio has even more in-depth settings and editing options, in case you don’t want to pay for Premiere.

The DJI Osmo 360 is one of our favorite action cameras, and is particularly appealing at the discounted price point, but make sure to check out our full review for more info, or head over to our full roundup to see what else is available.

#Favorite #Cams #Percentcameras,shopping,deals,action cameras">One of Our Favorite 360 Cams Is 35 Percent OffTired of taking your action camera on an adventure, only to get home and find out you missed the action with a bad angle? One option is to switch to a 360-degree action cam, so you can capture all of the action and then edit down to just the good stuff later. One of our favorite options, the DJI Osmo 360, is currently available for just 0 on Amazon, a 9 discount from its usual price, and it comes with a selfie stick and an extra battery.The DJI Osmo 360 achieves its impressive all-around video quality by leveraging a pair of 1/1.1-inch sensors, larger than some other offerings, and by supporting 10-bit color. You can really see that in the camera’s output, with colors that are vivid and bold, to the point that you may need to dial them back a bit in post if you want something more natural. With support for up to 50 frames per second at 8K when recording in 360 degrees, or 120 fps at 4K when shooting with only one sensor, you’ll have plenty of material to work with. In our testing, it ran for just shy of two hours at 30 fps, which is also around the time the internal storage had filled up anyway.If you plan on catching any serious discussions with your Osmo 360, you’ll be pleased to know it connects directly to DJI’s line of wireless lavalier microphones, including the excellent and frequently discounted DJI Mic 2 and Mic Mini. If you want to mount it to something other than the included 1.2-meter selfie stick, it has both DJI’s magnetic attachment system and a more traditional ¼”-20 tripod mount. The DJI Mimo app lets you control the camera and adjust any settings, and there’s even a simple editor for on-the-fly production. For desktop users, DJI Studio has even more in-depth settings and editing options, in case you don’t want to pay for Premiere.The DJI Osmo 360 is one of our favorite action cameras, and is particularly appealing at the discounted price point, but make sure to check out our full review for more info, or head over to our full roundup to see what else is available.#Favorite #Cams #Percentcameras,shopping,deals,action cameras

DJI Osmo 360, is currently available for just $390 on Amazon, a $209 discount from its usual price, and it comes with a selfie stick and an extra battery.

The DJI Osmo 360 achieves its impressive all-around video quality by leveraging a pair of 1/1.1-inch sensors, larger than some other offerings, and by supporting 10-bit color. You can really see that in the camera’s output, with colors that are vivid and bold, to the point that you may need to dial them back a bit in post if you want something more natural. With support for up to 50 frames per second at 8K when recording in 360 degrees, or 120 fps at 4K when shooting with only one sensor, you’ll have plenty of material to work with. In our testing, it ran for just shy of two hours at 30 fps, which is also around the time the internal storage had filled up anyway.

If you plan on catching any serious discussions with your Osmo 360, you’ll be pleased to know it connects directly to DJI’s line of wireless lavalier microphones, including the excellent and frequently discounted DJI Mic 2 and Mic Mini. If you want to mount it to something other than the included 1.2-meter selfie stick, it has both DJI’s magnetic attachment system and a more traditional ¼”-20 tripod mount. The DJI Mimo app lets you control the camera and adjust any settings, and there’s even a simple editor for on-the-fly production. For desktop users, DJI Studio has even more in-depth settings and editing options, in case you don’t want to pay for Premiere.

The DJI Osmo 360 is one of our favorite action cameras, and is particularly appealing at the discounted price point, but make sure to check out our full review for more info, or head over to our full roundup to see what else is available.

#Favorite #Cams #Percentcameras,shopping,deals,action cameras">One of Our Favorite 360 Cams Is 35 Percent Off

Tired of taking your action camera on an adventure, only to get home and find out you missed the action with a bad angle? One option is to switch to a 360-degree action cam, so you can capture all of the action and then edit down to just the good stuff later. One of our favorite options, the DJI Osmo 360, is currently available for just $390 on Amazon, a $209 discount from its usual price, and it comes with a selfie stick and an extra battery.

The DJI Osmo 360 achieves its impressive all-around video quality by leveraging a pair of 1/1.1-inch sensors, larger than some other offerings, and by supporting 10-bit color. You can really see that in the camera’s output, with colors that are vivid and bold, to the point that you may need to dial them back a bit in post if you want something more natural. With support for up to 50 frames per second at 8K when recording in 360 degrees, or 120 fps at 4K when shooting with only one sensor, you’ll have plenty of material to work with. In our testing, it ran for just shy of two hours at 30 fps, which is also around the time the internal storage had filled up anyway.

If you plan on catching any serious discussions with your Osmo 360, you’ll be pleased to know it connects directly to DJI’s line of wireless lavalier microphones, including the excellent and frequently discounted DJI Mic 2 and Mic Mini. If you want to mount it to something other than the included 1.2-meter selfie stick, it has both DJI’s magnetic attachment system and a more traditional ¼”-20 tripod mount. The DJI Mimo app lets you control the camera and adjust any settings, and there’s even a simple editor for on-the-fly production. For desktop users, DJI Studio has even more in-depth settings and editing options, in case you don’t want to pay for Premiere.

The DJI Osmo 360 is one of our favorite action cameras, and is particularly appealing at the discounted price point, but make sure to check out our full review for more info, or head over to our full roundup to see what else is available.

#Favorite #Cams #Percentcameras,shopping,deals,action cameras

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