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OpenAI Is Preparing to Launch a Social App for AI-Generated Videos

OpenAI Is Preparing to Launch a Social App for AI-Generated Videos

OpenAI is preparing to launch a stand-alone app for its video generation AI model Sora 2, WIRED has learned. The app, which features a vertical video feed with swipe-to-scroll navigation, appears to closely resemble TikTok—except all of the content is AI-generated. There’s a For You–style page powered by a recommendation algorithm. On the right side of the feed, a menu bar gives users the option to like, comment, or remix a video.

Users can create videoclips up to 10 seconds long using OpenAI’s next-generation video model, according to documents viewed by WIRED. There is no option to upload photos or videos from a user’s camera roll or other apps.

The Sora 2 App has an identity verification feature that allows users to confirm their likeness. If a user has verified their identity, they can use their likeness in videos. Other users can also tag them and use their likeness in clips. For example, someone could generate a video of themselves riding a roller coaster at a theme park with a friend. Users will get a notification whenever their likeness is used—even if the clip remains in draft form and is never posted, sources say.

OpenAI launched the app internally last week. So far, it’s received overwhelmingly positive feedback from employees, according to documents viewed by WIRED. Employees have been using the tool so frequently that some managers have joked it could become a drain on productivity.

OpenAI declined to comment.

OpenAI appears to be betting that the Sora 2 app will let people interact with AI-generated video in a way that fundamentally changes their experience of the technology—similar to how ChatGPT helped users realize the potential of AI-generated text. Internally, sources say, there’s also a feeling that President Trump’s on-again, off-again deal to sell TikTok’s US operations has given OpenAI a unique opportunity to launch a short-form video app—particularly one without close ties to China.

OpenAI officially launched Sora in December of last year. Initially, people could only access it via a web page, but it was soon incorporated directly into the ChatGPT app. At the time, the model was among the most state-of-the-art AI video generators, though OpenAI noted it had some limitations. For example, it didn’t seem to fully understand physics and struggled to produce realistic action scenes, especially in longer clips.

OpenAI’s Sora 2 app will compete with new AI video offerings from tech giants like Meta and Google. Last week, Meta introduced a new feed in its Meta AI app called Vibes, which is dedicated exclusively to creating and sharing short AI-generated videos. Earlier this month, Google announced that it was integrating a custom version of its latest video generation model, Veo 3, into YouTube.

TikTok, on the other hand, has taken a more cautious approach to AI-generated content. The video app recently redefined its rules around what kind of AI-generated videos it allows on the platform. It now explicitly bans AI-generated content that’s “misleading about matters of public importance or harmful to individuals.”

Oftentimes, the Sora 2 app refuses to generate videos due to copyright safeguards and other filters, sources say. OpenAI is currently fighting a series of lawsuits over alleged copyright infringements, including a high-profile case brought by The New York Times. The Times case centers on allegations that OpenAI trained its models on the paper’s copyrighted material.

OpenAI is also facing mounting criticism over child safety issues. On Monday, the company released new parental controls, including the option for parents and teenagers to link their accounts. The company also said that it is working on an age-prediction tool that could automatically route users believed to be under the age of 18 to a more restricted version of ChatGPT that doesn’t allow for romantic interactions, among other things. It is not known what age restrictions might be incorporated into the Sora 2 app.


This is an edition of the Model Behavior newsletter. Read previous newsletters here.

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In March, Honda announced it would take a writedown of up to 2.5 trillion yen ($15.7 billion) on its EV investments. Now Honda says its EV-related losses will be “resolved” by 2029, and that it will reevaluate its EV plans in 2030.

#Hondas #hybrid #future #starts #Accord #RDX #prototypesCars,Honda,News,Transportation">Honda’s hybrid future starts with new Accord and RDX prototypesHonda revealed prototypes of two new hybrid models, an Accord sedan and the Acura RDX SUV, during its annual business briefing this week, built on a platform that it says will begin launching next year. The RDX was announced earlier this year as Honda’s first SUV to feature the next-gen version of its two-motor hybrid system.In March, Honda announced it would take a writedown of up to 2.5 trillion yen (.7 billion) on its EV investments. Now Honda says its EV-related losses will be “resolved” by 2029, and that it will reevaluate its EV plans in 2030.#Hondas #hybrid #future #starts #Accord #RDX #prototypesCars,Honda,News,Transportation

Accord sedan and the Acura RDX SUV, during its annual business briefing this week, built on a platform that it says will begin launching next year. The RDX was announced earlier this year as Honda’s first SUV to feature the next-gen version of its two-motor hybrid system.

In March, Honda announced it would take a writedown of up to 2.5 trillion yen ($15.7 billion) on its EV investments. Now Honda says its EV-related losses will be “resolved” by 2029, and that it will reevaluate its EV plans in 2030.

#Hondas #hybrid #future #starts #Accord #RDX #prototypesCars,Honda,News,Transportation">Honda’s hybrid future starts with new Accord and RDX prototypes

Honda revealed prototypes of two new hybrid models, an Accord sedan and the Acura RDX SUV, during its annual business briefing this week, built on a platform that it says will begin launching next year. The RDX was announced earlier this year as Honda’s first SUV to feature the next-gen version of its two-motor hybrid system.

In March, Honda announced it would take a writedown of up to 2.5 trillion yen ($15.7 billion) on its EV investments. Now Honda says its EV-related losses will be “resolved” by 2029, and that it will reevaluate its EV plans in 2030.

#Hondas #hybrid #future #starts #Accord #RDX #prototypesCars,Honda,News,Transportation
Elon Musk’s newly rebranded SpaceXAI is reportedly losing top talent, with more than 50 researchers and engineers departing since February, according to The Information. The exits include key leaders across coding, world models, and Grok voice. 

Rivals like Meta and Thinking Machine Labs are reportedly scooping up former staff, with the company’s core pre-training team dwindling to just a handful of people. Since February, at least 11 xAI employees have defected to Meta, according to The Information’s report. At least seven have left to join Mira Murati’s Thinking Machine Labs. TechCrunch has previously reported on 11 of the xAI departures announced directly after the merger, including two co-founders.

SpaceX acquired xAI — two companies owned by Musk — in February and has since installed new leadership at the company. Musk renamed the combined company SpaceXAI earlier this month.

The pre-training departures, which followed the exit of team lead Juntang Zhuang, have particularly concerned employees and people close to SpaceXAI, per The Information. Pre-training is the first step to building new AI models, and many have questioned whether the company is still committed to developing leading models. 

The report also found that Musk’s culture of extreme work led some staff to leave — something Musk employees across his companies, including Tesla, have complained about. A source who spoke to The Information said Musk set unrealistic deadlines for training models, which led to cutting corners on Grok. 

Of course, several of the exits could have been driven by a desire to cash out.

SpaceX regularly offers tenders so employees can sell vested shares privately. Others might simply feel confident that their equity is close to liquidity given the company’s blockbuster IPO expectations. Once employees see the financial upside light at the end of the tunnel, they’re less likely to work at a company that puts undue pressure on them and may not be building the leading models they want to work on.

TechCrunch has reached out to SpaceX for comment.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Elon #Musks #SpaceXAI #bleeding #staff #merger #TechCrunchElon Musk,SpaceX,spacexai,xAI">Elon Musk’s SpaceXAI has been bleeding staff since its merger | TechCrunch
Elon Musk’s newly rebranded SpaceXAI is reportedly losing top talent, with more than 50 researchers and engineers departing since February, according to The Information. The exits include key leaders across coding, world models, and Grok voice. 

Rivals like Meta and Thinking Machine Labs are reportedly scooping up former staff, with the company’s core pre-training team dwindling to just a handful of people. Since February, at least 11 xAI employees have defected to Meta, according to The Information’s report. At least seven have left to join Mira Murati’s Thinking Machine Labs. TechCrunch has previously reported on 11 of the xAI departures announced directly after the merger, including two co-founders.







SpaceX acquired xAI — two companies owned by Musk — in February and has since installed new leadership at the company. Musk renamed the combined company SpaceXAI earlier this month.

The pre-training departures, which followed the exit of team lead Juntang Zhuang, have particularly concerned employees and people close to SpaceXAI, per The Information. Pre-training is the first step to building new AI models, and many have questioned whether the company is still committed to developing leading models. 

The report also found that Musk’s culture of extreme work led some staff to leave — something Musk employees across his companies, including Tesla, have complained about. A source who spoke to The Information said Musk set unrealistic deadlines for training models, which led to cutting corners on Grok. 

Of course, several of the exits could have been driven by a desire to cash out. 

SpaceX regularly offers tenders so employees can sell vested shares privately. Others might simply feel confident that their equity is close to liquidity given the company’s blockbuster IPO expectations. Once employees see the financial upside light at the end of the tunnel, they’re less likely to work at a company that puts undue pressure on them and may not be building the leading models they want to work on.


TechCrunch has reached out to SpaceX for comment.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.#Elon #Musks #SpaceXAI #bleeding #staff #merger #TechCrunchElon Musk,SpaceX,spacexai,xAI

11 of the xAI departures announced directly after the merger, including two co-founders.

SpaceX acquired xAI — two companies owned by Musk — in February and has since installed new leadership at the company. Musk renamed the combined company SpaceXAI earlier this month.

The pre-training departures, which followed the exit of team lead Juntang Zhuang, have particularly concerned employees and people close to SpaceXAI, per The Information. Pre-training is the first step to building new AI models, and many have questioned whether the company is still committed to developing leading models. 

The report also found that Musk’s culture of extreme work led some staff to leave — something Musk employees across his companies, including Tesla, have complained about. A source who spoke to The Information said Musk set unrealistic deadlines for training models, which led to cutting corners on Grok. 

Of course, several of the exits could have been driven by a desire to cash out.

SpaceX regularly offers tenders so employees can sell vested shares privately. Others might simply feel confident that their equity is close to liquidity given the company’s blockbuster IPO expectations. Once employees see the financial upside light at the end of the tunnel, they’re less likely to work at a company that puts undue pressure on them and may not be building the leading models they want to work on.

TechCrunch has reached out to SpaceX for comment.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Elon #Musks #SpaceXAI #bleeding #staff #merger #TechCrunchElon Musk,SpaceX,spacexai,xAI">Elon Musk’s SpaceXAI has been bleeding staff since its merger | TechCrunch

Elon Musk’s newly rebranded SpaceXAI is reportedly losing top talent, with more than 50 researchers and engineers departing since February, according to The Information. The exits include key leaders across coding, world models, and Grok voice. 

Rivals like Meta and Thinking Machine Labs are reportedly scooping up former staff, with the company’s core pre-training team dwindling to just a handful of people. Since February, at least 11 xAI employees have defected to Meta, according to The Information’s report. At least seven have left to join Mira Murati’s Thinking Machine Labs. TechCrunch has previously reported on 11 of the xAI departures announced directly after the merger, including two co-founders.

SpaceX acquired xAI — two companies owned by Musk — in February and has since installed new leadership at the company. Musk renamed the combined company SpaceXAI earlier this month.

The pre-training departures, which followed the exit of team lead Juntang Zhuang, have particularly concerned employees and people close to SpaceXAI, per The Information. Pre-training is the first step to building new AI models, and many have questioned whether the company is still committed to developing leading models. 

The report also found that Musk’s culture of extreme work led some staff to leave — something Musk employees across his companies, including Tesla, have complained about. A source who spoke to The Information said Musk set unrealistic deadlines for training models, which led to cutting corners on Grok. 

Of course, several of the exits could have been driven by a desire to cash out.

SpaceX regularly offers tenders so employees can sell vested shares privately. Others might simply feel confident that their equity is close to liquidity given the company’s blockbuster IPO expectations. Once employees see the financial upside light at the end of the tunnel, they’re less likely to work at a company that puts undue pressure on them and may not be building the leading models they want to work on.

TechCrunch has reached out to SpaceX for comment.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

#Elon #Musks #SpaceXAI #bleeding #staff #merger #TechCrunchElon Musk,SpaceX,spacexai,xAI

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